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Yext Releases COVID-19 Global Search and Engagement Report with Interactive Data Hub

The company is providing a current view into the changing consumer search trends across industries around the world due to the global pandemic Yext, Inc., the Search Experience Cloud company, today announced the release of its COVID-19 Global Search and Engagement Report to help illuminate the impact the COVID-19 epidemic has had on consumer search behavior across industries around the world. The report follows an 84% increase* in the number of updates clients have made in the Yext platform. The uptick indicates…

Fusionex to Power Up Leading International Corporate Group via AI and Big Data

Multi-award-winning data technology specialist Fusionex has been awarded a multi-year deal with one of the leading international corporate groups to modernize their current customer engagement approach by reimagining the entire customer journey through the use of advanced digital technologies. The client is a decades-old hypermarket and financial services group with an estimated 300 consolidated subsidiaries and affiliated companies internationally. Apart from being one of the largest retail chains in the region, the…

CarOffer Brings Powerful New Consumer Acquisition Tool to Market, Free and Ahead of Schedule

Enhanced CarOffer Platform Helps Dealers Generate Instant Traffic and Sales During COVID-19 Crisis CarOffer, retail automotive's first automated instant wholesale vehicle trade platform, announced today it is bringing to market early a new consumer vehicle acquisition channel for its dealer partners – for free. Recognizing the challenges facing auto dealers during the pandemic crisis, CarOffer's new feature is focused on helping dealers reduce overhead, drive traffic and generate sales. "The Consumer Buying solution is…

Customer Personal Information Is the Number One Data Protection Priority – nCipher 2020 Global Encryption Trends Study

Organizations racing to protect sensitive data as it proliferates across cloud, IoT devices and 5G networks As organizations accelerate digital initiatives such as cloud and the internet of things (IoT), and data volumes and types continue to rise, IT professionals cite protection of customer personal information as their number one priority, according to the 2020 Global Encryption Trends Study from the Ponemon Institute. The Ponemon Institute has collaborated with nCipher Security, an Entrust Datacard company and…

PlaceIQ Acquires Location Data and Foot Traffic Measurement Business FreckleIOT

Acquisition Extends Location Intelligence Leader's Powerful Multi-Channel Marketing Solution Set PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired FreckleIOT, a business specializing in location data and foot traffic measurement from Freckle, LTD. This strategic acquisition will further accelerate PlaceIQ's growth as the leader in location intelligence. Financial terms for the acquisition…

LENS Immersive, Stealth Australian Company Debuts New Encoder to Reduce Data Crunch for Online Video Streaming Sites

Streaming Fix: As the coronavirus pandemic forces people around the world to stay inside, streaming platforms have been forced to throttle video quality around the globe while coping with unprecedented network demand ENS Immersive launched access to their proprietary encoding tool TORII (T264.lens-immersive.com). The incredible amount of new network traffic, due to work-from-home and entertain-at home, has put major new strains on national and international internet infrastructure. Citing this incredible global demand,…

Codelessly Stream Data from API’s like Tesla, Weatherstack and More

Initial State, a Tektronix company, has announced the launch of a new feature that will make it easier to capture, process and visualize data from a growing list of API's. Initial State users now have the ability to codelessly push data from a variety of API's to their data dashboards. While the list of integrations is growing, they are launching with 6 integrations to get users started: CoinCap cryptocurrency monitoring, Weatherstack weather monitoring, FMP Stock Price monitoring, Twitch stream information, Watchdog -…

Havas Chicago Group Bolsters Data-Driven Creative Leadership with Three Senior Appointments

Liz Roche joins Havas Helia Chicago as managing director; brings data and digital experience from tech companies Facebook, LinkedIn and Groupon Dan Baldino and Marianna Ruiz join the Chicago agency group as managing director and group creative director, respectively Harnessing the power of data, technology and creativity to build meaningful American brands through craft and culture, Havas Chicago Group has hired three key executives to enhance the agency’s leadership team. Former Facebook executive Liz Roche joins Havas…

Consumers Shifting E-commerce Spending Toward Apparel and Footwear During Coronavirus Outbreak

New Data from Klarna Reveal that Gen Zers, Millennials and Gen Xers Used a Larger Share of Their Wallet on Clothing and Accessories than Any Other Category Last Week Klarna, a leading global payments and shopping provider, today released new data that indicate consumers in the US are shifting their share of e-commerce spending toward apparel, footwear and accessories as the COVID-19 outbreak continues. The company, which is used by 7 million shoppers and which has 4,000 retail partners in the US, analyzed all the…

Online Channel May Not Be the Saviour Clothing Retailers Hoped For, Says GlobalData

Since the UK Government enforced stores to close for the foreseeable future, many non-food retailers hoped that customers would divert spend onto their online channels. However, last week, Next - the UK’s third largest clothing retailer - announced that it was prioritising the safety of its employees by closing its distribution centre. As a result, many retailers may now feel pressured into shutting their own e-commerce operations bringing potential sales from this channel crashing down to zero, according to GlobalData, a…

How Does Digital Marketing Impact The Consumer Decision Making Process?

At one time, there was a fairly universal business model which applied to virtually every company. The customer would become aware of their product through a printed advert or billboard. They would then speak with the company selling the product to obtain a quote. After mulling over their potential purchase for several days, they would finally (hopefully) decide to go ahead and buy the product in question. The process could be a long one, with a decreasing chance of making a sale as each step of the path progressed. These…

MarketCast Streaming Video Data Shows Fans Turning to Unscripted Programming, Dramas and Classic Comedy During First Few Weeks of the Crisis

Streaming fans are using more streaming services than before, but spending on paid subscriptions remain flat, posing a challenge to new entrants to the space MarketCast released highlights from the latest MarketCast Streaming Tracker, a bi-weekly report that measures streaming video trends across top streaming video platforms. According to findings in MarketCast's March 14 to March 27 reporting period, streaming audiences gravitated to "distraction genres," such as classic comedy, dramas and unscripted docuseries, during…

DataRobot Unveils Latest Version of Enterprise AI Platform, Introducing Visual AI, AI Applications, and Automated Deep Learning

Enhancements to MLOps and Automated Time Series, as well as the addition of DataRobot Paxata, take enterprise AI to new heights DataRobot, the leader in enterprise AI, announced enhancements to its enterprise AI platform, including AI Applications, Automated Deep Learning, and Visual AI. These new introductions further unlock the value of AI by putting the power of AI into the hands of more users and making it simpler to build and deploy deep learning models. “Subject matter experts from any industry can now solve new…

Collibra Raises $112.5 Million to Help Businesses Make Data-Driven Decisions

ICONIQ Capital, Index Ventures and Durable Capital Partners Lead Latest Round for Data Intelligence Company Collibra, the Data Intelligence company, announced $112.5 million in funding at a post-money valuation of $2.3 billion, bringing the company's total venture funding to $345.5 million. The funding round was led by existing investors, ICONIQ Capital and Index Ventures, and Durable Capital Partners LP, an investment firm founded in 2019 by former T. Rowe Price portfolio manager Henry Ellenbogen, which participated…

180byTwo Announces New Collaboration With DemystData

180byTwo Announces New Collaboration Integrating Its Quality Data Into DemystData Exchange 180byTwo, a leading Data-as-a-Service company, is excited to announce a partnership with DemystData, a leading external Data-as-a-Service platform that helps clients discover, access, and test hundreds of data products. The partnership will enable DemystData to integrate 180byTwo's AI-driven data solutions into the already-growing repository of over 500 data products – empowering B2B marketing and sales teams to power data-driven…

DataGrail Named a Cool Vendor by Gartner in the Cool Vendors in Privacy, 2020 Report

DataGrail, a leading privacy management firm, today announced it was named a Cool Vendor in the latest Gartner Cool Vendors in Privacy, 2020 report (Gartner subscription required). Due to increased demand in data privacy compliance, largely driven by the CCPA and GDPR, DataGrail has more than tripled its headcount in the last twelve months, and revenue is up more than 600 percent. According to Gartner, "As privacy laws evolve globally, the vendor landscape has developed with innovative solutions that help security and risk…

VideoAmp Releases Most Comprehensive Commingled TV Viewership Dataset in US Marketplace

VideoAmp brings together unique data characteristics from Set-Top-Box (STB) data commingled with Automatic Content Recognition (ACR) data to create the largest and most robust linear television and OTT dataset powering the advanced television market  VideoAmp, Inc., an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has launched the most comprehensive and accurate commingled dataset in the US, boasting 26M households and 37M…

Three Reasons Why Zero-Party Data is Marketing’s Next Big Thing

With the recent passing of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), tech companies will find it increasingly difficult to collect data about their target audience. In the face of this changing legislative climate, how can Marketing best approach data collection? Zero-party data, a type of data collection where users voluntarily share their personal information with companies, could offer a solution. Because zero-party data relies on building trust with consumers…

AI-Based Personalization in the Age of Rising Consumer Expectations

Personalization is a crucial weapon in a marketer’s arsenal in delivering a world-class experience for its customers and bringing value to an organization. According to a recent Salesforce study, 76% of today’s consumers expect companies to know and understand them. As the digital world is now often exceeding television transmission speeds consumers are also demanding a better than real-time experience. To deliver such an experience, and engage instantly with the customer “in-the-moment” (widely considered the “Holy…

Cyclonis Backup Launched to Protect Against Ransomware & Securely Backup Files from Data Loss

Cyclonis Limited releases Cyclonis Backup, an easy-to-use and full-featured backup solution that leverages the Cloud and strong AES-256 encryption to help users protect themselves against ransomware and backup their data. Cyclonis Ltd. releases Cyclonis Backup, a backup solution designed to simplify the process of backing up and restoring information. Cyclonis Backup's intuitive interface is tailored to help both novice and expert users to seamlessly and effectively backup their important files. Backup data is encrypted…