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Independent Research Firm Ranks SproutLoud a Leader in Through-Channel Marketing Automation

Forrester Research Recognized Sproutloud As A Leader In Through-Channel Marketing Automation (Tcma) In A Report Released Today Evaluating Top TCMA Providers. In The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report, among all TCMA vendors, SproutLoud received among the highest 2 scores in the category of strategy and the criteria of technology and supporting products and services. In the report, Forrester Principal Analyst Jay McBain writes, "TCMA is now a critical component of the marketing…

Goodway Group Adds Brawn and Brain to RealValue Advertising Platform with AI

Goodway Group Added New Dimensional Bidding and Predictive Performance Modeling Functionalities Powered by Advanced AI and Machine Learning Goodway Group, a leading programmatic advertising partner, has incorporated two industry-first algorithms into its RealValue® Advertising Platform that allow advertisers to algorithmically optimize their supply paths as well as optimize campaigns with lower budget thresholds. Powered by machine learning, the new capabilities support micro-optimizations at a level of complexity beyond…

IFTTT Mounts $24 Million Funding Led By Salesforce Ventures to Build a More Connected World

IFTTT Platform Customers Have the Opportunity to Integrate with over 600 Devices and Apps IFTTT, a leading applet creation platform, has announced $24 million in funding led by Salesforce Ventures with participation from IBM, Chamberlain Group, and Fenox Venture Capital. The company is focused on building a more connected world. The new capital will enable IFTTT to hire top talent to take on industry-changing initiatives and expand its platform. Currently, IFTTT helps app developers to build Applets, and embed them…

Microsoft Dynamics 365 and Adobe Experience Cloud Selected by 24 Hour Fitness to Transform Customer Engagement

Microsoft Corp. and Adobe announced an agreement with 24 Hour Fitness, one of the nation's largest privately owned and operated fitness chains, to deploy Microsoft Dynamics 365 and Adobe Experience Cloud across its network of more than 420 clubs nationwide. This will enable 24 Hour Fitness to dramatically enhance its ability to offer more personalized and unified digital experiences for members throughout every touch point in their fitness journey. With technology integrations across Microsoft business applications and…

Are You Late on GDPR: Don’t Press the Panic Button Yet!

For Marketers, GDPR Will Enable Opportunities to Turn Consumers into Members. More High-Quality Data Means More Personalized and Effective Content and Ads Across the Board The first quarter of the year is already over, and the doors are closing quickly on the companies that do not have a clear strategy to handle GDPR. With marketers scurrying to stay on course with their marketing technologies and data management strategies, is it too late to hop on the GDPR bus? In case you are unprepared or feel that you may have just…

Conviva Measures Explosive Growth in Streaming Video on the Internet

Apple TV Viewership Up 709% in Q1 2018 Compared to Q1 2017, While Android Pulls Ahead of iOS in Mobile Viewing Conviva, elevating the way OTT businesses use data-driven intelligence with its Video AI Platform, has released its quarterly measurement report on the state of OTT and the streaming video market, covering both the quantity and quality of streaming viewership. The report finds that, compared to this time last year, the audience for video delivered over the internet is experiencing astronomical growth across…

InGenius Releases New Integration for Microsoft Dynamics 365

InGenius announced a new integration for InGenius Connector Enterprise between the Genesys PureEngage platform and Microsoft Dynamics 365. The InGenius platform uses features such as screen pop, click-to-dial, CRM screen transfer, and automated case creation to make it easier for agents and organizations to work efficiently and achieve their business objectives. With InGenius Connector Enterprise, no changes need to be made to existing infrastructure or workflows. Also Read: Revolutionizing B2C CRM: The Power of Relevant…

TechBytes with Megan Headley, Research Director, TrustRadius

Megan Headley Research Director, TrustRadius Authenticity and validation through independent resources are key factors for all B2B buyers. TrustRadius recently released “The 2018 B2B Buying Disconnect” report. This report included the vendor’s perspective, enabling a direct comparison between how vendors attempt to influence buyers versus how buyers make purchasing decisions. To learn more about how B2B vendors could benefit from this, We spoke to Megan Headley, Research Director, TrustRadius. What was your…

Interview with Holly Pavlika, SVP, Marketing & Content, Collective Bias

"The maturity of data science helps the marketing industry switch focus rapidly and keep up with dizzying speed of consumer preferences." Tell us about your role and how you got here. What inspired you to be part of Collective Bias? Back in 2009, I was working at a social media agency and was told to start a blog about marketing to moms. I was fortunate to start it at a time when every brand was looking to work with moms who were bloggers. Through the blog, I got connected to the UN and became a Shot At Life Champion,…

New Evergage Study Highlights Personalization’s Increasing Importance and Impact

Nine of out 10 Digital Marketers See a Lift in Business Results from Personalization -- But More Than Half Say Their Organization's Personalization Maturity Level is Limited at Best There's no question about it: one size definitely doesn't fit all, with digital marketers saying that personalization is more important now than ever, according to a newly released annual study from Evergage and Researchscape International. As customers across industries have come to expect helpful, relevant and individualized cross-channel…

Revolutionizing B2C CRM: The Power of Relevant Personalization in B2C Martech

CEO Mark Gally Says Zaius Is Poised to Revolutionize B2C Marketing In 2018, B2B versus B2C marketing technologies still matter. The latest funding round should prove this. Earlier, this month, B2C CRM maker, Zaius scooped $30 Million in Series B funding to further develop its B2C marketing tech offering. Vendors in both the B2B and B2C CRM markets are leveraging customer data to not just improve their products, but also create effective marketing campaigns. Zaius is planning to capitalize on their latest funding round…

Leanplum Accelerates Growth in Asia Pacific and Adds New Chinese Investor

Increases Series D Funding to $52 Million; Expands Footprint to Meet Regional Demand Leanplum, the leader in mobile engagement, announced an add-on raise from Beijing-based private equity firm Waterwood Group to scale and fuel growth in China and the greater Asia Pacific (APAC) region, bringing their Series D total financing to $52 million. Leanplum continues to gain momentum across APAC, where the region's most innovative brands rely on its platform to drive mobile growth and deeper customer relationships. "Chinese…

Will AI Really Be The Death Of Human Intelligence?

Since AI became a topic of considerable study in the 1960s, it has suffered from a multitude of false hopes. The big breakthrough was always just around the corner and AI would inevitably transform society. Numerous papers predicting the demise of work as we know it have been published. Led by the notorious work of Oxford University’s Carl Frey and Michael Osborne, these papers typically highlight the huge number of jobs that will be lost by automation, but have a number of logical fallacies, whether it’s the lump of…

Ahead of Digital NewFronts, YouTube and Hulu Reign Supreme, Finds Matrix Solutions

New Forecast from Matrix Solutions Reveals Americans Aren’t Excited About Video Content from the Majority of Companies Presenting at NewFronts Ahead of the Interactive Advertising Bureau’s Digital NewFronts, the premier event to showcase the latest in original digital video programming, research reveals that more than half (57%) of Americans who have watched original digital content in the last year are most excited for content from YouTube, trailed by Hulu, which garnered excitement around its original video content from…

GDPR Compliance Isn’t the End of the World for Your B2B Marketing

Probably no IT-related deadline since Y2K has loomed as large as the impending implementation of the GDPR, the relatively benign-sounding acronym for the European Union’s General Data Protection Regulation. Some, but likely not many, marketers have had their countdown clocks set to May 25, 2018 for a few years now (indeed some estimates say as few as 15% of all marketing organizations are adequately prepared). Everyone needs to understand it and adapt accordingly and ignorance of the law excuses no one. A very quick…

TechBytes with Alex Wright, Head of Insight, Blis

Alex Wright Head of Insight, Blis In the digital world, data is the new oil. Segmentation and acquiring the right datasets are critical to the success of omnichannel marketing campaigns.  We spoke to Alex Wright, Head of Insights, Blis, to understand how data is verified and the criticality of location data in marketing attribution. Normal 0 false false false EN-IN X-NONE X-NONE

Interview with Anne Gretland, CEO, FotoWare

"Digital innovation is about how we no longer have to do many small tasks to get the job done or to make something happen." Tell us about your role and how you got here. What inspired you to be part of FotoWare? I fell in love with technology when I started working for Microsoft in 1998. I had never before experienced such a passion for technology or seen up close how technology so fundamentally can affect our everyday lives. That’s when knew I belonged in the IT-world, and I have never looked back. It is important for…

Resonate Strengthens Executive Bench with Three Key Hires, Including SVP of Marketing

Industry Veterans Fill Vital Positions to Drive New Growth for Advanced Consumer Intelligence Platform at Resonate Resonate, a leading provider of consumer intelligence and insights for marketers, today announced three key additions to its executive team. These new hires were made to strengthen the company’s growth and generate broad awareness for its data-driven solutions designed to drive business decisions based on a deep understanding of the consumer that extends beyond basic attributes like demographics and…

Vungle Brings Industry-Leading Performance Marketing Platform to Galaxy Apps

Developers Can Leverage Vungle To Deliver Native Advertisements in Popular App Store Vungle announced a partnership with Samsung Electronics, which has incorporated Vungle's industry-leading performance marketing platform for in-app video ads into the Samsung Galaxy Apps app store. The partnership will give developers the ability to access customized promotional placements in Galaxy Apps. Galaxy Apps is a store that features entertainment, gaming and productivity-boosting applications for Galaxy devices. This new…

ironSource Expands Programmatic Marketplace, Adding Mobile Interactive Video Inventory and Moat Integration

Along with Programmatic Access to Premium In-App Video Inventory, Buyers Can Now Leverage In-App Interactive Ads; Initial Data Shows ironSource Inventory is 96% Viewable Mobile monetization and marketing company ironSource announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, a leading analytics and measurement company. Reaching 1.5B unique consumers a month, ironSource’s…