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Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing. Read More: TechBytes with Amit Sinha,…

TechBytes with Amit Sinha, Founder and CCO, WorkSpan

Amit Sinha Founder and CCO, WorkSpan Most businesses continue to struggle with unlocking the true potential of their strategic partnerships. Any successful go-to-market initiative requires a reliable partner engagement across the journey that helps the company better orchestrate their networks. According to WorkSpan, a leading marketing network catalyst, 60% of alliance Go-To-Market relationships fail, mostly due to the lack of coordination to make deal progress, unreliable data, and poor distribution of sales and…

Interview with Aaron Glazer, Co-Founder and CEO, Taplytics

"Brands have to be reactive to the new digital touch points that are emerging in order to be in constant contact with their customers."Tell us about your role and how you got here.  What inspired you to launch a Mobile Customer Experience Cloud? I am the CEO and Co-Founder of Taplytics. We started off building mobile applications and saw an interesting trend developing; the future front door of a business was not going to be a physical store, but a mobile app in the palm of their customers’ hands. From there, we…

SmartAction to Fuel Accelerated Growth with Management Recapitalization by Staley Capital and TVC Capital

As Consumer Adoption of Artificial Intelligence-Powered Devices Reaches an Inflection Point, Smartaction Is Poised to Expand Its Market Leadership in Enterprise AI with Customer Service Solutions SmartAction, the provider of the first omnichannel customer self-service platform powered by AI, announced that it secured investments from two growth equity firms: Boston-based Staley Capital and San-Diego-based TVC Capital. SmartAction's cloud-based platform automates customer service communications in every channel, including…

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

Using Integral Ad Science's Automated Real-Time Platform, Local Media Consortium Members Can Seamlessly Eliminate Impression Waste, Streamline Workflow, Improve Inventory Quality, and Increase Revenue The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence…

Fishbowl, Inc. Proves That Timing Is Everything For Effective Email Campaigns

Leverage Holidays to Make the Most Impact with Audiences Pick any day of the year and you're sure to land on a holiday, whether it's traditional or quirky. A recent analysis from Fishbowl, Inc., the leading data, marketing and analytics solution provider uniquely serving restaurants, shows that tying into people's desire to celebrate special events is a keen marketing strategy. They examined the successes of their customer's 2017 Valentine's Day promotions to gauge the impact of timing and messaging on email open rates…

TechBytes with Kaila Garrison, VP Marketing Strategy and Operations, Cision

Kaila Garrison VP Marketing Strategy and Operations, Cision Leading media intelligence and PR service provider, Cision, revolutionized the paid media measurement ecosystem by unveiling Cision Impact in November 2017. The Cision Intelligence Analysis and Cision Audience are two major components of Cision Impact that makes it possible for brands to measure the impact of earned media and marketing communications programs, including PR, for the first time ever. To understand how Cision Impact offers a unique technological…

Most Americans See Super Bowl as an Entertainment Spectacle Not Appropriate for Political Messages

Millennials and Gen Xers are more likely to want ads rather than have the Super Bowl ad-free, as the Boomer cohort prefers Even as player protests have split public opinion during this NFL season, 63 percent of Americans firmly believe the Super Bowl in Minneapolis is not appropriate for political messages, according to a national survey commissioned by Burson-Marsteller's Fan Experience sports and entertainment specialty and fielded by research consultancy PSB. The survey analyzes viewers' attitudes toward…

Fast Forward Your Video Content Strategy in 2018

Consumers in Asia-Pacific are avid video watchers. On average, they’re spending some 100 minutes a day consuming online video content, which is, in turn, propelling forward the industry to reach US$35 billion by 2021. Advertisers, however, have been restrained, even treating it like a sideshow. At present, video investments are relatively conservative and mostly limited to YouTube. This ignores the potential of social media and OTT or streaming videos, both of which present significant opportunities to brands. To be…

Interview with Shachar Orren, Chief Storyteller, Playbuzz

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns."Tell us about your role and how you got here. What inspired you to be part of Playbuzz? I began my career as a journalist and editor in Tel Aviv, and though I was incredibly passionate about writing, after 9 years I felt that the industry was not evolving as fast as its readers, which left me feeling stuck and ready for a change. I was looking to feel inspired but not lose the creativity that a role…

Showcasing Marketing Innovation Matters and Top Trends to Watch in 2018

The 2nd "Leaders in Tech" Digital Marketing Innovation Forum was hosted in New York City on January 20th. Dedicated to bringing together marketing professionals from all ends of the U.S and China, the conference hosted a diverse collective of creative discussion and aided in building meaningful network growth through: Discussing the latest in cutting-edge MarTech tools that marketers can leverage Exchanging innovative strategies from advertisers, publishers and agencies Leaders in Tech(LIT) is an organization…

Lumavate Adds IT Veteran Bill McConnell to Its Board of Managers

Lumavate, a leading platform for building cloud-based mobile apps, is pleased to announce that former IU Health and Boston Scientific senior leader, Bill McConnell, has joined Lumavate’s Board of Managers. Recommended Read: Marketing Strategies Turn To Mobile For Data And The Role Of AI In 2018 McConnell’s career in IT and life sciences spans more than 20 years. Previously, he was the senior vice president and CIO at IU Health, SVP at Boston Scientific, vice president and CIO at Guidant, and COO at RCI. Currently,…

BlueVenn Enables Single Customer View for Leading Publisher GateHouse Media

GateHouse Media, one of the largest publishers of locally-based media in the United States, has extended its relationship with Customer Data Platform vendor BlueVenn, by deploying a Single Customer View (SCV) and utilizing a collection of BlueVenn services to optimize audience growth, subscriber engagement and monetization. GateHouse has a longstanding relationship with BlueVenn and was looking for ways to leverage BlueVenn’s software to increase subscription and advertising revenue by providing more targeted offerings to…

Playbuzz Names GroupM’s Rob Norman To Its Board of Directors

Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide Storytelling platform Playbuzz announced that Rob Norman has joined the company’s board of directors. Norman continues to act as a Senior Advisor to GroupM following his retirement as Global Chief Digital Officer after 31 years in various roles at WPP-held companies. His collaboration with Playbuzz is unaffiliated with GroupM. “Rob is a digital advertising pioneer who we are…

Winning the Troll Battle

“Don’t feed the trolls” is a common phrase among those on the internet, meaning that if you ignore those who are trying to get a rise out of you, eventually they will give up and move on. However, content is intended to evoke an emotion or reaction from its consumer, so silencing your audience or allowing trolls to take over cannot be the answer. Community guidelines, the rules trolls vehemently ignore, are important to establish and uphold for both the sake of your journalists, content creators and audience. For…

Talkwalker Announces Partnership with China’s Sina Weibo to Provide Advanced Analytics Insights

Talkwalker conquers APAC - extensive data coverage provides a complete global view of businesses' brands, products, and competitors. Talkwalker, the leading social listening and analytics platform, recently announced a partnership with Sina Weibo, China's largest social media network and the preferred platform for most mainland Chinese newspapers and TV stations. Sina Weibo, the multi-faceted hybrid of Twitter and Facebook, is used by over 30% of Internet users. That is a staggering 500M+ registered users,…

Evergage Acquires MyBuys to Heighten Cross-Channel Customer Experiences

Deal Accelerates Evergage’s Growth, Expanding its Footprint in Key Retail Vertical Leading real-time personalization platform provider, Evergage, announced the acquisition of MyBuys, a merchandising products business from digital advertising technology company, Magnetic. This acquisition brings the benefits of broad-scale personalization to a wide array of retailers – enabling them to deliver individualized, cross-channel experiences that drive conversions, build customer loyalty and increase revenues. At the time of…

Latest Report: 90% Marketers List Email as One of Their Top Priorities in 2018

New Yes Lifecycle Marketing Report Finds That Marketers Are Prioritizing Email, Website, and Social Channels in 2018, but Overlooking the In-Store Experience According to the latest Yes Lifecycle Marketing survey, 89 percent of marketers listed email as one of their top three priorities in 2018, indicating that email marketing continues to be a staple even as other channels like social media and mobile apps mature. Recommended Read: Voilà! the Internet Crosses 4 Billion User Mark, and 80% of Them Are on Social…

SAP to Acquire Callidus Software Inc., Will Offer Comprehensive “Front Office” Suite

CallidusCloud's Lead to Money Suite for Sales Combined with SAP's Customer Engagement Suite Creates Leading CRM Solution Portfolio SAP SE and Callidus Software Inc.announced that SAP America, Inc. has entered into an agreement to acquire CallidusCloud, the leader in cloud-based Lead to Money (Quote-to-Cash) solutions. The acquisition gives SAP immediate leadership in the Lead to Money space that includes sales performance management (SPM) and configure-price-quote (CPQ). CallidusCloud offers a full suite of SPM and CPQ…

Inmar’s Collective Bias Launches the First-of-Its-Kind Suite of Advanced Analytic Solutions Utilizing First-Party Shopper Data

prescriptiveIQSets New Standards for Marketing Data Insights Collective Bias, Inc., the leader in shopper-focused influencer marketing, and an Inmar company announced prescriptiveIQ, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process. PrescriptiveIQ determines what kind of content will perform best for campaigns when to run campaigns, and how well the brand is doing across the category -…