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B2B Video Content to Double Within 12 Months, Says Vidyard Report

New Report from Vidyard Shows 83% Year-Over-Year Increase in Video Production and Growing Use of Video Analytics Within B2B Marketing Organizations Vidyard, the leading video platform for business, has released its second annual Video in Business Benchmark Report revealing the latest trends in video production, publishing, viewing and tracking by marketing organizations. Analyzing first-party data from more than 250,000 videos published on the Vidyard platform in 2017, the report reveals exponential growth in the average…

Bedrock Analytics Closes $7.2 Million Funding; Launches Bedrock 2.0

Bedrock Analytics New Funding to Bring Intelligent Analytics to the Consumer Packaged Goods Industry, Offer Deeper and More Accessible Insights for CPG Brands to Grow Their Sales in Retail Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, has completed a $7.2 million round of financing, led by Cervin Ventures and Illuminate Ventures, with participation from other private and institutional investors. Recommended Read: Contextual Content and AI:…

TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media

Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in internet and online marketing, content marketing has undergone a massive flux. There is no clear definition of what state content automation would be in 2020. However, the stage is set for tech companies providing audience segmentation and programmatic targeting-based advertising platforms. MNI Targeted Media is leading the pack with data-driven results that help content publishers and…

Interview with Kabir Shahani, CEO, Amperity

"All the content we’re producing right now is geared towards educating the market on the value of CDPs."Tell us about your role at Amperity and how you got there? How does your entrepreneurial experience help you run a tech company? When I first started out, companies had tons of data and knew it was valuable, but lacked the technology to utilize it properly and get real value from it. That’s what inspired my Co-founder Derek Slager and I to launch our first startup, Appature, which focused on helping healthcare…

5 Reasons Why Social Media Influencers are the Future of Digital Marketing

Whether you’re scrolling past pop-up advertisements on a smartphone app, clicking through promoted products on your Amazon account, or laughing at cheesy late night infomercials; branded content touches almost every area of your everyday life. In a world where connectivity is a prerequisite for both personal and professional success, marketing is impossible to escape, and modern consumers are bombarded with ads daily. In the face of constant media barrage, people are simply tuning out the noise and focusing on their…

Key Martech-Focused Takeaways from Mary Meeker Internet Trends 2018

When Consumers Spend More, It Translates to Spending More for Attention to Values, and Digital Engagement and Retail Experience, Finds Mary Meeker Internet Trends 2018 Report Climbing Mount Everest is a tricky journey. Does it look like this? Do you know what this graph actually represents? Well, if you can match the steep slope, it has to do something with the rise of Amazon and ecommerce players. The internet is an exciting place to be, and with martech growing at an explosive rate, how could we miss…

Top Execs from CNN, Casper, Refinery29, Columbia Records, and eBay Join Digital Future Council

Industry Think Tank Connecting Innovators Across Advertising, Marketing, and Emerging Technology Sectors The Digital Future Council, a first-of-its-kind think tank formed with the mission of bridging the gap between the creative and technology industries, has announced a distinguished selection of founding members ahead of its official launch during Cannes Lions Festival in June. Key executives on board include Kate Ward, Senior Vice President & Head of International at Refinery29; Jess Christie, Chief Brand…

Interview with Fayez Mohamood, Co-founder and CEO, Bluecore

"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software."Tell us about your role and how you got here? What galvanized you to start Bluecore? I am an engineer by training through both my undergraduate and graduate degrees. I started out my career in hardware and software design and simulation back in 2006. While that sounds very far from marketing technology, a lot of my training revolved around building solutions that required the need to transform and make…

Virtual Assistant Technology – Empowering the Human Workforce of Tomorrow

As the Automation Economy continues to expand and grow, enterprises are becoming increasingly optimistic about the impressive ROI and proven track record of results achieved from Robotic Process Automation (RPA). These results are more operationally focused in terms of driving down operating costs, increasing processing efficiency and enhancing service delivery. A key link in the process automation value and success chain, which is often overlooked, is the human workforce. In fact, the fear factor of human job loss and…

Yext and Yelp Expand Collaboration to Better Support Enterprise Businesses

Yext Becomes an Official Yelp Knowledge Partner, Deepening Long-Standing Relationship to Help Businesses Manage the Facts About Them on Yelp Yext, Inc, the leader in Digital Knowledge Management, announced an expanded relationship with Yelp to give businesses greater control over their digital knowledge online. As an official Yelp Knowledge Partner, Yext can now offer businesses of all sizes and channels the ability to monitor Yelp reviews and leverage data-driven insights. Additionally, businesses of all sizes can now…

Animoto Releases Video Marketing Best Practices for Social Media

Tips Include Using Square Videos to Take up 78 Percent More Space in Social Feeds and Optimize for Mobile Viewing Animoto, the company that makes it easy for anyone to create professional marketing videos, released its "Cheat Sheet for Social Media Video." The guide includes practical tips for businesses looking to maximize their presence on Facebook, Instagram, Twitter and YouTube through creating and sharing marketing videos. As video on social media continues to become more prevalent, marketers and small businesses…

Quotient Technology To Acquire Influencer Marketing Firm Ahalogy

Influencer Marketing Firm Expands Quotient’s Data-Driven Media Offerings, Driving Sales Through Social Media for Top CPG Brands Quotient Technology Inc, announced it has signed a definitive agreement to acquire Ahalogy, a leading influencer marketing firm that delivers premium content across social media channels for consumer packaged goods (CPG) brands. The acquisition enhances Quotient’s performance media solutions for CPGs and retailers, adding social media expertise and a roster of proven influencers. Influencer…

Outbrain Acquires AdNgin to Further Enhance the Reader Experience

Investing in Reader Optimization, Acquisition Will Help Outbrain Continue to Put Personalization First Outbrain, the world’s leading native advertising platform, today announced it has acquired AdNgin, a UI optimization company built to enhance the reader experience. This acquisition is Outbrain’s sixth to date, continuing a string of growth-driven accelerations in the last several years. Guiding digital discoveries of readers around the globe, Outbrain connects publishers, marketers and consumers through personalized,…

Brightcove Launches OTT Flow X, Powered by Accedo

OTT Flow X Builds on Existing Turnkey Solution to Offer Broadcasters More Customization and Delivery to All Screens Brightcove, the leading provider of cloud services for video, announced the launch of OTT Flow X, powered by Accedo, the video experience pioneer, enabling both companies to expand their direct-to-consumer products and deliver solutions that address all points in the OTT continuum. For broadcasters seeking a sophisticated turnkey solution, OTT Flow X provides increased UX flexibility, support for complex…

MANTIS to Disrupt Online Advertising Industry With Video Vetting AI Technology

Mantis Uses State-Of-The-Art AI Techniques to Identify Video Content That Is Relevant for Advertisers Mantis-ai.com will launch its Artificial Intelligence (AI) tool for the first time, which will be available for advertisers during the #vivatech conference in Paris. Over the past year, SMOs released several official reports surrounding decisions by the largest global advertisers to withdraw ad campaigns from the top four online video publishers, due to failures in online video content vetting and lack of advertiser…

MarkMonitor Unveils New Solution for Effective Post-GDPR Brand Protection

The Solution Enables Brands to Access the Information They Require to Combat Fraudulent or Counterfeit Activity Following the enforcement of the General Data Protection Regulation (GDPR), MarkMonitor has announced a new technological solution that is set to simplify how brands protect themselves online. The solution is an extension of MarkMonitor’s world-leading brand protection capabilities and will enable businesses to maintain effective brand protection efforts through the automated provisioning of data from…

PeerLogix Announces Licensing Contract with Leading Over-the-Top (OTT) Streaming Network for Content Procurement and Recommendation

The Viewership Data Will Be Used to Improve Efficiencies in Content Procurement PeerLogix, the established standard for tracking non-subscription based Over-the-Top engagement data, announced that it has partnered with a leading over-the-top television network which will use the Company’s 4-year viewership library of over 60,000 television shows and movies for improved content procurement and recommendation. The partnership is immediately revenue generating for the Company and features fixed monthly payments for a term of…

New Report Offers A Magnified Approach to B2B Selling in 2018

CSO Insights releases 2018 Buyer Preferences Study to Find Half of the B2B Buyers Make Up Their Minds Before Talking to B2B Sales Reps; Sellers Need to Provide More Insights, Expertise and ‘Perspective’ During the Sales Process B2B sales ecosystem is under a dramatic flux. More than 70 percent of B2B buyers fully define their needs before engaging with a B2B sales representative, and almost half identify specific solutions before reaching out, according to a new report from CSO Insights, the research division of Miller…

comScore Partners with PushSpring to Enhance and Expand Mobile Audience Segments

comScore Clients Can Now Activate Mobile Audiences Across 300 Million Unique Devices in the US comScore has announced a partnership with mobile audience platform, PushSpring. PushSpring is the largest independent provider of deterministic, mobile-originated data, to make it easier for advertisers to plan and activate mobile audiences. Through this new integration, comScore clients can use its core mobile measurement solution to analyze and define mobile audiences, and instantly send these audience definitions to PushSpring…

Amperity Appoints Microsoft Veteran Chris Jones as SVP of Product

With Chris Onboard, Amperity is Positioned to Fundamentally Grow Their Customer Data Platform Amperity, the world's only Intelligent Customer Data Platform (CDP), today announced that Microsoft product veteran Chris Jones has joined the company as SVP of Product. Chris Jones draws on decades of experience developing disruptive software products and will be tasked with driving the project strategy forward to serve Amperity’s rapidly growing customer base of top consumer brands. Recommended Read: Salesforce Einstein…