Banner Before Header

Your Buyers are Online: Why Aren’t You?

Bringing Your Business Online to Meet Your Employees and Customers Gartner’s definition of a digital workplace is one that “enables new, more effective ways of working; raising employee engagement and agility; and exploits consumer-oriented styles and technologies.” Because many of the world’s most successful companies have decentralized teams, solutions that facilitate digital collaboration are critical. Slow applications can dampen productivity, discourage digital collaboration and lead to siloed departments -…

TechBytes with Spencer Pingry, Chief Technical Officer, Zaius

Spencer Pingry Chief Technical Officer, Zaius Zaius gives B2C marketers the power to own customer data. This data enables marketer's to grasp their customers' shopping patterns and engage them with personalized, omnichannel campaigns. To understand how should a brand leverage Testing and Optimization software for marketing campaigns, we spoke to Spencer Pingry, Chief Technical Officer, Zaius.Tell us about your role at Zaius and the team/technology you handle. Zaius empowers B2C marketers to better understand how…

Chief Marketing Officer Average Tenure Increases to 44 Months

CMO tenure rises following drop the previous year The average tenure for chief marketing officers of leading U.S. consumer brand companies increased to 44 months from 42 months, according to the 14th annual CMO tenure study by leadership consulting firm Spencer Stuart. As in the previous two years, the study also looked at median tenure. Similar to the average tenure, median tenure increased from 27 months in 2016 to 31 months in 2017. The median…

Impartner Spring ’18 Release Makes it Possible for Channel Managers to Create the Perfect Partner Experience In Real Time

New CMS Breaks All the Molds: Makes It Fast and Intuitive for Channel Managers to Edit Complete Partner Experience and Not Just Content in Partner Portals Impartner, the best-selling and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced its Spring '18 software release, which makes it possible for channel managers to edit, in real time, not only the content but also their partners' experience in their Partner Portals – without the help of IT. The release continues the company's…

Julius Deploys AI-Driven Earned Media Value Index to Monetize Influencers

Earned Media Value Index to Help Marketers Identify High-Performing Partners Julius, the 100 percent vetted and curated influencer marketing solution, has expanded its dataset to include Ayzenberg’s Earned Media Value Index (EMVI). Beyond clicks and engagement metrics, brands and agencies can now leverage the Julius platform to search for, message with, and measure social influencers according to their real-world, monetary performance. Read More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn Julius…

Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape

Education Is Key, As Videology's New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In Next 12 Months Videology, a leading software provider for converged TV and video advertising, released "Bringing Addressability to TV: What's Possible Now," the latest installment in its popular Knowledge Lab Series on TV and Video Advertising. Starting with the premise that "TV" now exists in many different forms, the comprehensive primer defines and explains the benefits and differences between each new…

Barometric Unveils Capability to Track and Measure Direct Mail With Unprecedented Level of Accuracy

Combined Benefits of Digital and Direct Mail Tracking Via Proprietary Device Graph Mapped to USPS Postal Addresses Opens New Visibility to Create Better Engagement Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions, recently announced its new solution for holistically tracking and measuring the effectiveness of direct mail in driving both online and offline conversions. By using its propriety Device Graph, Barometric is now able to bridge direct mail and digital marketing…

Connatix Unveils Stories for Publishers for Better Web-Mobile Presence

Stories for Publishers" Brings Social Media Type Interactivity to the Mobile Web Experience Connatix, the most advanced video syndication and monetization platform for publishers, has announced the release of Stories for Publishers. A first-of-its-kind product, Stories for Publishers gives users access to an engaging, social-like experience, with full control for both content and monetization on an owned and operated mobile web presence. Read More: Programmatic Tech Bytes with David Kashak Stories for Publishers provides…

Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US

People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a Huge Impact on the US Advertising Industry In February, Viant, a Meredith Corporation people-based advertising technology company, had announced a major enhancement to their partnership with Factual, the leading location data provider. Through a direct integration, Viant customers gained access to real-time foot traffic measurement and industry-leading reporting powered by Factual’s location data…

The Remaining Barriers to OTT Advertising’s Boom

A wide chasm exists right now between the amount of time that consumers are spending in over-the-top (OTT) video viewing environments and the level of advertising spend being dedicated to this fast-ascending channel. And it’s not advertisers’ fault. At present, the myriad players who sit between the consumer and the OTT content they want to consume are failing to connect the needed dots to enable effective OTT advertising and enjoyable user experiences. In the coming year, that needs to change. Over-the-top (OTT) video…

Wegmans Earns Top Customer Experience Scores Across 20 Industries, According to New Temkin Group Research

Eighth Annual Temkin Experience Ratings Evaluates 318 Companies Temkin Group announces the publication of the 2018 Temkin Experience Ratings, the eighth year that the company has published the industry's most comprehensive benchmark of customer experience delivered by large organizations. Based on a study of 10,000 U.S consumers, the 2018 Temkin Experience Ratings evaluates the customer experience of 318 companies across 20 industries. Wegmans earned the highest rating, followed by five companies that tied for the…

Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors

Insights, the New Analytics Tool, Reports Consumers Make Over 50 Percent of Their Online Retail Purchases on E-Commerce Sites Like Amazon and Walmart.com Jumpshot, the only company that unlocks walled-garden data, announced that it has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level. From search engines and online marketplaces to competitive websites, the new solution,…

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy Shtereva Director, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes in, global organizations are hoping to get as much information as they can on how they cope with the upcoming disruptions. AI and Machine Learning could be a potent tool to help companies sail through the post-GDPR era. To understand what the biggest impact of GDPR on the tech industry would be, especially on the B2B Marketing and advertising sectors, we spoke to Ivy Shtereva of Yes…

Cheetah Mobile Robots Steal the Show at AI-themed 321 Conference

Robots and Smart Devices among the Various New Products Released as Part of Cheetah Mobile's Ambitious AI and Robotics Strategy Cheetah Mobile Inc., a leading mobile internet company with strong global vision, recently held its AI-themed 321 Conference: A Night of Robots in Beijing where it unveiled a series of AI-powered smart devices and robotics products that leverage Cheetah Mobile's cutting-edge AI technology and product experience to help consumers and businesses increase efficiency and productivity. All of the…

PossibleNOW Announces Strategic Solution with RedPoint Global for GDPR Consent Management

New GDPR Solution Enables Companies to Offer Comprehensive Functionality for Management of Customer Identity, Profile Data, and Consent PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced a strategic product initiative for GDPR consent and data governance with RedPoint Global, the leading provider of customer data platform and customer engagement technology. This initiative is a response to the demands that companies must comply with GDPR requirements for consent…

SAP Predictive Analytics, Application Edition, Powers Intelligent Enterprises

Application Edition of SAP Predictive Analytics Uses Machine Learning to Provide Business Users with Predictions About the Future SAP SE, announced the general availability of the application edition of SAP Predictive Analytics software to help enterprises create and manage predictive machine learning models for applications that run business activities, including supply chain, finance and accounting, human capital management and customer management. Co-developed with Accenture, the application edition enables…

D*AS by BravasLive: Disrupting the Global Ad Model with Intelligent Content Production

Jay Noce launched  D*AS by BravasLive with an Aim to Disrupt the Global Ad Model Bringing over 25 years of experience with the world’s largest global consumer brands, Jay Noce launched BravasLive, to utilize advances in cloud computing and artificial intelligence mapped to a proven methodology for global ad content creation, rollout, and delivery. BravasLive CEO and Chairman, Jay Noce, said, " We offer the world’s most advanced content production platform. Also, through these practices, BravasLive delivers the only…

Valassis Says, 36% of the US Shoppers Have Used a Shopping List App

 According to the Latest Valassis Report, More Than 60 Percent Say They Constantly Plan Their Purchases and 36 Percent State They Have Used a Shopping List App Valassis, a leader in activating consumers through intelligent media delivery, has released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 US-based consumers to determine how modern, dynamic shoppers research and make purchases, with the help of technology, online and in-store…

TechBytes with Mark Woollen, Chief Product Officer, Radius Intelligence

Mark Woollen Chief Product Officer, Radius Intelligence Real-time sales intelligence can accelerate sales deals. Behavioral Data and Audience Segmentation, when they come together, could enable organizations to solve the major pain points during sales prospecting campaigns. To understand how contemporary B2B data and predictive marketing software helps marketers build a 'Network-Effect’ driven model, we spoke to Mark Woollen, CPO at Radius Intelligence.Tell us about your role at Radius and the team/ technology you…

TeleSign SMS Messaging Integrates with Microsoft Dynamics 365 for Marketing

TeleSign App Dynamics 365 Allows Marketers to Enrich Customer Journey with SMS-Based Marketing Campaigns, Alerts, Reminders, and Notifications TeleSign announced that it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s SMS app, Dynamics 365 for Marketing users can seamlessly send SMS-based marketing campaigns including alerts, reminders, and notifications to increase engagement, usage and brand awareness. TeleSign’s SMS app allows anyone to build real-time…