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Colling Media Study Reveals 30% of Consumers Plan to Spend Less This Black Friday

The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide consumer survey to understand probable consumer spending behavior for upcoming Black Friday and Cyber Monday. Marketing Technology News: QuickBooks Brings AI-Driven Innovations to Small Businesses Key findings of the study include: 30% of U.S. adults say they are likely to spend less this Black Friday than last year. Only 19% say they plan to spend more. 26% say they will spend…

Juniper Research Forecasts Consumer Mixed Reality App Installs to Reach 10 Billion by 2024, Driven by Social Media & Games

Consumer Mixed Reality App Installs to Grow by 170% over Next 5 Years A new study from Juniper Research has found the number of consumer mixed reality app installs will reach 10 billion by 2024; rising from 3 billion in 2019. Mixed reality overlays interactive digital images and videos onto the real world through a smartphone, tablet or smart glasses. The new research, Consumer Mixed Reality: Emerging Opportunities, Vendor Strategies & Market Forecasts 2019-2024, identified social media and games as the key app…

New Rakuten Marketing Research Reveals APAC Consumer Intentions Ahead of the Holidays

Leading digital advertising business Rakuten Marketing has announced the launch of its new 2019 Consumer Holiday Shopping Research, delving into the planned spending habits of consumers ahead of this year’s holiday season. The research surveyed 2000 consumers across four key APAC markets including Australia, South Korea, China and Singapore with the findings revealing a number of key trends that will help marketers plan for this holiday season. Consumers are officially in holiday shopping mode. When asked to describe their…

Infutor Acquires Dunn Data Company to Enhance Consumer Intelligence Trifecta of Identities, Attributes and Insights

Latest Strategic Acquisition Expands Infutor’s TruthSet™ Identity Graph; Increasing Authoritative Identities and Affinity Intelligence Consumer identity management expert Infutor announced that it has acquired Dunn Data Company, a New York-based marketing intelligence provider specializing in consumer identity, demographic, lifestyle, and affinity attribute solutions. With a sterling reputation of working with consumer marketing data for more than 40 years, Dunn’s vast and high-quality consumer transactional data sets…

Brazil’s Linktel Selects Pareteum Experience Cloud for Global Consumer Mobility Services

Pareteum Corporation, the rapidly growing cloud communications platform company, announced that Brazilian communications service provider Linktel will deploy the Pareteum Experience Cloud platform to deliver enhanced global mobility services to its consumers and enterprise customers. Linktel, which operates the largest commercial Wi-Fi network in Brazil, delivers service directly to the consumer market, while also providing connectivity to leading Brazilian mobile operators TIM Brazil and Nextel. End users will now…

Clicktivated Survey Reveals Insights About Consumers’ Ecommerce Patterns, Demonstrating Shoppers Value Simplicity and Purposeful…

Data gathered also reveals insights on social media use, ad preferences, and website browsing habits Clicktivated, an interactive platform that connects viewers to products and information inside video as they watch, announced the results of a proprietary survey on consumers' online shopping and browsing opinions, revealing new insights that can help brands reach target audiences more effectively and increase user engagement and ultimately drive sales. Marketing Technology News: Aviso Named Sales Analytics Leader by G2…

Portada Announces New Insights Report for US Hispanic Engagement

Portada Insights Reports Are Tools That Help Navigate Different Disciplines of Marketing for Both Brand Marketers and Marketing Service Suppliers. Portada's New Report, 'How Brands Engage U.S. Hispanics: New Segmentation Approaches', Sheds Light on How Brand Marketers Can Better Reach This Multicultural Segment Portada has released the results of ongoing research about how to engage U.S. Hispanic consumers in a new insights report titled How Brands Engage U.S. Hispanics: New Segmentation Approaches. This series of…

New StoneShot Research Reveals Factors Driving Event Engagement and Attendance

StoneShot’s 2019 Event Marketing Report offers in-depth analysis on email campaigns for marketers looking to boost specific event registration, attendance, and leads StoneShot, an automated email marketing and event management platform for financial marketers, recently announced their latest research published in StoneShot’s “2019 State of Financial Services Report.” This edition, which focuses on events, compiles StoneShot’s proprietary research and analysis of over 3,000 events and 21,000 event campaigns sent from their…

Say It Now Drives One-To-One Conversations Between Brands and Consumers

Voice technology company expands services business with appointment of Ed French to newly-created role of commercial director Award-winning Say It Now has appointed Ed French as commercial director as it expands the services side of its business.  The role has been created to drive awareness and demand for voice technologies that allow brands to develop personalised communications that forge deeper relationships with consumers. French will be responsible for working with enterprise clients to develop voice applications…

More Than Half of Consumers Want to Use Voice Assistants for Healthcare According to New Report from Voicebot and Orbita

 Orbita, Inc., provider of healthcare's most powerful conversational AI platform, announced the release of the Voice Assistant Consumer Adoption Report for Healthcare 2019. To develop this report, Orbita sponsored independent research by Voicebot.ai, the leading online publication and research source dedicated to voice and AI technologies. Based on a survey of 1,004 U.S. adults, the report includes these key highlights: Orbita's newest platform features provide enterprise-grade, end-to-end…

Businesses See Costly Decline of Consumer Trust as a Result of Large-Scale Data Breaches According to Annual IDology Fraud Report

Companies Are Unprepared to Deal with Synthetic Identity Fraud, Mobile Attacks and CCPA Compliance IDology, a GBG company, released its Seventh Annual Fraud Report, revealing the growing impact of large-scale data breaches and fraud on consumer trust and the critical need for businesses to balance the digital consumer experience with strong identity verification processes. The report also found that senior executives believe their companies are still not prepared to combat synthetic identity fraud and mobile attacks.…

Why B2B Brands Need Customer Reviews and Omnichannel Engagement

Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. Now they’re becoming important for B2B companies, too. That’s because B2B decision-makers are bringing purchasing habits from their consumer lives to work—and they’re changing the way B2B Marketing works in the process. These B2B decision-makers often study customer reviews, just as consumers do. And their experiences with consumer brands have raised their expectations for consistent,…

Vonage Enables Ramco Systems to Offer AI-infused Customer Engagement on the WhatsApp Business Solution via Nexmo Messages API

Vonage, a global business cloud communications leader, announced that global enterprise software provider Ramco Systems is leveraging Nexmo, the Vonage API Platform to offer the Ramco CHIA virtual assistant to customers using the WhatsApp Business solution. In today's market, consumers crave the simplicity and convenience of interacting with businesses in the same way that they do with friends and family, and social channels like the WhatsApp Business solution make that possible. With more than 1.5 billion users globally,…

Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys

Marketers Can Now Integrate Highly Personalized Mobile In-App Engagement Into a Customer's Cross-Channel Journey With Their Brand, Leveraging All the Predictive Capabilities of Blueshift Blueshift, the leading Customer Data Activation Platform, announced its latest in a string of innovations built for marketers by marketers: native in-app messages as an additional channel within its multi-channel campaign builder, and a next-generation message creation studio. The latter comes complete with a library of pre-built…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…

Engaging Consumers Through E-commerce Apps Requires Design Thinking

Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach  As it turns out, customers are even more fickle on their smartphones than they are in your store. According to a recent e-commerce app benchmark study by CleverTap, only 14.65% of users stay with a downloaded e-commerce app after thirty days. One-fourth of all apps are used only once before being discarded; furthermore, Gartner predicted in its study that less than 0.01% of all…

How Consumer Goods Leaders Can Meet Customization Demands

Eighty-six percent of consumers want products tailored to their unique preferences. And they expect brands to make it happen: 42% of consumers who seek customized products want brands to provide a selection of options. In short, brands have their work cut out for them. To rise to the challenge, leaders in consumer goods need to harness the power of technology. But with a blank slate initiative and hundreds of tools available, where do you start? For product customization goals, look to CPQ and next-generation…

Connecting Behavior for More Meaningful Engagements

Millions of consumers visit websites every day, leaving a trail of behaviors related to their wants, needs, desires. These research behaviors include comparing brands to determine who can fulfill their needs, weighing relevant product offerings, or searching for the most competitive rates. As these consumers shop for major-life purchases (MLPs)—things like cars, homes, loans, insurance, or education—they invest even more energy to insure these big-ticket items are right for them. In doing so, most visit multiple websites…

Radisys Unveils Engage@Work: A Communication and Digital Engagement Solution for Service Providers and Businesses

One unique application, with multiple use cases – from customer and brand engagement to employee collaboration – securely and cost-effectively Radisys Corporation, a global leader of open telecom solutions, introduced Engage@Work – a communication and digital engagement solution that transforms how businesses engage with their customers and employees. Engage@Work offers interactive person-to-person and application-to-person public and private channel-based messaging and content delivery and person-to-person and…

TimeTrade Introduces Engagement Center, Reshaping How Leading Brands Bridge the Physical to Digital Divide

The Next Generation of TimeTrade's Intelligent Appointment Scheduling Platform Equips Top Banks and Retailers to Accelerate Customer Engagement Strategies Leading to 3x Growth Over Peers TimeTrade, the leader in Intelligent Appointment Scheduling, announced Engagement Center, the next-generation control center for managing appointment-driven customer engagement strategies. Engagement Center gives leading brands including retailers, banks, credit unions, and financial service providers the ability to rapidly deploy and…