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Wistia Launches One, Ten, One Hundred

Spending $111,000 to Help Business Understand the Balance of Budget vs Creativity Wistia, a video software provider for small- and medium-sized businesses, announces the start of One, Ten, One Hundred, a unique project to gauge the impact budgets on creative ideas for video ads. To do this, Wistia commissioned Sandwich Video to come up with the creative concepts and produce three ads with a production budget of $1,000, $10,000 and $100,000 respectively. The three ads performance and the audience reaction, will then be…

The Key to Good Marketing? Responsibility

This year’s DMEXCO conference had a motto for all 40,000 attendees: Take C.A.R.E. The acronym refers to four pillars of effective marketing—curiosity, action, responsibility and experience. Most marketers think about how these terms apply to their jobs, but I’d like to focus on responsibility for a moment. Because while many of us strive to take more responsibility for our work, actually doing it can be challenging. The hottest topic at DMEXCO 2018, whether through the lens of bitcoin or machine learning or GDPR, was…

Two Simple Steps to Keep Vendors GDPR Compliant at Events Like Dreamforce

I am so over GDPR GDPR came into force on May 25 and it is having a profound effect on the event and corporate entertainment industry. Dreamforce is a huge user conference but also a massive exhibitor event. And as a large percentage of the attendees are from the EU, every partner exhibiting in the Expo and running parties should be concerned about GDPR. Whilst most marketers roll their eyes and complain about the cost of supporting GDPR, it is driving the right behavior: consented engagement. BTW It is not that hard.…

Verve Announces Exclusive Partnership with Accretive Media, Bringing the Power of Movement Science to Digital Out-Of-Home

Verve, the leading mobile platform for location-powered programmatic video and display marketing,  announces its exclusive partnership with Accretive Media, a programmatic digital out-of-home (DOOH) advertising platform. The partnership brings location-powered consumer insights, targeting, and measurement capabilities to the DOOH space, empowering brands and advertisers to reach uniquely-qualified consumer segments that take into consideration movement patterns as well as the benefit of cross-screen exposure. During a…

Mercanto Launches Email Personalization Platform to Help Retailers Win in the Amazon Era; Announces Integration With SendGrid

Mercanto, the world leader in AI email personalization, announced the launch of Mercanto Canvas, a platform that helps retailers better understand and communicate with their customers. "Now it's clear that Amazon aims to sell customers everything, and therefore no retailers are safe. Amazon has launched fashion, pharma, and electronics categories, and has acquired its way into groceries. From today onward, retailers must innovate at the same pace as Amazon. However, many retailers are resource-constrained and find it…

fishbat, Discusses How Brands Can Leverage AR Content in Their Marketing Strategies

As part of their commitment to helping businesses use the latest technology to promote their products and services, digital marketing company fishbat discusses how brands can leverage AR content in their marketing strategies. AR, or augmented reality, is a relatively new technology with an incredible amount of potential. By integrating digital content into an offline world, companies can provide a valuable and engaging service to consumers and increase conversation rates for their brand. Here are just a few ways that…

Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands

AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing AspireIQ (formerly Revfluence) announced that it would partner with Pinterest for Content Marketing. AspireIQ is one of the leaders in sourcing Influencer Marketing Platforms to brands for marketing campaigns. Brands can leverage AspireIQ' ecosystem to connect with influencers for creating exceptional marketing campaigns exclusively for Pinterest. AspireIQ will also gain access to Pinterest' campaign performance analytics…

Bold360 by LogMeIn Wins 2018 SaaS Award for Best Customer Service & CRM Product

LogMeIn announced that its flagship intelligent customer engagement product, Bold360, was named a winner of the 2018 SaaS Awards for Best Product for Customer Services/ CRM.  This global program celebrates the best and brightest in cloud computing and Bold360 was honored for its proven ability to help businesses support their customers in truly innovative ways. The SaaS Awards is a sister program of the Cloud Awards, an international program which has been recognizing and honoring industry leaders, innovators and…

TechBytes with Will Federman, Executive Editor, The Tylt

Will Federman Executive Editor, The Tylt Video content truly helps build intimate, long-lasting brand-focused relationships. As the dynamic of mobile-only marketing technology changes, CMOs could well look out for video marketing technologies that increase audience reach and conversion. Will Federman, Executive Editor at The Tylt, provides critical insights on how brands could maximize their ROI from video technologies.Tell us about your journey into technology and the team you lead? As executive editor, I oversee…

Interview with Diane Perlman, CMO, Blis

"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth."Tell us about your role and journey into technology. What made you join Blis? Back in the US, I was poached by a tech startup who was a client of the agency I worked for and became their first Marketing Director. This was during the time of the original internet bubble and brought me to the UK. From there I went back agency side - to a large global ad agency, then to a digital…

Retail Communication Crisis: New Research Shows Customers Being Alienated by Too Much Contact and Lack of Relevance

61% of UK Consumers Are Bothered When a Retailer Doesn’t Give Them Special Treatment for Being a Loyal Customer AI-powered customer marketing platform, Ometria, launches  new research into the state of retailers’ communication with UK consumers. The findings highlight the urgent need for retailers to change their marketing outreach or risk alienating their customers.  75% of people feel most retailers don't understand their interests: the few retailers that are getting this right are setting a high bar for other retailers…

Location Marketing Platform HYP3R Raises $17 Million in Series A Funding

HYP3R, the leading innovator in location-based marketing, announced its Series A financing of $17 million with participation from Structure Capital, Rokk3r Fuel, Thayer Ventures, Silicon Valley Bank and other strategic investors. Earlier this year, HYP3R graduated from Salesforce Accelerate and was named one of the World’s Most Innovative Companies by Fast Company. “Travel and retail are multi-trillion dollar industries experiencing significant disruption,” says Jillian Manus, managing partner at Structure Capital. “HYP3R…

SOCi Releases SOCi Go Enabling Multi-Location Brands to Access and Manage Social Content from Anywhere

SOCi, Inc., the leader in social media and reputation management for multi-location brands, today announced the launch of its new mobile app SOCi Go, allowing both corporate and local representatives of multi-location brands to leverage the company’s award-winning social and reputation management software from the palm of their hand. The app addresses the needs of today’s business environment, which requires workers to be constantly connected. Also Read: Optimizely Introduces Adaptive Audiences To Personalize Digital…

Fireside Chat with Mike Cotoia

Mike Cotoia talks about how young sales professionals should train themselves to master MarTech and Adtech skills Know My Team Tell us about your role at TechTarget. How did you come to lead the company from a Sales background? I’ve been CEO here at TechTarget since 2016. However, I’ve been at the company for more time... almost sixteen years. I view my role as having three major components. These are: I need to be focused on our customers and their needs at all times. I want to be the enabler-in-chief of the…

Vonage’s Nexmo Connect Partner Program Launches with over 100 Partners Ready to Build Innovative Solutions for Enterprise Customers

Program Enables Partners to Take Advantage of $18 Billion CPaaS Market Opportunity Vonage (NYSE : VG ), a business cloud communications leader, today announced the Nexmo Connect Partner Program (Nexmo Connect), the cornerstone for a community-based, collaborative ecosystem of Nexmo partners. Vonage built Nexmo Connect in order to better meet the needs of enterprises that require complete solutions customized to their unique requirements. Already more than 100 partners strong, Nexmo Connect is designed to help Nexmo…

IBM Watson Media & IRIS.TV Team up to Launch AI-Powered Video Recommendations

New Solution Helps Publishers Better Engage Audiences, Increase Video Views, and Optimize Yield on Owned and Operated Sites IBM Watson Media and IRIS.TV, a cloud-based personalized video programming system, announced the launch of Video Recommendations, a new AI content personalization engine designed to help publishers boost viewer engagement through highly relevant video programming recommendations. By combining viewer data with a deep understanding of specific elements within video, publishers are better able to…

Trustworthy Accountability Group (TAG) White Paper Highlights Need for Global Standards to Tackle Industry Challenges

A Consistent and Scalable Global Approach Is Required to Address Key Brand Safety Challenges and Criminal Activity in Digital Advertising The Trustworthy Accountability Group (TAG), an advertising industry initiative aimed at fighting criminal activity in the digital advertising supply chain, published a White Paper – "Global Standards for Local Markets: A Roadmap for Establishing Global Harmonization in Digital Advertising Standards" – highlighting the need for consistent and scalable global standards to tackle…

New Content Personalization, Segmentation Tools and Insights to Be Salient Features of Nosto’s New Platform

Leading AI-Powered E-Commerce Personalization Platform, Nosto Expands Its Inventory to Deliver Targeted Shopping Experiences and Much More Nosto leads the market when it comes to personalizing the e-commerce sphere and enabling retailers with AI-powered tools. Now, Nosto is bolstering its existing platform by adding fresh capabilities like New Content Personalization, Segmentation Tools and Insights. These additions are empowering the e-commerce domain to provide targeted and unique online shopping engagements to…

Spotify Deepens Relationship with Nielsen to Measure Effectiveness and Reach of Its Global Advertising Platform

Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the US, Germany, Canada, Mexico, UK, Spain, France, Netherlands, Japan and Australia. This will allow marketers to measure and optimize their national advertising on Spotify and gain a deeper understanding of how their ads resonate and affect brand lift with their target audience. With the integration of Nielsen Brand Effect on Spotify, advertisers will be able to delve more closely into how…

TechBytes with Orr Orenstein, COO, Aki Technologies

Orr Orenstein COO, Aki Technologies "Mobile moments" are the currency for mobile marketing campaigns. Relatable moments on mobile help brands map customer experiences and how they relate to today's marketing operations at an omnichannel level. Orr Orenstein, COO, Aki Technologies explains how "mobile moments” have become an integral part of the marketing landscape. Tell us about your role at Aki and how you got here? I currently serve as COO at Aki Technologies, having overall responsibility for Operations, Client…