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Neuromarketing 101: Neurocreativity is Changing How We Create Content

Did you know? Neuromarketing is the key. About 95% of consumer decisions are made non-consciously, and emotional campaigns are more than twice as likely to generate a very high ROI. Every image evokes emotion, and emotional resonance creates deeper engagement. Balancing emotional impact with effective brand messaging has long been the goal of marketers, so if you can tap into emotional response as a brand, you tap into a consumer’s perception, which is known to influence behavior. Nearly everyone is a photographer and…

Swrve Marketing Engagement Platform Helps Hopster Heighten Awareness of Safe Content for Parents and Their Children

Hopster Implements Intelligent Messaging Campaigns to Realize a 42 Percent User Engagement Rate Swrve, a global leader in intelligent customer engagement, announced Hopster, the pre-school learning and entertainment platform, has leveraged Swrve’s AI-enabled platform to more easily and freely speak directly to parents and guardians about subscriptions and current promotions for safe, quality content for their children. Hopster creates and markets content that adheres to kidSafe and the Children's Online Privacy Protection…

Data Science Journal Delivers Cutting Edge Content to Take Marketing to Next Level

I-COM’s latest output, titled Frontiers of Marketing Data Science Journal, boasts nine diverse and impactful papers focused on the most exciting challenges faced by the industry. Through in-depth analysis, case studies and research from industry leaders it provides solutions and content aimed at those individuals working at the cutting edge of marketing and advertising. Supported by Catalina, who helps leading CPG brands influence behavior by personalising the path to purchase, the Frontiers of Marketing Data Science…

Millennials’ Preference for Authentic and Transparent Content Shakes up Global Influencer Marketing Industry, New Report Finds

The Majority of Consumers Express a Preference for Influencers Who Create Authentic, Engaging Content The ‘Influencer Marketing 2020’ report, published by Influencer Intelligence in association with Econsultancy, found that for approximately 6 in 10 of the digital marketers surveyed, the purpose influencer marketing serves for their business has changed drastically in the last 12 months, with 56% claiming the younger generation of consumers is proving the biggest driver of change. The report, which stems from a survey…

New Research from TREW Marketing and IEEE GlobalSpec Helps Engineering Companies Create Effective Marketing and Content Plans for 2019

Data Shows 2019 B2B Marketing Trends Should Include Diverse Content, Website Investment, and Strong Sales and Marketing Relationships Engineering-focused marketing agency, TREW Marketing, and IEEE GlobalSpec, a marketing solutions provider, announced the release of the 2019 Smart Marketing for Engineers Research Report. The study found that companies marketing to engineers should invest in creating diverse content, improving their website, and aligning sales and marketing teams to succeed in 2019. These findings come…

Join Video Content Producers and Digital Marketing Heads at Video Marketing Strategies World 2018 in Singapore this November

Join Digital Communications Heads, Content Creation Producers and Video Makers at Video Marketing Strategies World 2018, a 2-day conference organized by Asher Russell Pte Ltd, on 19 -20 November 2018 at One Farrer Hotel & Spa Singapore. Featuring 24 speakers and panellists over two full days of a value packed agenda, the conference will present the latest key insights on video trends and media landscape, social video and online video campaigns in Asia, and keys to successful executions of video stories. Get the latest…

fishbat, Discusses How Brands Can Leverage AR Content in Their Marketing Strategies

As part of their commitment to helping businesses use the latest technology to promote their products and services, digital marketing company fishbat discusses how brands can leverage AR content in their marketing strategies. AR, or augmented reality, is a relatively new technology with an incredible amount of potential. By integrating digital content into an offline world, companies can provide a valuable and engaging service to consumers and increase conversation rates for their brand. Here are just a few ways that…

Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To find answers, you have to be a lion in your B2B marketing strategy yourself. Isn't it!!! Do Enterprise Decision Makers Actually Consume B2B Content? Powerful content can accelerate not just your marketing efforts, but also add more teeth to your sales. With the coming of age for ABM…

Mindmatrix Launches MSP-IT Marketing and Sales Content Packages to Solve Content Challenges Faced by IT Industry Partners

The Content Packages, Available Exclusively to Mindmatrix Platform Users, Helps Them Effectively Overcome Their Key Marketing Challenge--Content Creation Pittsburgh-based, leading MSP-IT marketing and sales enablement services provider, Mindmatrix announced that it was launching a new service line--Mindmatrix content packages to help its core customer group, the MSP/IT industry partners, effectively meet their marketing and sales content needs. This new service line is in addition to the content already provided as a part…

Google Marketing Platform Gets a New Enriching Destination for Content and Analytics

Google Marketing Platform Has Formally Announced Their New Home on the Website and Social Media Platforms Recently, DoubleClick ended its long-time run among Content Marketing teams as Google decided to pull it down. The signs were ominous about Google making a drastic change to its Analytics and Marketing Cloud suite. Yes, they did it. Google introduced their Google Marketing Platform, bringing together Double Click and Google Analytics 360 suite under one umbrella for marketing automation and social media analytics.…

Contently Appoints Marketing Veteran Giuseppe Caltabiano to Head Content Strategy

Caltabiano Is Based out of Contently’s London Office Contently, the content marketing solution of choice for the world’s most valuable brands, announced the appointment of marketing veteran Giuseppe Caltabiano as Head of Content Strategy for EMEA and APAC. Caltabiano brings more than 20 years of experience as a global marketing and writing expert, which he will utilize as he leads the content strategy service offering that is provided to Contently clients in EMEA. “At Contently, we are committed to helping…

Movable Ink Extends Intelligent Content Platform with Developer-Friendly Tools and Marketing Cloud Integrations

Open and Extensible Platform Makes It Easy to Build Intelligent Content Apps That Create New Possibilities for Brands to Generate Highly-Personalized Consumer Experiences Movable Ink, a provider of the leading intelligent content platform for digital marketers, introduced new developer tools and integrations that bring enterprise-level openness and extensibility to the Movable Ink platform. With this latest release, Movable Ink clients and their agency and technology partners can easily build apps that activate content…

Interview with Henry Bruce, SVP Marketing, Contently

"Strategically aligned, high-quality content helps break through the noise and build trust and intimacy with your customers." Tell us about your role and how you got here. What inspired you to be part of Contently? As SVP Marketing, I am responsible for Brand and Corporate Marketing, Product Marketing, and Revenue Marketing. I was recruited in February 2017 by then-CMO Kelly Wenzel as a consultant to develop new messaging, positioning, and product packaging for the company. During the two month project, I saw the…

Interview with Holly Pavlika, SVP, Marketing & Content, Collective Bias

"The maturity of data science helps the marketing industry switch focus rapidly and keep up with dizzying speed of consumer preferences." Tell us about your role and how you got here. What inspired you to be part of Collective Bias? Back in 2009, I was working at a social media agency and was told to start a blog about marketing to moms. I was fortunate to start it at a time when every brand was looking to work with moms who were bloggers. Through the blog, I got connected to the UN and became a Shot At Life Champion,…

Seismic Helps Drive Content Adoption to Align Marketing and Sales

Elekta Saw Sales Content Adoption Rise 350 Percent After Implementing the Leading Sales and Marketing Enablement Solution This week, Seismic announced that their leading marketing and sales enablement solution has helped increase adoption of sales content by 350 percent at Elekta. Elekta is a leading innovator of equipment and software used to improve, prolong and save the lives of people with cancer and brain disorders. After Seismic helped break down silos between multiple sales and marketing departments across the…

ContentWriters Releases Inbound Marketing Guide For E-Commerce Businesses

Informed By Metrics and User Feedback, the White Paper Details Proven e-commerce Marketing Tactics ContentWriters has released a new white paper for e-commerce businesses that are looking to increase inbound leads and accelerate revenue growth. "E-commerce is an incredibly vibrant space that's flourishing. We've seen a pretty drastic uptick in requests for product descriptions from companies looking to gain an advantage over their competitors," said Francesco Montesanto, Director Marketing, ContentWriters. Also…

Accenture to Acquire MXM, a Content-Powered Digital Marketing Agency

Addition of Award-Winning Team Will Enhance Accenture Interactive's B2C Marketing Capabilities in North America Accenture has entered into an agreement to acquire New York-based digital agency, Meredith Xcelerated Marketing (MXM), a content-focused leader in integrated marketing, cross-channel strategy development and creative execution. The acquisition will bolster the capabilities of Accenture Interactive in creative services, data-led marketing execution, content strategy and digital marketing. MXM has superior…

Henry Bruce Is Now SVP of Marketing at Contently

As SVP Marketing, Henry Bruce Would Report to CEO Joe Coleman Contently, today announced the appointment of Henry Bruce as SVP Marketing. Reporting to company CEO and co-founder Joe Coleman, Henry Bruce takes responsibility for driving Contently’s go-to-market strategy and brand promise to empower marketers with solutions to create engaging, accountable content at scale. The world’s most valuable brands and global enterprises employ Contently’s unified content marketing solution to drive business growth across their…

Contextual Content and AI: The New Wingmen for Email Marketing Campaigns

The Performance of Your Email Marketing Campaigns Hold the Key to Measure How Well Buyers Respond to New Omnichannel Experiences and Preferences Offered to Them AI and personalization are definitely on the horizon for email marketers in 2018! According to the Email Marketing Industry Census 2017, by Econsultancy in association with Adestra, optimizing mobile email is the most trending technology for marketers to acquire, engage and retain their customers. With a certain overhaul coming to email marketing in 2018, I think…

Cloudwords Grows Enterprise Investment in Global Marketing Content by 112%; Surpasses 2 Billion Global Marketing Translated Segments

Company Outlines Strong Global Growth; Signals Rapid Adoption of Global Localization Automation Cloudwords Inc., the leading Marketing Globalization Platform, announced recently that the company has seen an increase of 112% in global marketing project value managed through its platform. The impressive increase stems from its ability to directly increase the speed and amount of revenue realized by its global enterprise customers. In addition, Cloudwords also announced that it has surpassed the 2 billion segment mark in the…