Pega Launches First AI-Powered Sales Coach to Teach Smarter Selling

New Pega Sales Automation Capability Provides Real-Time, One-To-One Coaching While Predicting Sellers' Future Success Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, announced Pega Sales Coach, an industry-first capability within Pega Sales Automation that helps sales managers develop better salespeople and predict their future success. Powered by artificial intelligence (AI), Pega Sales Coach provides personalized coaching suggestions in real time so managers can…

Webinar World TechBytes with Annie Lei, Chief Revenue Officer, AmpLive

Annie Lei Chief Revenue Officer, AmpLive The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Annie Lei, Chief Revenue Officer, AmpLive to understand how she leverages technology to reach out to…

Technekes And XSInc To Broaden Reach Of Incentive Platform

B2B Players to Collaborate, Co-Market to Clients and Prospects Technekes LLC, a leading B2B marketing technology company, and XSInc, the number one provider of data collection, integration and analytic services in the agriculture industry, are partnering to market and sell Incent, an incentive and rebate program management platform. "Together, Technekes and XSInc provide end-to-end capabilities to help clients plan and execute every aspect of the channel and end-user incentive programs, from scenario planning and…

StreamScape Named an Innovator in Data Insight by Forrester Research

StreamScape Called a Technology Leader That Is Challenging Traditional Analytic Norms StreamScape, a leader in real-time analytics and data integration that lets businesses automate and improve decision making, has been named an Innovator in Data Insight technology by Forrester Research. In a recent study, Forrester Research introduced Insight Platforms — a new class of software that connects data to actions. The report offers critical vendor comparison and names StreamScape a technology leader that is challenging…

Anodot to Showcase Raw Streaming Data to AI-Based Analytics and Exhibit at O’Reilly’s Strata Data Conference

Anodot and AWS Will Discuss Complexities and Best Practices for Creating a Real-Time Machine Learning-Based Data Analysis Pipeline with Kinesis Anodot, the AI-powered analytics company, will exhibit and demonstrate its unique AI analytics solutions at the O'Reilly's Strata Data Conference in San Jose, CA on March 6-8. Additionally, its Co-Founder and Chief Data Scientist, Ira Cohen, will speak alongside Amazon Web Service's Solution Architect and Principal Business Development Manager, Roy Ben-Alta at its session on…

Now, You Have LiveRamp IdentityLink for TV

LiveRamp IdentityLink for Television Is Aimed at Transforming The World's Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based Marketing at Scale in $224 Billion Television Industry LiveRamp, a leading provider of Omnichannel Identity Resolution and a MarTech RADAR 150 Company, announced the extension of its IdentityLink™ platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media…

Webinar World TechBytes with Aaron Dun, Senior Vice President, Marketing, SnapApp

Aaron Dun Senior Vice President, Marketing, SnapApp The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Aaron Dun, SVP, Marketing, SanpApp, to understand how he sees the current situation. . …

Infosys Research: Digital Disruption is Steering Enterprises from Core Modernization to Delivering Customer Delight

Digital Disruption Accelerates Improvements in Business Processes, Elevation in Customer Satisfaction, and Increase in Revenue and Business Growth Infosys, a global leader in consulting, technology, and next-generation services, released global research that provides insights into how and why organizations are adopting and investing in new digital technologies and strategies. The research report 'How enterprises are steering through digital disruption', was compiled by interviewing 1,000 senior IT and business…

Dynamic Yield Partners with ResponseTap to Create Engaging, Personalized Call Center Experiences

Partnership Between Dynamic Yield and ResponseTap  Creates Cohesive Customer Journey Across Web, Apps, Email and Now Phone Dynamic Yield, a leading Omnichannel Personalization technology stack and ResponseTap, Europe’s leading Call Intelligence platform, today announced a partnership that will allow brands to sync call center sessions to the rest of a user’s online experience. At the time of this announcement, Colton Perry, VP Channel at Dynamic Yield, said, "While digital and self-service continues to grow,…

Impact Radius Unveils ‘Dynamic Payouts’ for Influencer Marketing Campaigns

Updated Feature from Impact Radius Manages Performance Marketing Relationships, Including Detailed Reports on Marketing Campaigns, Analysis, Tracking and Commission Payouts Impact Radius has announced a key update to its Partner Manager Suite called "Dynamic Payouts". Impact Radius is a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution, and analytics. By launching the new feature, the Partner Manager suite provider is enabling marketers to designate payouts…

Waterline Data Launches New Platform to Address Big Data’s Growing Volume and Complexity

New GDPR Application for the Waterline Data Platform Provides Deep-Level Automated Assistance with GDPR Compliance Waterline Data, a global leader in data cataloging solutions and applications, recently unveiled the Waterline Metadata Discovery Platform, a highly scalable solution designed to help the petabyte enterprise dramatically accelerate the discovery, governance and use of big data. Based on advanced data virtualization technology, the new solution serves as a platform for multiple applications, from data…

Vertebrae Delivers Augmented Reality at Scale for ‘Power Rangers’ 25th Anniversary Campaign

Saban’s Power Rangers Ad Campaign Marks First Multi-Environment Augmented Reality Experience on Mobile Web With Saban Brands, Vertebrae, the leading augmented and virtual reality platform, has unveiled the first multi-environment mobile Web Augmented Reality (AR) ad experience as part of the official twenty-fifth-anniversary campaign for Saban’s Power Rangers, the iconic superhero franchise. Currently, Vertebrae is the leading augmented and virtual reality advertising platform enabling marketers to captivate and…

Mapbox Launches Global Reality-Grade AR Location Platform

Mapbox Builds Unique Location Experiences Leveraging Highly Customizable Open Source Buildings Blocks and Flexible Licensing of High-Quality Location Data As static 2D maps fade away with the bezels of mobile phones, the future interfaces for navigation and gaming exist in augmented reality. App developers need new frameworks and reality-grade location data to build the next generation of spatially-enabled augmented reality experiences. Mapbox AR is the first comprehensive toolkit combining AR rendering software with…

Webinar World TechBytes with Amy Holtzman, VP, Marketing, Splash

Amy Holtzman VP, Marketing, Splash The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Amy Holtzman, VP, Marketing, Splash, to understand How Splash leverages webinars for client interactions and demand…

Interview with Jocelyn Brown, VP, Customer Success, Allocadia

"I think there is going to be more tech (possibly soon followed by less,) a greater need for strong operations to support the explosion of tools and data, a focus on enablement as buyers require insight and intelligent discourse."Tell us a little bit about your role at Allocadia. I am the VP of Customer Success at Allocadia. The mission of my team is to make Marketing Performance Management real for our customers. That means working right alongside every customer as they move through their journey from purchase, to…

Profisee Announces Attendance at Gartner’s Data & Analytics Summit 2018

Scott Ackerman, of Red Robin, a Profisee Customer, Will Be Speaking at the Summit Profisee, a leading modern data management technology company, announced recently they will be at Gartner's Data & Analytics Summit 2018. Data and analytics leaders are fueling digital transformation, creating monetization opportunities, improving the customer experience and reshaping industries. The Gartner Data & Analytics Summit provides the tools to build on the fundamentals of data management, business intelligence (BI), and…

Akamai to Use Eurofins Digital Testing to Test and Measure Video QoE for Its Worldwide Customers

This Comprehensive and Objective Dataset Will Allow Akamai and Eurofins to Uniquely Advise Their Customers on Playback Issues That Affect OTT QoE Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, recently announced that it will provide Akamai Technologies Inc. with extensive research into OTT quality-of-experience (QoE), giving both Eurofins and Akamai customers an objective dataset to help inform OTT workflow decisions. Specifically, Eurofins and Akamai have developed…

Quantcast Appoints Meredith Long As Chief Revenue Officer Of North America

Former Senior Vice President and General Manager of News, Luxury & Style at Time Inc. Meredith Long Will Lead Quantcast's Largest Market to Help Brands Grow Quantcast, the world's largest AI-driven audience behavior platform for the open Internet, today announced the appointment of Meredith Long as Chief Revenue Officer for North America. In this executive role, Long will lead the company's North American sales organization, the company's largest market. Based in the company's New York office, she will report to…

S4M Co-founder Stanislas Coignard Takes Over As US CEO to Focus On US Expansion

Previously Chief Strategy Officer, Stanislas Coignard Co-Founded S4M with Global CEO, Christophe Collet in 2011 S4M, mobile advertising technology experts, specializing in drive-to-store campaigns, announces moves by senior leadership for offices in the US. Stanislas Coignard, previously Chief Strategy Officer at S4M’s headquarters in Paris, France, will now take over the leadership of the company’s expansion in the Americas as US CEO. Coignard co-founded S4M with Global CEO, Christophe Collet in 2011 and has been…

The UK’s Largest Hubspot Partner – The B2B Marketing Lab – Moves Into New Central London Office

The Move into New Larger Premises Comes After the Inbound Marketing Consultancy Was Recognised as the UK's Most Successful HubSpot Partner Growth-driven marketing consultancy, The B2B Marketing Lab recently announced the opening of its new central London office following a sustained period of business growth and expansion. The B2B Marketing Lab, part of the ITPR Group which also includes B2B Tech PR consultancy ITPR, and digital marketing and search agency Be Found Online, has experienced a sustained period of growth…