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Twenty Over Ten Launches Integration With Wealthbox to Save Financial Advisors Time, Maximize Lead Generation, Strengthen Relationships And…

New Partnership Leverages Prospect And Client Interactions Through Data Synchronization Solution Twenty Over Ten, an industry-leading SaaS company, today announced a new integration with Wealthbox, a modern provider of client relationship management (CRM) solutions for financial advisors. This new integration is a contact sync between Wealthbox and Lead Pilot, where advisors can sync contacts from Wealthbox to Lead Pilot daily to automate their inbound marketing efforts. Marketing Technology News: Modus Create Named a…

Quantum’s StorNext Software Makes Cloud Content More Accessible, Speeds Data Retrieval

StorNext Self-Describing Objects Enable New Hybrid-Cloud Workflows Quantum Corp. today announced new advancements for its award-winning StorNext® file system and data management software which are designed to make cloud content more accessible, with significantly improved read and write speeds for any cloud and object store based storage solution. The new StorNext software features enable hybrid-cloud and multi-cloud storage use cases, delivering greater flexibility for media and entertainment and other data intensive…

Experiential Marketing Heavyweights Join Chicago-Based AKA

Jason Vargas and Scott Moller have joined Chicago-based strategic communications company, AKA. As CMO, Vargas will continue to expand the company’s capabilities to solve marketing communications challenges for clients with brand awareness and brand experience campaigns. Moller will act as Principal, providing senior-level counsel for the company’s roster of blue-chip clients. “This is both a challenging and exciting time for our clients as they navigate contemporary communications challenges for their brands, their…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from YouTube (Video), JRNI (customer Experience), CallTower (Unified Communications), Floatthat (E-commerce), PitchHub (Sales Enablement), and Cognism (Email Marketing). YouTube Taps Caption Leader Rev.com as ‘Recommended Vendor’ YouTube and Rev.com have teamed up to make captions more readily available to YouTube creators. Rev — recently named a “recommended vendor” for human-generated…

Kaon Interactive Announces Video Conferencing Connection to Elevate Virtual Sales and Marketing Engagement

Used in Conjunction with Virtual Meetings, Interactive Applications Improve Customer Engagement and Knowledge Retention, While Working Remotely Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the ability for their Kaon High Velocity Marketing Platform® to ubiquitously connect with any video conferencing tool (WebEx, ON24, Zoom, Skype, etc.). This one-click connection provides a seamless way for Kaon's interactive applications to be immediately…

Top Challenges Digital Marketing Agencies Are Facing

The Digital Marketing world is changing rapidly and the recent COVID-19 pandemic brings new challenges for agencies. Many can no longer rely on the same techniques they’ve used in previous years. Instead, agencies must ride the waves of change and be quick to adapt to stay afloat.  Here’s a look at some of the top challenges Digital Marketing agencies are currently facing. Adoption of New Technology According to the Gartner CMO Spend survey 2019-2020, MarTech spend now accounts for 26% of total Marketing budgets…

Improving Marketing Decision-making Key to Programmatic Adtech

New Guide Includes Range of Recommendations for Media Buyers Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys. The criteria are part of “Data Sources for Media: A Buyer’s Guide,” a comprehensive new report from the ANA Trust Consortium, which was launched by the ANA in 2019 in partnership with ANA general counsel Reed Smith to restore trust in the marketing ecosystem. The Guide is…

Vubiquity, an Amdocs Company, to Provide Airtel Africa with Multi-Country Premium Media Content and Curation via Content-as-a-Service…

Vubiquity, an Amdocs company, and one of the leading global providers of premium content services and media technology solutions, announced that it will become a premium content supplier and exclusive content curator for Airtel Africa. Airtel Africa has signed an agreement with Vubiquity to provide multi-country premium media content and curation via a Content-as-a-Service Solution on Azure for its television service Airtel TV. Vubiquity will provide premium content, processing, and curation services to Airtel powered by…

InfoMark Announces Integrated Amazon Alexa Skill Bringing Newsprint and Magazine Content to Life

InfoMark is announcing the full release of its Amazon Alexa skill which completes the wide variety of technological wizardry and finally unleashes the Digital Power of Print that so many of us believed the QR Code would accomplish.  With this Alexa Skill writers and editors can now achieve the personal connection with their readers never before available.  After enabling the Alexa Skill users can simply ask Alexa "Alexa tell my mark to play N E W S" and your Amazon Alexa begins audio of the associated content for the Mark "N…

RainFocus Selects OpFocus to Build Strategic Sales and Marketing System using Salesforce and the Demand Unit Waterfall®

Ensures Sales/Marketing Alignment, Achieves Record-Breaking 135 Percent CARR Growth and 140 Percent Net Customer Retention OpFocus, a leading Salesforce implementation consultancy for SaaS companies, today announced that RainFocus engaged it to build a new sales and marketing system. By implementing the SiriusDecisions Demand Unit Waterfall within Salesforce, and integrating it with Pardot and Terminus, OpFocus helped the events marketing company accelerate strategic growth. RainFocus’ sales and marketing teams are fully…

M-Files Named 2020 Top Rated Enterprise Content Management Software by End-Users on TrustRadius

Intelligent information management platform receives highest vendor scores for product scalability and likely to renew M-Files Corporation, the intelligent information management company, today announced that TrustRadius, the most trusted review site for business software based on feedback and ratings from end-users, has recognized M-Files as a Top Rated Enterprise Content Management (ECM) software. M-Files received one of the highest overall rankings, including top scores for product scalability (10.0) and likely to renew…

NexPoint Makes Three New Sales and Marketing Appointments to Support Investment Platform Growth

Distribution Team Adds 17 New Hires in Past Year NexPoint, a multibillion-dollar alternative investment platform, today announced the addition of three new sales and marketing professionals. The new hires are part of an ongoing expansion of the firm's distribution capabilities designed to support real estate investment offerings and reflect growth across the platform. Including the latest appointments, NexPoint added 17 members to its distribution team in the last year across a range of roles. "NexPoint's real estate…

Death of the Cookie: Future of Online Marketing

In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party cookies. They were not the first to announce such a move as Apple introduced Intelligent Tracking Prevention (ITP) 1.0, a privacy feature that came with Safari 11, in September 2017. This new feature blocked third-party cookies by default in Safari and was more of a subtle jab at Google and other AdTech companies than it was a stand on user privacy. Of course, Apple does not depend on advertising solely, so they can…

Content Disrupter Launches First-Look Website for New Content Management Platform (CMP)

Yaliyomo is the world’s first entirely Blockchain-based Content Management Platform Pioneering new CMP business Yaliyomo has today launched a new website for business customers to access information about Y™ - the world’s first entirely Blockchain-based Content Management Platform. The new website - http://www.yaliyomo.net - has been developed to provide customers, particularly those in retail and healthcare, with easily accessible information about Y™, how it can support business growth and more detail about the…

Scorpion Forms Partnership with NELA, Becomes Official Marketing Services Provider

The digital marketing company will offer members unique discounts in an effort to advocate for the association's goals Scorpion, a digital marketing and technology company that has been serving attorneys since 2001, has entered into a new partnership with the National Employment Lawyers Association (NELA). The partnership gives plaintiff's employment law attorneys greater access to resources that can help put them in front of the people who need their services. As part of the partnership, Scorpion is offering exclusive…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Monetate (Mobile), DirectMail.io (Email Marketing), Conversica (Virtual Assistants), BetterCloud (identity management), Talkdesk (customer experience). Monetate Releases React Mobile SDK for Faster, Easier Personalization Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript…

Yotpo Fast-Tracks Product Innovation for eCommerce, Showcasing SMS Marketing to Help Brands Drive Revenue and Success

Survey Reveals Nearly Half of Consumers Welcome Texts from Brands, a Significant Behavior Shift that Paves the Way for SMS Marketing to Become Top Revenue Channel for D2C Brands High-Growth Women's Healthcare Brand, Lauren Bosworth's Love Wellness, Sees Instant ROI with SMSBump by Yotpo Yotpo, the leading eCommerce marketing platform, has announced that, in light of a recent consumer survey conducted in April 2020, consumer use of mobile commerce has accelerated to position SMS as the best channel for brands to drive…

TechBytes with Steve Zisk, Product Marketing Manager at Redpoint

Tell us about your role/team you handle at Redpoint. What inspired you to join the company? My team at Redpoint handles Product Marketing, which means we get to translate the complexities of a feature-rich, broad, and deep engagement hub to buyers, users, and gatekeepers. That kind of “technical evangelism” was one part of what drew me to Redpoint, and the other part is the people. The passion, depth of experience, and focus on client success in every part of our organization is a great reason to come to work… even…

Avionos Offers Salesforce Development and Marketing Support Through New Avionos Operate Service

Avionos Operate gives clients 24x7 digital support with a team of Salesforce platform experts to accelerate business outcomes Avionos, which designs and implements digital commerce and marketing solutions, recently announced the launch of its new Avionos Operate service, a virtual, digital service offering that provides 24x7x365 support for Salesforce solutions development and integrated marketing operations. Avionos Operate ensures risk remediation, business continuity, stability, and growth for organizations, which is…