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Insite Software Announces Significant New Customer Growth

Leading B2B ECommerce Solutions Leans Into New Cloud-Based Subscription Strategy, Accelerates Customer Acquisition Insite Software, a leading B2B commerce platform, is experiencing significant growth and increased market adoption with its new cloud subscription solution. Insite's rate of new customer acquisition has more than doubled since the launch last summer of InsiteCommerce Cloud, its fully-hosted, SaaS-based eCommerce solution. "Although Insite Software has always been a leader in eCommerce solutions for…

Zilliant Named in Gartner’s Market Guide for B2B Price Optimization and Management Software

Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, announced that the company has been listed in the "Market Guide for B2B Price Optimization and Management Software," published by Gartner on March 15, 2018. According to the report, "Gartner estimates that about 750 companies had deployed PO&M software at the end of 2017. This is an increase of 37 percent from 2016." In terms of market direction, the report states, "Gartner expects this market to…

Here is What’s Wrong With CRM

There’s a fundamental problem with Customer Relationship Management (CRM) platforms and it starts with the name. CRMs are built with a focus on the customer (the “C”). The problem is that our network connections are more than just customers. They are people. People, Not Just Numbers When we think of our relationships as “customers”, we tend to think of them as transactions. We prioritize pushing them through the sales funnel, rather than building a strong rapport. This breeds a culture of taking over giving. From the…

Avaya Customer Happiness Index and Behavior Pattern Analytics is Named a 2018 Gold Edison Award Winner

Awards Celebrate 31 Years of Honoring Innovators and Innovation  The Avaya Happiness Index on Blockchain, which securely collects and automatically analyzes customer interaction data from multiple sources across all channels in real time, was voted a Gold Winner for innovation at the April 11th event at The Capitale in New York City. Ahmed Helmy, Director, Advanced Solution Architect International Market (EMEA-APAC), Avaya, joined hundreds of senior executives from some of the world's most recognized companies to…

Oktopost Officially Named a Facebook Marketing Partner

Leading B2B Social Engagement Platform Oktopost Has Been Recognized by Facebook as an Official Badged Marketing Partner Oktopost, the only social engagement platform for B2B enterprises, recently announced its acceptance into the Facebook Marketing Partner Program. Designed to empower and connect between world-class marketing companies, the Facebook Marketing Partner program upholds that Oktopost has a proven track record of enabling B2B marketers to drive successful organic lead-generation efforts on Facebook while…

Interview with Alex Collmer, Founder & CEO, VidMob

"The problem hasn’t been the targeting technology, it has been the ability to get the creative necessary to deliver a targeted message." Tell us about your role at VidMob and how you got here. What inspired you to launch a video technology platform? I’m the founder and CEO of VidMob. My entire career has been spent as an entrepreneur, working at the intersection of technology and media. I have always been interested in video and found myself becoming increasingly convinced that the shift to video was going to be a very…

ScribbleLive Appoints Mary Ward As Chief Marketing Officer

Mary Ward Will Lead Global Marketing Initiatives as Company Integrates Product Portfolio and Continues International Expansion ScribbleLive, a leading content cloud provider, announced that Mary Ward has been appointed as its Chief Marketing Officer. Ward will lead ScribbleLive's global marketing organization and continue to build the company's brand as it integrates its product portfolio and expands into new regions. Ward first came to ScribbleLive through its acquisition of ion interactive in September 2017. Ward…

Alexa.com Launches Alexa Agency Plan to Help Digital Agencies Win and Retain More Business

The New Alexa Agency Plan Equips Agencies With Insights That Instantly Reveal Clients' Untapped Avenues for Growth Alexa.com, the trusted source of competitor and audience insights, recently announced the launch of the Alexa Agency Plan. The new plan will assist agencies with attracting key audiences for their clients and accelerating their growth. As a result, the plan is instrumental in helping agencies win new business, keep their project pipeline full, and reduce revenue fluctuations by becoming an indispensable…

Astound Integrates with ServiceNow to Build AI-Driven Automation in Every App

Astound Provides AI-Based Decision Engine That Drives Enterprise Service Management Forward Astound, an enterprise software company applying machine learning and natural language processing to automate service and support, today announced its certified integration for the Now Platform®. The new Astound integration allows customers using ServiceNow® to interact conversationally with any app on the platform using natural language and automate the process of resolving routine service requests. Astound's decision engine …

Grapevine Launches New SaaS Model for Advertisers

The New Offerings Are the Result of Significantly Streamlined Operations Focusing on Data and Managed Services for Enterprise Customers Grapevine, the world’s leading end-to-end social media influencer marketing platform with more than 150,000 opted-in content creators reaching more than one billion subscribers, announced a new subscription-based product offering for SMB’s and agencies to help marketers fully own the influencer marketing channel. The new offering provides advertisers with Grapevine’s entire suite of…

Vivial Releases White Paper on Consumers’ Changing Marketing Needs

Content Includes Tips and Solutions to Help Companies Effectively Reach Audiences in Today's "Now" Society and Provides Innovative Digital Solutions to Advertising Partners Martech company Vivial released its latest digital marketing white paper, Marketing in the Age of Dwindling Attention Spans, which looks at the ways consumer behaviors are changing and how this impacts the businesses that are trying to capture their attention. The white paper addresses strategies companies should adapt to remain relevant in today's…

Tips on Selecting the Right Martech Tools to Prove Sustainable ROI

Full Circle Insights' CEO, Bonnie Crater Offers Her Views on How to Select the Right Martech solutions for Better, Integrated Marketing and Sales Campaign Optimization Generating new sales opportunities is a tough business challenge. And, most marketing and sales teams rely on Martech tools to beat the blues. A recent study revealed that 91% of all marketers consider Account-Based Marketing as a necessity to integrate marketing and sales departments. Yet, despite the integration of the two departments, proving the…

Equitymaster India Selects Brightcove to Stream Online Video to 1.7 Million Users

Equitymaster, a Leading Indian Financial Publisher Adopts Video Strategy to Engage With Users Across 72 Countries Brightcove, the leading provider of cloud services for video, recently announced that Equitymaster, a financial research publisher based in India, has selected the Brightcove video platform to manage and stream video content on its website. Equitymaster has over 1.7 million users across 72 countries worldwide. It is India's leading independent equity research initiative and the most preferred destination…

Zaius Scoops $30 Million in Series B to Further Develop B2C Marketing Tech Ecosystem

Latest Investment Comes as B2C CRM from Zaius Replaces Siloed, Legacy B2C Marketing Technology Zaius, a leading CRM built for B2C marketers, announced that it has raised $30 million in a Series B investment round led by Insight Venture Partners. Previous investors Matrix Partners, Underscore VC, and Leaders Fund also participated in the round. Bringing its total funding to $50.8 million, Zaius will use this investment to further develop its partner and developer ecosystem, as well as expand its platform functionality.…

Digital Platform Joomag Expands Operations into China

China's Booming Tech Sector Prompts Expansion of Award-Winning Digital Platform Joomag Joomag -- the all-in-one digital platform complete with integrated content marketing, digital publishing, corporate communications, and sales engagement solutions -- is expanding its operations into China, the company announced recently. Headquartered in Silicon Valley, Joomag features a unique, SaaS-based platform coupled with its flagship Crater Editor. The interactive content creation tool is used by more than 500,000 businesses…

How Can Companies Deliver Amazing Customer Experience: Four Big Ideas from Adobe Summit 2018

Big conferences are fascinating. Premier events such as Adobe Summit evolve over time, growing in size and morphing to respond to the needs of their attendees. The best shows bring together both thought leaders and practitioners -- connecting gurus who analyze trends to forecast what’s ahead with those who make stuff happen with the existing tools and tactics. I’ve watched Adobe Summit advance over the past ten years and this year’s conference was no exception. Over 13,000 digital marketers, advertisers, analysts, and…

Oracle’s Moat Unveils New Invalid Traffic Detection Capabilities for Enhanced Brand Safety

Oracle's Moat Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic Moat's Advanced Functionality Uses Insights from Oracle's Proprietary Data Assets to Help Identify Bots & Other Invalid Traffic Oracle's Moat has announced new capabilities to detect invalid traffic, including traffic from sophisticated bots designed to look like consumers. Moat's new functionality utilizes insights gained from Oracle's proprietary data assets, including its Zenedge and Dyn acquisitions. Currently,…

ICBRKR Announces the Social Media Platform That Won’t Sell You to the Highest Bidder

The Sleek App by ICBRKR Prioritizes Privacy, Has No Ads, and Helps Others to Find Friends With Similar Interests ICBRKR is a new social media platform that was designed with the new generation of users in mind. Recent issues with security breaches, misinformed updates, political issues and a heavy focus on advertising are turning off younger and older generations alike. The sleek app prioritizes privacy, has no ads, and helps others to find friends with similar interests. It also incorporates a highly curated list of…

ZMG | Ruckus Factory Completes Acquisition of OTT Platform Accelerated Media

Together, ZMG and WatchMode Will Deliver Complete OTT Entry for AppleTV, Roku, FireTV, Google and Yahoo TV Zazoom LLC (ZMG | Ruckus Factory) announced its acquisition of Accelerated Media (renamed WatchMode). WatchMode bolsters ZMG's connected TV strategy by adding OTT platform and ad network services to the company's successful distribution network and digital video brands including Buzz60, Veuer, Amaze Lab and TPSY. WatchMode generates more than 80 million monthly impressions across all OTT video and connected TV…

Demandbase Extends ABM Collaboration with Salesforce Pardot Integration

Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution Demandbase, the leader in Account-Based Marketing (ABM), announced, at the 5th Annual ABM Innovation Summit, an expanded collaboration with Salesforce to provide marketing and sales teams with more comprehensive account and contact level insight. The integration will automatically combine real-time intent data and account insights from Demandbase's artificial intelligence (AI) powered Conversion…