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COVID-19 Drives Digital Transformation for ASEAN Enterprises, Says GlobalData

COVID-19 is driving digital transformation for enterprises in the Southeast Asia region (ASEAN) and will open up wider opportunities for carriers and service providers, says GlobalData, a leading data and analytics company. Alfie Amir, Senior Analyst at GlobalData, comments: “A large majority of ASEAN enterprises still rely on traditional information communication technology (ICT) such as captive data center and traditional network services, making it more challenging for them to adapt to the changes associated with…

One Identity to Bolster Microsoft SQL Server and Azure SQL Database Security with End-to-End Privileged Access Management

One Identity is the first to provide a PAM solution to audit native SQL Server and Azure SQL Database client-server communication, accelerating and streamlining deployment and ongoing maintenance One Identity, a proven leader in helping organizations implement an identity-centric security strategy, today announced that its One Identity Safeguard solution now supports Microsoft SQL Server 2017 and SQL Server 2019 database environments. Microsoft was positioned as a Leader in the 2019 Gartner Magic Quadrant for Operational…

Can Direct-to-Consumer Brands Successfully Shift from Online to Offline Retail?

New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author Direct-to-consumer (DTC) brands have been steadily picking up steam, with a particular appeal to a digitally native generation of buyers accustomed to fast, easy-to-use and personalized experiences. Between clothing, accessories, or even luggage and mattresses, DTC brands are hitting the market hard, utilizing marketing strategies that excite consumers and make shopping experiences new and convenient. These digital-first brands…

Yottaa Publishes Addendum to the 2020 Ecommerce Leaders Survey Report to Include COVID-19 Data

Findings Reveal That Brands Are Heavily Investing In Digital Channels Since Consumers Are Primarily Shopping Online During The Crisis Yottaa, Inc., the leading cloud platform for accelerating eCommerce, announced the publication of an addendum to its recently published research report titled, “2020 eCommerce Leaders Survey: Site Performance & Innovation Trends.” The addendum report includes responses from eCommerce leaders on how their brands and online strategies have been impacted by the coronavirus crisis.…

Nielsen Global Connect and 1010data Expand Relationship to Serve the Growing Need for Collaborative Analytics and Data Sharing Solutions for…

Nielsen Global Connect and 1010data announced they have expanded their relationship to co-develop and commercialize solutions that will help retailers and manufacturers better understand the daily sales, supply chain and on the shelf availability/out of stock positions at brick and mortar stores. To ensure the success of the alliance, both companies have made significant investments in a joint program office to determine a solution roadmap, product development, go-to-market activities, professional services offerings and…

Newly Launched IRI CPG Demand Index Tracks Consumer Product Demand in Wake of COVID-19 Crisis

IRI CPG Demand Index Expands Suite of New IRI Resources, Analyses and Thought Leadership Reports to Help CPG Manufacturers and Retailers Understand and Navigate Product Demand, Supply Chain Opportunities and Shopper Behavioral Shifts Amid COVID-19 IRI, a global leader in innovative solutions and services for consumer, retail and media companies,e-released the IRI CPG Demand Index, a proprietary metric measuring weekly changes in consumer purchases, by dollar sales, against the year-ago period across departments,…

5W Public Relations to Support Insight and Data Promotion for SaaS Platform and Trends Data Provider SEMrush

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been selected to handle insights and data promotion for the online visibility management and content marketing SaaS platform, SEMrush. Based out of Boston, MA, SEMrush is used by over 5 million marketing professionals in over 140 countries, and offers 40 tools for search, content, social media, and market research. Marketing Technology News: Contentcal Raises £2.5 Million From Fuel Ventures to Drive Customer Growth and Product Innovation…

83% of Your Data Is Held by Companies You Probably Don’t Know – Average Person’s Data Held by 350 Brands

The top five companies we trust with our data are Microsoft, YouTube, Netflix, PayPal, and Spotify 83% of an average person’s data is held by companies they have only interacted with once, according to research from Mine, the first company to give people back ownership of their personal data online. 32% of data in people’s “digital footprint” didn’t even require users to open an account to store their information. The startup, which launched in Europe in January 2020, has discovered that most people’s data is held by 350 …

Singapore’s First Multi-Currency Mobile Wallet YouTrip Sees 20% Growth in Consumer Spending On Global E-Commerce Platforms

Popular overseas shopping sites have recorded month-on-month transaction volume growth, such as Taobao (111%), ASOS (60%), Alibaba (41%), Aliexpress (17%) Local e-commerce sites like EZbuy (65%) and Lazada (11%) are hot favourites among Singaporeans Food delivery services grew exponentially between February and March, with PizzaHut Delivery in the lead at 49%, Domino's Pizza (43%), and Foodpanda (35%) The biggest e-commerce spending growth came from the Gaming category, with Nintendo raking in 278% growth from…

Data Driven Study Shows COVID-19 Has Drastic Impact On Marketing

https://youtu.be/oZEiM61WEW0 Ignite Visibility, top-rated digital marketing and advertising agency, is pleased to announce the release of the COVID-19 Marketing Survival Guide: How to Weather the Storm with Digital Marketing. This data driven study shows how the Coronavirus has changed the web. Marketing Technology News: Cohesity Appoints Mike Houghton as Vice President of Americas Channels “During these unprecedented times, brands need to brace themselves for the impact crises like COVID-19 will have on their businesses…

RevJet’s Spring 2020 Ad Experience Sentiment Report Reveals Most Consumers Feel Companies Should Change Their Ads to Reflect the…

60% of Consumers Report Having Seen At Least Some Helpful Ads During the COVID-19 Pandemic RevJet, the only unified platform that simplifies digital ad experience management for Fortune 500 marketers and their agencies, today announced the results of their latest Ad Experience Sentiment Report revealing the sentiment and behavior of online consumers on digital advertising and online shopping. Of note: 79% feel companies should change their advertising messages to reflect the realities of COVID-19, while 90% are concerned…

DataGrail Introduces First-of-its-Kind Smart Verification, Requiring No Additional Personal Information for CCPA Privacy Request…

People can now exercise their CCPA and GDPR rights without submitting additional personal data such as Gov't IDs, Passports to verify their identity DataGrail, a leading privacy management firm, announced its patent-pending "Smart Verification": the industry's first verification solution that does not require an individual to disclose additional personally identifiable information (PII) when submitting a CCPA privacy request. With Smart Verification, organizations can verify an individual's identity by using known data…

SANDSIV and Tech Mahindra Partner to Deliver the Most Powerful Data-driven CX Experience for Their Clients

Two of the customer experience (CX) tech spaces leaders are partnering to deliver a complete package to their clients. SANDSIV, with their core product sandsiv+, delivers the most powerful AI-driven customer intelligence system in the world. Tech Mahindra is a leading provider of digital transformation, consulting and business reengineering services and solutions. The partnership will allow some of the world’s best known companies to turn their zettabytes of customer data into actionable information and even predictive…

NetApp Architects Application-Integrated Data Management for Kubernetes with Project Astra

NetApp introduces vision for enterprise-class data services for stateful, cloud-native applications with any Kubernetes distribution on any cloud NetApp, the leader in cloud data services, introduced Project Astra, a vision for a software-defined platform that is currently in development with the Kubernetes community. Project Astra will deliver the industry's most robust, easy-to-consume, enterprise-class storage and data services platform for Kubernetes that enables both application and data portability for stateful…

Westwin Research Shows International Consumer Behavior Changes as a Result of Covid-19

To better understand the effects of Covid-19 on consumer behavior, leading tech driven cross-border marketing company, Westwin, has conducted new and extensive research on global search traffic data and consumers from US, UK, Australia, Japan and Russia. Taking an international perspective, the observable changes can be categorized into three main areas: what people are buying, what people are doing during quarantine and where people are looking for information. Hot Products - What are people buying? The changes in…

Older Consumers Conduct Significant Portions of Daily Life Online, Just Like Younger Ones, Finds New Survey by Boston Digital

Age Group Behaviors are More Similar Than Not in Today’s “Impulse Generation” – Even Before COVID 19 Boston Digital, a leading digital marketing agency, announced results of a new survey, “How Consumer Age Impacts Mobile Behavior.” Conducted prior to the US-wide surge of COVID 19, it found that online habits of older consumers are strikingly similar to younger generations: 60% of Generation Z and 59% of Boomers making online purchases often or very often; social media and shopping are everyone’s top choices for mobile…

IDC Publishes Future of Customers and Consumers Framework to Guide Enterprises Toward EmpathyAtScale

In today's technology-driven world, customers and consumers have made the experience they receive from a brand a crucial aspect of any engagement or customer journey. Brands will be competing for customers and loyalty based increasingly upon the experience the customer receives, not just the product they buy. To guide organizations through this transition, International Data Corporation (IDC) has published the Future of Customers and Consumers (FOCC) framework. Marketing Technology News: Questionmark Releases Discounted…

Arm Treasure Data Launches New CDP Capabilities and Unlocks Value for Customers

Linden Lab improves marketing ROI by 300% using personalization features from Arm Treasure Data CDP Arm Treasure Data CDP enables Anheuser-Busch InBev to build detailed customer profiles to increase marketing conversion New orchestration tools, security and admin features and 20 new integrations Arm Treasure Data introduced new product capabilities for its Customer Data Platform (CDP) that better empower global companies, such as Linden Lab® and Anheuser-Busch InBev (AB InBev), to navigate the increasing…

New Survey from Convey Reveals How Consumers Shop and What they Expect During COVID-19 Pandemic

Shoppers are patient with stock shortages and delivery delays, but clear communication from retailers is required Convey Inc., the leading provider of Delivery Experience Management (DEM) software, announced key findings from a new consumer study that looks at changing shopping behaviors and expectations in light of the COVID-19 pandemic. Marketing Technology News: SurveyMonkey Ranked No. 2 on G2 Best Software Companies in 2020 The survey of more than 1,000 consumers found that more than 4 in 10 shoppers (42%) admitted to…

CCPA and Future Data Regulation Compliance

Just a couple of months have passed since the new year and we’ve already begun to see companies, such as Lyft, fail to disclose what data they’re collecting on their customers–resulting in noncompliance with the California Consumer Privacy Act (CCPA) that went effect on January 1. The new state law comes hot on the heels of similar consumer data regulations in Europe, implemented in 2018 via the General Data Protection Regulation (GDPR), and additional regulations are sure to be levied this year in 2020. While true CCPA…