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Data Science Firm 0ptimus Choses comScore as Measurement Source for Consumer Overlays

comScore's Television and Digital Measurement Will Help Agency Create New Targeting Products comScore announced that data science firm 0ptimus will comprehensively match comScore's television ratings and digital measurement with 0ptimus' nationwide custom modeled audiences. Such matching will allow 0ptimus more in-depth political targeting on an individual basis across all marketing channels including TV and digital. 0ptimus, which works with political campaigns and brands to help find key audiences and…

Tru Optik and Deep Root Analytics Enter Agreement to Enhance Audience-Based Targeting Capabilities Within Tru Optik’s Political Data Cloud

Integration Offers Access to Political Audience-Based Segments Across OTT/CTV Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), announced an agreement with Deep Root Analytics, an audience-powered analytics company, to integrate Deep Root’s proprietary audience-based segments – political, public affairs and corporate advocacy – to Tru Optik’s Political Data CloudTM. Through this integration, media companies and political advertisers will be able to leverage Deep Root’s audience segments with rich…

Snowflake Unveils the Data Cloud So Organizations Can Connect, Collaborate, and Deliver Value With Data

Snowflake also announces new product features for Snowflake Cloud Data Platform – the technology that enables the Data Cloud Snowflake, the cloud data platform, unveiled the Data Cloud – an ecosystem where thousands of Snowflake customers, partners, data providers, and data service providers can break down data silos, derive insights, and deliver value from rapidly growing data sets in secure, governed, compliant, and seamless ways. Snowflake also announced new product features for Snowflake Cloud Data platform – the…

Privitar and BigID Announce New Partnership and Product Integration to Help Organizations Achieve Greater Value and Faster Insights from…

Data privacy leaders to kick off partnership with webinar focused on automating safe data analytics on June 11th Privitar, the leading data privacy platform provider and BigID, the leading modern data intelligence platform for privacy, protection and perspective, have partnered to provide organizations with an integrated, automated approach to tackling some of the biggest challenges associated with deriving valuable insights from sensitive data. The integration of Privitar’s privacy engineering platform and policies with…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

CCPA Puts Consumers in Charge and the Regs Should Too

California’s Attorney General Xavier Becerra and his team have run an inclusive and transparent process in their construction of California Consumer Privacy Act (CCPA) regulations. Their original proposal and subsequent modifications go a long way toward clarifying the rights consumers can exercise under the law and the actions businesses must take to comply.  In the latest modifications, however, the draft regulations could have explained more about one critical component. The law clearly puts consumers in charge of…

Price Conscious Consumers Tap Into Coupons and Vouchers During COVID-19

Brands can acquire new customers during the pandemic by offering value and rewarding loyalty According to data from Rakuten Advertising’s UK affiliate network, orders from coupon and voucher publishers increased by 52% from early February to early April 2020. Deal sites have also been thriving with a significant spike as the UK entered lockdown; orders increased by 173% between February and April. The research shows consumers are turning to online and cost-conscious shopping due to the coronavirus pandemic.…

Informatica Unveils Data 4.0 and AI-powered Innovations at the CLAIREview Virtual Intelligent Data Summit Premiere

Informatica CEO Amit Walia to Outline Vision for Next Phase of Digital Transformation and New Capabilities for Intelligence and Automation Informatica, the enterprise cloud data management leader, announced updates to its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE™ engine. The updates are part of the company's vision for Data 4.0, which CEO Amit Walia will address in today's keynote at its Intelligent Data Summit, the first of a series of free CLAIREview events taking place this summer. "The…

SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in the SmarterHQ platform. These dynamic, self-tuning models update based on how customers interact in real time, which is especially crucial during busy holiday seasons and situations…

GoodData Announces Strategic Partnership and Investment from Visa

Visa and GoodData to partner on development of data products for better customer insights  GoodData®, a leading global analytics company, announced today an investment and strategic partnership with Visa Inc., the world’s leader in digital payments. The investment further bolsters Visa’s commitment to providing access to aggregated data and analytics that help Visa clients and partners understand the impact and effectiveness of the critical decisions they are making today. For GoodData, the new investment amplifies its…

Genesys Survey Finds Nearly 50% of Consumers Feel Companies Lack Empathy When Delivering Customer Service

71% in multi-country survey notice more personalization in customer experiences thanks to technology It's a more efficient but somewhat impersonal world when it comes to customer service, according to a new survey sponsored by Genesys®, the global leader in cloud customer experience and contact center solutions. Genesys gauged the sentiments of 5,000 adults in six countries: Australia, Germany, Japan, New Zealand, the United Kingdom (U.K.) and the United States (U.S.). While a majority (71%) believe that customer service…

Quadrant Launches The Asia Pacific Data Alliance

Quadrant announced the Asia Pacific Data Alliance (APDA), a program that helps leading corporations, governments and researchers who are working to build solutions for the Asia Pacific region that help organizations understand the effects, mitigate the risks and optimize their solutions during a pandemic like COVID-19. In response to the current pandemic, Quadrant will be making its’ Asia Pacific mobile location datasets available at no cost. Marketing Technology News: TikTok Donates Over S$350,000 to Support Local…

Understanding Consumer Behavior Through Social Media

While every industry operates a bit differently, there is an inherent need to better understand consumers beyond traditional Sales data and shopping behavior. Both of these are still critical to your business, but coupling them with social data provides unique insights into consumer behavior that ultimately enable companies to better serve their customers and beat out the competition. Social posts aren’t just valuable for marketers or influencers trying to break into the big time of sponsored content. They hold a treasure…

New Digital Platforms And Inclusive Content Enable Brands To Engage The $1.2 Trillion Asian-American Consumer Market Like Never Before

Asian American-led television shows, social media and esports present new opportunities to reach the fastest growing consumer segment in the U.S. As the United States begins a path towards economic recovery, the $1.2 trillion Asian-American consumer market will play a critical role in its revitalization. For forward-looking companies and brands, the opportunity to reach the country's fastest growing and most affluent multicultural consumer group has never been more accessible, according to Nielsen's newly published…

Syncsort Rebrands as Precisely, Powers Confident Business Decisions with Trusted Data

New Brand and Strategy Accelerate Leadership in Data Integrity Following Syncsort’s Acquisition of the Pitney Bowes Software and Data Business Precisely, the global leader in data integrity, is being unveiled as the result of Syncsort’s acquisition of the Pitney Bowes software and data business in December. The Precisely brand underpins a world-class business with leading software and data enrichment products, annual revenue in excess of $600m, 2,000 employees, and 12,000 customers in more than 100 countries, including 90…

Increased Demand for Consumer Packaged Goods Creates Atypical Growth Opportunity for Brands

New NCSolutions Loyalty Study Confirms Strong Return on Ad Spend for Brands Invested in Advertising and Brand Loyalty The unprecedented 34% growth of consumer packaged goods (CPG) sales since March 22 of this year has created a significant growth opportunity for major brands to grow their market share. Consumer brands with high levels of brand equity and consumer trust, and which consistently advertised through the current marketplace disruption, have been the major beneficiaries of consumer loyalty and expanded market…

mParticle Launches Open-Source Data Validation Tools

New open-source toolset includes new APIs and Smartype, a new product to help engineers ensure proper event collection at run time mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, today announced the release of a new open-source developer toolset to give engineering teams instant data quality protection and feedback in their integrated development environments (IDE). This toolset also features Smartype, which translates any JSON based data model into strongly-typed code.…

Dathena Raises $12 Million Series A Round to Drive Global Adoption of AI-Powered Data Privacy and Security Solution

Singapore-based deep-tech company Dathena, the leader in AI-powered data protection and privacy management for global enterprises, announced that they have closed a $12 million Series A round led by Jungle Ventures, with the participation of CapHorn and SEEDS Capital, an investment arm of Enterprise Singapore which is the government agency championing enterprise development. Existing investors Cerracap Ventures and MS&AD Ventures also participated in the round. Following the opening of Dathena's U.S. headquarters in …

Deepening Customer Connections Through the Power of Data

While this year’s pandemic presents many challenges to marketers, it also presents many more opportunities, particularly as consumer activity rapidly moves online. In this article, we explore how marketers who have created a data-driven link between marketing activity and the commercial impact of that activity on brand they support through analytics, are the ones best placed to grow from change. Increased digital consumer activity means a wealth of new data on consumer behaviour is being uncovered every day, not to…