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Meredith Corporation Joins Wright’s Media Growing Client Roster

Wright's Media Partnership with Meredith Corporation to Deliver Unrivaled Award and Editorial Licensing to Consumers Wright's Media, an industry-leading content licensing provider, announced a partnership with Meredith Corporation to deliver unrivaled award and editorial licensing to consumers. Wright's Media will work with Meredith's editorial team to custom-build licensing programs around industry-specific events unique to their target audience. Also Read: Meredith Corporation Partners With Google On Launch Of New…

How the GDPR Affects American Retailers like Whole Foods and Amazon, and What Businesses Can do to Mitigate Their Risk

The General Data Protection Regulation (“GDPR”) continues to be an important topic of conversation for US companies. Since its inception, the GDPR has raised a number of questions as to whether businesses are properly prepared to comply. The GDPR was adopted on April 27th, 2016 and allotted a two-year post-adoption grace period for businesses to strategize and implement their compliant approach. With only three months left it has been reported that an estimated 61% of US businesses are not ready for the regulation and that…

Liftoff’s Data Shows Mobile Users Increasingly Engaged with Finance Apps

Ahead of Regulatory Changes, Liftoff Data Reveals Now is the Time for Finance App Makers to Capture Market Share in EMEA  Despite having considerably lower registration and activation rates compared to APAC, financial apps in Europe have a chance to seed usage by capitalizing on a low cost-per-install before the Payment Service Directive (PSD2) increases competition. Read More: Five DIY Activities to Become a B2B Content Rockstar Liftoff, a leader in mobile app marketing and retargeting, has released a new report…

What Happened At Oracle’s Markie Awards Last Year?

The Markie Awards 2017 Recognized Top Companies and Leaders for Creative, Innovative, and Effective Modern Marketing Campaigns That Delivered Increased Engagement, Conversion and ROI In its 11th year, the Markie Awards 2017, hosted by Oracle, featured 17 categories that reflect the evolving marketing landscape, including: Account-Based Marketing Team of the Year, Best Digital Marketing Ecosystem, Best Integrated Mobile Experience, Best Use of Data, Most Creative Marketing Campaign, and Modern Marketing Leader of the Year.…

How to Build Context-Based Email Lists Using Social Media

Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion Social media continues to be the most innovative channel for content marketers and brand agencies to promote content and build a credible audience-base. According to We Are Social, there were 2.8 billion users on social media in 2017 globally. In 2018, social continues to be at the forefront of marketing battles. Social pages for businesses have become a marketing staple. Easy to use, share, react, and…

Rumble to Invest $20 Million in Its Video Community as It Broadens User Base

Rumble CEO to Deliver Remarks on Blockchain, TV Innovation at NAB Show Rumble announced it is on pace to invest $20 million into its community of global video creators and professional producers in 2018. Rumble’s community more than doubled in the last year, adding short-form videos of heartwarming pets and wild animals, to hard news and science. Rumble now houses the largest inventory of video in its history, with more than one million video assets in its marketplace, provided by individual creators and content partners…

Confidence In TRUSTX Accelerates With $2.2 Million In Growth Capital From CBSi, ESPN, Meredith, FOX News And NBCUniversal

TRUSTX and Its 35 Premium Content Publishers Are Delivering on Their Mission to Restore Trust, Transparency and Safety at Scale Across the Programmatic Advertising Ecosystem TRUSTX, the industry's only purpose-driven, cooperative programmatic advertising marketplace, has secured $2.2 million in funding from CBSi, ESPN, Meredith, FOX News and NBCUniversal to accelerate the growth of its marketplace created to establish a sustainable future for trusted advertising. The new funds are structured to reinforce the…

How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

Every year, new advancements in the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been creating quite the buzz in the B2B arena. Even though marketers have tested the waters when it comes to machine learning algorithms, there is still major ground to be covered when it comes to predictive analytics, personalization, statistical analysis as well as lead generation. Given its potential, Artificial…

Fireside Chat with Anuj Kucheria

Anuj Kucheria talks about his journey in setting up CrossInstall. Know Me... As Chief Revenue Officer at CrossInstall, I lead our business teams, which include three lines of business -- the DSP Performance Business, Brand Sales, and Creative Partnerships -- and ensure they are operating efficiently.With CrossInstall’s massive expansion in the last two years, it is critical we execute a thorough and diverse revenue generation strategy. I’ve worked in the mobile advertising space for over nine years and was able…

InsideSales.com Wins Prestigious Service Provider Of The Year Award From AA-ISP

Dave Elkington and Gabe Larsen Named in AA-ISP's List of 25 Most Influential Sales Professionals InsideSales.com, the leading artificial intelligence (AI) growth platform for sales, won multiple prestigious awards at the AA-ISP (American Association of Inside Sales Professionals) Digital Sales Leadership Summit in Chicago on Wednesday. The awards recognized InsideSales.com as the top service provider, both CEO Dave Elkington and VP of Growth Gabe Larsen as two of the most influential leaders in the inside sales…

Cloud-Based Converged Conferencing Services Continue to Take Market Share From Standalone Applications: Global UCC Industry Outlook 2018

Workflow Integrations Begin to Unlock Next-Level Value, says A Report Buyer Study The UCC industry continues to evolve under the impact of multiple socio-economic and technology trends. Accelerating cloud communications services adoption (more than 25 percent globally) continues to stall investments in premises-based equipment. A study conducted by Report Buyer, a leading industry intelligence solution that provides all market research reports from top publishers, published the Global UCC Industry Outlook 2018, recently.…

ViewLift Appoints Top Talents From NeuLion And Lionsgate

ViewLift's Recent Hiring from Neulion and Lionsgate is Aimed at Enhancing OTT Offering ViewLift, a leading digital content distribution, and monetization platform announced the appointment of Vishal Parikh, former VP of Product and Technology, OTT Ventures at Lionsgate, as VP, Head of Product, and Manish Bahl, former VP of Service Delivery at NeuLion, as VP of Client Solutions. Vishal and Manish have joined ViewLift's growing team and will provide extensive sports and entertainment industry knowledge to better serve the…

Nielsen Launches Nielsen Grabix – Next-Generation Viewership Analytics Platform Covering Top 56 US TV Markets

Nielsen Ratings Combined with Real-Time Smart TV Data Provides More Granular Viewership Intelligence for Local TV Stations, National Networks, and Advertisers Nielsen announced the availability of Nielsen Grabix, it's next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote Real-Time Smart TV viewership data for deeper insights into audience flow, retention, and engagement. The new Web-based intelligence platform gives TV programmers and advertisers unprecedented and…

Knowing Your Viral Potential Is Key to Marketing Success, Reveals Piehole.tv

Videos More Marketable Than Static Images Suggests Piehole.tv It's been over 90 years since Fred Barnard of Printers Ink said, "A picture is worth a thousand words". Barnard would probably be blown away by the power of video and its ability to deliver a message. Several research projects report that video has a 135% greater reach than a static image. And, according to Unruly, videos increase purchase intent by 97% and brand association by 139%. Priscilla Kennedy, founder of Piehole.tv, a video production company,…

Quantcast Appoints Sam Barnett As Its First Chief Product Officer

Sam Barnett, Former CEO of Struq, to Lead Quantcast's Product Vision and Strategy Quantcast, which owns and operates the world's largest AI-driven audience behavior platform for the open Internet, announced the appointment of Sam Barnett as its first Chief Product Officer to oversee the development and growth of the company's product portfolio. Barnett will be based in San Francisco and will report to CEO Konrad Feldman. Barnett joined Quantcast in 2014 when his company, Struq, was acquired by Quantcast. Most recently…

LiveU Delivers New Level Of IP/Real-Time Contribution & Distribution For Broadcasters with LiveU Matrix

LiveU Matrix Is a Single View, Easy-To-Use next Generation IP Cloud Video Management Platform for Affiliate Networks, Media Groups, Local Loops and LNS LiveU Matrix is the next generation platform for live video contribution and distribution over IP, enabling broadcasters to view, manage and distribute live content quickly and efficiently. The dynamic cloud platform makes it simple to curate content through one interface. Users can easily search, filter, preview, and distribute live feeds to one station, multiple…

SDL And TAUS Integration Offers Brands Industry Benchmarking Framework

SDL and Taus Integration offers More Efficient and Accurate Translations Based on Industry Best-Practice SDL, a leader in global content management, translation, and digital experience, announced an integration between SDL Translation Management System (TMS), and the TAUS Dynamic Quality Framework (DQF), a comprehensive set of tools that help brands benchmark the quality, productivity, and efficiency of translation projects against industry standards. Also Read: SDL and Nuance to Develop Solutions for Machine…

Interview with Tasso Argyros, CEO, ActionIQ

"Proper predictive modeling requires a solid data foundation, which most marketers lack, and constant customization by data scientists, which marketers cannot afford." Tell us about your role at ActionIQ and how you got here. What galvanized you to start a CDP? Before ActionIQ, I  founded Aster Data, a pioneer in big data that was acquired by database leader Teradata for $325M. In addition to founding Aster Data, I’ve worked with some of the top global firms across several industries to put customer data in the hands…

Outreach Hires Microsoft’s Pavel Dmitriev To Head Machine Learning Team

Pavel Dmitriev and His Team Will Focus on Building out Amplify, a Program That Uses Machine Learning to Scientifically Test, Measure and Optimize the Performance of Sales Teams Outreach, the leading sales engagement platform, has hired Pavel Dmitriev as Vice President, Data Science. Dmitriev, who most recently served as Principal Data Scientist, Analysis and Experimentation at Microsoft, will lead Outreach's data science team. Just last month, Outreach unveiled Amplify, a program that uses machine learning to…

Bizzabo Surges Ahead in SaaS Industry with Its Proprietary Event Success Platform

Bizzabo Signs 9 New Partnerships, Including with Magento, Zoom Information, InsightSquared, Moz, and Namely to Operate B2B Events Bizzabo, a leading holistic events cloud, has announced further market growth into the SaaS industry with 9 new partnerships including Magento, Zoom Information, InsightSquared, Moz, Namely, RingCentral, Sisense, PayFactors, and SalesLoft. Going forward, Bizzabo will exclusively provide its event success platform to enhance each organization's ability to host impactful events that increase…