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Interview with Steve Wadsworth, President and CEO, Tapjoy

"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the marketer and the specific desires of the consumer, and that requires the right mix of automation and human control."Tell us about your journey into technology. What galvanized you to be part of Tapjoy? I spent a long time working for Disney, including 11 years as the President of the Disney Interactive Media Group. During that time, I saw the digital media industry change dramatically, and I recognized…

TechBytes with Ed Kennedy, Sr. Director of Commerce, Episerver

Ed Kennedy Sr. Director of Commerce at Episerver Earlier this year, Episerver published a report, "Reimgaining Commerce." We spoke to Ed Kennedy, Sr. Director of Commerce at Episerver, to understand how businesses should prepare to provide experiences beyond transactions.Tell us about your role at Episerver and the team/technology you handle. I’m the Senior Director of Commerce at Episerver where I’m responsible for working with B2C retailers and brands and B2B manufacturers and distributors on their digital commerce…

Data and Creativity: Stronger Together

Sometimes, we forget that people don’t visit websites to look at ads. With unlimited data and tools at our fingertips, we may have, well, lost sight of a fundamental must for online advertisers — creating impactful ads. So, how should we approach programmatic advertising, while keeping a firm hand on the creativity and messaging of a branding campaign? People go online to get entertained or informed, and advertisers have a duty to ensure the online ad content complements that experience, rather than sit at odds with…

TechBytes with Daniel Jaye, Founder and Head of Product, aqfer

Daniel Jaye Founder and Head of Product at aqfer aqfer's solutions start with transaction-level data generated from a marketer’s large-scale marketing program “exhaust." We spoke to Daniel Jaye, Founder and Head of Product, aqfer, to understand how big data fits into their offering and what analytics and metadata management tools they provide.Tell us about your role at aqfer and the team/technology you handle. I manage Product, Engineering, Operations and Delivery for aqfer. What are the core tenets of your…

Interview with Scott Ferber, Chief Innovation Officer, Amobee

"I would caution that AI isn’t a cure-all solution — it must be backed up by strong products and strong people building those products."Tell us about your role and journey into technology. My journey into technology began at a very young age. I grew up in a house that appreciated technology; it’s hard to believe since this was the 80s, but my brother was a domain master when he was 8 years old! We were always talking about ways that technology would change the world, so even back then, I understood its importance and knew…

‘Tis the Season to Be Personal

It may feel like we have only just said goodbye to summer, but for marketers, we’re already counting down to Christmas (less than 100 sleeps to go)!  Not only is it the ‘most wonderful time of the year’ but for brands and marketers, it’s also the most competitive. While most marketers will have already written their strategy list, for those needing to get a ‘jolly’ good move on, there is still time. Last year, the average consumer spent an eye-watering average of £821.25 on gifts over the festive period, and £4.6bn was…

CAKE by Accelerize Announces Vertical Solution for Retailers

New Product Capabilities and Customer Success Fuel Marketing Technology SaaS Provider’s Expansion into Growing E-Commerce Industry  Accelerize and its digital marketing software division CAKE announced a new vertical solution for online retail companies that delivers the power of marketing intelligence to boost profitability, performance and return on advertising spend (ROAS). An enterprise SaaS solution, Journey by CAKE brings clarity to customer journeys and elevates marketing performance. E-commerce brands using …

Dreamforce Interview with Doug Winter, CEO, Seismic

"Buyers want to be treated as individuals, to have a fully digital experience, and have seamless transitions as they move through their decision to purchase."What is the most exciting aspect of being a part of a cloud tech company? I’m thrilled that we’re seeing the marketplace realize how vital Sales Enablement technologies like ours are to their business and how much value customers are getting out of our product. For example, Guggenheim Partners and Seismic recently won a Gramercy Financial Content Marketing Award for…

What Do Playables Mean to the Mobile Marketer?

Banner, interstitial, video and rewarded video are the norms of mobile advertising. So where is the future coming from? Back when I was a kid in the 1990s, my father was given a heavy, dusty PC from my uncle that would only play DOS games on a CGA monitor that displayed only 4 colors at a time. My mother enjoyed playing with the computer and had discovered a company that would sell different floppy disk games and software for just $1 per disc. She would pour over the catalog and choose a few games for me and my brother…

Sprout Social and HubSpot Merge Platforms with the Common Goal of Enhancing Client Experience

Sprout Social Stated That It Is Now a Certified Connect Partner of HubSpot. HubSpot’s Connect Partners Are Independent Brands That Build Integrations to It and Function in Conjunction with Its Capabilities HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. HubSpot’s recent connect…

Interview with Mark Floisand, Chief Marketing Officer, Coveo

"Machine Learning and AI are becoming fundamental to marketing strategies because of their profound impact on the ability to personalize customer experiences."Tell us about your role at Coveo and your journey into MarTech. At Coveo, I’m responsible for leading our Alliances, Customer Experience and Marketing teams, to build Coveo’s brand, drive demand, and expand our footprint. I’ve been an active user of marketing technology for well over a decade, invariably having had to build, buy or rent some combinations of products…

Startup SaaS Company Helps Businesses Retain Clients

Customer Success Software Platform for Companies of All Shapes and Sizes Kilterly, LLC, a startup SaaS company, announced the launch of their new customer success software. Kiltery is a customer success platform designed to take disparate data and calculate a customer health score based on usage, ticketing software, Net Promoter Scores and more. The platform offers a robust proprietary survey module to gather important data from clients and automated campaigns to help onboard customers and nurture those ongoing…

Internet Marketing Company, fishbat, Shares 3 Ways to Improve Your Business Website

As part of their commitment to helping companies put their best foot forward, internet marketing company, fishbat, shares the 3 main ways to improve your business website. With how central the internet has become to the consumer's daily life, any company that isn't taking full advantage of the opportunities that digital marketing has to offer are missing out. There are all sorts of ways to promote a company online, but the most important is a well-crafted business website. Listed below are 3 major ways that businesses…

Avius Signs Deal with Iconic US Department Store Chain

Avius Customer Feedback Will Help Drive Retail Sales This Christmas Avius, a UK tech company that provides insights to improve customer satisfaction, announced the launch of its customer experience feedback solution with one of the USA’s most iconic premium department store chains. Avius has installed its survey kiosks in the store’s changing rooms to collect unique customer insights that are used to improve overall customer experience. Such tech has already enabled Avius’ clients across the world to improve customer…

Equals 3 Launches Lucy Pro to Help Marketers Unlock “Dark Data” and Find Information More Efficiently with the Power of AI

Lucy Pro is Part of a Three-Tier Offering that Lets Marketers Choose the Capabilities Right for Them Equals 3, a marketing-technology solutions provider leveraging the power of AI, announced the launch of Lucy Pro to help marketers maximize “dark data,” organizational data that is often lost or goes unused over time. An offshoot of its award-winning, AI-powered marketing assistant, Lucy, Lucy Pro is part of a three-tier offering, which also includes Lucy Lite and Lucy Enterprise, to help marketers find information more…

AI Helps Marketers Get Personal

Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar to the point where consumers in their droves are shifting their attention and business to organizations that genuinely recognize, appreciate and value them as individuals. By now brands should be aware that a  half-hearted attempt at customization may result in public derision and possibly, dilution of their brand value. Yet there are still toe-curling incidences of mistargeting people in…

The Best 3 Ways Your Business Can Utilize Hyperlocal Marketing

In this globalized age, where internationally recognized brands’ marketing efforts spread far and wide, it can seem like the new industry buzzword ‘hyperlocal’ is a recent phenomenon. In fact, before the advent of the internet, TV, or radio — markets were very much hyperlocal in nature. However, with today’s technology, marketing to micro areas can be done in a much more efficient and impactful way than merely shouting the loudest. With ‘Near me’ Google searches increasing by 500% from 2015 to 2017, this could be a…

Mobivity Completes Acquisition of Belly, a Leading Digital Loyalty Solution for Brick and Mortar Businesses

Acquisition Expands Mobivity’s Customer Engagement Platform Deployment by More Than 2,000 Merchant Locations Mobivity Holdings Corp., creators of the award winning re•currency platform that increases customer visits and spend in restaurant, retail, and personal care brands, announced that they have completed the acquisition of the Belly product line assets from Hatch Loyalty. Belly is a leading digital loyalty solution for brick and mortar businesses. Under the terms of the agreement, Mobivity paid $3 Million which was…

Unlock Holiday Growth in Southeast Asia this Shopping Season

New Study from Meltwater Sheds Light on Consumer Sentiment, Behaviour and Attitudes to Help Marketers Supercharge Sales Through Social Media Black Friday and Singles’ Day may be the new kids on the block, but for Southeast Asia, Christmas is where it’s at, representing the majority of online engagement about holiday shopping. A new report from Meltwater titled ‘Ecommerce in SEA: Supercharging Holiday Sales Through Social Media’ analysed consumer sentiment during the year-end shopping period last year to help ecommerce…

PowerInbox Ranked Number 14 on Deloitte’s 2018 Technology Fast 500 and Number Four on Crain’s New York Fast 50

PowerInbox Attributes 7,534 Percent Revenue Growth to its Lean Business Model, Superior Customer Service and Innovative Technology Advancements in the AdTech and MarTech Industry PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, announced it ranked No. 14 on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology companies in North America, and No. 3 in the Tri State of New York. This recognition comes on the heels of several other recent…