VideoAmp Extends TV Viewership Panel to Fuel Its Smart TV & Set-Top Box Data Commingling Strategy via Partnership with TiVo

Industry Leading Cross-Screen Audience Panel Now Reaches 25 Million Devices in 19 Million U.S. Households To further advance its practice of commingling TV viewership data from Smart TVs (ACR) with the same from cable and satellite set-top boxes, VideoAmp is partnering with TiVo. The expanded data set extends VideoAmp’s TV Viewership data pool to cover 25 million devices in 19 million U.S. households and gives marketers and media owners sophisticated cross-screen media planning, measurement, and optimization capabilities,…

AT&T’s 5G Launch Means All Four Us Operators Now Sell 5G, Says GlobalData

Lynnette Luna, Principal Analyst at GlobalData, a leading data and analytics company, offers her view: “All four nationwide operators in the US now offer 5G services to consumers, but these are still early days, and the service is primarily attractive to consumers who enjoy adopting the latest technology. We will see 5G launches and consumer adoption accelerate in 2020 with better coverage and more reasonably priced 5G smartphones, which, at this point, cost $900 and up. Marketing Technology News: Rakuten Marketing…

Informatica Launches Industry-first Data Management Innovations: AI-driven Catalog of Catalogs, Data Marketplace, and Data Quality Cloud

New Solutions Enable Enterprises to Discover All Their Data; One-Stop-Shop for Accessing Enterprise Data; and Intelligent, Scalable Data Quality Via iPaaS Informatica, the enterprise cloud data management leader, announced extensive updates across its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE engine, enabling enterprises with leading data management solutions. The industry-first innovations include the launch of Informatica's Catalog of Catalogs, Data Marketplace, and the industry's first Data…

1010data: In-Store Shopping Loses 3% Market Share on Both Thanksgiving and Black Friday

Transaction Data Shows Growth, With Shift to Online Spending 1010data, a leading provider of analytical intelligence and consumer transaction data, released the third in a series of holiday reports, Black Friday 2019: Is Online Shopping Sounding the Death Knell For Black Friday? This study, which utilizes 1010data’s Card panel of over 5 million consumers, examines and analyzes the data relating to changes in Black Friday and Thanksgiving week sales in 2019—not only overall online sales growth, but the spread of sales over…

Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip Expectations

Exclusive data from Rakuten Marketing has revealed the increasing impact of ‘Cyber Week’ on consumers and retailers across Australia and the Asia region. Detailed data drawn from across the Rakuten Marketing network showed a marked shift in consumer participation across Cyber Week in 2019 compared with previous years, both in growth and behavioural patterns. Despite most sales not officially beginning until Friday, this year's results show that promotions extended beyond Black Friday. Consumers began shopping early with…

Acquia to Acquire Customer Data Platform AgilOne to Deliver More Powerful Customer Experiences based on AI

Unifies customer data from disparate platforms; drives personal experiences across every channel Acquia announced that it has signed a definitive agreement to acquire AgilOne, the leading customer data platform (CDP) for enterprises, to further deliver on its vision of providing open digital experiences. AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to understand, acquire, and engage with customers.…

Optimove Uses Snowflake to Provide Brands with Direct Access to All Their Unified Customer Data

New integration will offer Optimove clients improved data shareability, processing speed, and transparency The Science-First Relationship Marketing Hub, Optimove, announced the migration of its data integration, transformation and sharing processes to Snowflake’s Cloud Data Warehouse. This is the latest step in Optimove’s revamp of its database infrastructure, Optidata, which enables brands to access, share and activate all their unified customer data. Combining Optimove’s sophisticated data calculations and…

Socialbakers’ Q3 Trends Report Reveals the Latest Social Media Insights and Data

Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019. The report reflects the current state of online marketing, with data and graphics that reveal the trends and changes shaping the social media landscape. Key insights from the report include the expanded importance of Ecommerce and social commerce, ad spend on Instagram…

In A World Where “Big Data is Video”, An AI Language for Machines Emerges

CDVA, the 1st Global AI Standard, Enables Words Supporting a Language between Machines to Develop for Lower Cost, Lower Latency and Energy Efficient Automation Intelligence Gyrfalcon Technology Inc. (GTI) sees interest surging around MPEG7's latest standards that usher in a wave of capabilities leveraging AI, but more importantly, solving issues for AI that promise to accelerate deployment, reduce latency, lower cost and alleviate compatibility. It is timely that such standards are emerging, as machines are becoming the…

Zaloni Data Platform Now Available in AWS Marketplace

Zaloni's availability in AWS Marketplace makes it easy for companies to quickly grow analytics value on AWS Zaloni, a leader in cloud data management, announced that the Zaloni Data Platform is now available in AWS Marketplace. Availability in AWS Marketplace helps companies quickly and cost-effectively implement the Zaloni Data Platform on Amazon Web Services (AWS) by providing a seamless procurement and deployment process. Zaloni facilitates valuable, efficient analytics through AWS by easily connecting and managing…

WeAre8 Launches Cost per Relationship – a New Media Metric Highlighting the Value of the Brand-Consumer Relationship

Technology platform WeAre8 is revolutionizing the media industry by enabling brands to build direct relationships with consumers in target audiences at scale. By putting people at the economic center of the media ecosystem, WeAre8 enables people to get sponsored and paid by the brands they love for watching, sharing or creating content. WeAre8 guarantees video views and engagements on every campaign, but the ecosystem uniquely delivers something much greater - direct consumer relationships. By putting a value against these…

How to Use Data to Drive Customer Propensity

Propensity – that is, a natural inclination or tendency – is a term that’s used frequently in Marketing, but not much anywhere else. Customers are a jumpy lot: a recent survey from the DMA found that 61% of customers had switched at least one brand in the last 12 months, so it’s no wonder that marketers and brands want to know what their customers will do next and when. Do they have a propensity to purchase or donate again or to lapse or go elsewhere? To try and predict these answers, propensity models attempt to anticipate…

OneTrust Expands ID Verification Partner Program to Simplify the CCPA Consumer Rights Validation Process

OneTrust announced the expansion of the OneTrust ID Verification Partner Program with additional partners including Acxiom, IDology, Evident, ID DataWeb, Socure, Yoti, and ID.me. The addition of these new partners, along with LexisNexis® Risk Solutions as an existing partner, will provide the market with choice for leading industry and vertical specific ID Verification techniques to streamline the identity verification process to complete consumer rights requests within the 45 day time obligation under the California…

Understanding Customer Data Platforms

Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) are the most powerful technologies in any modern marketer's tech stack. In 2017, statistics revealed that marketing technologies have advanced mostly around data management and customer data analytics. Insights from business data are now offered as an amalgamation of a CRM and a DMP that blend into a Customer Data Platform (CDP). What is a CDP?  The CDP…

Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers

As consumers spend more time online to perform everyday tasks from banking to shopping to streaming entertainment, an increasing amount of this internet traffic is being routed through proxies. Online users wanting to surf the web anonymously often use proxies that can provide them with a means to mask their IP address from the rest of the world―and thus their locations and all the contextual information that can be gleaned in order to make marketing messages more targeted and personalized. By connecting to the internet…

An Identity Crisis: Organizations Grapple With Growing Consumer Expectation for Personalization and Security Challenges

Deloitte reveals eight qualities of a good digital identity management program Growing consumer expectations, the breakdown of traditional "walls" and emerging technologies have given rise to a digital identity crisis. More than ever before, identity management is at the center of cybersecurity, regulatory compliance and consumer trust, and many organizations are struggling to define digital identity both internally for the enterprise and externally for consumers. "In a digital economy, identity is a point of trust,…

Tremor Video Expands Data-Driven ACR Solutions to Bolster Full-Funnel Campaigns for Advertisers

Tremor Video, the leading programmatic video platform, announced it has renewed its partnership with Alphonso to expand its exclusive automatic content recognition (ACR) solutions that enable brands to reach TV audiences more precisely and effectively across video devices. Coupled with its recently combined RhythmOne offerings (YuMe and RadiumOne), this announcement solidifies Tremor Video’s leadership position in the evolving TV retargeting space and reinforces the company’s commitment to providing clients with unique,…

Datacoral Joins the AWS Partner Network Global Startup Program

Datacoral, data pipeline infrastructure for Amazon Web Services (AWS), announced today that it has joined the AWS Partner Network (APN) Global Startup Program. The APN Global Startup is a unique "white glove" support and go-to-market (GTM) Program for selected startup APN Partners, so that they can build on their AWS expertise, better serve shared customers, and accelerate their growth. To be selected for the APN Global Startup Program, Datacoral has to meet pre-defined criteria, including a clear, demonstrated product…

1010data Names Jeri Allan Chief Revenue Officer

Allan to focus on scaling sales and business development initiatives to accelerate growth agenda 1010data a leading provider of time series-driven collaborative analytics, consumer intelligence and alternative data solutions, announced the appointment of Jeri Allan as Chief Revenue Officer. In her new role, Jeri will be responsible for optimizing the sales organization to build lasting customer relationships, drive new client development and serve as a catalyst for high-velocity growth. She brings more than 30 years of…

Odaseva Announces Significant Enhancements to Its Data Governance Platform for Salesforce Users

Odaseva Increases Its Compliance Automation Apps to Include Several New Data Privacy Regulations Beyond GDPR, Adds Salesforce Marketing Cloud Support and Offers Ultra High Availability for Salesforce Odaseva, the award-winning unified cloud data compliance, protection, and operations platform for enterprises running Salesforce as a business-critical application, announced several new enhancements to its platform including increased compliance automation applications as well as support for the Salesforce Marketing Cloud…