Is Your Facebook Engagement Working For You?

The New ShareIQ Tool Instantly Tells Brands the Value of their Facebook Engagement ShareIQ, the earned media performance platform for brands, recently launched a new product, which, for the first time, gives marketers an immediate self-service report on the value of their earned media marketing on Facebook. Brands no longer need to worry about not knowing the ROI for their social media campaigns. “Paid media on channels like Facebook has become less transparent and reliable for engaging with your audiences. Earned…

TechBytes with Brad Fay, Chief Commercial Officer, Engagement Labs

Brad Fay Chief Commercial Officer, Engagement Labs According to Engagement Labs, most retailers see Amazon as the benchmark to outperform, and some of them are actually managing to do it. To better understand the state of flux in e-commerce and how Amazon continues to do better than the rest of the pack in retail and e-commerce, we spoke to Brad Fay, Chief Commercial Officer, Engagement Labs.What are the core tenets of the technology driving TotalSocial reporting? The underlying premise of TotalSocial is the proven…

LivePerson Launches LiveEngage; Connects Large Brands and Consumers via Alexa and Google Assistant

LiveEngage for Voice Assistants Is the First to Work Seamlessly Across In-Home Assistants and Messaging on Smartphones LivePerson Inc., a leading provider of conversational commerce solutions, announced the launch of LiveEngage for Voice Assistants, the most advanced way for brands to connect conversationally, at scale, with consumers using Amazon Alexa or Google Assistant. As well as performing simple tasks like paying a phone bill or checking an account balance, it is the first conversational platform for the enterprise…

Infosys Completes Acquisition of Award-Winning Creative and Consumer Insight Agency, WONGDOODY

Infosys Enhances Its Digital Experience Services Ecosystem Infosys, a global leader in consulting, technology and next-generation services, recently announced that it has completed the acquisition of WONGDOODY, a US-based, full-service creative and consumer insights agency. WONGDOODY, an award-winning creative agency with studios in Seattle and Los Angeles, brings to Infosys globally recognized creative talent and deep marketing and brand engagement expertise. The acquisition is in accordance with the terms set out in the…

Swrve Partners With Bluedot to Power High Accuracy Location-Based Engagement and Analytics

Swrve Has Begun Offering Bluedot's Location Services to Its Customers Swrve, a leading real-time platform for multi-channel customer engagement, has entered into a business partnership with Bluedot Innovation, a location-as-a-service technology company that provides high accuracy location services for complex and high volume enterprise deployments. The partnership will enable customers to optimize their marketing campaigns with location-based targeting, triggering and analytics for mobile engagement and greater reach and…

Localytics Data Privacy Services Help Enterprises Deliver Personalized Mobile Experiences Without Sacrificing Consumer Trust

New Services Helps Enterprises Go Beyond GDPR Compliance to Proactively Protect Their Users' Privacy Localytics, the leading mobile engagement platform, is expanding its data privacy services to help enterprises strike the right balance between providing the personalized mobile experiences that consumers want and ensuring consumer data is protected. 80% of consumers are more likely to do business with a company if it offers a personalized experience. That is especially true on mobile, yet recent events and data breaches…

How to Beat Amazon in the War for Consumer Conversations and Retail Dominance

What Retailers like Target, Macy’s and Kohl’s are Doing Right in the War Against Amazon for Consumer Conversations and Retail Dominance; According to an Analysis by Engagement Labs on Word of Mouth and Social Media Conversations, Several Retailers Are Outperforming Amazon Amazon’s impact on the retail industry is undeniable – each and every retailer now competes with the e-Commerce giant. And, rightfully so, according to Engagement Labs, Amazon dominates consumer conversations and is the focus of more consumer talk than…

New Marketo Research Reveals Three-Quarters of Consumers Are Concerned with the Amount of Personal Information Companies Can Access

Just 42% of European Consumers Surveyed Trust Companies to Use Their Personal Information Responsibly New research of both consumers and businesses, commissioned by Marketo Inc., the leading provider of engagement marketing software and solutions, has found that three-quarters (75%) of European consumers are concerned about the extent of personal information companies might have access to, and less than half (42%) trust that companies will use their personal information correctly. However, with the General Data…

Lessons B2B Brands Can Learn from Direct-To-Consumer Disruption

Direct-to-consumer (DTC) brands can conjure up images of sleek and sexy products, inspirational content creators, and visually stunning social media campaigns – a far cry from the world of business to business (B2B). But the highly successful marketing and advertising strategies of the Warby Parkers and Dollar Shave Clubs of the world is one that is worth imitating. This is because B2B buyers use the same tools as consumers to discover, research and buy products. Equally, the business buying process involves multiple…

Pegasystems Named a Leader in Gartner’s Magic Quadrant for CRM Customer Engagement Center

Pegasystems Was Named a Visionary in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, today announced it has been named a Leader in the Gartner Magic Quadrant for CRM Customer Engagement Center report (1) for the ninth consecutive year. In the report, Gartner evaluated 13 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "The best…

SundaySky SmartVideo Drives Individualized Video Engagement Using Actionable Data

The SundaySky SmartVideo Platform Is Helping Marketers Fulfill the Promise of the Adtech and Programmatic Worlds, by Enabling the Use of Their Valuable Consumer Data Video is now a staple technology for most marketing teams, providing relevant content experiences at scale. As we move to the middle of 2018, modern marketers have already written it on the wall for you -- Video is ubiquitous to personalized content experiences across all channels. From creating one-to-one connections with your customers or delivering an…

Microsoft Dynamics 365 and Adobe Experience Cloud Selected by 24 Hour Fitness to Transform Customer Engagement

Microsoft Corp. and Adobe announced an agreement with 24 Hour Fitness, one of the nation's largest privately owned and operated fitness chains, to deploy Microsoft Dynamics 365 and Adobe Experience Cloud across its network of more than 420 clubs nationwide. This will enable 24 Hour Fitness to dramatically enhance its ability to offer more personalized and unified digital experiences for members throughout every touch point in their fitness journey. With technology integrations across Microsoft business applications and…

Ansira Cited as a Strong Performer in Customer Database and Engagement Agencies Report by Independent Research Firm

Ansira Models and Activates First, Second and Third-Party Data, Delivering Performance-Based Marketing Programs at the Brand and Local Levels Ansira, one of the largest independently-owned marketing agencies in the country and a leader in brand to local data-driven marketing and experience curation, was among the selected companies that Forrester invited to participate in The Forrester Wave: Customer Database and Engagement Agencies, Q2 2018 report. In this Wave report, Ansira was named as a Strong Performer and received…

Tapjoy Says That The More Ads An App User Completes, The Higher Their Engagement

New "Maximum Impact Report" from Tapjoy Finds That Sessions, Retention Rates and Spend All Increase Steadily as Consumers Complete Greater Amounts of Rewarded Ads Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as…

IRIO Mobile Marketing Launches New Chat Product For Customer Engagement

Company Provides Real-Time Communication Option to Convert Sales and Generate Qualified Leads Faster IRIO, a cloud-based SaaS platform that creates custom SMS/MMS solutions for businesses seeking effective communication and engagement with audiences, announces the release of their Live Chat Solution. The program is a cutting-edge adaption to the advancement in chatbots, AI, and the quest to achieve optimum customer service and support through a mobile device. While the digital world evolves, IRIO keeps the power of the…

Paywizard and Diagnal Unveil Strategic Partnership to Drive Targeted Real-Time Multichannel Customer Engagement

New Joint Offering Combines the Analytic Power of Paywizard Agile with the Marketing Execution Capabilities of Diagnal's Engage Platform Paywizard, the pay-TV subscription, billing and customer relationship management (CRM) specialist, and Diagnal, the expert in marketing technology solutions for Internet TV service providers, have announced a strategic partnership that enables pay-TV and over-the-top (OTT) TV operators to take an intelligent, data-driven approach to delivering real-time customer communications and…

Blis Explores the Meaning of A “Conscious Consumer” in a New Report

In Their Latest Study, Blis Examines Consumer Research Married with Their Own Location-Based Data to Construct a New Framework for Conscious Consumer The dynamic relationship between the consumers, brands, and retailers continue to drive marketers into exploring new definitions of customer experience and engagements. The fragmented retail and B2B marketing engagement strategies could finally be set on a sane path. In their recent report, Blis, a leading provider of advanced location data technology, has unvieled a …

Pegasystems Appoints Pat Dwyer as North American Vice President of Sales for Communications, Media, and Consumer Services

Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, recently announced that it has appointed Pat Dwyer as vice president of sales for communications, media, and consumer services in North America. Dwyer will focus on driving growth for some of Pega's key and rapidly expanding industries. With more than 20 years of sales experience in the technology sector, Dwyer most recently joins Pega from Microsoft, where he was a general manager of Microsoft Dynamics Business…

An Institute for Consumer Behavior and Location Sciences! SITO Does it…

Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and Actionable Insights for Marketers SITO has announced the formation of the SITO Institute for Consumer Behavior and Location Sciences, a new thought leadership and membership initiative devoted to education and advocacy for the advancement of location data intelligence as a core component of the modern marketing organization. Recommended Read: Zaius Integrates with Zendesk…

Liveperson And Liberty Global Partner To Transform Customer Engagement And Care For The Conversational Era

LivePerson, Inc, the leading provider of cloud mobile and online business messaging solutions, has announced a worldwide partnership with Liberty Global, the world's largest international cable and internet provider, to transform how customers connect to the brand in a new conversational era. This partnership, which initially launches in five countries, will offer conversational two-way messaging to all 29 million Liberty Global customers. It represents another major milestone in the industry's rapid shift to messaging, and…