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CoreMedia and Cloudinary Partner to Bring Cloudinary’s Advanced Digital Asset Management Into CoreMedia

Leading Content Platform Offers Integration to Cloudinary's End-to-End Image and Video Management, Enabling CoreMedia Users to More Easily Deliver Dynamic Customer-First Experiences CoreMedia, provider of a global content platform for orchestrating and delivering consistent, personalized experiences to any digital touchpoint, announced a technology partnership with Cloudinary, an end-to-end media management solution for the world's top brands. CoreMedia users will be able to leverage Cloudinary's web-based digital asset…

Social Media Start-Up Company Tribalize Announces Launch of Kickstarter Campaign

Tribalize Lets You Create Your Own Personal Social Media Channel That You Can Choose to Keep Private or Make Public Tribalize, a new social media platform focused on user privacy, is proud to announce the launch of their Kickstarter campaign. Tribalize seeks to raise $60,000 during this campaign to add fresh features to the already released Beta version of its app. The Kickstarter campaign ends on September 14, 2018. Due to early support in the first two days, the campaign has already raised more than $2,000. Recently,…

Influencer Marketing… But Not as You Know It

It’s almost easy to promote a new lipstick, shoe or phone via influencers, it’s simple product placement right? As long as you’ve properly screened your influencers, understand their content and have previous data insights, then you can even predict the results that they will drive. But  what about brands whose product are not as exciting, they’re a necessity and don’t get people interested very easily. You can’t just have an influencer posed next to a bottle of your latest toothpaste or pen and expect the sales to start…

What Digital Transformation Is — And Isn’t

As companies in every industry focus on their digital transformation plans, the term itself gets murkier and murkier. In a sea of jargon and marketing lingo, it’s hard for many to answer the question: What exactly is digital transformation in 2018? Confusion exists for good reason. Companies have invested billions in information technology for decades and embraced the internet for all the revolutionary impact it has on business processes and commerce. You’d be hard-pressed to find a B2B company that hasn’t digitized any…

PowerPost Named to Top 10 MarTech Startups – 2018 by Marketing Tech Outlook

PowerPost has been selected to the list of Top 10 MarTech Startups – 2018 by Marketing Tech Outlook magazine. PowerPost is a first-of-its-kind Virtual Content Newsroom, an AI-driven content creation platform that turns brands into Power Publishers. Now you can access premium content and exceptional brand journalists to lessen dependence on expensive agency fees and ineffective paid advertising. The PowerPost tool features Atomic Content Technology allowing brands to syndicate (atomize) a single piece of content to…

Internet Marketing Company, fishbat, Offers 4 Reasons to Include Voice Search in Your Marketing

In order to help businesses continue to take a multi-faceted approach to advertising, internet marketing company fishbat offers 4 reasons to include voice search in your marketing. Over the past few years, the world has seen the development of a number of popular voice assistants that are making accessing information hands-free easier than ever before. When approaching efforts to expand a business, a comprehensive plan should include voice search in order to capitalize on this new search method. Below are four main…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX

Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this trend and the growing role of opt-in video advertising for digital campaigns, we spoke to Maggie Mesa, VP, Business Development–Mobile at OpenX.Tell us about your role at OpenX and the team and technology that you handle. I head the mobile division at OpenX and have helped the company navigate the larger shift to mobile that we’re seeing in digital media as we have grown the company…

MarketCast, Insight Strategy Group, And Fizziology Unite Under One Banner As MarketCast Group

MarketCast, Insight Strategy Group, and Fizziology have been united under a new parent company, MarketCast Group. The announcement is the most recent step in enhancing and integrating research and analytics offerings across the three companies. Together, the MarketCast Group companies are global leaders in the consumer insights industry, known for seamlessly bringing together best-in-class capabilities and expertise to solve clients' toughest business challenges through innovative methods, uncompromised quality, and…

Unified Communications Powerhouse Jive Turns to Impartner to Power Exponential Channel Growth

Impartner's Partner Relationship Management (PRM) Solution Does the Work of up to 15 Channel Managers in Helping Jive Scale Channel Program Impartner, the best-selling and most-award winning pure play Partner Relationship Management (PRM) solution, released a new customer case study with Jive Communications (now part of LogMeIn,) a powerhouse unified communications hosted voice over IP company. In the case study, Josh McFadden, Jive's director of programs and enablement for partners, highlights how Jive implemented…

Interview with Claudio Franco, Global CMO, Gympass

"Data never lies and can unlock so much potential, but it is very much a language that must be learned."Tell us about your role and journey into technology. What made you join Gympass? Ever since I was a kid, I’ve always been passionate about technology. My teenage passion for repairing PCs and developing websites drove me to study Computer and Electronic Engineering. After school, I joined a management consultancy firm for five years and eventually landed as Head of New Business for an Israeli venture backed by Accel…

AUDIENCEX and Sizmek Partnership Empowers Mid-Market Advertisers in North America with Enterprise-Class Marketing Technology

Marketers Can Now Build Sustainable, Brand-Safe Omnichannel Campaigns on Their Own AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses,  announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States. For the past five…

TMMData Announces New Marketing Campaign Tracking Capabilities to Its Platform

New Offering Supports Even More Comprehensive Marketing Insights with Additional Options to Scale and Govern Creation of Campaign Tracking Codes and Urls TMMData, creator of flexible data integration and data preparation platform Foundation, announced the launch of new "batch entry forms" as part of its suite of self-service data blending tools. This release enhances the platform's data workflow capabilities so digital marketing and analytics teams can better scale their campaign management process with automation. The…

ON24 Accelerates Growth as Marketers Own More Revenue Responsibility

Marketers Double down on Webinars as ON24 Increases New Customers, Furthers Relationships with Existing Ones With almost 40% of marketers directly responsible for revenue, every marketing tactic must deliver a return on investment. That's why an increasing number of marketers are turning to ON24, the leading marketing technology company helping organizations drive human engagement and deliver actionable data. Through live, on-demand and personalized engagement, businesses of all sizes and industries are leveraging ON24 to…

Cloud-based CRM Solutions Will Increase Your Sales and Offer a Seamless Customer Experience

Frost & Sullivan Highlights That Cloud-Based CRM Solutions Enable Organizations to Deliver a Truly Personal Purchase Experience to Customers Over the last five years, the percentage of salespeople achieving their sales targets had dropped from 63% to 53%. On the other hand, almost 74% of the salespeople in companies that employed a sales-enablement charter made their quota. In a highly dynamic business environment where customers access information through multiple touch points, it is critical for salespersons to…

New Gracenote Mobile Video Analytics Solution Delivers Groundbreaking View of Streaming App Performance

Offers Deep Insights into How Mobile Streaming Video Performance Impacts Subscriber Engagement and Retention Gracenote, a Nielsen company, announced a new Mobile Video Analytics solution aimed at providing visibility into the quality and performance of the most popular mobile video streaming applications.  The performance analytics solution will provide mobile operators, MVPDs, video streaming services and hardware manufacturers a means to better understand how mobile app performance impacts user behavior and attitudes as…

OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer

OpenX's Latest Announcement Follows Series of Senior Mobile and Video Product Hires Leading programmatic adtech provider, OpenX has announced the appointment of Todd Parsons as Chief Product Officer. An expert in audience identification, Todd Parsons brings more than 15 years of experience developing products that meet the changing needs of marketers in the rapidly evolving media landscape. The new position will allow the company to increase focus on innovation, and accelerate the development of programmatic solutions for…

Start-Up Uses Oracle Cloud to Launch AI-Powered Hub for Social Networks

Virtual Artifacts' New Hibe Hub Connects Diverse Mobile Apps, Enabling Consumers to Stick with Their Social Platform of Choice Oracle announced Virtual Artifacts has launched its mobile application network, Hibe, with Oracle Cloud. The company has developed Hibe as a new social network for mobile applications that lets consumers communicate with each other from their social platform of choice. To prepare for rapid growth, Virtual Artifacts invested in Oracle Cloud, including Oracle Autonomous Database, Oracle Cloud…

Gridsum Appointed OTT Monitoring Standards Group Leader at the Mobile Marketing Association China

Gridsum Holding Inc., a leading provider of cloud-based big-data analytics and artificial intelligence solutions in China, announced that it has been appointed as the OTT Monitoring Standards Group Leader at the Mobile Marketing Association China. Gridsum's role is to recruit group members and draft the first OTT advertising monitoring standards in China. The OTT (over-the-top) advertising industry is growing rapidly. Compared with other advertising delivery platforms, OTT advertisements allow marketers to reach consumers…

a4 Partners with Inscape to Deliver Smart TV Insights to Marketers and MVPDs

a4 Is Expanding Its Audience-Based, Multiscreen Advertising Solution with Data Insights from Millions of Smart TVs Altice USA had recently unveiled a4 as their advanced advertising and data business division. Today, a4 has announced a key partnership with Inscape Data Inc., the leading provider of Automatic Content Recognition (ACR) data. This partnership is aimed at augmenting set-box data with data from nearly nine million connected VIZIO TVs. Inscape’s TV audience viewing data is leveraged by OEMs, brands,…