RedPoint Global Takes The Lead As The Most Comprehensive Customer Data Platform In CDP Institute Vendor Comparison Report

Company Leads Top 24 Customer Data Platform (CDP) Vendors as the Only Platform to Provide All Features and Capabilities Measured by the CDP Institute RedPoint Global, a top provider of customer data platform and customer engagement technology, announced that it has been positioned as the most comprehensive customer data platform in the CDP Institute Vendor Comparison Report. The Customer Data Platform (CDP) Institute is a vendor-neutral organization dedicated to helping marketers manage customer data. Their CDP Vendor…

Simplaex Raises New Capital in Follow-On Round to Strengthen Its AI Technology Efforts in the Programmatic Ecosystem

New Funding to Fuel Simplaex AI Product Development That Will Help SSPs and Programmatic Simplaex, the company behind the world’s most advanced Artificial Intelligence-powered user classification technology for the programmatic advertising ecosystem, recently announced that it has closed a follow-on investment, bringing the company’s total funding to date to $6 million. The round was led by Harbert Management Corporation. The new funds will be used to accelerate development of Simplaex’s product offerings and expand the…

Former Acquia Founding Director and Former CEO Tom Erickson Joins Localytics Board of Directors

Localytics Gains Momentum with New Customers, R&D Investments, Services Offerings, and Tom Erickson as a Strong Addition to its Board of Directors Localytics, the leading mobile engagement platform, is gaining momentum in helping the world's most powerful brands understand and engage with their mobile users. The company has recently signed a number of exciting new customers, including Bose, Fidelity, Bloomberg and Redbox, to join existing customers like The Weather Channel, HSN, BabyCenter, CVS, Hasbro and Macy's.…

The Death Of Cash Back And Loyalty Programs – The Burgeoning Impact Of Influencer Marketers  

More Merchants Leaving Traditional Affiliate Channels As Influencers Prove Their Worth A tectonic shift is occurring in performance marketing, traditional traffic is under a microscope as advertisers grow to understand the value influencers bring to their brand. As building brand advocacy through content gains momentum, influencer marketing is quickly becoming the predominant channel for merchants, from both a sponsorship and pay for performance perspective. Social media increased its contribution to e-commerce…

Lucidchart Integrates with Google Hangouts Chat to Extend Collaboration with G Suite

New Offering Enhances Ability for Teams to Utilize Lucidchart Where They Work Lucidchart, the visual productivity platform that drives innovation and collaboration, announced a new product integration with Hangouts Chat, the collaboration tool in G Suite built to bring teams together. This announcement extends Lucidchart's robust offering within the G Suite environment and provides even more opportunities for users to utilize Lucidchart seamlessly as they work. "For years now, we've integrated tightly with G Suite,…

TechBytes with Guillaume Marcerou, Global Privacy Director, Criteo

Guillaume Marcerou Global Privacy Director, Criteo Recently, Criteo released its GDPR Checklist for the upcoming disruption that is seen as one of the biggest challenges for data marketers in 2018. To understand the deeper aspects of GDPR and its impact on the ‘Sensitive’ and ‘Non-sensitive’ data, we spoke to Criteo's Global Privacy Director, Guillaume Marcerou.Tell us about your role in Criteo and the team you handle. My role is to manage the risks and business impact of privacy laws and regulation, thus protecting…

ProsperWorks Deepens Collaboration with G Suite, Announces New Hangouts Chat Integration

ProsperWorks and G Suite Hangouts Will Allow Relationship-Makers to Have Direct Messages and Group Conversations ProsperWorks, one of the leaders in the CRM market, announced a new evolution in the CRM industry for its customers. This coincides with G Suite revealing Hangouts Chat, an intelligent and secure collaboration tool designed to bring amazing teams together no matter where they work from. With the proliferation of digital tools in the workplace and omnichannel communication, this integration will arm teams…

EventMobi Wins Back-To-Back Silver Stevie Award in 2018 Stevie Awards for Sales & Customer Service

EventMobi Provides Technology That Empowers Event Marketers and Planners to Create Incredible Event Experiences For the second year in a row, EventMobi has received the Silver Stevie Award in the Customer Service & Call Centre Awards Team category at the 12th annual Stevie Awards for Sales & Customer Service. "EventMobi is delighted to be recognized as a leader in customer service. Creating a customer-first and customer-centric support experience is a top priority for our team and an area where we will…

Interview with Field Garthwaite, Co-Founder and CEO, IRIS.TV

"The future of media and marketing is building large loyal audiences and building first-party data to inform your strategies across all departments."Tell us about your role and how you got here. What inspired you to launch your second video technology company after Jukebox TV? Jukebox TV was originally created to make a better viewing experience for discovering and watching video content on the web. The first "Pandora for Video" product on the web. This was a straight B2C experience. IRIS.TV is a video personalization…

Seismic Wins Gold For Sales & Customer Service At The 2018 Stevie Awards

The Stevie Awards are the World's Top Honors for Customer Service, Contact Center, Business Development and Sales Professionals Seismic, the leading global sales and marketing enablement solution, has announced that they have been presented with the Gold Stevie® Award in the Sales Enablement – New Version category at the 12th annual Stevie Awards for Sales & Customer Service. Read More: Fireside Chat with Shawn Schwegman At the time of this announcement, Doug Winter, Seismic co-founder and CEO, said,…

Outreach Expands Management Team With New COO Anna Baird And SVP Of Customer Success Mike Zinne

Forbes "Next Billion-Dollar Startup" Continues Rapid Growth Trajectory with New Hires, New Marquee Customers, and Triple Digit Revenue Growth Outreach, the leading sales engagement platform, has hired Anna Baird as COO and Mike Zinne as Senior Vice President of Customer Success, rounding out the company's management team and positioning Outreach to continue the rapid growth trajectory it has been on since its founding in 2014. In just two years (FY2015-2017), Outreach, which late last year was recognized by Forbes as…

Most Consumers Fill Out At Least One Online Form a Week, But Businesses Struggle to Design Consumer-Friendly Forms

Businesses Risk Losing Customers and Hurting Their Reputation with Poorly Crafted Online Forms. A New Survey Offers Data and Advice for Businesses on Designing Better Web Forms Nearly 90% of consumers fill out at least one online form per week on average, according to a new survey from Clutch, a B2B research firm. However, consumers tend to abandon poorly designed online forms, putting small businesses at risk of losing conversions for lead generation or e-commerce sales. Clutch surveyed 502 consumers that filled…

Confirmit Promotes Claire Sporton to SVP, Customer Experience Innovation

Industry Expert Claire Sporton Expands Role to Drive the Discipline of Customer Experience Management Confirmit has announced the promotion of Claire Sporton to the role of SVP, Customer Experience Innovation. In this newly-created position, Sporton will be responsible for ensuring that the company continues to deliver the market-leading expertise and technology that businesses need to support their CX programs. Sporton has worked closely with Confirmit's clients since she joined the company in 2011, helping to…

YouAppi’s Second Annual CMO Mobile Marketing Guide Survey Reveals Significant Increase in Video Investment for 2018

Year-over-Year Results Show Video Usage on the Rise Across Every Channel YouAppi, a leading growth marketing platform for premium mobile brands, recently announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or…

How To Interpret And Measure KPIs In The New Age Of Marketing

As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things like orders and revenue. Historically, this choice was made because there was a lack of additional viable KPIs to choose from. There used to be questions like, “Did we see more revenue after we shipped out a bunch of catalogs? Were we selling three times as much in market B after we setup billboards in and out of the city center?” However, marketers didn’t have an accurate way of determining just how good their brand…

Kenscio Partners With eDataSource to Launch ‘Email Analyst’ for Competitive Intelligence

'Email Analyst'  is The New Game Changer in Email Marketing Competitive Intelligence and Inbox Tracking Kenscio Digital and eDataSource have partnered to launch a revolutionary competitive intelligence and inbox product called the 'Email Analyst', which will enable organizations to monitor their email marketing campaigns and keep up-to-date on competitor strategy. The companies will collaborate to deliver advance intelligence and inbox deliverability to email marketers, with Kenscio being the exclusive partner for 'Email…

Animoto Recognizes Massive Video Advertising Opportunity for Small Businesses on Instagram

$2500 Worth of Tests Demonstrate Better Reach, Reactions, and Views for Video on Instagram over Facebook, and Further Reach, More Clicks, and Lower CPCs on Instagram Videos over Carousel Ads Ahead of Social Media Marketing World, Animoto, the company that makes it easy for anyone to create powerful and professional marketing videos, announced research that they conducted this month, testing the effectiveness of video ads on Instagram. On Facebook's Q4 2017 earnings call, it was announced that there are 2 million active…

AppNexus Enforces Ads.txt in Broader Push for Industry Transparency

By January 24, 2018, the Date AppNexus Began Enforcing the Policy, over 80% of the Top 1000 Domains Available Within the AppNexus Marketplace Had an ads.txt File AppNexus, the world's leading independent advertising technology company, today announced that it automatically, and without exception, enforces publishers' ads.txt files by disabling buying on unauthorized sellers through the AppNexus Programmable Platform (APP). The company was an early promoter of ads.txt, the IAB initiative that gives publishers a…

Consumer Acquisition Launches Shutterstock Collection within Custom Ad Creation Marketplace

Creative Marketplace Now Carries Shutterstock’s Library of over 180 Million Images and Videos, Providing Advertisers with Fresh Content and Editing Solutions to Scale Ad Creative  ConsumerAcquisition, a Facebook Marketing Partner offering the world’s first end-to-end user acquisition platform, announced that Shutterstock’s library of over 180 million images and videos will now be available through its Creative Marketplace. Now, advertisers can access Shutterstock’s content through a unified marketplace and tap into…

Anaplan Brings Connected Planning to Germany with New Office and Data Center

Connected Planning Platform in the Cloud Will Enable German-Based Companies to Connect Data, People, and Plans for Better Decision Making Anaplan, a leading platform provider driving a new age of connected planning, opened an office in Frankfurt, Germany recently. Under the leadership of Managing Director for the DACH region Yuri Rotmanov and Christian Thiede, Sales Leader for Germany, Anaplan's Frankfurt office demonstrates the company's commitment to bringing connected planning to German organizations to help them…