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SAIC Wins $68 Million Contract With National Geospatial-Intelligence Agency to Deliver Apps and Data Content

The National Geospatial-Intelligence Agency has awarded the $68 million Zeus contract to Science Applications International Corp.. The Zeus acquisition is the follow-on contract for the Innovative GEOINT Application Provider Program (IGAPP) that SAIC has supported since 2014. SAIC serves as the unbiased trusted broker for NGA, partnering with startups and innovative sources to acquire apps and data content that support geospatial intelligence missions. “IGAPP drives the swift delivery of innovations to the defense and…

Allego and Seismic Form Strategic Partnership to Optimize Sales Readiness with Personalized Content, Learning and Collaboration, All in One…

New Integration Between Market Leaders Delivers the Benefits of Allego’s Sales Learning and Readiness Platform with Seismic’s Advanced Sales Enablement Solution Allego and Seismic announced a strategic partnership to help sales and marketing organizations improve performance by providing a central resource for all of their personalized sales collateral, customer engagement videos, and relevant just-in-time learning material. The companies have completed a technology integration, which combines Allego’s leading sales…

Lufthansa NDC Content Now Available to Millions of Egencia Travelers

Egencia Launches One of the Biggest Multi-Country NDC Activations by a Travel Management Company Egencia®, the business travel platform from Expedia Group, announces the launch of a large, multi-country activation of Lufthansa New Distribution Capability (NDC) content – one of the biggest by any travel management company (TMC) to date. Thousands of Egencia clients, and millions of Egencia travelers, across ten countries can now access NDC fares from Lufthansa, Europe's largest airline group. With this, Egencia is the…

Why Your Business Needs a Digital Content Strategy

There was a time when a professional-looking website was the only digital asset a business needed to worry about. With that in place, a multi-location retail brand or restaurant could rest assured that when people found their business online, they would see a polished, controlled digital presence. Then came review sites and geo-specific content hubs like Yelp and TripAdvisor. As this gained traction, they started to rise to the top of search results for local businesses. Suddenly, every guest or customer was also a…

Atomos Acquires Timecode Systems – Launching A New Era For Multicamera Content Creation

Atomosis proud to announce the acquisition of Timecode Systems, the world's leading wireless timecode and synchronisation company. Together, the companies are building tightly integrated multicamera workflow solutions that unify all devices recording on set and allowing them to work together more cohesively. Timecode Systems' trusted wireless sync units and control modules are already ubiquitous on some of the biggest movie and television productions, including James Bond and…

How to Prime Your Content for Shoppable Social Ads

In March, Instagram unveiled its in-app checkout experience, which allows users to shop without even leaving the platform. And it’s not alone - other major players are making moves to better accommodate a rising consumer expectation to shop anywhere and anytime with minimal friction. New initiatives like Google’s Shoppable image ads and Pinterest’s Shopping Ads represent a growing shift to social commerce. As the lines between channels blur and customers expect seamless interactions with brands (like the ability to…

Essendant Enhances Reseller eCommerce Suite with Launch of Personalized Email and Content Marketing Tools

New Tools Email Sales Pro and Personalized Marketing Zones Help Resellers Expand to Better Personalize Online Shopping Experiences Amidst a Rapidly Growing B2B Ecommerce Industry Essendant, a national wholesaler distributor, announces the launch of Email Sales Pro and Personalized Marketing Zones -- two new eCommerce solutions offered within its suite of strategic digital marketing capabilities for resellers. These new integrations follow a growing demand for more personalization in online shopping experiences from end…

The Wild for Autodesk’s BIM 360® Allows AEC Teams to Collaborate on BIM Content in VR/AR from Anywhere

VR/AR collaboration platform The Wild released an integration with Autodesk BIM 360®, which will allow architecture, engineering, and construction (AEC) teams to collaborate on their BIM 360-hosted models, in an immersive virtual or augmented reality workspace. Working in disparate solutions, AEC teams often lose valuable time. With The Wild's BIM 360 integration, teams can meet in an immersive environment and provide spatial context for their stakeholders, helping them move from design to construction more efficiently.…

Inxeption, Scaling Rapidly, Announces New Chief Financial Officer and Chief Content Officer

The Industrial Commerce pioneer has filled strategic executive positions as it exceeds growth targets Inxeption, the pioneer of Industrial Commerce, announced it is surpassing growth targets and has added two senior executives to a team that is driving a revolutionary new form of ecommerce for business. Faisal Chughtai has joined Inxeption as the chief financial officer. Faisal brings 20+ years of experience in managing internet and software P&L, finance, strategy, operations, international expansion, M&A, and…

Encrypted OTT Video Assurance and Reporting Solution Provides Visibility Into Content Delivery Network

Optimize QoE and QoS with true visibility into OTT encrypted video traffic Empirix Inc., a premier global provider of voice, data, mobility, IoT and multimedia service assurance solutions, announced the availability of a new assurance solution for encrypted OTT video traffic. Empirix’s new solution simplifies workflow and drill down for faster root cause analysis of OTT video related issues across locations, devices and networks, including content delivery networks (CDN). Marketing Technology News:…

Contentsquare’s New Analytics Platform Pinpoints Negative Customer Experiences

New Platform Empowers Digital Teams to Troubleshoot Issues Fast and Innovate More Experience analytics leader Contentsquare launches a major release of the most complete experience analytics platform on the market, helping brands to innovate based on customer behavior across digital channels. Contentsquare now gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements using artificial intelligence. Contentsquare customers can use these recommendations to…

Content Guru Positioned as a Leader in the 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe

Cloud contact centre and customer engagement provider, Content Guru, has been positioned in the Leaders quadrant in the 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe. “We believe Gartner Magic Quadrants are a valuable source of information, which we use within our own organisation to assess best-in-class solutions providers. We’re delighted to be positioned again in this year’s report. We feel that our continued progress has been recognised by our position in the Leaders quadrant. ” This…

2019 iQIYI iJOY Conference: Promoting Brand Growth through Content and Value-Driven Marketing

In 2020, iQIYI will invest over RMB 20 billion in over 200 new releases across diversified genres iQIYI, Inc., an innovative market-leading online entertainment service in China, held its annual iJOY Conference (the "Conference") in Shanghai on October 15th. Under the theme of "New Trends New Growth", the Conference served as a platform for iQIYI to announce its content and marketing strategy for 2020 and discuss the future prospects of China's entertainment industry with brand advertisers and iQIYI partners. On…

Contentstack and Commercetools Collaborate for Digital Shopping Experience of the Future

Contentstack, the headless CMS pioneer and enterprise Content Experience Platform, and commercetools, a leader in next-generation commerce software, announced a strategic alliance to deliver the future of digital shopping experiences. This partnership will offer an enterprise-class, cloud-native solution built exclusively on microservices to provide the best possible speed, agility, and flexibility for digital shopping. Joint customers will have access to an API-connector between the Contentstack and commercetools…

M-Files Named Top Rated Enterprise Content Management Software by End-Users on TrustRadius

AI-Powered, Intelligent Information Management Solution Receives Highest Vendor Scores for Performance and Product Scalability M-Files Corporation, the intelligent information management company, announced that TrustRadius, the most trusted review site for business software based on feedback and ratings from end-users, has recognized M-Files as a Top Rated Enterprise Content Management (ECM) software. M-Files received one of the highest overall scores, including the top ratings for both performance (9.1) and product…

Interactive Content Pioneer Apester Unveils Social Story Format For Brands and Publishers to Build Audiences and Increase Revenue

After integrating Story Strip, TV Insider, a news and entertainment website owned by NTVB Media, saw its daily revenue jump 87 percent  with an increase of nearly 30 seconds spent on the page Apester, an interactive content engagement platform that brings storytelling innovation to brands and publishers, announced the launch of Story Strip, a social network style content viewing experience. TV insider, an entertainment and pop culture website that saw an 87 percent uplift in daily revenue after working with Apester, is the…

Parks Associates: Quality of User Interface (UI) More Important Than Content Recommendations in Video Service Satisfaction

New Study Examines Consumer Preferences Related to New UI Options New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it "very good," and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service. UI Preferences and Content Discovery …

Akamai Edge Platform Increases Security Protections for Content, Sites, and Apps

Enhancements Accelerate Cloud Transformation and Improve Security Akamai Technologies, Inc., the intelligent edge platform for securing and delivering digital experiences, today announced enhancements focused on maximizing security, quality, and reliability from the cloud to the digital touchpoint. With these new features, the Akamai Intelligent Edge Platform enables organizations to optimize and secure the critical point where they monetize and differentiate their services and push the boundaries of digital experiences.…

The Future of SaaS and Content Marketing in the Subscription Economy

In a latest report highlighting the growth of subscription economy, SaaS and IoT have achieved the highest level of subscription revenue growth since Q2 2017. The report also marks entry of Manufacturing, Telecommunications and Publishing industries. No two subscribers are same. They have different levels of interest in a product, and are more than willing to pay for their choice. Recommended: How Well Does Amazon's MarTech Understand Its Customers? SaaS Organizations Selling in the Subscription Economy Bring…

Mirriad Partners With Tencent, One of the World’s Largest Video Platforms, to Reach Huge Entertainment Audiences with Branded Content…

Mirriad’s Technology Integrates With Tencent to Dynamically Serve Branded Content to Large Audiences Computer vision and AI-powered platform company Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience. The key innovation allows only the new programme segments containing…