Banner Before Header

Digital Platform Joomag Expands Operations into China

China's Booming Tech Sector Prompts Expansion of Award-Winning Digital Platform Joomag Joomag -- the all-in-one digital platform complete with integrated content marketing, digital publishing, corporate communications, and sales engagement solutions -- is expanding its operations into China, the company announced recently. Headquartered in Silicon Valley, Joomag features a unique, SaaS-based platform coupled with its flagship Crater Editor. The interactive content creation tool is used by more than 500,000 businesses…

How Can Companies Deliver Amazing Customer Experience: Four Big Ideas from Adobe Summit 2018

Big conferences are fascinating. Premier events such as Adobe Summit evolve over time, growing in size and morphing to respond to the needs of their attendees. The best shows bring together both thought leaders and practitioners -- connecting gurus who analyze trends to forecast what’s ahead with those who make stuff happen with the existing tools and tactics. I’ve watched Adobe Summit advance over the past ten years and this year’s conference was no exception. Over 13,000 digital marketers, advertisers, analysts, and…

Oracle’s Moat Unveils New Invalid Traffic Detection Capabilities for Enhanced Brand Safety

Oracle's Moat Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic Moat's Advanced Functionality Uses Insights from Oracle's Proprietary Data Assets to Help Identify Bots & Other Invalid Traffic Oracle's Moat has announced new capabilities to detect invalid traffic, including traffic from sophisticated bots designed to look like consumers. Moat's new functionality utilizes insights gained from Oracle's proprietary data assets, including its Zenedge and Dyn acquisitions. Currently,…

ICBRKR Announces the Social Media Platform That Won’t Sell You to the Highest Bidder

The Sleek App by ICBRKR Prioritizes Privacy, Has No Ads, and Helps Others to Find Friends With Similar Interests ICBRKR is a new social media platform that was designed with the new generation of users in mind. Recent issues with security breaches, misinformed updates, political issues and a heavy focus on advertising are turning off younger and older generations alike. The sleek app prioritizes privacy, has no ads, and helps others to find friends with similar interests. It also incorporates a highly curated list of…

ZMG | Ruckus Factory Completes Acquisition of OTT Platform Accelerated Media

Together, ZMG and WatchMode Will Deliver Complete OTT Entry for AppleTV, Roku, FireTV, Google and Yahoo TV Zazoom LLC (ZMG | Ruckus Factory) announced its acquisition of Accelerated Media (renamed WatchMode). WatchMode bolsters ZMG's connected TV strategy by adding OTT platform and ad network services to the company's successful distribution network and digital video brands including Buzz60, Veuer, Amaze Lab and TPSY. WatchMode generates more than 80 million monthly impressions across all OTT video and connected TV…

Demandbase Extends ABM Collaboration with Salesforce Pardot Integration

Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution Demandbase, the leader in Account-Based Marketing (ABM), announced, at the 5th Annual ABM Innovation Summit, an expanded collaboration with Salesforce to provide marketing and sales teams with more comprehensive account and contact level insight. The integration will automatically combine real-time intent data and account insights from Demandbase's artificial intelligence (AI) powered Conversion…

Bizible Unveils Bizible Discover

Bizible Discover Is a New Product That Gives B2B Marketers Unprecedented Visibility into Marketing and Sales Performance and Revenue Generation MarTech 150 Company, Bizible, has announced the upcoming debut of its new product, Bizible Discover, which will be generally available in early May. The leader in data-driven marketing growth with revenue attribution and planning solutions unveiled Bizible Discover to enable marketing teams with new ways to visualize and analyze their multi-touch attribution and customer journey…

Demandbase Launches ABM Analytics to Transform ABM Measurement Strategies

Account-Based Measurement Functionality to Provide Comprehensive Performance Metrics for Audiences and Programs Across the Funnel Demandbase, the leader in Account-Based Marketing (ABM), announced the launch of ABM Analytics, a new analytics functionality within the ABM platform, which leverages the company’s patented account identification technology. ABM Analytics helps marketers view the performance of their ABM initiatives across the full funnel from advertising to pipeline and revenue, to understand the progression…

Tech Industry Veteran Jeff Ray Named Brightcove CEO

In His Role As Brightcove CEO, Jeff Ray Would Lead The Cloud Video Market Leader to Realize Short and Long-Term Business Goals Brightcove has a new CEO. The leading provider of cloud services for video announced that its Board of Directors has appointed Hugh Jefferson (Jeff) Ray III to serve as the Company’s next Chief Executive Officer, effective immediately. Jeff Ray succeeds  Acting-CEO Andy Feinberg, who has held the position since 2017, while a search was undertaken for a permanent replacement. Andy will now…

Esri Partners with Alibaba Cloud for Location Intelligence Technology 

New Partnership Agreement Allows Esri's Excellence in GIS to Include Alibaba Cloud's Cloud Computing Expertise Esri, a leading mapping data and spatial analytics, has announced that it has entered into a partnership with Alibaba Cloud, the cloud computing subsidiary of the Alibaba Group. The new agreement will enable the partners to provide enhanced capabilities to customers seeking to implement Esri's technology on the Alibaba Cloud. Read More: Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving…

TechBytes with Christopher Childs, Managing Director, UK, TabMo

Christopher Childs Managing Director, UK, TabMo As GDPR approaches, we continue to speak to global marketing technology teams, data vendors, and business leaders to understand how the new regulations could impact their organizations. In this TechByte, Christopher Childs, MD, TabMo (UK) tells us how GDPR could eventually benefit customers, and why you should move closer to your Data Partners. Tell us about your role at TabMo and the team/technology you handle. TabMo was founded in France in 2013. I was…

Simple Brings Microsoft-Powered Intelligent Marketing Platform

Simple Will Leverage Microsoft's Technology to Power It's Intelligent Marketing Platform as It Transforms How Brands Use Artificial Intelligence to Create Exceptional Customer Experiences Simple, a leading Agile Marketing and Marketing Resource Planning Platform, announced plans to partner with Microsoft and adopt its end-to-end intelligent cloud to power its Intelligent Marketing Platform, aiming to disrupt Marketing Resource Management software market. Among the first independent software vendors to build atop the…

Interview with Nick Ashmore, VP Marketing, ResponseTap

"The challenge remains of how to translate complex customer journeys and omnichannel marketing into actionable insights to empower marketers, not tie them up in technology knots." Tell us about your role and how you got here? What galvanized you to be a part of a Call Intelligence provider?  I’m the VP of Marketing at ResponseTap, Europe’s leading Call Intelligence provider. I joined the business in July 2016 and have been lucky enough to build a team around me from scratch. I have board level responsibility for our…

Amobee Launches Sales Accelerator Solution, Powered by Oracle Data Cloud

Amobee's Sales Accelerator Solution, Powered by Oracle Data Cloud, Would Help CPG Marketers Measure Offline Sales Impact of Campaigns in Progress Amobee, a leading global digital marketing technology company serving brands and agencies, announced its revolutionary Sales Accelerator solution, powered by Oracle Data Cloud. The data connector enables consumer packaged goods (CPG) clients—including early adopter Del Monte Foods, Inc.—to connect digital ad impressions to offline purchase data while a campaign is still running,…

Mintigo Teams With Oracle to Enable Sales with AI Powered Prospecting Applications

Mintigo and Oracle Amplify Sales Prospecting with Oracle Profiler & Mintigo's AI-powered Sales Coach 360 Mintigo, a leading AI platform for marketing and sales and Gold level member of Oracle PartnerNetwork (OPN), announced an integration of its AI powered prospecting application, Sales Coach 360, with Oracle Profiler, a sales productivity application within the Oracle Marketing Cloud. Together, they enable sales and marketing organizations of all sizes the ability to learn, discover and engage their prospective…

Crayon Secures $5 Million in Funding From Baseline Ventures to Expand Software-Driven Market Intelligence Platform

Crayon to Double Team This Year as It Helps Businesses Get Real-Time, Actionable Competitive Intelligence Crayon, the market and competitive intelligence platform company that enables businesses to track, analyze and act based on market movements, has secured $5 million in venture capital funding led by Steve Anderson of Baseline Ventures. Anderson has landed on the Forbes Midas List, the definitive annual ranking of the world's best venture capitalists in technology, for the last four years and has led dozens of landmark…

Informa Engage And New Hope Network Celebrate Digital Success With Two Folio: Digital Awards

Shelli Winter, Vice President, Marketing Creative Named to the Folio: 2018 Class of Top Women in Media Informa Engage and New Hope Network won two Folio: Digital Awards, the media industry's top honor in the digital space. Informa Engage won in the Contest/Sweepstakes category for the 2017 Academic Engineering Program. Informa Engage created a five-week tournament focused on the best engineering education program to engage the Machine Design and Electronic Design audiences and engineering students. The program increased…

Ooyala And MPP Global Team Up To Increase Worldwide Video Revenue For Clients

MPP Global and Ooyala Bring a Suite of Services for Broadcasters, Operators and Media Companies to Better Monetize OTT and IPTV Video Services MPP Global, the provider of eSuite, the world’s smartest subscription platform, and Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, announced their worldwide partnership to bring a suite of services for broadcasters, operators and media companies to easily, effectively and better monetize OTT and IPTV…

VR Social Network vTime Closes $7.6 Million Series A Funding Round

vTime, the UK-based virtual reality (VR) sociable network that allows users to meet, chat, broadcast, and share with people around the world, has closed a $7.6 million (£5.4 million) Series A funding round. This Series A fundraising was led by Deepbridge Capital, utilizing the Enterprise Investment Scheme, and also included investment from Liverpool based institutional loan and equity provider, MSIF. Also Read: GFR Fund Raises $18.3 Million, Investing in Seventeen Augmented Reality (AR) And Virtual Reality (VR)…

6sense Acquires ZenIQ

Creates Industry's Most Comprehensive Platform for Account Based Marketing 6sense, a Demand Orchestration Platform, announced that it has completed the acquisition of ZenIQ, an account-based marketing and sales orchestration solution. With this acquisition, 6sense now provides the most comprehensive account-based marketing offering on the market, which includes the ability to enrich data records, identify interested accounts and buying centers, build a comprehensive engagement profile for each account, and activate…