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Fireside Chat with Anuj Kucheria

Anuj Kucheria talks about his journey in setting up CrossInstall. Know Me... As Chief Revenue Officer at CrossInstall, I lead our business teams, which include three lines of business -- the DSP Performance Business, Brand Sales, and Creative Partnerships -- and ensure they are operating efficiently.With CrossInstall’s massive expansion in the last two years, it is critical we execute a thorough and diverse revenue generation strategy. I’ve worked in the mobile advertising space for over nine years and was able…

InsideSales.com Wins Prestigious Service Provider Of The Year Award From AA-ISP

Dave Elkington and Gabe Larsen Named in AA-ISP's List of 25 Most Influential Sales Professionals InsideSales.com, the leading artificial intelligence (AI) growth platform for sales, won multiple prestigious awards at the AA-ISP (American Association of Inside Sales Professionals) Digital Sales Leadership Summit in Chicago on Wednesday. The awards recognized InsideSales.com as the top service provider, both CEO Dave Elkington and VP of Growth Gabe Larsen as two of the most influential leaders in the inside sales…

Cloud-Based Converged Conferencing Services Continue to Take Market Share From Standalone Applications: Global UCC Industry Outlook 2018

Workflow Integrations Begin to Unlock Next-Level Value, says A Report Buyer Study The UCC industry continues to evolve under the impact of multiple socio-economic and technology trends. Accelerating cloud communications services adoption (more than 25 percent globally) continues to stall investments in premises-based equipment. A study conducted by Report Buyer, a leading industry intelligence solution that provides all market research reports from top publishers, published the Global UCC Industry Outlook 2018, recently.…

ViewLift Appoints Top Talents From NeuLion And Lionsgate

ViewLift's Recent Hiring from Neulion and Lionsgate is Aimed at Enhancing OTT Offering ViewLift, a leading digital content distribution, and monetization platform announced the appointment of Vishal Parikh, former VP of Product and Technology, OTT Ventures at Lionsgate, as VP, Head of Product, and Manish Bahl, former VP of Service Delivery at NeuLion, as VP of Client Solutions. Vishal and Manish have joined ViewLift's growing team and will provide extensive sports and entertainment industry knowledge to better serve the…

Nielsen Launches Nielsen Grabix – Next-Generation Viewership Analytics Platform Covering Top 56 US TV Markets

Nielsen Ratings Combined with Real-Time Smart TV Data Provides More Granular Viewership Intelligence for Local TV Stations, National Networks, and Advertisers Nielsen announced the availability of Nielsen Grabix, it's next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote Real-Time Smart TV viewership data for deeper insights into audience flow, retention, and engagement. The new Web-based intelligence platform gives TV programmers and advertisers unprecedented and…

Knowing Your Viral Potential Is Key to Marketing Success, Reveals Piehole.tv

Videos More Marketable Than Static Images Suggests Piehole.tv It's been over 90 years since Fred Barnard of Printers Ink said, "A picture is worth a thousand words". Barnard would probably be blown away by the power of video and its ability to deliver a message. Several research projects report that video has a 135% greater reach than a static image. And, according to Unruly, videos increase purchase intent by 97% and brand association by 139%. Priscilla Kennedy, founder of Piehole.tv, a video production company,…

Quantcast Appoints Sam Barnett As Its First Chief Product Officer

Sam Barnett, Former CEO of Struq, to Lead Quantcast's Product Vision and Strategy Quantcast, which owns and operates the world's largest AI-driven audience behavior platform for the open Internet, announced the appointment of Sam Barnett as its first Chief Product Officer to oversee the development and growth of the company's product portfolio. Barnett will be based in San Francisco and will report to CEO Konrad Feldman. Barnett joined Quantcast in 2014 when his company, Struq, was acquired by Quantcast. Most recently…

LiveU Delivers New Level Of IP/Real-Time Contribution & Distribution For Broadcasters with LiveU Matrix

LiveU Matrix Is a Single View, Easy-To-Use next Generation IP Cloud Video Management Platform for Affiliate Networks, Media Groups, Local Loops and LNS LiveU Matrix is the next generation platform for live video contribution and distribution over IP, enabling broadcasters to view, manage and distribute live content quickly and efficiently. The dynamic cloud platform makes it simple to curate content through one interface. Users can easily search, filter, preview, and distribute live feeds to one station, multiple…

SDL And TAUS Integration Offers Brands Industry Benchmarking Framework

SDL and Taus Integration offers More Efficient and Accurate Translations Based on Industry Best-Practice SDL, a leader in global content management, translation, and digital experience, announced an integration between SDL Translation Management System (TMS), and the TAUS Dynamic Quality Framework (DQF), a comprehensive set of tools that help brands benchmark the quality, productivity, and efficiency of translation projects against industry standards. Also Read: SDL and Nuance to Develop Solutions for Machine…

Interview with Tasso Argyros, CEO, ActionIQ

"Proper predictive modeling requires a solid data foundation, which most marketers lack, and constant customization by data scientists, which marketers cannot afford." Tell us about your role at ActionIQ and how you got here. What galvanized you to start a CDP? Before ActionIQ, I  founded Aster Data, a pioneer in big data that was acquired by database leader Teradata for $325M. In addition to founding Aster Data, I’ve worked with some of the top global firms across several industries to put customer data in the hands…

Outreach Hires Microsoft’s Pavel Dmitriev To Head Machine Learning Team

Pavel Dmitriev and His Team Will Focus on Building out Amplify, a Program That Uses Machine Learning to Scientifically Test, Measure and Optimize the Performance of Sales Teams Outreach, the leading sales engagement platform, has hired Pavel Dmitriev as Vice President, Data Science. Dmitriev, who most recently served as Principal Data Scientist, Analysis and Experimentation at Microsoft, will lead Outreach's data science team. Just last month, Outreach unveiled Amplify, a program that uses machine learning to…

Bizzabo Surges Ahead in SaaS Industry with Its Proprietary Event Success Platform

Bizzabo Signs 9 New Partnerships, Including with Magento, Zoom Information, InsightSquared, Moz, and Namely to Operate B2B Events Bizzabo, a leading holistic events cloud, has announced further market growth into the SaaS industry with 9 new partnerships including Magento, Zoom Information, InsightSquared, Moz, Namely, RingCentral, Sisense, PayFactors, and SalesLoft. Going forward, Bizzabo will exclusively provide its event success platform to enhance each organization's ability to host impactful events that increase…

Inbenta Releases New APIs And SDKs For Its Enterprise Chatbot

Companies Gain More Power and Flexibility Accessing Chatbot Features Like Transactional Intelligence, Context Awareness, and Seamless Escalation via Inbenta's New APIs and SDKs Inbenta, the natural language search and conversational platform powered by artificial intelligence (AI), today announced the release of its new APIs and SDKs for its enterprise chatbot technology. "The foundation of all customer engagement is the ability to identify customers' needs and to deliver logical, meaningful, timely resolutions,"…

What We Learned from Our I-COM Blockchain Review

Blockchain is perhaps the era’s favorite new invention. This simple, programmatic solution creates trust among anonymous market players. This new technology is also positioned to clearly have a huge impact on marketplaces across industries everywhere. Yet beyond understanding the technology, many marketers are confused as to the potential scope and application of blockchain technologies to advertising ecosystem. This past year, the I-COM Data Science subcommittee convened a global team of blockchain experts to speak about…

Emotional Metrics and Analytics: Sailing into a Brave New World of CX

There Is A Clear Paradigm Shift In The Approach To Marketing Approach, Largely Due To The Path-Breaking Advancements In AI And Machine Learning Every marketer would agree that we live in the age of customer experience (CX). Most marketing teams are focused on creating impressive (aka real-time and relevant) personalization to match the unprecedented standards of CX. And CX is driven by content that can do more than just hook the audience. Today, content is the hen that lays the golden egg – CX, all the way! Emotions Are…

DataRobot Launches Global Partner Program To Power AI-Driven Business Initiatives

Global Partner Program to Introduce Best-Of-Breed Technology and Services to Accelerate Adoption of Automated Machine Learning in the Enterprise DataRobot, the pioneer in automated machine learning, announced the launch of the DataRobot AI Partner Program, a global initiative to support and enable select partners to accelerate an AI-driven transformation for their customers. This initiative is part of DataRobot’s commitment to building a world-class ecosystem of reseller and consultative partners who offer best-of-breed…

Kahuna Launches First-Ever SaaS for Marketplaces to Service $2.8 Trillion E-Commerce Industry

Company's Proprietary AI-Based Marketplace Platform Drives Buyer-Seller Transactions, Increases Revenue for Marketplaces Kahuna, the award-winning AI-based marketing technology company, launched the first-ever suite of buyer and seller tools tailored exclusively for marketplace businesses. Kahuna's SaaS for Marketplaces leverages a proprietary AI-based engagement platform to drive marketplace vibrancy, seller optimization and buyer marketing. It is available as part of the broader open ecosystem with partners such as…

Clickback Says Artificial Intelligence Exploded Into B2B Marketing in 2017

 2018 Promises to Be Even More of a Banner Year for Artificial Intelligence in This Lucrative Area The year 2017 saw many technological advances, including the rapid growth of artificial intelligence (AI) in B2B marketing. Overall, AI has affected many different parts of the marketing strategy, as well, including account identification. Predictive intelligence is one major area of AI making advances into areas such as voice assistants and smart home technology and is utilized by Clickback’s robust B2B lead generation…

Akamai Elects LogMeIn President And CEO Bill Wagner To Board Of Directors

Wagner Has Was Also a Member of Board of Directors for  LogMeIn & ChurnZero Akamai Technologies, the world's largest and most trusted cloud delivery platform, announced the appointment of William "Bill" Wagner to the Akamai Board of Directors effective April 3, 2018. "We are pleased to welcome Bill to our Board of Directors and look forward to the expertise and insights that he can bring thanks to his impressive leadership skills, proven experience scaling a market leader into increasingly larger opportunities,…

Adobe Creative Cloud Empowers Creatives to Thrive in the Video Age

New Release Accelerates Workflows for Color, Graphics, Animation and Audio with Adobe Sensei Ahead of the 2018 NAB Show, Adobe announced a major update in Adobe Creative Cloud, giving video professionals new tools to automate and expedite time-consuming production tasks without sacrificing creative control. Available now, the updates include powerful new capabilities for refining color, creating graphics and crafting audio, along with enhanced VR tools, improved collaboration, integration with Adobe Stock and advanced…