Banner Before Header

Nex Cubed Welcomes Marlon Evans As New CEO

Marlon Evans Has Earlier Held Leadership Roles at GSV Labs, Hewlett Packard, KIPP Foundation, Playworks, as well as All Stars Helping Kids Nex Cubed, a frontier technology focused seed-stage investor and accelerator, has named Marlon Evans as CEO. Evans was the former CEO of GSVlabs, a Silicon Valley-based innovation and growth platform for startups and corporations. Prior to GSVlabs, Evans was the Director of Corporate Affairs at Hewlett Packard. With a passion for social impact, Evans has held leadership roles at the…

Word Counts Play A Larger Role In Publisher Ad Earnings Than Many Probably Think

The Study Published on the Ezoic Blog, It Appears That Word Counts Could Be Accounting for a 50% to 400% Difference in Page RPM on the Same Website Some exciting new research has emerged for online publishers about the effect that article word counts have on digital ad revenue. Inspired by a case study recently presented at Google offices in New York, artificial intelligence platform, Ezoic, shared some interesting new information about the relationship between content word count and total page revenue. This information…

Accelerate Sales Within Your Team with New Reply Team Edition Functionality

Reply Team Edition Allows Sales Reps to Effectively Collaborate on Prospects, Email Campaigns, Manage Workload and Permissions Between Team Members, and Perform Account-Based Selling in Teams Reply, a sales acceleration platform for SMB to automate one-to-one communication at scale, is launching the Team Edition. Reply Team Edition is a new functionality for sales professionals to accelerate sales in teams. Currently, this is available for all Reply subscribers at no additional cost. Currently, Reply provides its sales…

Insider Launches Growth Management Platform With Injection Of US$11 Million Series B Led By Sequoia

Insider's AI Helps Leading Brands Like Singapore Airlines, Uniqlo and Tokopedia Drive Growth Insider announced the launch of its Growth Management Platform (GMP), which raised a US$11 million Series B investment. Primarily, GMP helps marketers create more intelligent interactions with their customers through exposing them to the most relevant content on their preferred channels, delivering fuss-free experiences. The platform offers digital marketers a full suite of features across the entire growth funnel, from…

Six Ways CMOs Can Keep Pace with Technology Innovation

Marketers have been leveraging technology for years. But the growing number of adtech and martech solutions available to CMOs has created new demands on budgets, staffing, training, and time. Weighing which new innovations to add to existing marketing technology stacks means identifying those that will drive the best results for the business. To navigate the ever-evolving and expanding technology ecosystem, CMOs should harness these six principles: Understand The Differences between Adtech And Martech While adtech and…

Jerrick Media Announces Agreement to Form Abacus in Joint Venture with Thinkmill

Abacus to Provide Users with Powerful Subscription-Based Content Creation, Publishing Tools, and Support for Content Creators and Influencers Worldwide Jerrick Media Holdings Inc., a digital technology company and the creators of Vocal, recently announced that it entered into a Memorandum of Understanding (MOU) outlining the terms of a proposed joint venture with Thinkmill Inc., a digital development company based in Sydney, Australia. Under the terms of the MOU, Jerrick and Thinkmill will establish Abacus, a new…

Introducing Pixerr: The First Ever Platform for Easier Product Photography

Pixerr, an Innovative Online Platform, Offers Amazon and E-Commerce Sellers a Simpler Way to Automate Their Professional Product Photography Needs Welcome to the world of professional product photography: necessary, expensive, time-consuming...and ready for an upgrade. That's the idea behind Pixerr, a web-service that offers e-commerce sellers a simpler, easier, and more affordable way to automate their product photography needs for marketplace listings. Moving away from the industry standard of hiring an in-person studio…

Interview with Des Cahill, VP, Global Outbound Product Management, Oracle CX Cloud Suite

"Marketing is rapidly evolving from just being a creative process to being a data-driven process." Tell us a bit about your professional journey. What drew you to marketing a cloud suite? I spent 9 years at Apple and 17 years in Silicon Valley cloud-based CX startups as a CEO or marketing leader and now I’m at Oracle leading product management for our CX Cloud Suite. I joined Oracle because I saw both tremendous products and people in the CX organization, yet the brand wasn’t well known in the larger CX community. As a…

Laserfiche Ranked Highest for Usability in Nucleus Research ECM Technology Value Matrix 2018

Laserfiche is also Ranked Highest Vendor in the Matrix for Usability Laserfiche — a provider of innovative enterprise content management (ECM) solutions — has been named a leader in the Nucleus Research ECM Technology Value Matrix 2018 for its superior end-user experience and robust functionality. In addition, Laserfiche is the vendor ranked highest in the matrix for usability. "Advanced functionality is valuable only when it's easily adopted and provides a great customer experience," said Nucleus Research analyst…

TabMo Partners with adsquare to Launch ‘Branding to Store’ Mobile Advertising Solution

TabMo's New 'Branding to Store' in Partnership with adsquare Combines Mobile Ad Creative Automation with Real-Time Campaign ROI Measurement  Leading mobile programmatic adtech platform for agencies and advertisers, TabMo has launched its ‘Branding To Store’ mobile advertising solution. Branding To Store’ mobile advertising solution uniquely combines the automated creation of a drive-to-store ad format. This unprecedented ad format offers the ability to measure the real-time uplift in footfall traffic resulting from the…

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers have successfully built their content empires by sticking to one major goal -- deliver relevant, interactive, and personalized content to customers. Playbuzz is a successful authoring platform for storytellers, and to understand how they bring core monetization offerings to global publishers and brands/agencies, we spoke to their VP, Global Monetization, Idan Shchori.…

Global CMOs Appreciating the Rise in Status but Feeling the Pressure, Says a Study by NewBase

The Report, Titled The Evolving Marketer, Shows That CMOs Feel Their Status Has Risen as Marketing's Value in Driving Revenue Has Come to the Fore NewBase, the marketing and advertising consultancy, recently launched its latest report “The Evolving Marketer”. This global study of senior marketing leaders reveals five key themes firmly on the CMO agenda: revenue generation, customer experience, data, content and processes. Only four in ten CMOs are going to increase advertising spend but three quarters (72%) are…

InsightSquared Named Leader In Business Intelligence Platforms For Four Straight Years

InsightSquared  Also Named a Leader in Sales Analytics InsightSquared, the most-awarded provider of sales intelligence solutions for high-growth technology companies, announced that it has been named a Leader in G2 Crowd's Grid Report for Business Intelligence Platforms, outranking 33 industry vendors to place first in Customer Satisfaction. The company was also recognized as a Leader in G2 Crowd's Grid Report for Sales Analytics and received 11 additional awards across the two categories, including Best Support, Easiest…

The CMO Club Announces The Formation Of First Ever Advisory Board

CMO Club's Newly Appointed Board Members Will Be Focused on Providing Strategic Guidance and Insights to the Club and its  800+ Members Worldwide The CMO Club, the world’s largest and most engaged community of Senior Marketing Executives, today announced it has formed its first-ever advisory board. The all-star lineup of marketers includes Phil Clement, former Global CMO, and Advisor to the CEO of Aon, John Costello, former CMO of Dunkin Brands, Kim Feil, former CMO of Walgreens, Trish Mueller, former CMO of The Home Depot,…

Image Protect Inc. Releases New Disruptive Digital Licensing Model IPShare

IPShare Is Set to Disrupt the Current Copyright and Licensing Landscape Image Protect Inc., the global leader in end-to-end copyright software, is excited to announce that the company has expanded its technology with a new theft proof, trackable, and shareable image format, IPShare. According to management, this disruptive digital image technology offers the Company striking new top and bottom-line growth potential by streamlining costs involved in image-tracking as well as expanding the Company’s primary revenue model…

Qstream Promotes Bridget Jay to Vice President of Client Services

Bridget Jay Previously Served as Director of Client Services for Qstream Qstream, makers of software that uses science, data and mobile technology to ignite sales performance, announced Bridget Jay has been promoted to Vice President of Client Services. Jay previously served as Director of Client Services for Qstream and has been integral to developing new customer success processes and programs for the company during her 4+ year tenure. As Vice President of Client Services, Jay manages a global team of consultants…

Spiceworks Study Reveals 40 Percent of Large Businesses Will Implement Intelligent Assistants or Chatbots by 2019

New Study Shows Microsoft Cortana Is the Most Commonly Used Intelligent Assistants in the Workplace Spiceworks announced the results of a new survey examining the adoption and usage of intelligent assistants and AI chatbots in the workplace. The results show that within the next 12 months, 40 percent of large businesses – those with more than 500 employees – expect to implement one or more intelligent assistants or AI chatbots on company-owned devices, compared to 25 percent of mid-size companies and 27 percent of small…

Patron Launches ICO, Riding Momentum of $15 Million Pre-Sale and Major Partnership Announcements

The Highly-Anticipated Public Sale Will Give Contributors a Chance to Support One of the Leading ICOs out of Japan Patron, a Japan-based blockchain platform for influencer marketing, has officially launched its public ICO after successfully raising $15 million (USD) in its private and pre-ICO rounds. The public ICO will run from March 27 through April 26 and begin with a 35% bonus for early-bird contributions. The highly-anticipated public sale will give contributors a chance to support one of the leading ICOs out…

GDPR: Developing a Proportionate Response

GDPR: Developing a proportionate response The ticking of the GDPR clock is getting louder, and eye-watering fines for non-compliance have captured the attention of business leaders operating in the EU. But with data playing a critical role in the revenue-generating activity, it’s important to ensure both data protection and data use requirements are met. With a considered approach, it’s possible to create a compliant environment that doesn’t put a stranglehold on marketing. Also Read: Marketers Must Move To The Beat Of…

Bit by Bit, Moving Away from Goo.gl

Last Week Google Announced That It Is Shutting Down Its URL Shortner Goo.gl. We Must Now Move to Greener Pastures, Says Competitor Bitly You must have heard that Google goo.gl URL shortener will be shut down by 13 April, in favor of dynamic links. Letting go of your favorite URL shortener is hard; imagine going back to (gasp!) sharing longish links with no way to track them and analyze them. Google announced that it will cease service for any new or anonymous users on 13 April. Yet, existing users can continue to use…