Put Knowledge at the Heart of Your CX; Or, Consumers Shall Move to Rivals 

In a Recent Report by Eptica, 94% of UK Consumers Say Personalized Answers Will Make Them More Loyal – with 84% Switching to Competitors If Responses Disappoint Providing more detailed, personalized answers to consumer questions on their channel of choice are now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91% of consumers surveyed by Eptica say not answering their questions satisfactorily annoys them and makes them less loyal, with 75% complaining that customer…

The Power of Recency in Reaching Your Prospects: How Consumer Intent Has Evolved

One of the biggest challenges facing today’s marketers is the need to quickly and cost-effectively acquire new customers. While the data landscape around consumer intent has changed drastically over the last decade, the average marketer’s approach to understanding it has not. Continued Reliance on Stale Data Stale data has always been a concern when it comes to marketing. Although it’s been a known issue since the days of Don Draper, it was never a top priority to solve, because frankly, there wasn’t a better option. To…

Movable Ink and Persado Partner to Build AI-Powered Personalized Content Engagements

Movable Ink and Persado Unite the Power of Precise Language and Emotion with Real-Time Content Testing and Optimization Movable Ink, a leading intelligent content platform, and Persado, a leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate…

Most Consumers Fill Out At Least One Online Form a Week, But Businesses Struggle to Design Consumer-Friendly Forms

Businesses Risk Losing Customers and Hurting Their Reputation with Poorly Crafted Online Forms. A New Survey Offers Data and Advice for Businesses on Designing Better Web Forms Nearly 90% of consumers fill out at least one online form per week on average, according to a new survey from Clutch, a B2B research firm. However, consumers tend to abandon poorly designed online forms, putting small businesses at risk of losing conversions for lead generation or e-commerce sales. Clutch surveyed 502 consumers that filled…

Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

Have Your Best Email Marketing Year Ever by Focusing on Engagement

As you may have seen in the news, Google recently announced the introduction of its Accelerated Mobile Pages (AMP) capabilities to email. AMP for email will enable developers to create more engaging, interactive, and actionable email experiences, from being able to continuously update information like flight times to being able to RSVP for an event directly within the inbox. The possibilities that AMP for Gmail holds are incredibly exciting, and it will provide companies even more ways to capture attention and provide…

Forget Click-Through Rates, Focus on Emotional Engagement 

In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that advertisers could identify users who were feeling stressed or anxious and use that moment to make their pitch. Facebook denied the report, but it’s not out of the realm of possibility. Microsoft has applied for a patent for a technology for an advertising engine that would discern consumers’ emotional states from their searches, emails, facial expressions, movements and speech patterns. Also…

3Cinteractive Announces Industry’s First RCS Business Messaging Engagement Platform

Over 138 Million Monthly Active Users of Rich Communication Services (RCS) Technology Worldwide 3Cinteractive (3C), the leading provider of mobile marketing services for enterprise businesses, announced the mobile industry’s first A2P Rich Communication Services (RCS) messaging engagement platform. This platform is an extension of 3C’s existing mobile engagement platform, enabling brands to orchestrate and deliver the next generation of A2P messaging created by RCS capabilities. As a much-anticipated upgrade to the…

Amplience Shares Best Practices for Developing and Executing Effective Retail Engagement Strategies

Amplience announced that registration is open for the company’s 2018 Retail Engagement Summits. Taking place in New York on February 22nd and London on March 6th, the Summits will tackle the key challenge facing retailers today: shopper engagement. The Amplience team together with selected industry experts will be showcasing new tools and processes which help retailers deliver more contextual and persuasive content. Also Read: Amplience Powers Rich Media Production With SAP Hybris Commerce With the Amplience platform,…

TimeTrade Launches New Partner Program for Intelligent Customer Engagement

"Google My Business" Partnership Now Live TimeTrade, the leader in omnichannel intelligent appointment scheduling, launched the Connect Effect Partnership Program, a new initiative designed to optimize intelligent customer engagement through TimeTrade's industry-leading Appointments-as-a-Service platform. For the initiative, TimeTrade has partnered with multiple large enterprise brands, including Google, Salesforce, Microsoft, IBM, and others. TimeTrade is included as one of the scheduling partner options to choose…

NetBase Unveils the Most Comprehensive Cross-Channel Social, Earned, And Owned Engagement Analysis

Industry Leading Social Media Analytics Solution Tracks Engagement Across Twitter, Facebook, Instagram, and YouTube NetBase, a global leader in enterprise social analytics, recently announced it is the first global social media analytics solution to track comprehensive engagement across Twitter, Facebook, Instagram, and YouTube. NetBase’s analytics platforms (NetBase Enterprise and NetBase Pro) aggregate the engagement metrics data into a single dashboard to provide for easy analysis of trends, popular posts and…

Marin Software Research Shows Substantial Increase in User Engagement for Advertisers

To Create Its Q4 2017 Digital Benchmark Report, Marin Software Aggregated Data from Customers Who Invest Billions of Dollars Combined in Annualized Ad Spend on Paid Search, Display, Social, and Mobile Marin Software Inc., a leading provider of digital marketing software for advertisers and agencies, released research findings showing a 75% increase in user engagement (measured by click-through rate) on paid search ads. The full research results, actionable tips, and key takeaways are published in Marin's Q4 2017 Digital…

Interacting with Consumers Without Writing a Word

Apparently, humans now only concentrate for around eight seconds. For anyone who works in mobile marketing, this probably won’t come as a surprise: keeping users engaged and making sure your messages aren’t simply swiped away is a full-time job. So it’s worth noting that the secret to increasing customer interaction with your messaging might not be written in the words you’re sending out. Studies have shown that our brains process images thousands of times faster than words, which in those key eight seconds of…

Urban Airship AI Marketing Orchestration Unveiled for Optimized Customer Engagement

Urban Airship's New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications. Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an…

Are Your Consumers Getting Along With Chatbots?

Businesses Should Look For Opportunities to Bridge The Gap Between Consumers and Greater Chatbot Understanding ‒ Those Who Do Will Reap The Reward, says PointSource AI’s most popular application to date – chatbots – are everywhere these days. Chances are you have interacted with them while banking, shopping or trying to find the best insurance for your car. Now that brands are convinced about using chatbots, they hope consumers as kicked. PointSource's report 'Finding Common Ground Between Consumers And Artificial…

Jeff Jacobs Joins Coherency as Senior Vice President of Client Engagement

Marketing Insights and Strategy Agency Coherency Adds Research Expert Jeff  Jacobs to Its Team Coherency, a marketing insights and strategy agency expert in deciphering the emotional and rational drivers of consumer behavior, is pleased to announce that Jeff Jacobs has joined the firm as senior vice president of client engagement. Admitting that he's excited to join Coherency, Jeff said, "Coherency is an industry innovator in how brands can deepen engagement with their consumers. Most consumers make…

PublicRelay Partners with Consumer Technology Association To Power Communications Media Hub Nerve Center At CES 2018

This Is the Third Year for the Media Intelligence Partnership PublicRelay announced that the company is partnering with the Consumer Technology Association (CTA) for the third consecutive year to provide real-time communications intelligence and coverage analytics at CES 2018, produced by CTA and running in Las Vegas from January 9-12, 2018. PublicRelay will operate the Communications Media Hub Nerve Center at CES, monitoring news coverage, delivering daily trending data, and providing real-time media analysis about…

Astound Commerce Adds Digital Engagement Experts From Social Marketing Agency Groove

Astound Commerce Adds Customer Engagement And Social Marketing Services To Its Connected Commerce Suite Of Offerings Through Integration Of From Groove Astound Commerce, the world’s largest privately held digital commerce agency, has added customer engagement and social marketing services to its connected commerce suite of offerings through the integration of digital marketing experts from Groove, an award-winning digital and social marketing agency. With this addition, Astound Commerce now provides a comprehensive, fully…

Survey: Consumers Value Mobile Holiday Campaigns, Yet Digital Marketers Are Missing Opportunities

YouAppi Survey Finds That 60 Percent Of Businesses Prefer In-App Purchases For The Holidays While Only Five Percent Of Consumers Do YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the results of a comprehensive survey that evaluated US consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95…

Flytxt Introduces Intelligent Voice Interface for Digital Customer Engagement

Personalises Voice Conversations Through Amazon Alexa And Google Assistant   Flytxt announced the availability of an intelligent voice interface for NEON-dX, its digital customer engagement product. NEON-dX will use analytics and Artificial Intelligence (AI) to personalise conversations on any digital touch point that supports Amazon Alexa and Google Assistant. The product packages Analytics, Artificial Intelligence and Marketing Automation capabilities to help enterprises drive customer value management and…