Revcontent Tapped by Barstool Sports for Exclusive Content Recommendation Partnership to Increase Revenue

Barstool Sports and Revcontent ink an exclusive multi-year partnership to increase revenue and enhance user experience for millions of "Stoolies" Revcontent, a leading content marketing and discovery platform, announces an exclusive, multi-year partnership with Barstool Sports, a daily sports and pop culture media icon covering the latest news and viral highlights. Revcontent's lightweight, customizable technology will help Barstool Sports exceed revenue, engagement and growth goals. Marketing Technology News: TVision’s…

Abrams Media and MGID Sign Content Recommendation Partnership

MGID, the global pioneer in native advertising, has announced its partnership with digital publishing network, Abrams Media to bring content recommendations across the publisher's global portfolio on all devices, with the aim to improve the user experience and boost revenues. Marketing Technology News: Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences Under the deal, Abrams Media – a journalism trailblazer bringing politics, law, media, and lifestyle news to millions of users each month – will…

PathFactory Delivers Cutting-Edge 1:1 Web Content Recommendations With New Website Tools

PathFactory, a member of Oracle Partner Network (OPN), announced Website Tools – a new suite of AI-driven content intelligence solutions that automatically analyzes website content, informs marketers who is engaging on the website and how they’re engaging and provides micro-personalized experiences to visitors based on their unique behaviors. “As website traffic surges in an all-digital business world and humans are consuming AI recommended content from the likes of Netflix and Amazon, marketers continue to struggle to keep…

MGID Signs Content Recommendation Contract with RealClear Media Group

RealClear Media Group adopts MGID's solution MGID, the global pioneer in native advertising, announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID's content recommendation solution across its entire portfolio of properties worldwide, to provide its readers with an engaging and targeted user experience. In addition to monetization, RCMG will leverage expanded capabilities of MGID technology to increase user engagement and additional…

In Post-Cookie World, Salon Sees 21% Revenue Uplift Through Content Recommendation Partnership

Publisher Improves User Experience and Drives Revenue While Delivering Fewer Ad Impressions Salon and Revcontent announced an exclusive partnership after Salon ran a head-to-head split test with other content recommendation partners. Driving the national conversation since 1995, Salon has supported fearless journalism with award-winning content, reaching an audience of approximately 10 million monthly unique visitors. Salon, a digital trailblazer that relies on programmatic ad revenue to offer free content, was seeking…

Selligent Cortex Expands to Deliver AI-Powered Content Recommendations

Natural Language Processing Engine to Activate Text-Based Similarity Algorithm for Improved Relevance Across Industries Selligent, the intelligent omnichannel marketing and experience cloud platform, announced the addition of a text-based algorithm as part of the Smart Content functionality within its artificial intelligence (AI)-powered engine, Selligent Cortex. Unlike most marketing cloud solutions today that offer only product-based recommendations, Selligent’s new capability leverages Natural Language Processing…

Kentico EMS Introduces AI-driven Content Recommendations

Kentico EMS Integrates with Recombee, AI-Powered Recommender as a Service, Enabling Companies to Increase Customer Engagement by Providing Personalized Content and Product Recommendations Kentico Software, the leading provider of digital experience and Content-as-a-Service solutions, announced their integration with Recombee thanks to which companies are now able to deliver content that is most relevant to their customers. Marketers nowadays struggle to produce relevant content across web, email, mobile, and other digital…

Parks Associates: Quality of User Interface (UI) More Important Than Content Recommendations in Video Service Satisfaction

New Study Examines Consumer Preferences Related to New UI Options New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it "very good," and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service. UI Preferences and Content Discovery …

Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem

Content is nothing if it can't be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from publishers by helping them meet their audience with smart techniques. In an major announcement reported by The Times of Israel, two online content discovery and recommendation platforms are merging to take on the duopoly of Google and Facebook advertising. Adam Singolda-led company Taboola will merge Outbrain into their operations, allowing Outbrain's shareholders to get $250…

iClick Interactive Partners with Tencent to Launch Recommendation Management Platform for Culture and Tourism Content

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the launch of a new recommendation management platform for culture and tourism content, jointly developed by iClick and Tencent Culture and Tourism. The new platform leverages Tencent Culture and Tourism's strong data capabilities and iClick's rich content resources and data tracking expertise, to provide operators of domestic tourist attractions in China with a rich array of features including…

PeerLogix Announces Licensing Contract with Leading Over-the-Top (OTT) Streaming Network for Content Procurement and Recommendation

The Viewership Data Will Be Used to Improve Efficiencies in Content Procurement PeerLogix, the established standard for tracking non-subscription based Over-the-Top engagement data, announced that it has partnered with a leading over-the-top television network which will use the Company’s 4-year viewership library of over 60,000 television shows and movies for improved content procurement and recommendation. The partnership is immediately revenue generating for the Company and features fixed monthly payments for a term of…

Microsoft and Experience Analytics Leader Contentsquare Join Forces to Accelerate Digital Transformation

Contentsquare, the global leader in experience analytics, is now partnering with Microsoft Azure’s powerful cloud computing platform to accelerate its growth, drive peak performance and underpin successful innovation. Beyond the strategic cloud adoption, both companies have also forged a partnership around the shared goal of improving customer journeys by driving innovation in the fields of artificial intelligence (AI) and predictive analytics. Marketing Technology News: ironSource acquires SOOMLA to Enrich its Platform…

Entercom, Alter Agents and Immersion Find That Audio Content Drives Unmatched Engagement and Trust

New study data illustrates the immersive experience of audio resonates with consumers during uncertain times Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…

PCCW Media Selects ContentWise To Rebuild Now TV’s Personalization

PCCW Media Limited (PCCW Media), a leading fully integrated multimedia and entertainment company headquartered in Hong Kong, selected ContentWise’s digital experience automation and personalization software, to revamp its IPTV and app user experience personalization infrastructure. PCCW Media and ContentWise collaborated to build the next generation of Now TV’s services on set-top box and connected apps. PCCW Media’s goal with this new design is to create a one-to-one, personalized relationship with its subscribers, with…

Differences in Content Consumption: Marketers’ Top Mistakes

TikTok and Instagram user scenarios are entirely different, but many marketers working with TikTok influencers use the same approach as with Instagram creators. Below are the top four mistakes that marketers often make when evaluating TikTok influencers for their marketing campaigns. They Pay a Lot of Attention to the Number of Followers. It's not a good idea to focus on the number of followers on Instagram, either. You should always check audience authenticity. But on TikTok, followers are less critical. While a video…

DemandJump Announces Insights for Content, Automating Content Strategy and Research

In less than 15 minutes, Insights for Content provides a rich content-marketing strategy template for any topic, article or product DemandJump, the leading marketing insights and attribution platform, announced the launch of Insights for Content, automating content strategy and research for content marketing. Where traditional content tools simply provide data, Insights for Content recommends specific content to write, providing rich content templates for each recommendation. By simply inputting a topic, the product allows…

As Online Videos Dominate Young Kids’ Screen Time, YouTube Exposes Them to Age-Inappropriate Content

Even before the coronavirus pandemic sent parents, educators, and kids entirely online for work, school, and socializing, the amount of time young kids spent watching online videos had doubled since 2017 to an average of 39 minutes per day in early 2020. For kids who are watching videos on YouTube, one in five videos viewed by children age 8 and under contained ads that often included pervasive and inappropriate advertising, violence, and other questionable content. These are among the key findings in two new research…

Searchspring Launches Personalized Recommendations for Ecommerce

Searchspring delivers 1:1 personalization for ecommerce merchants in its new Personalized Recommendations Searchspring announced the beta launch of its new Personalized Recommendations feature. Early adopters are already trialing new Personalized Recommendations to display hyper-relevant products that engage shoppers and boost conversions. With ecommerce experiencing accelerated growth during the pandemic, this release comes at a time when online retailers are looking for automation to enhance their overburdened…

EX.CO Launches New Addition to its Content Technology that Accelerates Personalized Product Matching

Journey is an innovative decision-tree content experience with a personalized customer journey that allows businesses to easily match consumers with relevant product recommendations EX.CO, a leading global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. With Journey’s unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out…

EX.CO Launches New Addition to its Content Technology

EX.CO - The Experience Company, a leading global content technology, announced the launch of Journey, a decision tree-style content experience on the company's interactive content creation suite. With Journey's unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out and inspire conversions amongst discerning consumers in time for the holiday season. Already tested and loved by leading brands such as Sky TV, Journey offers the…