Banner Before Header

TechBytes with Moses Velasco, Chief of Strategy, Socialbakers

Moses Velasco Chief of Strategy, Socialbakers In 2018, marketers have shown a remarkable inclination to develop content on Instagram. They have a great way to measure their marketing performance on Instagram with Socialbakers. We spoke to Socialbakers' Chief of Strategy, Moses Velasco about the core tenets of their Instagram Analytics Tool.Tell us about your role at Socialbakers and the team and technology that you handle. I am responsible for defining the strategy for Socialbakers. I work very closely with the…

Eros Now Announces Partnership With InMobi

Eros International PLC , a leading global company in the Indian film entertainment industry, announced that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has partnered with InMobi, a global provider of enterprise platforms for marketers. The association will enable advertisers to directly monetise on Eros Now’s video platform, which boasts an audience of over a 100 million registered users, dedicated to Bollywood and movie streaming. This exclusive partnership will give brands…

Clarabridge Announces Support for WhatsApp Business

New Solution Empowers Businesses Using Clarabridge CX Social to Connect with Customers Quickly and Easily Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands, announced it is an official solution provider for WhatsApp Business. Beginning with a limited availability roll out, selected brands using CX Social, a dedicated social media management product from Clarabridge, can now extend their customer service by communicating with their consumers via WhatsApp…

Google and Unity Partner to Boost Mobile Game Advertising

First-Of-Its-Kind Integration Gives Google Advertisers Direct Access to Unity’s Global Mobile Gaming Inventory Unity Technologies , creator of the world’s leading real-time 3D development platform, announced a strategic partnership with Google’s mobile advertising business, AdMob, that will change the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s…

Getty Images Launches AI Tool to Transform Search for Media Publishers

Getty Images and Vizual.AI Partner on 'Panels by Getty Images'; A New Search Experience Designed to Help Media Customers Find the Content They Need Fast Getty Images, a world leader in visual communications, announced the release of Panels by Getty Images, a powerful new artificial intelligence tool for media publishers that recommends the best visual content to accompany a news article. Panels by Getty Images uses customizable filters and a self-improving algorithm that learns how an editor selects Getty Images' content,…

The End of Brand Demolition

Imagine a world where it’s considered okay for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to their home. Then what if the sales rep continued popping up for the next month, asking about the dress the shopper had looked out. Pretty outrageous? However, that’s the status quo created by adtech online. This is not normal. This is not good customer service or the best use of our brightest brains. It’s grubby, irritating and often fraudulent, with…

Ada Launches on the Genesys AppFoundry

Ada's Automated Chatbot Combines with Genesys Customer Experience Platform to Enable Enterprises to Provide Incredible 24/7 Customer Service Ada announced its leading customer service chabot is now available on the Genesys AppFoundry, a dedicated customer experience marketplace. Genesys is the global leader in omnichannel customer experience and contact center solutions that powers 25 billion of the world's best customer experiences each year. The AppFoundry allows Genesys customers from all market segments to…

Interview with Oksana Sokolovsky, Co-Founder and CEO, Io-Tahoe

"Visual search that ties objects to relative information will become one of the key enablers in data-driven sales."Tell us about your role and journey into technology. What made you launch Io-Tahoe? I fell in love with technology after I realized how powerful and enabling it can be. My passion for IT developed in the mid-1990s. I pursued my MS in Computer Science and started my career in Technology after completing my Masters in Psychology. Since then my passion has grown as I see modern technologies constantly evolving,…

Brandfolder Launches Smart CDN to Help Marketers, Operations Teams Quickly Serve Content, Apply Changes, Manage Digital Rights

Smart CDN Functionality Enables Brandfolder Users to Automatically Update Any Asset and Control Usage Rights, Regardless of Where It Resides Online As organizations develop new marketing strategies to encourage deeper engagement with customers, the one key constant – branding – has become intentionally dynamic: Logos are often temporary and iconic packaging changes. To remain agile, brands need to react quickly. Brandfolder unveiled Smart CDN, focusing on three critical features – the first of which automatically…

Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance

Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, announced enhancements to AureaCampaign Manager, a cloud-based email marketing solution that enables companies to deeply engage customers in relevant and specific conversations. The new updates make it easier for marketers to create and manage successful high-volume email marketing campaigns with improved performance. Aurea Campaign Manager lets…

TV Time Launches Global Television Measurement Solution Across All OTT Platforms

TVLytics, TV Time’s Proprietary Global Analytics Platform, Is The Only Source For First-Party Viewing Patterns Across All Global OTT, Broadcast and Cable Networks And Across All Devices TV Time, the world’s largest TV tracking app, announced the launch of its TVLytics platform, a new television measurement solution that leverages billions of first-party data points from the TV Time consumer app to provide insights on viewing patterns and trends for today’s cross-platform television landscape. TVLytics offers the most…

Amplience Named “Hot Vendor” by Aragon Research

Leading Analyst Firm Predicts That by Year-End 2020, 50% of Enterprises Will Abandon Their Traditional Website Management Approach and Shift to Dynamic Experience Management Amplience, the global leader in cloud-based Content Management and Asset Management Software-as-a-Service, announced it has been included in the list of "Hot Vendors" in the "Hot Vendors in Dynamic Experience Management, 2018"report by Aragon Research, Inc. Aragon Research predicts that by year-end 2020, 50 percent of enterprises will abandon their…

Ten Ways to Transform Your Employees into Social Ambassadors

Understanding Employee Advocacy to Tap into Brand Awareness and Social Engagement In a report published by the Content Marketing Institute, 89% of B2C marketers and 92% of B2B marketers use social media platforms as their primary channel for distribution of content. Wonder why? Social media marketing when done right has the potential to generate new leads, increase brand awareness and revamp conversion rates. Unfortunately, consumers no longer completely trust the marketing campaigns shelled out by brands. Customers…

YouAppi Unveils Major Upgrades to Its 360 Platform, Used by Nearly 500 of the World’s Most Prominent Global Brands

Upgrades Include Direct Access to Programmatic Advertising Inventory and Industry's Highest Fraud Protection Measures, Providing Mobile Marketers Unfettered Access to Premium Automation, Analytics and Data Protection YouAppi, a leading growth marketing platform for premium mobile brands, announced robust upgrades to its highly-regarded 360 Platform, initially launched last year and now in use by nearly 500 of the world's most prominent global brands. The 360 Platform addresses five critical needs for today's marketers:…

Leveraging the Power of Social Media to Garner More Customer Reviews

The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit in the Long Run An integral aspect of owning a business today would also mean the potential to garner online customer reviews for communication and positive participation.  Customer reviews on social media today play a huge role in bridging divides between a viral form of feedback and simple word-of-mouth technique. According to a local consumer survey report, 85% of consumers trust online reviews as…

comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge

comscore's New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living Room Devices comScore has announced a pilot program for its newest solution aimed to solve the industry’s need for sophisticated cross-platform video advertising measurement. The product, called Campaign Ratings, launches in beta this September with ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner, and Viacom, and will provide media buyers and sellers…

Chatitive Enters New Intelligent Conversational Messaging Ecosystem with Rebranding and Financing

Essential Platform Services, Inc. has changed its name to Chatitive, Inc., effective from 31 July 2018. The name change reflects the company’s focus on helping businesses introduce new, dynamic company-customer interactions using conversational messaging across the mobile customer lifecycle using text messaging that consumers use every day. Chatitive has also announced a new investment from Unlock Venture Partners and existing shareholders to accelerate customer development and to continue to deepen the complexity of…

Design Systems Will Build the Future of Customer Experience

Business Stakeholders Are Increasingly Understanding the Importance of Providing an Outstanding Customer Experience. But How Do They Collaborate with Marketers to Take Their Products and Services in the Right Direction? Design Systems Might Just Be the Pied-Piper for Futuristic Customer Experience Endeavors "You‘ve got to start with the customer experience and work back toward the technology - not the other way around." -Steve Jobs An enterprise’s ability to provide optimum customer service will decide the success of…

Ruder Finn Acquires RLA Collective to Expand Integrated Marketing and Analytics Expertise

Ruder Finn announced that it has acquired RLA Collective, a sales-driven integrated marketing agency specializing in health and wellness, including over-the-counter (OTC), nutritional supplement and medical device brands in North America.  With more than two decades in the consumer and pet health sectors, RLA has developed and executed customized marketing campaigns – that blend the latest in digital advertising technologies with traditional tactics – for new and heritage brands sold at major drug, mass market and online…

3 Ways Analytics Tools Drive CX Transformation

Advanced data analytics tools can help businesses uncover business-critical insights and gain a competitive edge. As customer experience analytics matures, it is becoming increasingly predictive and focused on personalization. A sophisticated data analytics tool can make predictions, or generate recommendations based on information gathered, thus giving contact center agents and bots more background and context on each individual customer they are servicing. In addition, analytics plays a significant role in increasing…