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Six in Ten Consumers Willing to Share Significant Personal Data with Banks and Insurers in Exchange for Lower Pricing, Accenture Study Finds

Nearly six in ten consumers would be willing to share significant personal information, such as location data and lifestyle information, with their bank and insurer in exchange for lower pricing on products and services, according to a new report from Accenture. “We are still in the early stages of Europe’s burgeoning Open Banking revolution, and I expect consumer attitudes there to evolve as banks invest in and offer more relevant services.” Accenture’s global Financial Services Consumer Study, based on a survey of 47,000…

Consumers Trust Amazon Is Using Their Data Responsibly, Beating out Apple, Google & Banks, According to New SmarterHQ Survey

79% of Consumers Believe Companies Know Too Much about Them, yet 90% Are Willing to Share Behavioral Data for a Cheaper and Easier Shopping Experience While consumers are concerned about the privacy and security of their data, yet want a more personalized experience from brands, a new survey of more than 1,000 consumers from SmarterHQ, a leading multichannel behavioral marketing platform, set out to determine which companies and industries are handling their users’ data responsibly, and which marketing tactics consumers…

SRAX Unveils Enhanced BIGtoken Platform, Simplifying Data Management So Consumers Can Own, Verify, and Sell Access to Their Data

SRAX Announces Contest Winners Who Will be Awarded with Bitcoin in Recognition for Their Dedicated Time Spent Earning Points with Their Data During the Beta Period - Concluded January 31, 2019 Social Reality, Inc., a digital marketing and consumer data management technology company, announces the general availability of its platform, BIGtoken, the first digital exchange of transparent and verified consumer data. Consumers participate in BIG by entering through BIGtoken, a gamified and simplified app enabling consumers to…

New Research Reveals Consumer Perceptions of Personal Privacy and Data

Study from Blis Shows 60% of US Consumers Are Willing to Share or Sell Their Personal Data Blis, the global pioneer in advanced location data technology, announced the launch of a new research report titled The Currency of Data: Quantifying the Value of Consumer Information in 2019, which uncovered how Americans feel about their personal data and how willing they are to share it. The study finds that consumer awareness of their personal data is growing, and, as a result, it is critical that marketers not only abide by…

Data Privacy Day 2019 Reminds Businesses and Consumers About the Value of Personal Data and the Need to Protect It

In This New Era of Privacy, the National Cyber Security Alliance Will Underscore the Value of Personal Information by Informing Businesses About the Critical Need to Respect Consumer Privacy and Safeguard Data Last year, worrisome headlines jolted consumers into reality about protecting personal data. A recent survey indicates that 90 percent of those polled were “very concerned” about their privacy. Our always-connected lives require that we understand how our data is collected, used and shared and what actions to take…

Data: Over Half of Consumers Use Mobile Apps When Shopping In-Store

Yes Marketing Finds More Than Half of Consumers Are Using Smartphones and Mobile Devices to Enhance Their In-Store Shopping Experience Whether it's to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer's mobile app while in-store, indicating that the industry has reached a tipping point in consumers' cross-channel expectations, according to a new study by Yes Marketing. In its Surviving the Retail Apocalypse report, Yes Marketing surveyed over 1,000 consumers…

Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year

Research Also Shows Nearly 68 Percent of Consumers Are Comfortable Sharing Preferences with Brands to Receive a More Personalized Experience Qubit, a leader in marketing personalization technology, announced findings from its platform data on consumer holiday shopping behavior, along with a new consumer survey. Qubit analyzed internal data from 10 days prior to Black Friday through Cyber Monday over the past three years. The 2018 data shows how consumer online shopping habits are changing. Qubit surveyed 417 US…

Social Media Companies Believed to Be Vulnerable, with 61% of Consumers Saying They Pose Greatest Risk for Exposing Data, Finds Gemalto

A majority of consumers are willing to walk away from businesses entirely if they suffer a data breach, with retailers most at risk, according research from Gemalto, the world leader in digital security. Two-thirds (66%) are unlikely to shop or do business with an organization that experiences a breach where their financial and sensitive information is stolen. Retailers (62%), banks (59%), and social media sites (58%) are the most at risk of suffering consequences with consumers prepared to use their feet. “Social media…

Janrain Survey Shows Consumers Still Trust Brands but Want More Control over Data

US Public Surprisingly Forgiving Despite Data Breaches and Controversies as Long as Companies Demonstrate Good Faith; Consumers Welcome Consent-Based Marketing Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced during Cybersecurity Awareness Month the results of its latest Consumer Attitudes Toward Data Privacy and Security Survey, which show US consumers still generally trust brands but welcome consent-based relationships following the recent spate of breaches and…

Digital Element Announces Industry’s First IP-To-Point-Of-Interest Database for Reaching On-The-Go Consumers

New NetAcuity POI Database Gives Marketers Geo-Contextual Points of Interest Within 100 Meters Digital Element, the global geolocation data and services provider, announced its new NetAcuity Point of Interest (POI) Database, a first-of-its-kind IP-to-POI dataset that helps to identify consumers in the immediate vicinity of nearby points of interest. Leveraging its unique Mobility Index, which indicates whether an IP address is fixed or mobile, and the company’s machine-learning methodologies, Digital Element has made…

SRAX Launches BIGtoken, the Platform for Consumers to Own, Verify and Sell Their Data

Claim Your Data by Downloading the BIGtoken Mobile App, Available in the Apple App Store and Google Play; Up to 10,000 Initial Beta Testers Will Take Part in Breaking down the Barriers Dividing Consumers from the Data They Produce Social Reality, Inc.'s blockchain identification graph platform, BIG, launched in Beta. BIG is the first consumer-powered data marketplace where people will own, verify and sell their data. During the Beta phase, the top three most active users will be rewarded with Bitcoin for their…

Data: Over Half of Consumers Ignore Retailer Emails Because of Inbox Overload

Many Marketing Emails Are Ignored Even Though Nearly Half of Consumers Rank Email as Their Preferred Channel for Marketing Communications Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study from Yes Lifecycle Marketing. For its Surviving the Retail Apocalypse report, Yes Lifecycle Marketing surveyed over 1,000 consumers of all ages and found that in addition to inbox overload,…

A Penny For Your Thoughts: Can Consumers Become The Benefactors Of Our Own Data?

Have you ever heard someone say, “A penny for your thoughts”? I hear the expression regularly, but no one has ever actually given me a penny for my thoughts – or my data, for that matter. We live in a world where data is king; and yet, we have very little control over how our personal data is used for the financial gain of those that collect it. In light of data breaches, privacy concerns, and recent General Data Protection Regulations (GDPR) in Europe, perhaps it’s time we take the ownership and monetization back into our…

Empowering Consumers to Control their Personal Data, Freckle Launches Killi

Killi, the Revolutionary App Built on the Blockchain, Not Only Allows Consumers Control of their Identity but Provides F500 Brands with GDPR-Compliant Data Freckle IoT, the leading multi-channel offline attribution company, announced the launch of Killi, a consumer application built on the blockchain that allows people to take back control of their identity from corporations that have been using it for their benefit without the consumers’ express consent. Now available in both the Apple and Google stores in North America,…

US Consumers Becoming More Open to Sharing Data: Acxiom Report

Joint Study by Acxiom and Data & Marketing Association Reveals Almost Half of American Consumers Feel More Comfortable With Data Exchange Than They Did Previously Acxiom, the data foundation for the world's best marketers, released a new report in partnership with the Data & Marketing Association (DMA), that found US consumers are becoming more open to engaging in data exchanges in return for better offers and services. The joint study, “Data Privacy: What the Consumer Really Thinks,” discovered nearly half of…

Localytics Data Privacy Services Help Enterprises Deliver Personalized Mobile Experiences Without Sacrificing Consumer Trust

New Services Helps Enterprises Go Beyond GDPR Compliance to Proactively Protect Their Users' Privacy Localytics, the leading mobile engagement platform, is expanding its data privacy services to help enterprises strike the right balance between providing the personalized mobile experiences that consumers want and ensuring consumer data is protected. 80% of consumers are more likely to do business with a company if it offers a personalized experience. That is especially true on mobile, yet recent events and data breaches…

Insights Network Study Shows US Consumers Want Privacy and Protection of Personal Data

Nine out of 10 Consumers Think it is Unethical for Personal Info to be Shared Without Consent, Says Study All our personal data continues to be a major source of revenue for companies like Google and Facebook, but we consumers have still been unable to leverage our data for profit. To further drill into the details, Insights Network commissioned a survey of 1,000 consumers in the United States and found that the respondents are eagerly awaiting a change in the data sharing landscape. Consumers want an increase in…

Brands Must Show Loyalty To Earn Loyalty, According To Alliance Data’s New Consumer Study

Gen Z and Millennials Play by Their Own Set of Rules, and Now Loyalty Does, Too NextGen consumers are leading the retail industry to a new view on loyalty, according to new research by Alliance Data's card services business, a provider of a market-leading private label, co-brand, and business credit card programs. The newly released study, "The Rules of NextGen Loyalty," reveals how Gen Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and experience loyalty…

SAP Survey: US Consumers Want Better Service and More Transparency in Data Collection

A Majority of US Consumers Expect Personalized, Exclusive Experiences in Addition to Convenience of Shopping and Data Privacy from the Business Models According to "The Global 2017 SAP Hybris Consumer Insights Report," a survey sponsored by SAP SE, online brands must respect the US consumers' data privacy if they want to build strong US customer relationships. They must also offer discounts and respond to queries within 24 hours. At the time of this announcement, Matthias Goehler, senior vice president and head…

TechBytes with Mindy Pankoke, Product Manager, Consumer Marketing Data Solutions, Experian

Mindy Pankoke Product Manager, Consumer Marketing Data Solutions, Experian Good data can drive great customer experience. With changing expectations on customer experience, there has never been an accurate estimation of what the best “Customer Experience’ feels like. While modern marketers aggressively approach a customer-centric model to build experience programs across channels, an ideal experience could either be an everlasting moment or one that is forgotten in the blink of an eye. To better understand how brands…