Interview with Julie Lyle, Chief Marketing Officer, DemandJump

"CMOs should have a clear understanding of the business challenges they are trying to solve and/or the customer value they are trying to deliver and use these factors to invest in prescriptive intelligence platforms. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an AI-based marketing intelligence company? My role at DemandJump is a hybrid between Chief Revenue Officer, Chief Marketing Officer, and Advisor. In fact, I became an investor in DemandJump after I…

Poor Personalization and Lack of Trust Cost US Organizations $756 Billion Last Year

Accenture Study Finds that 44% Consumers Are Frustrated When Companies Fail To Deliver Relevant, Personalized Shopping Experiences, 49% Are Concerned About Personal Data Privacy US consumers are locked in a vicious circle with brands over customer experience, according to new research from Accenture. While 44 percent are frustrated when companies fail to deliver relevant, personalized shopping experiences, nearly half (49 percent) are concerned about personal data privacy as they subscribe to intelligent services designed…

Death of The 3rd Party Cookie

The digital ad industry relies heavily on third-party cookies. These little pieces of code get placed in your browser as you move from site to site, letting advertisers collect data about your interests and serve you related ads. They differ from first-party cookies because they are placed by an object on the page (e.g. an ad) that originates from a different domain than the one you are visiting. So if you visit, say, Macy’s website, Macy’s can place a first-party cookie to collect data about your visit. But if you visit a…

Interview with Peter Friedman, CEO, LiveWorld

"The advancement of AI solutions is a powerful tool for a company to better understand customer data and the effectiveness of a company's operations." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content marketing company? I’m the Founder, Chairman, and CEO of LiveWorld, which is a social customer experience company. We believe the most compelling content is the conversations with and among customers. My career has been centered around developing online and social…

Best-in-Biz Awards Cites SAVO For Best Enterprise Product

SAVO Secured the Highest Distinction Awarded to Any Sales Enablement Platform as a Silver Winner in the Enterprise Product of the Year at the Best-In-Biz Awards SAVO Group, the leading provider of enterprise-grade sales enablement solutions, has been named a silver winner in the Enterprise Product of the Year, Best-in-Biz Awards, the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America. SAVO secured the highest distinction awarded…

What Does It Take to Be a Growth Hacker?

Industry Experts at The Growth Marketing Conference Share Insights on How a Marketer Can Grow in His Business Whether you’re a startup looking to attract more funding, or an enterprise creating a platform for innovation, it’s all about growth. From Silicon Valley dorms to New York City boardrooms, digital marketing teams are quickly becoming growth marketing teams. With everyone looking to scale, and some already succeeding, what are the secrets to growth success? The Growth Marketing Conference that concluded on…

Connekt Brings Interactivity and T-Commerce to Hisense Smart TVs

Hisense Smart TV Viewers Now Able to Purchase the Brands They Love through Connekt's ShopTV App Connekt, the AI-driven technology company transforming TV advertising for the connected world, announced the integration of its ShopTV application into new Smart TVs made by Hisense, a global technology leader and consumer electronics manufacturer. The integration means that consumers can interact and engage with brands and content on their Hisense Smart TV platform, and personalize their interactions by opting to receive…

Nielsen Launches New Performance Testing Solution For Mobile Video

New Offering Provides Clear Understanding of Network Performance Impacting Consumer Experiences with IP-Based Video Delivery Nielsen announced the launch of Nielsen Mobile Video Performance, the industry's first and most complete video performance evaluation solution for IP-based video content delivery. Developed for mobile operators, Internet service providers, device manufacturers and content providers, Nielsen Mobile Video Performance evaluates streaming video quality on mobile and WiFi networks, benchmarks data…

How to Attract Online Shoppers During The Holidays

Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g., Black Friday and Cyber Monday, in response to consumer behavior as always-on shoppers. The data point I’ll be very interested in seeing post-holidays is how millennials spend their money. Are they in fact spending more on experiences and less on tangible “owned” goods? Rent the Runway’s…

How to Develop and Offer Products That Delight Customers

When developing new products, businesses typically ask their customers a single question. They provide a long list of features and ask, “For this product, which of these features do you most prefer?” This seems like a straightforward question. Many product development teams would take these results and immediately begin developing whatever features were selected most frequently. Some teams dig deeper. Rather than accepting the results at face value, they question if their customers selected features they’ve come to…

Cyber Week: Mobile Sees 14% Increase in Conversion Rates, Page Views Up 21%

Average Order Values up 5% Across All Channels, Indicating a Happy Holiday Shopping Season, According to Monetate Analysis Monetate, the leader in personalization for brands worldwide, has unveiled its analysis of e-commerce activity during which mobile was the channel of choice for holiday shoppers. With analysis representing more than one billion U.S. consumer touchpoints across desktop, mobile, and tablet during the Saturday after Thanksgiving (Nov. 25) until Friday, Dec. 1, data indicates that mobile conversions…

TechBytes with Tal Kedar, Chief Technology Officer, Optimove

Tal Kedar Chief Technology Officer,  Optimove In September, relationship marketing hub announced its entry into the financial services space, unveiling its platform to all financial services entities such as banks, insurance companies, trading desks and wealth advisories. We spoke to Tal Kedar, CTO, Optimove, to understand the tech that powers their relationship hub.MTS: Tell us the about idea behind conceiving Optimove 6.0? Tal Kedar: In the past, we have focused our energy as a company — and excelled — in applying a…

When Will Bots Have Their ‘Mobile Moment’?

In 2017, we finally began to see chatbots break into more mainstream usage among consumers. There are a number of factors propelling this usage, from the rising influence of messaging services over social networks to businesses finally committing to an AI future where bots and automated assistants will play an increasingly important role. Consumers are also becoming more comfortable with bot interactions, perhaps the most important element of driving actual value from their deployments. Amazon’s Alexa and the continued…

Verve Expands Availability of Its Location-Powered Audiences With The Trade Desk

Verve Activate Location-Powered Mobile Audience Segments Are Now Available to the Trade Desk Clients Verve, the global leader in location-powered mobile marketing, announced the availability of its exclusive Verve Activate audience segments to clients of The Trade Desk for use in the planning and execution of advertising campaigns. The initial, invitation-only integration will be offered to The Trade Desk clients, enabling them to leverage Verve's finely-tuned, location-powered audience segments to reach uniquely…

Identity Is The Next Competitive Battleground: Signal’s 2018 Prediction

An Increasing Number of Identity-Driven Marketers Will Invest in Building and Maintaining Customer Data Graphs That They Own And Control Says Signal About the Coming Year Customer data continues to separate winners and losers across every sector, from retail to publishing to politics. In 2018, this trend will accelerate even further as brands look to develop direct relationships with their customers in order to thrive in increasingly competitive business landscapes. This forecast is among the findings outlined in Signal’s…

Adoreboard’s Emotion AI Feted For Enabling CX Improvements

October 2017 Forrester Report - The Future of CX Measurement, Names Adoreboard for Using Common Sense Reasoning with Effective Computing Adoreboard, a leading Emotion AI software solution, has been named for using "common sense reasoning with effective computing," for customer experience improvements, according to the October 2017 Forrester report, The Future of CX Measurement. Adoreboard is cited in a section of the report entitled "Upgrade to Analytics That Drive Action". Adoreboard's Emotion AI…

TechBytes with Robin Williamson, VP Engineering, Teralytics

Robin Williamson VP Engineering at Teralytics Location data is turning out to be an important datapoint for marketers. We spoke to Robin Williamson, VP, Enginnering, Teralytics to understand the nuances of this emerging technology.MTS: Tell us about your role at Teralytics and the team you handle? Robin Williamson: As VP Engineering, I manage some of the top data scientists, software engineers and machine learning experts in the world. Our global team contains PhDs, alumni from some of the biggest tech companies and a…

Datonics Partners with Kochava Collective, Allowing Mobile Marketers to Reach Desired Audiences

Data from Datonics Is Integrated within Kochava's Mobile Data Marketplace, Giving Marketers Access to More Audience Data, Helping Reach Desired Audiences Online data company Datonics has partnered with Kochava, an industry leader providing holistic measurement solutions for connected devices. This new agreement provides mobile marketers with access to even more audience data to help them reach specific consumers who are most likely to be interested in their products. Mobile marketers can access Datonics data through…

Socialbakers Launches Video Performance Benchmark for Social Networks

Video Performance Benchmarks Gives Marketers A Deeper Look At Their Overall Video Content Performance Within A Competitive Context Of Industry, Region Or Country Socialbakers, the leading AI-powered social media marketing platform, announced the addition of the world's first video performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions. These…

Monetate Partners with WBR Insights for Personalization Development Study

Marketers Overcome Organizational Hurdles to Personalization and Now Cite Data Quality as Number One Challenge Monetate, the worldwide leader in personalization, announced the availability of the second annual Personalization Development Study, a report that provides insight into the challenges, benefits, and best practices of personalization. The 2017 report, developed through a partnership with WBR Insights and based on input from more than 500 marketers in North America and the UK, found that a majority of those who…