Separating The Fake From The Factual – Why AI Is Revolutionizing Marketing?

AI and machine learning are dominating technology conversations and investments across multiple sectors. In conjunction with automation, these two technologies are fundamentally changing the nature of our working lives. Some experts have even concluded that AI will automate all human jobs within 120 years. Nowhere is this truer than across the marketing sector which has been revolutionized by new technologies powering digital and influencer marketing. While the market predictions and the promised ROI that these…

Interview with Jessica Hawthorne-Castro, CEO and Chairman, Hawthorne

Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the transition over to Hawthorne, I very quickly saw the huge opportunity in…

Interview with Judd Marcello, EVP, Global Marketing, Cheetah Digital

Judd Marcello EVP, Global Marketing, Cheetah Digital "Technology is important, but customer engagement starts and ends with marketing data. Those marketers that have complete command of their marketing data can make winning decisions on how to create and deliver highly-personalized messages that drive customer engagement." On Marketing Technology MTS: Tell us about your role and how you got here. (what inspired you to be a part of a technology innovation company). I have always been a marketer at heart. My career has…

Baby Boomers are Being Ignored and Not Just by Their Kids

We get it: Millennials are a shiny object to social media advertisers. With younger folks’ dedication to keeping their Snap streak alive (and the intrigue of advertisers to what makes this generation tick), 18- to 34-year-olds are an obvious choice. But while millennials shouldn’t be ignored, older generations aren’t getting the attention they deserve — and brands are missing revenue because of it. YouTube is particularly popular with millennials, who tune into it more than any cable news network. Further, 39 percent of…

Interview with Eric Keating, VP, Marketing, Zaius

"Marketers need a complete view of the customer experience - every interaction that a customer has with your brand - including sales, marketing, and support data. Without understanding all interactions in a single customer view, you’re bound to miss something vital." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a B2C CRM platform? As the fortunate person who heads up marketing at Zaius, the team and I are focused on educating the market about the incredible…

ViewLift Enhances Platform Services with Artificial Intelligence Technology

Platform Provides Advanced Data Solutions and Services for Operators ViewLift, an industry leading digital distribution and monetization company, has incorporated artificial intelligence engine technology into its platform. ViewLift Intelligence (VLI) uses the latest data science and artificial intelligence technology to provide enhanced customer behavioral insights and retention tools for operators. These analytic and retention services are integrated within the ViewLift platform, allowing clients to execute targeted…

Vlipsy Raises $1.3 Million in Seed Funding, Graduates Techstars Atlanta Accelerator

Ohio Startup Enhances GIFs by Adding Sound, Attracting Skype and Viber as Early Partners Fresh off graduation from Techstars Atlanta, Canton-based startup Vlipsy has announced $1.3 million in seed funding from multiple investors—including JumpStart Inc., North Coast Angel Fund, Impact Angel Fund and Cox Enterprises—as well as early distribution partnerships with Skype and Viber. Vlipsy offers users short, conversational video clips to share in their online communication—similar to the way sites like…

What Does the Blue Checkmark Mean for Your Business?

Every minute, Twitter receives 100,000 new tweets. For brands looking to engage on Twitter, cutting through the constant stream of noise and acquiring a social following doesn’t come easy. But savvy marketers and media gurus understand the power of harnessing the platform to help grow their business and their personal brands. It can mean the crucial difference between building a direct connection with key audiences of influencers and being entirely left out of the conversation. But how do you break through the noise?…

Interview with Chad Wollen, CMO, Smartpipe Solutions

"The focus will need to shift away from exclusively thinking about data outputs – the product of analytics and data science, to data inputs – building trust with customers so they will happily share their information because of the relationship they have with the brand, and the tools of control and transparency they can access." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of technology innovation company? I am the CMO at Smartpipe Solutions. Smartpipe is…

TechBytes with Timothy Sovay, Chief Operating Officer, CreatorIQ

Timothy Sovay Chief Operating Officer, CreatorIQ Influencer marketing, in 2017, is an undisputed engagement strategy for marketers to create branded stories and influence customer journeys. With a swelling hunger among brands to create and distribute user-generated content across omnichannel marketing platforms, we see a significant gap between what audiences want to see and what’s fed to them. We spoke to Timothy Sovay, Chief Operating Officer, CreatorIQ, to understand how the influencer marketing software solution…

Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

Blueshift Receives Patent for AI-Powered Marketing

Patent Validates Blueshift's Innovative Approach in Using Real-Time Streams of Customer Data for AI-Powered Marketing on Every Channel Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, announced that the company has been awarded Patent No. 9779443 from the United States Patent and Trademark Office for "EVENT-BASED PERSONALIZED MERCHANDISING SCHEMES AND APPLICATIONS IN MESSAGING", further validating the company's innovations in applying AI to real-time streams of behavioral data.…

Interview with Tony Zito, CEO, Rakuten Marketing

"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an integrated marketing company? My career with Rakuten Marketing began in 2012 when my display company, mediaFORGE, was acquired by Rakuten Marketing. Directly following the acquisition,…

TechBytes with Reshef Mann, CTO and Co-Founder, AppsFlyer

Reshef Mann CTO and Co-Founder, AppsFlyer In September, mobile marketing analytics and attribution company, AppsFlyer, announced a novel integrated solution to immunize advertisers against mobile install fraud and loss of mobile customers. Branded as the Protect360, AppsFlyer’s latest anti-fraud technology provides near real-time protection against suspicious behavior on mobiles and anomalous activities. We spoke to Reshef Mann, CTO AppsFlyer, to familiarize with DeviceID Reset Fraud and how it poses big risks to…

ScoreData Corporation Announces Completion of Series Seed Financing

Global Investor Group Expands Company’s Reach and Traction ScoreData Corporation announced the completion of its Series Seed round of financing. Participating in the round were the following angel funds: 500 Startups Silicon Valley, USA, Global Reach Investments Ltd, (GRIL), Elevate Innovation Partners VC, NYC, USA, and 3one4Capital, Bengaluru, India. ScoreData is a company that helps businesses leverage their data to dramatically improve the quality of their engagement with their customers. Their solutions can be deployed…

TechBytes with Steve Murphy, CIO, 3Cinteractive

Steve Murphy CIO, 3Cinteractive Modern marketers have shown an appetite for leveraging mobile marketing platforms to drive interactions with customers. These interactions are based on the analysis of consumers’ preferences on how they would like to communicate with brands. Chatbots and intelligent assistants have created a flourishing opportunity for marketers to influence consumer loyalty and improve experience across mobile marketing campaigns. To understand how brands can leverage mobile marketing to better customer…

Teads Expands Video Offering with Launch of inRead 3D

Company's Latest Product Innovation Marks the Industry's First Video Ads with 3D Effect Available for Advertisers at Scale Teads, the inventor of outstream advertising and the No. 1 video advertising marketplace in the world by unique visitors, according to comScore, announced the release of inRead 3D, the company's latest video format which leverages depth of field perception to create a 3D effect for any video creative. This new format is powered by Teads Studio, the company's in-house creative…

Study Shows Ad Industry Anti-Piracy Efforts Have Cut Pirate Ad Revenue in Half

Study Commissioned by TAG Highlights Progress from Industry Campaign to Protect Brands and Tackle $2.4B Piracy Problem The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released a new study – "Measuring Digital Advertising Revenue to Infringing Sites" – showing the impact of industry efforts to reduce ad-supported content piracy. The study found that anti-piracy steps taken by the digital advertising industry have reduced ad…

Digital Media Solutions Acquires Email Powerhouse Mocade Media, LLC

Now With Customized Email Programs and Expertise In-House, DMS Extends the Value of its First-Party Data Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals, announced it acquired Mocade Media LLC, an email marketing firm that delivers engaging content and increases return on investment of email programs. Mocade's sophisticated email optimization platform helps companies across…

StitcherAds Announces Facebook Offline Integration for Retail, Bringing In-Store Sales Automation to Online Ads

Integration Brings Retailers Closer To Unified Commerce, With Stitcherads’ Customers Now Attributing Up To 27% Of In-Store Purchases To Paid Social Media Engagement StitcherAds, a global Facebook and Instagram Marketing Partner, today announces its unified commerce solution that integrates retailers’ point of sale data with Facebook’s offline API and new ad formats for driving in-store purchases. Through StitcherAds’ new feature, which deconstructs the complex relationship between social media ads and brick-and-mortar…