The Future of SaaS and Content Marketing in the Subscription Economy

In a latest report highlighting the growth of subscription economy, SaaS and IoT have achieved the highest level of subscription revenue growth since Q2 2017. The report also marks entry of Manufacturing, Telecommunications and Publishing industries. No two subscribers are same. They have different levels of interest in a product, and are more than willing to pay for their choice. Recommended: How Well Does Amazon's MarTech Understand Its Customers? SaaS Organizations Selling in the Subscription Economy Bring…

Mirriad Partners With Tencent, One of the World’s Largest Video Platforms, to Reach Huge Entertainment Audiences with Branded Content…

Mirriad’s Technology Integrates With Tencent to Dynamically Serve Branded Content to Large Audiences Computer vision and AI-powered platform company Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience. The key innovation allows only the new programme segments containing…

How to Translate Your Content for a B2B2C Approach

The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a prime example. Many companies are branching out from doing business exclusively with buyers and distributors, and at least 60% of manufacturers and wholesalers now leverage e-commerce platforms that let them sell directly to consumers, too. Adopting best practices from B2C helps B2B companies remain innovative and competitive. Engaging markets with “B2B2C” experiences online—such as transactional…

SDL Tridion DX Provides a Single Solution for Brands to Create, Manage, Translate and Deliver Content to Customers, Partners and Employees

Combines the Best of SDL’s Web Content Management, Structured Authoring and Enterprise Search in One Intelligent Content Platform SDL, a global leader in content creation, translation and delivery, announces the latest release of its SDL Tridion DX platform. The digital experience solution addresses the problem of enterprise information being scattered across organizational and technology silos, resulting in poorly managed content, subpar customer experiences (CX), compliance risks and liabilities. “As a partner of SDL,…

Nimble Gives Global Partners Instant Access to Market-ready Content with Qorus Content Hub

Nimble Has Deployed Qorus Content Hub to Help Thousands of Global Partners Get to Market Fast and Close More Deals Nimble - the Simple, Smart CRM for Office 365 - is a partner-focused company that offers its partners the opportunity to deliver the next generation of CRM, social sales, marketing, and relationship management software. The cornerstone of Nimble’s go-to-market strategy is its Solution Provider Program, through which it equips its partners to build foundational expertise and grow their Nimble practices. As…

Contentstack Announces $31.5 Million in Series A Funding to Deliver Personalized, Omnichannel Digital Experiences

Led by Insight Partners, the funding will be used to extend Contentstack's position from core content infrastructure to a digital experience platform, accelerating digital transformation for companies of all sizes Contentstack, the headless CMS pioneer and enterprise Digital Experience Platform, announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of…

ABBYY Pumps FlexiCapture with Machine Learning Technology to Process Enterprise Content at Industry Leading Rates

Comprehensive Content Intelligence Platform Boasts Significant Accuracy Improvements ABBYY, a global leader in Digital IQ, announced FlexiCapture 12 has enhanced machine learning (ML) technology to further improve the accuracy and speed of processing enterprise content. The modern intelligent document processing (IDP) platform delivers a unified platform whether deployed on premise, in the cloud or called by developers using SDK or RESTful APIs. FlexiCapture meets the needs of organizations struggling to capture and…

Evergage Named an EContent 100 Award Winner for Fourth Year in a Row

Evergage's Personalization and Customer Data Platform (CDP) Honored Among the Technologies 'That Matter Most' in the Digital Content Industry Evergage, The 1-to-1 Platform company, announced it has been named a winner in the EContent 100 for the fourth year in a row. The annual awards program – honoring the 100 companies that matter most in the digital content industry – is hosted by EContent magazine, a leading authority on the businesses of digital publishing, media and marketing. For the first year in the award…

Is Your Content Marketing Strategy Driving Sales?

The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of Personalization and value in messaging. Be in the right place, at the right time with the right message. Sales is exactly the same. In previous articles I’ve talked about the value of social as a channel for sales to connect with the modern buyer. Now I will address how content plays a central role in building relationships once you’ve connected.…

Whistle Acquires Mobile-First Content Studio Vertical Networks

The Deal Marks Whistle's Second Acquisition of the Year and Further Accelerates the Company's Inorganic and Organic Growth Strategy Positioning the Combined Business to Double Its Year-Over-Year Revenue Whistle, an entertainment and sports media company known for creating inspiring and engaging programming for young audiences, acquired Santa Monica-based Vertical Networks, a mobile-first content studio founded by Elisabeth Murdoch and backed by Snap. The deal greatly expands Whistle's investment in creating lifestyle…

4 Ways E-Commerce Product Content Drives Sales Growth

To provide context on the importance of e-commerce product content, a survey by Namagoo found that out of the ten top reasons consumers listed for what makes a great online shopping experience, six of these top reasons were all product content related or influenced by product content. Additionally, consumers have repeatedly shared that other important factors that influence their decision to buy when shopping online include: Clear, high-quality and ample product images that answer their questions and elevate the…

Hexaware Partners With Ephesoft to Begin a New Era of Cloud-based Intelligent Content Capture

Hexaware Technologies Ltd, the fastest growing automation-led, next-generation provider of IT, BPO and consulting services, announced that it has partnered with Ephesoft, a pioneer in enterprise content capture and data discovery solutions. The partnership will help deliver business process transformation to leading organizations. Hexaware's Intelligent Automation solutions are transforming enterprises across the world by leveraging new-age technologies like Robotic Process Automation (RPA), Artificial Intelligence and…

Marquee TV Selects ViewLift to Power New OTT Content Platform

ViewLift, a leader in end-to-end platform services for web, mobile and OTT, announced their alliance with Marquee TV, and the re-launch of Marquee TV's streaming TV service for arts and culture, available on web, Roku, AppleTV, Amazon Fire, Android TV and mobile devices. While evaluating next generation partners, Marquee TV sought a solution to provide a state-of-the-art service to their subscribers and grant more control over all facets of the business; including content, user experience, branding, analytics and…

Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem

Content is nothing if it can't be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from publishers by helping them meet their audience with smart techniques. In an major announcement reported by The Times of Israel, two online content discovery and recommendation platforms are merging to take on the duopoly of Google and Facebook advertising. Adam Singolda-led company Taboola will merge Outbrain into their operations, allowing Outbrain's shareholders to get $250…

PR Newswire Launches Asia-Pacific Communications Survey 2019 – Press Releases and Content Distribution Trends

With the rapid development of technologies such as news recommender algorithms and mobile-first social media platforms, corporate communications in the Asia-Pacific (APAC) region is facing greater challenges. These include measuring, evaluating and quantifying the impact of communications across a fragmented media environment. PR Newswire Asia-Pacific Communications Survey 2019 - Press Releases and Content Distribution Trends To explore how businesses are meeting these challenges, PR Newswire, the premier global provider…

Karbo Communications Announces Dedicated Content Studio

Agency Delivers Tech PR-Content Integration with Newly Established In-House Creative Division Karbo Communications, a top-ranked U.S. technology public relations (PR) and digital marketing agency, announced the opening of the Karbo Communications Content Studio, the company's dedicated creative division. Purpose-built for technology storytelling, the Content Studio is a one-stop-shop offering a full suite of over 50 creative services spanning social media management, branding, writing, design, photography and video…

Content Management Vendors Need Deeper MetaData and Monetization Tools to Win over Media Companies

Revenue for the CMS Market for the Media Industry Is Expected to Hit $1.44 Billion in 2024, Finds Frost & Sullivan With media organizations looking to deliver a seamless experience and achieve next-level customer engagement across devices, there will be an exponential rise in demand for content management systems (CMS). Revenue for the CMS market for the media industry is expected to increase from $556.8 million in 2018 to $1.44 billion in 2024, recording a compound annual growth rate (CAGR) of 17.2%.…

94% of Consumers Rely Heavily on Third-Party Digital Profile Content to Choose Retailers, According to New Study

Retailers are struggling to manage the business information and content most predictive of consumer intent and customer acquisition, according to a new study by Synup, the Intent Marketing Cloud. Synup’s The State of Retail 2019 report surveyed 837 consumers to better understand how they find, trust, and choose retail brands. It found that people in large part are leaving traditional media and websites behind, with 77% of consumers placing significant weight on a retailer’s visibility and accuracy across digital media…

Biometric Study Reveals Link Between Emotions in Entertainment Content and Brand Value

The Carryover Effect of Emotions - Sadness, Anticipation, Disgust - Is Shown to Drive Brand Value Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, drove significant value increases across all brands and products that were tested. These products included potato chips, Lysol disinfectant wipes and Jeep…

PGA TOUR and GameOn Technology Collaborate to bring TOUR Content to Chat Platforms

PGA TOUR to provide fans with direct link to favorite players news, scores and video highlights via Facebook Messenger and other platforms The PGA TOUR and GameOn Technology, with its industry-leading engagement platform, ChatOS, announced a new multi-year content and marketing relationship. Available for Facebook Messenger users at the start of the 2019-20 PGA TOUR Season, the TOUR chat platform and newly launched TOUR Chatbot allow fans to ask questions and get information about tournaments with instant access to…