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Ripples Launches Revolutionary Media Platform Leveraging Big-Data Capabilities to Increase Beverage Sales and Consumer Engagement

Ripples introduces a new set of big-data analytics to its platform creating a new category for food and beverage marketers, called Beverage-Top Media. The new big-data analytics allow brands to gauge the social media impact of different content delivered on top of beverages, as well as provide businesses with content-based recommendations to increase sales at the point of consumption. Customers including Chandon, Cupcake Vineyards and Coffee Cartel have already leveraged Ripples’ technology to engage with consumers,…

Kezzler Announces Industry’s First Grass-to-Glass Traceability & Consumer Engagement for Infant Formula Brand, FRISO

Kezzler Enables FrieslandCampina to Reinforce Transparency and Build Trust with Chinese Consumers  Kezzler was selected by one of the world's largest dairy companies, FrieslandCampina, to provide global traceability services for their top infant formula brand, FRISO. Industry-first and only smart packaging solution TrackEasy, was launched in Hong Kong during August and is currently being rolled out in mainland China. The project involves the application of unique, secure and…

Astute Introduces New and Improved Consumer Engagement CRM Software, Astute Agent

The Market's Only Specialist in Consumer Engagement Releases New Version of Their Flagship Solution, Offering Improved Efficiency and Configurability Astute announced the release of Astute Agent 10, the latest version of its industry-leading consumer engagement CRM. Formerly known as ePowerCenter, Astute Agent boasts new features for enhanced agent efficiency, better configurability, and easier compliance with consumer privacy regulations like GDPR and CCPA. Announcing Astute Agent, updated #CRM software from the…

New Report Reveals Decline of TV is Leading to Reduced Consumer Engagement with Brands

Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive Advertisers have a problem, and it's worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer conversation patterns by Engagement Labs reveals conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. As cord-cutting and advertising…

Diebold Nixdorf Partners with ACTV8me to Introduce a New Consumer Engagement and Transactional Platform

Vynamic Demand, Powered by ACTV8, Enables Retailers to Connect with Consumers Across All Platforms Diebold Nixdorf, a world leader in driving connected commerce, recently announced a strategic alliance with ACTV8me, a leading producer and provider of multi-screen applications for major media networks. Under the agreement, Diebold Nixdorf will integrate ACTV8me's proprietary platform into its Vynamic Retail software solutions suite, offering retailers the ability to engage consumers on their mobile devices wherever…

Verve Study: Mobile Creative Powered by Location Drives 2X Consumer Engagement

New Verve Study Offers Insights to Ensure Advertisers Are Unlocking the Power of Various Data Sources, Including Location Insights, When Producing Their Ad Creative Where people move tells marketers a lot about what they are, and what they prefer to see and buy. The data signals from mobile devices enable marketers to create unique marketing experiences. A critical research undertaken by Verve, a location-based mobile marketing platform finds that consumers are twice as likely to interact with mobile ads informed by…

Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018

The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala's top partners from Latin America, the US and Canada, giving…

Tailor Direct-Marketing Efforts and Up Consumer Engagement with Mobile Marketing

Heard the one about the digital business that turned its back on conventional marketing and trebled engagement rates with their customers as a result? If you’re in mobile - to any extent - you should probably pay attention. Icelolly.com, a fast-growing UK-based travel comparison site, has put big data to good use, delivered the kind of mobile experience that users expect, and seen plenty of benefits from that approach. Setting The Scene I recently spoke to Darren Kunar, CRM Communications Manager with icelolly.com - the…

The Price of Personalization: Unpacking the Realities of Consumer-Brand Engagement in the Digital Age

In 2006, Clive Humby coined the phrase “data is the new oil” and since then this has become the catchphrase amongst marketers for the past 14 years. However, what went predominantly unnoticed is the further elaboration he gave on this phrase. Like oil, data is “valuable, but if unrefined it cannot really be used. Oil has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so, data must be broken down and analyzed for it to have value”. Even as consumer information…

Consumer Mobile Usage Report Reveals Text Messaging Has Six Times the Engagement of Email

Survey Conducted by EZ Texting Reviewed the Mobile Preferences of More Than 1,000 Consumers EZ Texting, the leader in SMS marketing software for business, released its inaugural report, ‘2019 Mobile Usage Report: How Consumers Are Really Texting,’ revealing texting has 6X the engagement of email among consumers. The report reveals just how often certain segments of the population are interacting with their mobile devices in comparison to other channels. The research conducted by EZ Texting reveals that texts maintain an…

Survey Shows Majority of Marketers Fail to Meet Consumers’ Expectations for Customer Engagement

Customer engagement thought leader identifies 60% of marketers still rely on single-channel customer engagement strategies, despite consumer demand for omnichannel experiences While the news is filled with ecommerce and retail concerns over how to best engage with customers to increase conversion and to create loyalty, Maropost’s inaugural industry survey has identified a large gap in the importance marketers place on managing customers, and the strategies and technology most use to connect and engage with customers. The…

New Study Confirms Consumer Trust in Email Drives Readership & Engagement

Publisher Trust is the #1 Driver of Email Newsletter Readership; Publisher Trust Translates to Advertiser Trust to Drive Click-Thrus At a time when fake news is on everyone’s mind, new data shows that consumers have come to trust email newsletters as reliable sources of information, and their trust in the publisher sending those emails extends to brands that advertise within them. The insight proves that not only is email alive and well, but it’s also a valuable engagement channel for both publishers and advertisers.…

Engagement Labs Analytics About Value of Consumer Conversations Published in MIT Sloan Management Review

Analytics Shows That Both Online and Offline Consumer Conversations Drive Purchase Decisions but Require Separate Marketing Strategies Engagement Labs Inc., an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, announces that a new analysis by the Company is published in MIT Sloan Management Review. The MIT Sloan article titled "Deriving Value From Conversations About Your Brand," is based on analytics conducted and authored by three executives of Engagement Labs in…

Engagement Labs Releases TotalSocial Ranking of Top Consumer Electronics Brands

PlayStation and Bose Level Up, while Nintendo and Asus Enter Challenge Mode, According to Analysis of Online and Offline Media Conversations Engagement Labs, an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, released its TotalSocial ranking of the top consumer electronics brands in the US based on social influence. The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs' proprietary TotalSocial…

CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement

Research Indicates That Brands Are Skeptical of How Brands Use Their Data, but Omnichannel Loyalty Programs Offer Brands a Competitive Advantage and the Opportunity to Rebuild Trust Through Relevancy CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement solutions, released a research report titled "Engaging Consumers in an Age of Increasing Brand Distrust." CrowdTwist conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping…

Engagement Labs Unveils TotalSocial Version 3.0 to Enhance Predictive Analytics for Consumer Sales

TotalSocial by Engagement Labs Now Provides Marketers with Faster, More Powerful Data and Predictive Analytics to Identify Social Media and Word of Mouth Strategies to Boost Consumer Sales A real-time social media data analytics company, Engagement Labs, has announced the release of TotalSocial version 3.0, which incorporates an AI and machine learning engine designed to accelerate the identification of opportunities and strategies for the marketers who seek to increase effectiveness and drive sales through social media…

AdTech Leaders Come Together for the Future of Digital Media for Businesses & Consumers

Governing Group of Industry Leaders Includes 4A’s, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal,IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding…

Brands Struggle to Address Changing Consumer Behaviors and Needs During the Pandemic

Only 16% of consumers said brands handled call volumes and service requests exceptionally well, according to new CallMiner study CallMiner, the leading provider of speech and customer engagement interaction analytics, released a new research study – Customer Experience Insights from the Pandemic: Brand Performance, Consumer Preferences and Lessons Learned. The study uncovers how brands responded to the pandemic, the ongoing impact on customer preferences and behavior, and how organizations can leverage newly gained insights…

How Brands Mimicking Consumer Behavior Is Crucial to Getting Ahead of Ad Fraud

2020 has been a tumultuous year by any standard, with some industries suffering greatly while others experienced increased business as a result. The global lockdown has seen the digital landscape grow sharply as many physical activities and experiences were forced to suddenly cease because of government regulation. The gradual shift to online activity has been clear for many years, but the recent circumstances have pushed online adoption forward the best part of decade, as consumers were forced to dispense with any…

CallMiner Announces Lineup for its Virtual Customer Engagement Transformation Exchange

Interactive event will feature industry experts on customer engagement trends, contact center agility, behavioral intelligence and more CallMiner, the leading provider of speech and customer engagement interaction analytics, announced the details for its virtual Customer Engagement Transformation Exchange (CETX), which will be held virtually between Aug. 18 – 19. This year’s host is Shep Hyken, a customer service and experience expert and a New York Times and Wall Street Journal bestselling author. Hyken partners with…