Yext Launches New Preferred Partner Program

Agencies and Consultants Now Able to Bring the Power of Digital Knowledge Management to Their Clients Yext Inc., one of the leaders in Digital Knowledge Management (DKM), announced recently that it is launching the Yext Preferred Partner Program, a new program created to partner with digital marketing agencies and other service providers whose offerings complement the Yext Knowledge Engine. The Preferred Partner Program makes it easy for agencies to offer Yext's Digital Knowledge Management technology as part of a…

Convey Launches Platform to Replace Static Contacts with Live, Dynamic Connections

New Tool by Convey Offers First-Of-Its-Kind Features Underpinning the Long-Term Authentic Relationships People Demand Convey, a powerful connection platform that replaces static contacts and business cards with live, dynamic connections to help organizations, professionals, and consumers alike build stronger and more valuable relationships is launching its service with native support for both Apple and Android devices. Recommended Read: TechBytes with Tom Rassweiler, VP, Content Reinvention, Arkadium At the time…

DelPlaya Media Obtains ‘TAG Registered’ Status From the Trustworthy Accountability Group (TAG)

DelPlaya Recently Completed the TAG Registration Process and Is Now Planning to Apply for a TAG "Certified Against Fraud" Seal DelPlaya Media Inc. a direct source of programmatic mobile inventory and demand for agencies and publishers, recently announced that it has obtained "TAG Registration" from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative created to fight criminal activity in the digital advertising supply chain. Several hundred companies in the digital advertising industry…

Salsify Launches Industry-First Product Experience Management Platform

Top-Rated Product Content Management and Retail Syndication Capabilities Now Paired with Actionable Insights to Enable True Closed-Loop Digital Merchandising Salsify recently announced the launch of its Product Experience Management (PXM) platform, empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint. In the past, companies have deployed an array of point solutions in order to approximate the concept of PXM. However, this patchwork method has inevitably led to major…

Asia-Pacific Marketers Focused on AI and Digital Skills, Says Adobe’s 2018 Digital Trends Report

Adobe's 2018 Digital Trends Report Found That Globally, Top-Performing Companies Are More Than Twice as Likely to Be Using AI for Marketing Adobe and Econsultancy have released the Digital Intelligence Briefing: 2018 Digital Trends report, which provides insights into the state of digital marketing and the trends shaping the industry. This year's report uncovers distinct differences between Asia-Pacific (APAC) marketers and their North American and European counterparts, particularly with regards to adoption of artificial…

The Next Brand Sponsorship Frontier: Enhancing the eSports Fan Experience 

In recent years, the booming business of video games has spawned a huge next generation of consumer engagement.  For those who have been living under a rock—or at least far away from the monitor screens and events that are involving more than 70 million viewers and billions of dollars— this burgeoning phenomenon is the world of competitive eSports. eSports, in which professional video game players face off against each other, has become a fast-expanding spectator sport filled with teams, leagues, and arenas (with yet a…

Toluna Announces Global Growth Driven by Continued Digital Innovations

Toluna's Growth Is Underpinned by a Vision to Transform and Expand The Market Research Industry Toluna, a leading provider of on-demand, consumer insights, announced several significant business milestones recently, The announcements included double-digit revenue growth, year-over-year, driven by more than 40% percent revenue growth from its leading on-demand, automated consumer insights platform. The company further cemented its growth with the acquisition of KuRunData by parent company ITWP in January 2018, boosting its…

Venture Builder Enhance Closes Seed Round of $1.5 Million

MENA Venture Builder Seeks Rapid Expansion of Region's Leading Online Gifts Platform joigifts.com and Growth of Online Marketplace Portfolio Enhance, the holding company for online marketplaces for the Middle East and Africa, has raised a seed round of USD 1.5 million with investment from iNet, 500 Startups, Shorooq Investments and leading angel investors from the Gulf, Europe and the US. Enhance wholly owns Dubai-based joi (joigifts.com), the region's leading online gifting platform, and plans to utilize funding towards…

Voice Shopping Set to Jump to $40 Billion By 2022, Rising From $2 Billion in 2018!

According to a leading global strategy consulting firm, OC&C, Voice-driven commerce is expected to jump to $40 Billion by 2022. Currently, the new-age channel for retail marketing is pegged at $2 Billion. The greatest push to this industry is pivoted on the Amazon-dominated household speaker penetration that is expected to soar to 55% over the next four years, from current numbers at 13%. Read More: Kenscio Partners With eDataSource to Launch ‘Email Analyst’ for Competitive Intelligence At the time of this…

Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As

In the Latest Report Focusing on Tech Disruptions, Hampleton Partners Highlights Increased Private Equity Activity Against a Cyclical Downward Trend in Deal Volumes and Value The fierce pace of technology disruption is forcing companies to resort to M&As to innovate, to avoid being left behind. In their latest report, Hampleton Partners’ Tech M&A Outlook 2020, the international mergers and acquisitions advisor, outlined how traditional companies remain under pressure to quickly and effectively integrate new…

Sellics Launches Amazon Vendor Optimization Software for Brands

Sellics Vendor Edition Software Enables Brands to Perform Amazon SEO, Optimize Amazon Marketing Services (AMS) Campaigns to See Increased ROI Sellics, the leading All-in-One Amazon software tool for third-party sellers, has released Vendor Edition, the first Amazon optimization platform developed for vendors selling wholesale to Amazon. Sellics' Vendor Edition software enables brands to optimize for Amazon search marketing ('Amazon SEO'), automate Amazon Marketing Services (AMS) ad campaigns, manage customer reviews, and…

Interview with Marc Guldimann, Founder and CEO, Parsec

"Real-time personalization is still nascent. It’s never been about a lack of data science or analytics, rather the biggest factor slowing customization down is an outcome to optimize towards."What inspired you to launch a mobile advertising technology platform? I’ve been in digital advertising for a little over 10 years. My first company, Spongecell, pivoted into display advertising after raising money from IPG and I’ve been fascinated with the industry ever since. What are the core tenets of time-based advertising in…

Dataiku Once Again in Gartner’s Magic Quadrant for Data Science and Machine-Learning Platforms

Dataiku Believes the Position Reflects the Work They've Done to Focus on Collaborative Features That Enable Users to Quickly Get Started with Machine Learning and Its Support for Open-Source Solutions Dataiku, the enterprise platform for data teams that moves businesses along their journey to artificial intelligence (AI), was named a Visionary in the Gartner Magic Quadrant for Data Science and Machine-Learning Platforms for the second consecutive year. Dataiku believes the position reflects the work they've done to focus…

Proper Media Acquires Spoutable.com

Ad Tech Company Doubles Its Reach By Acquiring Leading Provider Of Advertising Placements Proper Media, a full-service, independent ad tech company based in San Diego, today announced the acquisition of Spoutable.com, a technology company reinventing web monetization through its suite of highly viewable and engaging advertising placements. Spoutable's approach combines unique ad units, a variety of media types, and machine learning to create new and high-yielding ad inventory for premium publishers. With…

Scale, Drive Revenue, and Win with ABM – 3 Lessons from B2BMX

Leading ABM Practitioners List Three Learnings from B2BMX That Are Worth Highlighting There were a number of informative ABM sessions at B2BMX this year. They covered everything from AI and what’s in the hype to winning case studies and sales support. In between sessions, I had the chance to catch up a few of the Triblio users who were on stage-- Jen Dimas, VP Integrated Marketing and Business Operation, initiated and continues to lead a seasoned, full-funnel ABM program at Plex. She’s been named “one of the…

Webinar: Will your Media Company Thrive in the Over-the-Top Revolution?

Industry Experts from Frost & Sullivan Would Host An Interactive Briefing on the Future of the Media Industry and the Over-The-Top Business Strategies That Should Be Considered Leading growth partnership company, Frost & Sullivan, has announced that it will host a live, complimentary Growth Innovation Leadership (GIL) briefing titled, "Over-the-Top Business Strategies for Media Companies - Are You Prepared?", on 15 March 2018, at 9:30 AM EST. As OTT video goes mainstream, it keeps content distributors awake,…

Alteryx Leads in Gartner 2018 Magic Quadrant for Data Science and ML

Company Appears in Fifth Consecutive Report, Moves from Position as a Challenger in the 2017 Version to Position as a Leader in the 2018 Version Alteryx, Inc., a leader in self-service data science and analytics, has revealed that it was named a Leader in Gartner’s 2018 Magic Quadrant for Data Science and Machine-Learning Platforms. This recognization in Gartner Magic Quadrant marks the fifth consecutive time that Alteryx has been positioned in this Magic Quadrant, and the first time the company has been positioned in the…

FISION Appoints Global CFO, John Bode, To Board Of Directors

Appointment of Independent Director, John Bode, Advances Company Toward NASDAQ Uplisting Qualification FISION Corporation, a leading provider of cloud-based digital asset management, sales enablement, and agile marketing technologies, has appointed John Bode, as a Company director and Chairman of Its Audit Committee, effective March 1, 2018. Recommended Read: Interview with Mike Brown, CEO, FISION Bode formerly served as Chief Financial Officer of the Tribune Publishing Company (now tronc, Inc., ). He is…

Looker Debuts in Gartner Magic Quadrant for Analytics and BI Platforms

At the Gartner Peer Insights Website, Looker Was Rated 4.6 out of 5 in the BI and Analytics Platforms Market, Based on 51 Ratings as of 26 February 2018 Looker, a leading marketing data platform company, has made an entry into the 2018 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This is the first year Looker has appeared in this Gartner Magic Quadrant, which evaluates vendors based on their completeness of vision and ability to execute. Currently, Looker is recognized as a complete data…

RedPoint Global Takes The Lead As The Most Comprehensive Customer Data Platform In CDP Institute Vendor Comparison Report

Company Leads Top 24 Customer Data Platform (CDP) Vendors as the Only Platform to Provide All Features and Capabilities Measured by the CDP Institute RedPoint Global, a top provider of customer data platform and customer engagement technology, announced that it has been positioned as the most comprehensive customer data platform in the CDP Institute Vendor Comparison Report. The Customer Data Platform (CDP) Institute is a vendor-neutral organization dedicated to helping marketers manage customer data. Their CDP Vendor…