Banner Before Header

15 MarTech Pros Share Their Most Valuable Experiences and Insights

Giving It Back to the MarTech Industry Is What We Aim to Achieve with This Article Today… Every smart MarTech brand and teams know the merit of creating meaningful content for better engagement with customers and technology partners. We can firmly say that martech companies refer to and review a lot of content that their competitors are churning as part of their content calendar. Writing a blog or sharing links on social media are not the only ways to ‘educate’ customers about your brands. Interviews and Guest Posts are…

Looking for a Quick AI Solution? A.C.T. Now!

AI is already changing the world. As consumers, we encounter AI every day, from customer service chatbots to smart Netflix recommendations to spam filters on our inboxes. In the business sector, AI’s disruptive force has convinced many business leaders that they better embrace AI soon to avoid being left behind. They’re not wrong. Yet many companies are struggling to get near-term results from their AI initiatives, concluding that it will take more time than expected to instill AI into the company’s processes…

TechBytes with Kris Barton, Chief Product Officer, Gannett | USA TODAY NETWORK

Kris Barton Chief Product Officer at Gannett | USA TODAY NETWORK The USA Today Network recently announced the launch of LOCALiQ, a data-driven marketing solution designed to simplify the complexity of marketing for businesses and drive improved return on investment. We spoke to Kris Barton, Chief Product Officer at Gannett | USA TODAY NETWORK, to understand the core technical tenets of LOCALiQ and how marketing teams can benefit from this new product.Tell us about your role at USA TODAY NETWORK | Gannett and the…

Fuze Unlocks Business Insights with Fuze Discover for Interactive Exploration of Real-Time Communications Activity

Fuze Discover Empowers It Leaders to Make More Informed Business Decisions Based on Extensive Trend Analysis of Unified Communications Activity Fuze, the leading cloud-based communications and collaboration platform provider for the modern global enterprise,  announced Fuze Discover, a new tool that provides deep analysis of communications and collaboration activity, enabling enterprises to identify and explore new trends to guide strategic business initiatives. Fuze Discover will be generally available in Q1 2019.…

NICE inContact Global Study Reveals Digital Channel Use Gaining Ground – And It’s Not Because of AI Chatbots (Yet)

CX Transformation Benchmark Finds Consumers Expect Seamless Omnichannel Experiences and Are Willing to Buy More from Companies That Deliver It NICE inContact, a NICE business, announced findings from the breakthrough global research study that measures real-world consumer experiences including most recent service interaction, satisfaction, loyalty and advocacy – including Net Promoter Score (NPS) – across communication channels. The second annual NICE inContact Customer Experience (CX) Transformation Benchmark includes…

GoPro and Adobe Collaborate to Bring Unique Content to Adobe Stock Users

Creatives Now Have Access to Thousands of Curated GoPro Video Clips From Right Within Their Favorite Adobe Applications Today at Adobe MAX, GoPro, Inc. announced a collaboration with Adobe to bring thousands of curated GoPro video clips to the Adobe Stock marketplace, giving content creators access to a deep catalog of unique perspectives. "GoPro and Adobe have a lot in common — we both serve some of the most passionate content creators on earth," said Nicholas Woodman, GoPro's CEO and Founder. "We're excited to make a…

Phrasee Declares War on Spreading Negativity Through Advertising

The Company Will Be Hand-Picking Their Clients as an Initiative to Curb Mental-Health Issues Arising Due to Bad Advertising – Launches a Starter Guide to Educate Marketers on Ethical Marketing From its genesis, Phrasee has been a strong supporter in marketing methodologies that do not target the inadequacies of buyers. Phrasee develops a Marketing Platform and truly intends to deliver first-class positive content while designing advertisements for products. The company has always been of the opinion that advertisers…

Snapchat Releases Retail Footprints

‘Retail Footprints’ Are a Series of Comprehensive Reports Detailing Online & Offline Consumer Shopping Behavior. Snapchat’s Research Intends to Benefit Digital Advertisers ‘Retail Footprints’ report details consumer shopping behavior exclusively in the big-box, luxury and apparel-store segment. Snapchat is marching forward to become a highly credible brand in the e-commerce space and wants to convince advertisers about their capabilities. This announcement comes after Snapchat’s e-commerce add-ons that the company…

Adobe Announces Next Generation of Creative Cloud at MAX 2018

Major Updates to Flagship Apps, Launch of Premiere Rush CC for Social Video and Previews of Photoshop CC and Project Gemini on iPad Accelerate Creative Cloud Innovation and Value Today at Adobe MAX, the Creativity Conference, Adobe announced major updates to Creative Cloud applications including Photoshop CC, Lightroom CC, Illustrator CC, InDesign CC, Premiere Pro CC and Adobe XD. Adobe also introduced Adobe Premiere Rush CC, the first all-in-one, easy-to-use video editing app for social media creators,…

Brightlink Rolls Out New Messaging and Wireless Capabilities to Enhance Customer Experience

Company Finalizes Acquisition of 365 Wireless, Adds Support for 5G Development Brightlink, a leading communications platform and technology company that delivers voice, messaging, analytics and cloud-based solutions, announced a range of messaging and wireless enhancements in its Fall release that will help communications providers and enterprises of all sizes improve their customer experience. The company also recently finalized its acquisition of 365 Wireless, which has expanded its wireless footprint in the 3.5 GHZ…

Addressing the Future of Digital Media

The Journey to Making Digital Media a People-Based Advertising Marketplace by John Lee & Michael Connolly People-based advertising has been a hot topic of discussion in the industry trades in 2018. As an idea, it seems simple when written down: leverage data to ensure that each media campaign is only shown to the desired audience. In a world where marketers are plagued with fraud, non-human traffic, and other non-savory issues within digital media offerings, it is no surprise that a 100% accountable advertising…

New AI-Powered Metric Tells Brands How Much Attention Ads Will Attract Before Launch

Advertisers Can Now Find out How Much Attention Their Ads Will Attract Before They Are Launched Thanks to a New AI-Powered Metric Released Today by Emotion AI Company Realeyes Marketers will be able to measure the likely attention their content will generate by using consumers’ webcams to monitor various behavioural cues such as eye movements, blinking, yawning and head movements. Advertisers looking to maximise the impact and effectiveness of their ad content will be given metrics showing the volume and quality of…

G2 Crowd Raises Series C Round to Continue Revolutionizing Business Buying

We’re Excited to Announce Our $55 Million Series C Funding Round Led by IVP, with Participation from Emergence Capital, as Well as Returning Investors Accel and Pritzker Group – Bringing Our Total Funding to Date to $100 Million IVP, Emergence, Accel, and Pritzker are all world-class venture firms, especially in the B2B enterprise technology space. Their partnership with G2 Crowd is an incredible validation of what we’re trying to build. The G2 Crowd Rocketship is on an incredible trajectory, and our extraordinary growth…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

Interview with Alexandra Shapiro, Chief Marketing Officer, Intercom

" Every business that wants to grow and scale needs to build better relationships with customers from the first time they visit their website."Tell us about your role and journey into technology. What made you join Intercom? I am the CMO at Intercom and oversee all of Intercom’s marketing efforts including brand, external comms, demand generation, and product marketing. Prior to Intercom, I was CMO at BigCommerce, where I grew top of funnel demand and revenue by 45% YoY and optimized marketing across major digital and…

FIRST Appoints Jon Reid to Manage All European Operations

Senior Corporate Events Executive becomes Regional General Manager, Europe, Bringing Unique Experiential and Digital Expertise to Support Strong Business Growth FIRST, a leading global events agency operating out of New York, Los Angeles, London, Dublin, Singapore and Hong Kong, announced that Jon Reid has been named Regional General Manager, Europe. In his new role, Mr. Reid will have overall accountability for both FIRST and Clive brands in Europe, and he will report to Maureen Ryan Fable, CEO-Group and…

Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory

Pluto TV to Leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) Services for Both Direct and Programmatic Campaigns Pluto TV, the leading free Internet television service in America, announced that it has selected Tru Optik, the leading audience intelligence and data-management platform across over-the-top (OTT) and connected TV (CTV), to power audience-based advertising and campaign measurement across Pluto’s OTT and CTV inventory. As part of the deal, Pluto TV is now leveraging precision…

Senior Telecom Industry Leaders Join Tethr Board to Drive Next Wave of AI-Enabled Communications Innovation

Tethr, the leading AI-powered communication intelligence and listening platform for enterprise insight centers has announced the expansion of its board of directors and advisory board with the appointment of veteran telecommunications industry leaders Admiral William Owens as a director and Roy Chestnutt and Martha Bejar as strategic advisors. In addition, long time Tethr advisor and board director Steve Elfman has been appointed to role of non-executive chairman. The combination of these senior executives with Tethr’s…

Skava and BloomReach Form Partnership to Help Brands Delight Customers at Every Touchpoint

Strategic Partnership Delivers an AI-Powered Solution for Enterprise Brands to Improve Consumer's Digital Experiences Skava, a global provider of cloud microservices for ecommerce, has announced its strategic partnership with BloomReach, a Digital Experience Platform company for merchants worldwide. By teaming up, enterprise brands will benefit from a comprehensive, modern commerce platform that helps them create smart personalized experiences, scale better, and go to market faster. "We are very excited about this…

Don’t Be a Content Zombie: 4 Tips for Branded Halloween Videos

With Halloween around the corner, it’s crunch time for brands to capitalize on the billions of dollars that consumers spend annually on the holiday. In the US alone, consumer spending for Halloween is projected to hit a whopping $9 billion, and this figure also continues to soar in other parts of the world. Every year, celebrants rush to purchase costumes, candy, and so much more — marketers would be remiss if they skimped on this gargantuan marketing opportunity. Video has become a massively popular medium for marketers…