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PowerInbox Ranked Number 14 on Deloitte’s 2018 Technology Fast 500 and Number Four on Crain’s New York Fast 50

PowerInbox Attributes 7,534 Percent Revenue Growth to its Lean Business Model, Superior Customer Service and Innovative Technology Advancements in the AdTech and MarTech Industry PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, announced it ranked No. 14 on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology companies in North America, and No. 3 in the Tri State of New York. This recognition comes on the heels of several other recent…

Google Launches a Free Business Application for Small and Medium Enterprises

This Promising Move by Google Helps It Garner Positive User Sentiments and Reinforce Brand Value On November 14, 2018, Google announced the launch of its brand new application that is specially tailored for small and medium businesses. This development from Google seems to have emerged due to a global trend in how businesses are being conducted today. Consumers are increasingly searching for information over the internet about eateries, stores and recreational places, among others. Google has now opened a channel for…

Millennials’ Preference for Authentic and Transparent Content Shakes up Global Influencer Marketing Industry, New Report Finds

The Majority of Consumers Express a Preference for Influencers Who Create Authentic, Engaging Content The ‘Influencer Marketing 2020’ report, published by Influencer Intelligence in association with Econsultancy, found that for approximately 6 in 10 of the digital marketers surveyed, the purpose influencer marketing serves for their business has changed drastically in the last 12 months, with 56% claiming the younger generation of consumers is proving the biggest driver of change. The report, which stems from a survey…

Innovation 101: How to Instill Innovation in Your Tech Company

A simple statement to make, but where do you start? This is a common ideal embodied within many companies who are trying to set themselves apart by leveraging their key talent to create new and, you guessed it, innovative products. Employers must encourage their team players every day to bring new ideas to the company table — but how? The challenge employers face today is identifying key motivational drivers to encourage employees to think outside the box and push themselves beyond their limits. Technology companies such…

Cashing out on your Audience Databases: Here’s Why your Online Viewers Really Matter

Video is the hottest buzzword in marketing today. As much as it is a means to distribute content, the audiences that video amasses on social media pose a highly rewarding opportunity for ‘social listening.'  More than 75% of all internet traffic today is video streaming, according to a recent CISCO report.  And all those video views provide brands with a treasure trove of consumer insights, through the data. This explains why more and more brands that understand data have jumped onto the online video bandwagon. But as…

Interview with Kate Hammett, Head of Global Partnerships, Red Box

"We believe we are entering a voice-first world, where consumerization meets the enterprise, where virtual assistants enable our workforce to be smarter, freeing the agent to focus on more personalized voice-based interactions."What were your key takeaways from Dreamforce 2018? With over 170,000 people attending Dreamforce, the city was taken over by Salesforce and one message resonated: The opportunity to maximize the value of data that is pumped into Salesforce. It’s no longer just a CRM platform, with the constantly…

OUTFRONT Media Launches Social Influencers Program to Pair Out-Of-Home Ads with Digital Influencers

In Partnership With Social Platform WeAre8, OUTFRONT Social Influencers Program Debuts With Bauducco's Holiday 2018 Campaign OUTFRONT Media Inc. announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns  through OUTFRONT's internally sourced social influencer network and its partnership with social influencer platform WeAre8. Baked goods company Bauducco Foods USA is the first brand to execute a campaign…

Integrate Partners with LinkedIn Marketing Solutions to Enable B2B Marketers to Automate and Manage Leads in Real Time

Using Integrate’s Demand Orchestration SaaS Platform, Marketers Can Now Seamlessly and More Quickly Engage New Prospects Generated from LinkedIn Integrate, the leader in demand orchestration, announced it is partnering with LinkedIn Marketing Solutions to connect its demand orchestration SaaS platform directly to the LinkedIn Marketing Solutions platform, enabling B2B marketers to significantly increase the efficiency and effectiveness of their LinkedIn lead generation campaigns. Using Integrate, marketers can now…

Thunderhead Named A Leader in Journey Orchestration and Visioning By Independent Analyst Research Firm

Thunderhead’s ONE Engagement Hub Has Highest Score in Current Offering Category in Orchestration Report and Highest Possible Score for Strategy Thunderhead, the global leader in customer engagement and journey orchestration, has been named as a Leader in The Forrester Wave: Journey Visioning Platforms, Q4 2018, and The Forrester Wave: Journey Orchestration Platforms, Q4 2018. The Wave research identifies the most significant platforms, evaluating current offering, strategy and market presence. In both reports,…

AdSwerve Expands Leadership Team Following Acquisition of Analytics Pros

VP of Marketing and VP of Sales Join to Support Growth and Demand for Google Marketing Platform Services and Support; Opens New York Office   AdSwerve, a leading Google Marketing Platform Partner, announced that it has expanded its senior leadership team with the appointment of Kristina Yarrington as Vice President of Marketing and JB Sugar, Vice President of Sales following the company’s recent acquisition of Analytics Pros and expansion of service offerings for brands and agencies. Coinciding with the executive…

Tapjoy Named Exclusive Advertising Provider for Jurassic World Alive, Signs Dozens of Other Big Name Apps as Its Network Tops 750 Million…

Company’s Total Revenue Grows 20% and Programmatic Revenue Grows 750% Year-Over-Year, as Its Network Now Delivers over 40 Million Completed Ad Engagements per Day Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, announced it was named the exclusive advertising provider for Jurassic World Alive, the hit mobile game developed by Ludia, a Montreal-based video game company that creates and distributes cross-platform digital games, in partnership with Universal Games and Digital Platforms.…

Hermes Digitally Enhances Parcel Delivery Experience with IMImobile

Parcel Delivery Provider to Use IMImobile’s Communications Platform, Imiconnect, to Orchestrate Digital Customer Engagement Global cloud communications software and solutions provider IMImobile PLC, has been chosen by Hermes for the implementation of its new parcel notifications strategy as part of the company’s ‘Digital Futures’ programme. Hermes will be using IMImobile’s enterprise cloud communications platform, IMIconnect, to power millions of delivery notifications each month on behalf of their retail customers.…

Is Your MarTech Stack Ready for the Visual Era?

Images > Text Visual is the universal language that moves people. That’s because most people prefer seeing something rather than reading about it. One reason we make that choice is that it’s a lot quicker. Our visual acuity has been honed by millions of years of evolution. According to research from 3M, we process visuals 60,000 times faster than text. The internet has adapted to our dominant sense, and images now dominate the modern web. We communicate with images online and via mobile with our friends, family, and…

UJET Retail Shopping Survey Shows Millennials Are Quick to Buy and Try Online, But Beware: Their Next Move Hinges on Customer Service

Among Other Key Findings “Breach Fatigue Epidemic” Is Numbing Shoppers Security Fears UJET, Inc., the company that makes it simple for any company to provide intuitive, modern support, announced the results of a survey it conducted in partnership with Branded Research Inc. to help retailers understand current consumer preferences that could come into play in the approaching holiday shopping season. The news points to strong and essential human connections between shoppers and retailers (online and traditional), even if…

Apple iOS, Privacy and the Future of Ad Attribution

In March, Apple quietly released SKAdNetwork, an API that allows ad networks and advertisers to directly attribute installs from the App Store without relying on a third-party mobile app attribution provider. While the move can be seen as an effort on Apple’s part to further protect consumer privacy, it may also have a broader impact on the advertising landscape by transforming the approach that mobile marketers take to app advertising measurement. Typically, attribution vendors track users across mobile platforms, using…

Vector Media Group Acquires Renowned Web Design, Strategy and Development Agency, Happy Cog

Union Bolsters Digital Capabilities to Address Rise in Client Demands for More Integrated Solutions Vector Media Group, an award-winning digital agency that provides brands with breakthrough strategy, development, design, and marketing solutions, announced that it acquired Happy Cog, a renowned content strategy, web design, and development studio for an undisclosed amount. As a combined entity, the agency will provide brands with more integrated digital strategies and marketing capabilities from skilled and…

Interview with Sara Larsen, Chief Marketing Officer, Brightcove

"The most successful marketers are those that are optimizing their video strategies to adapt to the multiple different ways that people consume content today and leveraging video insights for long-term success."Tell us about your role at Brightcove and the team you handle. I’m passionate about the power of video. My role at Brightcove is to bring this passion to life through our marketing and communications strategies, and share how video can move businesses in meaningful ways, whether that’s in broadcasting or…

Vamp Continues to Amplify Its Business Growth in the UK

Global content and influencer marketing platform, Vamp, has announced its remarkable growth in the UK market since its expansion and launch in November 2017. Vamp solves the key challenges faced by brands when implementing high quality creative content in a fast, cost-effective and scalable way. Its invite-only platform ensures a network of trusted creators to lend unparalleled credibility and value to brands, which ensures ongoing customer loyalty and engagement within brands campaigns. Since its launch in the UK,…

Interview with Ori Faran, Chief Executive Officer, CallVU

"People, especially the younger ones, are finding it easy to give up some of their privacy if it gets them some kind of financial benefit."Tell us about your role and journey into technology. What galvanized you to join CallVU? I spent the first years of my career designing and building advanced software solutions for the contact center. But I always felt that something was missing and that the interface between customers and organizations cannot be restricted to a phone call, a web page or even an app. I founded CallVU…

RTB House Announces Multi-Layer Brand Safety Mechanism Powered By NLP

RTB House is a leading provider of technology powered by natural language processing that addresses the brand safety dilemma RTB House – a global company that provides state-of-the-art retargeting built on deep learning for top brands worldwide – announced new capabilities to solve digital advertiser’s brand safety challenges powered by advanced natural language processing. Brand safety is a critical concern for the digital advertising industry. In order to avoid consumer backlash and lost revenue brands and publishers…