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Consumers: Chatbots Still Too Dumb to Get the Job Done

Survey Finds Most Automated Bots Only Smart Enough for Quick, Simple Queries Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, announced survey results from 3,500 global consumers that find most chatbots still aren’t smart enough to meet their high expectations. While most agree chatbots can be fast and convenient in certain situations, consumers cite a lack of intelligence as their top complaint against automated bots, and 65 percent still prefer a human agent on…

Engagement Labs Issues Statement in Response to the Forrester Wave Social Listening Report

New Forrester Wave Social Listening Report Makes Business Case for Engagement Labs' TotalSocial Engagement Labs Inc. releases its response to the Forrester Wave "Q3 2018 Global Social Listening Platforms" report that assesses the state of the social listening space and evaluates social media listening platforms. The highly regarded biannual report identified major deficiencies in the industry that one industry reporter says are addressed by Engagement Labs' innovative TotalSocial solution. Reporter Barry Levine of…

Thanx Launches ‘Thanx Campaigns’: Automated, Centralized Customer Engagement Platform to Drive Revenue for Businesses

Thanx Campaigns Adds to Existing Customer Engagement and Loyalty Tools to Provide Restaurants and Retailers with Segmented Marketing Campaigns that Drive Proven, Incremental Revenue Thanx, a leading provider of customer engagement and retention tools for restaurants and retailers, announced the launch of its newest product: Thanx Campaigns. This next-generation platform enables segmented, personalized marketing across every communication channel and expands upon the company’s loyalty tools to provide a single technology…

Building a Business in Your Consumer’s Pocket

Think about your average morning for a moment — what do you do, eat, read or think about? No matter your different responsibilities or tasks throughout a day, chances are that by 9 a.m., you have already used three or more mobile apps to enhance your morning routine. Apps are integrated seamlessly into most people’s day — from the moment we wake up to the moment our head hits the pillow at night — we see timelines, newsfeeds and emails full of content, nearly all of which comes by way of mobile applications. The app…

Data: Over Half of Consumers Ignore Retailer Emails Because of Inbox Overload

Many Marketing Emails Are Ignored Even Though Nearly Half of Consumers Rank Email as Their Preferred Channel for Marketing Communications Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study from Yes Lifecycle Marketing. For its Surviving the Retail Apocalypse report, Yes Lifecycle Marketing surveyed over 1,000 consumers of all ages and found that in addition to inbox overload,…

Syndeo Unveils “Arcanine Release” Delivering Artificial Intelligence for Customer Engagement

Syndeo, an innovative technology company on a mission to revolutionise the world of customer service, announced their “Arcanine Release”. Syndeo unveils “Arcanine Release” delivering Artificial Intelligence for customer engagement This release combines Syndeo’s proprietary AI technology with an intuitive user interface enabling businesses to create customer service interactions via social messaging apps. Based on the company’s proprietary algorithms, the AI is tailored for customer experience interactions and includes:…

New Research Links Email Engagement to Customer-Experience Email Marketing

Helpful, Personalised and Customer-Focused Campaigns Drive Reader Engagement in Business-As-Usual Emails "Customer Experience Email Marketing: Getting Ahead of the Consumer," a new report from Liveclicker and Holistic Email Marketing, answers this crucial question: "What's the state of Customer Experience Email Marketing in today's inboxes and how are marketers balancing their business goals with their customers' needs, wants and objectives?" Why this research now: Although email is a strong channel…

Archer Malmo and Selligent Marketing Cloud Partner to Drive Consumer-First Marketing Strategies for Brands

Partnership Combines Brand Agency Experience and Creativity with Robust Technology Foundation to Deliver Unparalleled Customer Experiences Leading brand communications agency Archer Malmo and B2C marketing automation platform Selligent Marketing Cloud announced a partnership to deliver consumer-first digital marketing strategies for brands. The partnership pairs Selligent Marketing Cloud’s natively integrated marketing automation platform with Archer Malmo’s more than 65 years of experience crafting marketing campaigns to…

New Study Spotlights Divide Between Businesses and Consumers Over Definition of “Good” Customer Experience

LogMeIn’s 2018 AI Customer Experience Study Shows Average Time to Resolution is Nearly 3X Higher Than Customers Find Acceptable LogMeIn, Inc. released a new study designed to analyze the business impact and consumer attitudes of today’s customer journey.  The LogMeIn 2018 AI Customer Experience Study surveyed over 5,000 respondents made up of both business leaders and consumers around the globe.  The research found that over one-third of consumers were not impressed with their customer journey, citing an average or poor…

Digital Customer Engagement Platforms Spredfast and Lithium Technologies Announce Merger

The Announcement Ensures a Fireball for the Future of Digital Customer Engagement Spredfast and Lithium, the spearheads of digital customer engagement will be merging. This guarantees the future of customer engagement capabilities to be backed by a powerhouse. The merger is predicted to be one of the best digital customer engagement platforms in the marketing automation industry. This will transform how brands engage with customers to earning their trust and loyalty. Enterprises can leverage this merger to grow their…

Rivet Works Partners with BigCommerce to Automate the Use of Consumer-Generated Content Across All Digital Properties

Rivet Works’ Platform Allows Direct-To-Consumer Businesses to Easily Generate and Organize Visual Content for Immediate Use in Commerce and Digital Marketing Rivet Works, the market leader in software that powers the direct-to-consumer revolution, announced it has been named a BigCommerce Certified Technology Partner. Through Rivet Works, any BigCommerce customer can now automatically generate and display customer-created content in any channel to deepen customer relationships and lift online sales with little or no manual…

[24]7.ai and KPMG Align to Bring Intent-Driven Customer Engagement Solutions to Large Enterprises

7.ai, a global leader in intent-driven customer engagement solutions, and KPMG LLP, the US audit, tax and advisory firm, are teaming to help companies enhance the customer service experience and accelerate digital transformation, while reducing their overall cost to serve customers. The collaboration extends KPMG’s Connected Enterprise ecosystem with customer acquisition and engagement tools from 7.ai that apply machine learning, artificial intelligence (AI) and big data,  creating a personalized and predictive customer…

Narvar Raises $30 Million Series C Funding Round as Global Brands Increase Investment in Customer Loyalty and Engagement

More Than 500 Global Retailers Rely on Narvar to Deliver World-Class Customer Engagement to 300 Million Consumers Worldwide Narvar, the premium post-purchase customer engagement platform, announced a $30 million Series C financing round led by Accel, who also led Narvar's Series A round. Existing investors including Battery Ventures participated in the round, as well as new investors Salesforce Ventures and Scale Venture Partners. In conjunction with the financing, Ryan Sweeney, partner at Accel, will join Narvar's board.…

Tunity Launches SDK for Audio, Increasing Usage of Businesses’ Consumer Facing Mobile Apps

Businesses Can Now White Label This First of Its Kind TV Audio Streaming Technology For Their Mobile First Strategy Tunity, a technology that allows users to hear live audio from muted televisions directly on their mobile device, announced the debut of Tunity SDK for Audio. Tunity SDK for Audio gives any customer facing business, from restaurants to gyms, airports and universities, the ability to implement a white labeled version of Tunity's patented deep learning TV audio streaming technology. This allows users to…

Connected Planning: The Key to Customer Engagement

Engagement is the heart and soul of the customer relationship. Engaged customers are happy customers—they not only share their opinions and experiences, but also trust the vendor to respond in ways that deepen the buyer/seller relationship, increasing loyalty (not to mention repeat purchases) over time. At Anaplan, we believe the essential prerequisite to engagement is a “Customer First” approach. Easy to say—most companies believe in focusing on the customer—but in practice, challenging to implement. Customer First, in…

Swrve 3.0 Can Win You More Moments of Multi-Channel Engagement

Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming TV Apps The rules of engagement have changed. Marketing is shifting from broadcast-based monolithic experiences to contextual, personal experiences served to individuals right in their moments of need.  Leading Mobile Marketing Automation company, Swrve has announced the release of Swrve 3.0. Swrve 3.0 is an entirely new platform that reimagines how marketers know and…

Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement

New Partnership Will Drive Brand Messaging from OOH Locations to Mobile Devices, Delivering Meaningful and Measurable ROI Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and…

Myntra Partners with WebEngage to Power Their User Engagement Strategy

Online fashion retail major Myntra has chosen to employ the services of Marketing Automation platform WebEngage to power their User Engagement strategy. This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy. Myntra is a household name in online fashion retail, with millions of users logging in daily to browse through over 5 lakh products from 2500+ brands across…

Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, the world’s leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences. “When the ad experience works for the consumer,…

Pega Digital Experience API Unveiled for Creating Consumer-Grade Interfaces

Powerful Open Architecture Combines Both Form and Function to Provide Engaging Customer Experiences  Pegasystems Inc. has launched the Pega Digital Experience API. Pega Digital Experience API is a set of design and application development capabilities that allow organizations to provide elegant and powerful digital experiences on any web or mobile channel. Part of the Pega Infinity™ digital transformation suite, the Pega Digital Experience API allows front-end developers to create consumer-grade user interfaces that…