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Fosina Marketing Group Announces Subscription-Based Consulting Services Program

Fosina Will Provide a Variety of Subscription-Based Offerings to Allow Marketers to Build, Implement and Succeed in the Direct-to-Consumer Marketing Arena  Fosina Marketing Group (Fosina), a leading digital marketing services agency with a focus on optimizing direct-to-consumer acquisition and customer retention within the subscription economy, today announced the launch of a new subscription-based program that provides marketers a means of engaging with the company on a quarterly, six-month and annual basis.…

Simple Story Announces Nathan Hall As New CEO

Simple Story Is an Award-Winning Video Production Agency Simple Story, an industry leader in video production, announced the appointment of Nathan JD Hall as its new CEO. Nathan has over a decade of marketing and digital strategy experience that spans across varying technology companies and startups. Previously, he held the position of Vice-President, Marketing at ShopLiftr, a digital advertising platform designed to drive in-store sales. While there, Nathan was responsible for product strategy, partnerships, customer…

Amperity Appoints Scott Fehr as SVP of Customer Success

With Scott Fehr on Board, It Will Help Make Customer Journey with Amperity Richer Amperity, the world's only Intelligent Customer Data Platform (CDP), announced that enterprise veteran Scott Fehr has joined the company as SVP of Customer Success. Scott Fehr will be responsible for driving solution delivery, customer satisfaction, retention, and recurring revenue growth for Amperity. "Our customers are central to everything we do and bringing Scott on board will help make their journey with Amperity richer," said CEO…

Screen6 Releases New Cross-Device Identity Management White Paper, Launches Online Knowledge Hub

The New Resources Are Designed to Educate Marketers on Cross-Device Identity Resolution and Advance Audience Identification Across the Industry Screen6, the leading provider of cross-device identity management, released its new white paper, “Cross-Device 101: A Guide for Understanding Cross-Device Identity Management,” a comprehensive look at the state of cross-device and the current challenges and opportunities facing marketers in this realm. Additionally, Screen6 has launched the Screen6 Knowledge Hub, an online…

Cordial Raises $15 Million to Help Marketers Adapt to the Increasingly Dynamic Customer Journey

Company Doubles Down on Growth as Market Makes Fundamental Shift to Power Everything from Email to SMS with Real-Time Data Cordial, a next-generation email platform built on real-time data, announced that it has closed $15 Million in a Series B funding, led by PeakSpan. Existing investors Upfront Ventures and High Alpha also joined the round. Having doubled both client and revenue growth within the last year, Cordial will leverage the new funds to continue the expansion of its multichannel capabilities, including…

Yotpo Demonstrates The Next Frontier of Ecommerce with AI-Powered User-Generated Content

With New Suite of AI-Powered Solutions from Yotpo  Helped Fashion Company Yandy Lowers Facebook Ad Cost-Per-Click by 72% Using “Smart UGC" Yotpo, the complete customer content marketing platform, has unveiled a new suite of ecommerce solutions that leverages artificial intelligence (AI) to collect and display user-generated content (UGC) likely to drive higher conversions based on past performance. Utilizing machine learning algorithms, intelligent assistants, and personalized displays, Yotpo introduces a more dynamic and…

Cleeng Raises $5.8 Million to Strengthen OTT Video Technology

Funding Led by Venture Capital Firm Walvis Together with C4 Ventures Cleeng, the leader in video e-commerce solutions for broadcasters, announces a Series B funding round of $5.8 million to drive product development and growth in key markets. With the new funding, Cleeng will up its sales and marketing efforts, broaden its partner network and further invest in research and development. The funding round is led by Dutch venture capitalist firm Walvis, joined by current investors C4 Ventures. Walvis, founded by the J.A.…

Interview with Bryan Cheung, CEO, Liferay

"The foundation always has to be good content. You can’t fake that and you need to invest in content for it to really be good."Tell us about your role and how you got here? What galvanized you to be a part of a Digital Experience Platform? I’m the CEO of Liferay but I often refer to myself as a “reluctant CEO” because it was never my goal to run a company. A group of us started Liferay believing that building a successful company could be a means to serve communities and non-profits through donations, volunteering and…

Top US Affiliate Marketers to Gather at Annual Rakuten Marketing DealMaker

Maritz Chief Behavioral Officer, Charlotte Blank, Keynoting Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced DealMaker 2018, its annual affiliate marketing event shaping the future of digital marketing and advertising. Taking place on 27-28 June in Brooklyn, NY, this year's conference will host 1000+ performance marketing leaders participating in a two-day event dedicated to business education and strategy, advertiser and publisher…

Jim Norton, Premium Publishing and Tech Leader, to Serve As IAB Executive-in-Residence

Former IAB Board Chairman & Condé Nast Executive to Advance Trade Group’s ‘Direct Brand’ Economy Initiative The Interactive Advertising Bureau (IAB) has appointed media and marketing veteran Jim Norton as the trade group’s latest Executive-in-Residence. A publishing world thought leader and former Chairman of the IAB Board of Directors, Jim Norton will leverage his extensive experience with premium content brands to forward the trade association’s “Direct Brand” economy initiative. He will work with IAB leadership to…

StarfishETL 5.2 Release Includes Two CRM Connectors

5.2 Connects Highrise and SuiteCRM to Cloud and On-Premises Systems StarfishETL, a robust CRM integration and migration platform, released new connectors for Highrise CRM and SuiteCRM, adding to the platform's award-winning usability and functionality. The Highrise connector allows users to migrate their data to Highrise and grow their business by integrating other applications with their Highrise deployed CRM. This StarfishETL release also redesigned and updated the SuiteCRM connector to make it available on the…

TechBytes with Oded Karev, VP, Head of Advanced Process Automation, NICE

Oded Karev VP, Head of Advanced Process Automation, NICE Customer experience is now a key factor in any omnichannel engagement. The rise of Artificial Intelligence and Machine Learning has also led to the growth and proliferation of virtual assistants or chatbots. Brands are now leveraging chatbots for a variety of purposes, especially to provide customers with a seamless experience.  We spoke to Oded Karev, Head of Advanced  Process Automation at NICE, to understand the nuances of this trend.Tell us about your role at…

AT&T to Acquire AppNexus

Brings Leading Digital Ad Platform to AT&T, Helping to Create a Foundation for a Premium TV and Video Ad Marketplace AT&T announced today that it has entered into a definitive agreement to acquire AppNexus. AppNexus will become a part of AT&T advertising & analytics, led by Brian Lesser, CEO. AppNexus is a technology company that operates a leading global advertising marketplace and provides enterprise products for digital advertising – serving publishers, agencies and marketers. “Innovation is core…

OpenX Continues APAC Expansion; Opens Southeast Asia Hub in Singapore and Announces Further Expansion into Australia

Expansion to Southeast Asia Will Supplement OpenX’s Already Strong Presence in Other Asian Markets OpenX, the world’s leading independent advertising technology provider, announced that the company is expanding its Asia Pacific presence to Southeast Asia with the opening of a Singapore office which will serve as a regional hub for the company as its business continues to experience strong international growth. OpenX Co-Founder Jason Fairchild made the announcement from ATS Singapore during a presentation on the need to…

VidMob Named Official Pinterest Marketing Partner

Pinterest Launches Creative Specialty and Taps VidMob to Help Brands Scale Creation of Pinterest Content Leading creative tech company VidMob has been selected to join the Pinterest Marketing Partner program in the newly launched Creative specialty. Pinterest launched this program to help companies maximize opportunities to engage Pinners with high caliber video assets. Developing motion based Pins for brands across every industry vertical, VidMob has become a go-to for marketers looking to inspire consumers with creative…

Five Inconvenient Truths of Multi-Touch Attribution (MTA)

After several years of development and heightened industry expectations, the MTA bubble is bursting before our eyes. With the sun-setting of Convertro by Oath, the internalization of Adometry by Google 360, and the recent purchase (and likely absorption) of Visual IQ by Nielsen, the once big three of MTA have now all but disappeared. Why? On the surface, these large media networks saw a chance to bring in-house a technology to enhance and optimize ad-spend within their own programmatic platforms, but the truth is that MTA…

Deloitte and ForgeRock Announce Alliance to Provide Advanced, Global Customer Identity and Access Management Solutions

Deloitte Will Make Forgerock Identity Solutions Available as a Managed Service Deloitte and ForgeRock announced a strategic alliance designed to help organizations around the world to secure, connect and manage the digital identities of people, devices and things. ForgeRock's customer identity and access management (CIAM) solutions enable organizations to securely identify, protect and respect the preferences of each customer on whatever device, app or service they're using. Working in concert, Deloitte will make…

New Study Finds Women Are Leading a Trend of Opt-In Advertising

Women Comprise 55% of People Who Engage with Opt-In or “Value Exchange” Video Ads, and Women Generate a Video Completion Rate That Surpasses Men for All Video Lengths A study conducted by mobile video advertising platform Jun Group found that value exchange advertising continues to be an industry-leading placement, and female audiences are leading the trend. With value exchange advertising units, consumers opt-in to unlock entertainment, points, or other digital content for engaging with a brand advertisement. Value…

Tact.ai Raises $27 Million Series C to Deliver Voice Intelligence to Enterprise Sales Teams

Amazon Alexa Fund, Comcast Ventures and Salesforce Ventures back human-friendly Conversational AI Sales Platform Company Releases Two Significant Updates to its Platform Tact.ai, a conversational AI sales platform, announced the completion of its $27 million Series C fundraiser, bringing the company's total funding to more than $57 million. New investors include Amazon Alexa Fund, Comcast Ventures and Salesforce Ventures, with existing investors Accel Partners, M12 (formerly Microsoft Ventures), Redpoint Ventures…

dotCMS Reveals New “Content as Infrastructure” Philosophy for API Era

dotCMS, a leading open-source Java CMS and Customer Experience Management software company, has revealed a new approach to content management to help its customers thrive in the API era: Content as Infrastructure. With dotCMS 5.0 fast approaching, the company has reframed its approach to content management, aligning itself with the way dotCMS customers are using the platform to expand their number of touchpoints in line with consumer trends. Also Read: Interview with Olivia Bias, VP Marketing, Goodway Group…