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Fifty-Four Percent of Consumers Open Product-Oriented Email

Survey Data Shows Consumers Crave More from Brands; Maintain High Expectations of Personalization and Relevance SparkPost, the world's largest email delivery and analytics engine that delivers nearly 40 percent of the world's email, published the results of a consumer survey co-developed with leading global survey software company SurveyMonkey. The survey captures how retail consumers feel about marketing communications from their favorite retail brands – what marketing activity promotes consumer engagement and digital…

Epson Introduces New Digital Signage Projector Lineup to Help Transform Consumer Experiences

Epson, the number-one selling projector brand worldwide, today expanded its powerful laser lineup. Offering reliable, low-maintenance solutions, the new PowerLite models come equipped with intelligent software, robust connectivity and flexible installation to project content virtually anywhere – unlike other signage technology. Epson's new solutions inspire creativity and make it easy to deliver impactful and informative displays across a range of environments, including retail, hospitality and education. From projecting…

Fluent Partners with Zendesk to Enhance Consumer Experience

Fluent, Inc., a leading performance marketing company, today announced it has partnered with Zendesk, Inc. a service-first customer relationship management (CRM) company, to enhance its customer support services. This move further signifies Fluent’s dedication to creating seamless digital experiences that empower consumers to engage with the products and services that enrich their lives. Collecting first-party, self-declared data across its proprietary media properties, Fluent helps advertisers deliver relevant offers to…

Latest MarTech Acquisition: Consumer Intelligence Platform to Tap 4 Billion Recommendations on Appnext’s App Discovery Solution

Affle India has announced that it has signed a deal to acquire Tel Aviv-based Appnext, to strengthen the app recommendation technologies across the mobile industry. As part of the martech acquisition deal, Affle would acquire 66.67 percent of Appnext Singapore, and later on acquire 100% equity ownership. Together, Affle and Appnext are expected to merge their intelligence platform with app discovery and recommendation solutions to drive seamless experiences on mobile devices. Currently, Appnext has a user base of over 300…

OneSignal brings Enterprise-Grade Privacy & Security Advancements to World’s Most Popular Customer Engagement Platform

OneSignal, Inc., the leading global provider of push notifications and in-app messaging solutions, has announced it is now Privacy Shield Certified and has shipped new security features, including Two-Factor Authentication (2FA), to all its users. With nearly one million users and organizations relying on OneSignal's customer engagement platform, these newest security features illustrate OneSignal's overarching commitment to maintaining the trust and safety of its customers' privacy. "Ensuring our customers' privacy and…

Zendesk Lauded by Frost & Sullivan for Delivering Seamless Omnichannel Digital Customer Engagement across Platforms

Sunshine Conversations data platform introduces effective and consistent conversational interfaces across existing and emerging customer contact channels Based on its recent analysis of the North American omnichannel digital customer engagement market, Frost & Sullivan recognizes San Francisco-based Zendesk with the 2020 North American Competitive Strategy Innovation and Leadership award. One of the earliest providers of customer relationship management (CRM) tools, Zendesk has evolved into a premier provider of…

Upland Software Named to 2020 Forrester Now Tech Report for Mobile Engagement Automation

Forrester Research, Inc. names Upland among top 25 mobile engagement automation providers in 2020 Upland Software, Inc.  has been named in the Now Tech: Mobile Engagement Automation (MEA) Vendors Report, published by Forrester Research, Inc. The latest report from Forrester features technology that utilizes real-time and contextual insights to engage with users via a mobile device at critical moments within the customer lifecycle. Upland was one of 25 vendors included in the report. Marketing Technology News:…

Digital Air Strike Selected for Facebook Marketplace Beta Test and Case Study, Helping to Increase Consumer Sales During COVID-19

Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19. The company's social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country. Digital Air Strike was chosen by Facebook…

Wi-Fi Customer Engagement Meets NanoTech: mPhase Buys Out CloseComms Limited

SaaS-based Customer engagement platform CloseComms Limited is now part of mPhase Technologies. The Newport, UK-based Wi-fi tech company operated under the name “21:32”. With immediate effect, mPhase has acquired the assets of CloseComms to extend its product offerings in the nano-tech sector. The timing of this acquisition is at the front end of a sales cycle that will give mPhase its second stream of high-quality recurring revenue. mPhase is expecting the acquisition will drive its currently projected annual sales…

Nintendo Excels in Talkworthy Marketing: The Only Brand to Rank in Top 10 Both Online and Offline Ranker from Engagement Labs

PlayStation Ranked #1 Online While AARP Grabbed the #1 Spot Offline Video Game Industry Dominates the Top Online Talkworthy Marketing Campaigns, While Beauty and Personal Care Produce the Most Talkworthy Campaigns Offline Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline and online. Nintendo moved from third to second place for the most talkworthy marketing campaigns online, while Nintendo Switch ranked number 9 for offline brand sharing. Driving the brand's charge to the top of 2019…

How Today’s Consumers Prefer to Communicate: You May Be Surprised

Mobile marketing is changing communication preferences. It’s true in any setting—our best chances of getting our messages across to an audience is by using their preferred communication channels, at the times, and in the places they’re most likely to be attentive to those messages. If your partner isn’t a morning person, it’s not likely your 6:00 a.m. list of items to pick up from the store is going to be acted upon. If your boss prefers text messages to email, which channel do you think you should use? That same…

Merkle Q2 2020 Customer Engagement Report Finds 88% of Marketers Practice Some Level of Agile Marketing

Merkle, a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 installment of its Customer Engagement Report. Acting as an extension of the previous report, which highlighted the barriers to great personalization, the Q2 report discusses how marketers are leveraging agile marketing to better align organizations and create successful, data-driven campaigns. The report features original research, showcasing strong agile adoption numbers across organizations, with 89% of respondents…

Nearly 74% of Consumers Will Switch Providers After a Poor Contact Center Experience, According to New Research

Poor service and emotional factors force customers to churn, costing U.S. providers an estimated $168 billion per year Despite the proliferation of self-service options, phone-based customer support remains the most popular and critical customer service channel for brands, according to the 2020 CallMiner Churn Index, which was released. CallMiner found that consumer reliance on phone-based customer support increased by 17% since 2018. The stakes are also higher: Nearly three-quarters of consumers surveyed will switch…

STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate

Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands Report highlights best practices that marketers can implement immediately in today’s shifting advertising climate Innovid, the only independent advertising and analytics platform built for television, announced its Global Video Benchmarks Report, which represents the most complete view of video advertising data available in the industry. The study reveals that nearly half of advertisers…

FeastPR and Viener&Partners Announce a Strategic Alliance with the Launch of Consumer Sensitivity Platform

They are launching this alliance by announcing their recently created Consumer Sensitivity Strategy developed to guide businesses through and past the current health and economic crisis, based on their proprietary HALO Method FeastPR and Viener&Partners - two vibrant, multi-service branding and communications agencies - have formed a strategic alliance to support the diverse challenges niche, emerging and heritage brands face with staying ahead of the curve in the rapidly evolving marketplace and media landscape. They…

COVID-19 a New Paradigm for Human-To-Human Marketing: 6 Steps to Cracking the Consumer Code

If you want to study somebody’s beliefs and perceptions, study their behavior, especially when they are alone. Despite moments of despair and fear during this unique moment in history, I find myself incredibly inspired by how this experience offers an opportunity to understand human behavior in ways we never have before.  Social distancing, isolation, and quarantine, provide a rare – some may say, once in a lifetime – unobstructed portal into the human experience. An opportunity for marketers to acquire a higher level…

New Data Reinforces Social Media’s Role in Driving Bottom Line Growth as More Consumers Plan to Increase Spending on Brands they Follow on…

Sprout Social’s 2020 Index unveils data that illustrates how brands transform social into a significant growth engine and elevates the importance of learning new skills As consumer purchase behavior is rapidly evolving, with more consumers turning to online buying in the current climate, brands’ online presence and social media strategy have never had such a direct impact on businesses. In fact, according to the 2020 Sprout Social Index: Above and Beyond, released today, nearly 9 in 10 consumers will buy products from a…

W2O Appoints Bryan Specht to Oversee Transformation, Consumer Activation and Marketing

Accelerates Firm’s Evolution to Drive Consumerization and Digitization of Healthcare W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, announced that Bryan Specht has been named Group President, Transformation, Consumer Activation and Marketing. In this role, he will expand W2O’s healthcare offering to include additional consumer-focused, tech-enabled and digital capabilities, accelerating its transformation to a digital healthcare firm. With…

Mastercard Study Shows Consumers Globally Make the Move to Contactless Payments for Everyday Purchases, Seeking Touch-Free Payment…

During February and March, as many countries imposed necessary restrictions on social distancing, a significant majority of consumers turned to contactless card payments for necessary purchases. 79 percent of respondents worldwide say they are now using contactless payments, citing safety and cleanliness as key drivers. Consumer polling by Mastercard, studying changing consumer behaviors in 19 countries around the world, paints a picture of accelerated and sustained contactless adoption. “Contactless offer consumers a…

Can Direct-to-Consumer Brands Successfully Shift from Online to Offline Retail?

New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author Direct-to-consumer (DTC) brands have been steadily picking up steam, with a particular appeal to a digitally native generation of buyers accustomed to fast, easy-to-use and personalized experiences. Between clothing, accessories, or even luggage and mattresses, DTC brands are hitting the market hard, utilizing marketing strategies that excite consumers and make shopping experiences new and convenient. These digital-first brands…