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TechBytes with Kevin Dean, President and General Manager, Experian

Kevin Dean President and General Manager, Experian In this interview, Kevin Dean, President and General Manager at Experian, explains the extent to which Product Innovation teams have managed to bridge the gap between UX and CX and how Experian delivers it to the customers.Tell us about your role at Experian and the team/technology you handle.  My role at Experian is to lead the vision and strategic direction of our Marketing Services division. We are committed to helping brand advertisers put consumers at the heart…

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands Using AI

inPowered, the Pioneer of the Cost Per Engagement Model, Now Offering AI-Powered Dynamic Pricing to Dramatically Reduce the Cost for 15 Seconds of Engagement with Content inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement, introduced and made available its artificial intelligence (AI) driven dynamic cost per engagement pricing model (dCPE). Using machine learning, its technology doesn’t optimize for clicks, but rather,…

Report: The Undercover Arms Race between Media and Commerce Platforms

New Magisto Study Examines the Market Forces Upending the Balance of Online Commerce & Social Media Media, advertising and commerce have historically had a symbiotic relationship. The equation was simple: customer sees an ad via media and buys a product via a retail outlet. There is a growing friction between e-commerce and media platforms, which are both competing for a finite amount of consumer attention, and this friction threatens to upend an age-old balance of power, according to a new report. “Word-of-mouth…

Zero Opt-Outs Is the New Holy Grail for Marketing Automation, This Year’s Nucleus Value Matrix Shows

Integration Across Silos Joined with AI and Hyper-Personalization Help Top Vendors Extend Lead This year’s Technology Value Matrix for Marketing Automation highlights increased efforts to minimize marketing campaign opt-outs by using AI-driven targeting, data integration and automation that further personalizes content based on more granular audience preferences. Increased pressure from European general data protection regulation (GDPR) has also further accelerated investment in the development of tools that better…

Epiphany Selects Amobee for Ad Tech Collaboration

Partnership Leads the Way for Transparency in Display Advertising Epiphany, Jaywing’s search agency, has appointed Amobee, a global digital marketing technology company, as an ad tech partner, following a review of solutions in the programmatic and paid social marketplace. The collaboration will enhance Epiphany’s media offering to clients through a transparent audience buying model across programmatic display and social. Epiphany appoints Amobee EMEA as an ad tech partner, empowering Epiphany’s media planning and…

PicsArt Hires COO to Lead Exponential Growth of Next-Generation Social Media Editing Platform

Tech and Media Industry Veteran Tammy Nam to Build on Creator Base of 100m+ Monthly Active Users PicsArt, the leading creative platform for social media editing, announced that former Viki Inc. CEO Tammy H. Nam has joined the company as its first Chief Operating Officer. Nam was instrumental in driving Viki's targeted international growth and subsequent acquisition by Japanese e-commerce giant Rakuten in late 2013. PicsArt, which ranks among brands like Instagram and Snapchat as a leading platform in the social media space,…

Allego 5.0 Extends Best-In-Class User Experience to Trainers, Admins and Managers

Allego 5.0, The Latest Release Delivers Configurable Dashboards as Well as Improved Management and Tracking of Assigned Learning Allego has unveiled Allego 5.0, the newest version of its modern sales learning and coaching platform which adds more than 100 enhancements and improvements. New customizable dashboards provide greater visibility into competency levels and system engagement across individuals and teams, and extensive new learning administration functionality gives admins and trainers immense flexibility to easily…

What’s Cooking at Salesforce? SessionM’s 23.8 Million Series E Funding Led by Salesforce Ventures

This is the Second Investment in SessionM by Salesforce Ventures Salesforce Ventures, the global corporate investment group of Salesforce, led the $23.8 million funding round for SessionM, a customer data and engagement platform. Other existing premier investors that participated in the round included Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers. This is the second investment in the company by Salesforce Ventures. It had earlier participated in a $35 million…

All You Need to Know About People-Based Marketing

People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a Cohesive Customer Experience Believe it or not, but the now popular term – People-Based Marketing – was introduced to the world by Facebook. Strange as the origin of the term may seem, it only highlights the importance of this approach in terms of behavioral marketing. People-Based Marketing, as the name suggests, is all about people. Your customers, their data, and their interaction with…

Yext Adds Amazon Alexa to Knowledge Network to Boost Voice Search Adoption

Businesses Can Now Feed Their Digital Knowledge Directly to Amazon Alexa Via the Yext Knowledge Engine Yext, a leader in Digital Knowledge Management (DKM), announced a global integration with Amazon to give businesses control over the answers Alexa provides about them. With this new relationship, consumers using Amazon Alexa for voice search can receive the most up-to-date facts about businesses—locations, contact information, hours of operation, and more—straight from the source: the business itself. Recommended Read: …

TechBytes with Didrik Fjeldstad, VP Brand Marketing, SAS

Didrik Fjeldstad VP Brand Marketing, SAS Didrik Fjeldstad, VP Brand Marketing, SAS, tells us about the key drivers of their business and how they allocate marketing spend, especially when they have a partner like Neustar involved.Tell us about your role in SAS and the team/technology you handle. I head up SAS' global Brand and Marketing team responsible for brand strategy, media, digital, creative development, content strategy, customer analytics & CRM, and personalization. All mar-and ad-tech technology is…

BrandTotal to Bring Agile Marketing to Microsoft Dynamics 365 Customers

Microsoft Business Applications Summit - BrandTotal announced it is working with Microsoft to provide customers with access to parts of BrandTotal's Agile Marketing Platform from within Microsoft Dynamics 365, helping them to stay agile in today's digital marketing era. With marketing budgets increasingly shifting towards digital, most marketing activity is hidden from public view, since it is highly targeted to specific segments, across multiple, fragmented channels. BrandTotal illuminates this so-called "dark…

Interview with Bryan Gernert, CEO, Resonate

"Marketers need to engage in an intimate conversation with customers to build those longer-term relationships which will drive results both today and in the future."Tell us about your role at Resonate and how you got here. What prompted you to launch Resonate?  Resonate was started with one simple but powerful idea: understanding people. From Day 1, we’ve been on a quest to understand people at a deeper level than any other company in the marketplace. A lot of companies today talk about being “customer-centric.” But at…

Localytics Named a Leader in Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

Localytics, the leading mobile engagement platform, announced it has been named a Leader in Gartner's 2018 Magic Quadrant for Mobile Marketing Platforms. Gartner's Magic Quadrant evaluates vendors within a particular market segment based on their completeness of vision and their ability to execute. According to the Gartner report, Leaders "possess the resources and acumen to deliver extensive mobile marketing capabilities guided by a clear, comprehensive view of mobile marketing's crucial role as the dominant engagement…

How Can Event Data Help Enterprises Build Customers?

Globally, business models are shifting towards delivering a positive customer experience across all touchpoints. A satisfied customer is a critical differentiator in the success story of any business. How does Event Data lead to building satisfied customers?  One can’t argue with the fact that the Internet is a throbbing global virtual marketplace for businesses, new and old, big and small. In short, the internet can cater to most demands a person has. Be it shopping, Social interactions or finding information in general,…

Vestorly Adds Features to Emulate Marketers with Deep Learning

Intelligent Content Marketing Platform Learns to Harness Trait and Behavioral Data to Predict and Deliver Targeted Experiences at Scale Vestorly, an AI-powered content marketing platform, announced  the launch of new AI-guided content curation features to emulate marketers more effectively over time and increase engagement rates with consumers. “It operates like a marketing assistant, continually taking into account the interests of the intended audience, but also personal traits and objectives.” “Vestorly can now…

Which Is the Best AdTech Stack for a Performance Marketer?

Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on Search, Social & Discovery Advertisements, and the Best Possible Ways via Which They Can Be Applied David Ogilvy had once spoken about the persuasive power of informative advertising. Today, that quote has become a symbolic guide for AdTech customers catering to cross-channel media inventories. Here’s a little food for thought from AdTech industry- By 2021, Mobile Video…

Ten Content Marketing Ideas to Grow Your E-Commerce Brand

Mastering the Art of Content Strategy Is Naturally Going to Play an Integral Role for Marketers in 2018. MarTech Series Discusses Ten Content Marketing Ideas to Grow Your E-Commerce Brand Today, the customer’s voice is believed to be the strongest in an online marketing world. Mastering the art of content strategy is naturally going to play an integral role for marketers in 2018. As the world of E-commerce is constantly mushrooming, entrepreneurs/retailers are aiming to reach new heights of content creation. The…

ironSource Launches In-Ad Data Platform

New Dashboard in Beta with Top Partners; Gives Advertisers Previously Inaccessible Insight into In-Ad Performance and Creative-Level Reporting Leading mobile monetization and marketing company ironSource has released its In-Ad Data Platform, giving advertisers access to previously unavailable analytical data on how their ads are performing beyond the impression and the click. Currently, in a closed beta with selected premium partners, the platform also allows advertisers to access performance data at the level of a specific…

Interview with Yuval Ben-Itzhak, CEO, Socialbakers

"Analytics alone can tell a story, but the ability to turn that story into action and business success is what most analytics platforms are still missing."Tell us about your role at Socialbakers and how you got here. What made you start an influencer marketing platform? I joined Socialbakers just over a year ago. I have been working in technology my entire career, with a focus on Cybersecurity and AdTech. I decided to join Socialbakers because of the massive opportunity in the social media marketing space today. Last year…