Bright Pattern Expands Executive Team With Brian Hays to Accelerate Growth

Bright Pattern, Leader in Cloud Contact Center Software, Hires Industry Veteran, Brian Hays, as Senior Vice President of Global Sales Bright Pattern recently announced the appointment of Brian Hays as Senior Vice President of Global Sales. Brian brings more than 30 years of experience in software sales, sales management and the development of strategic alliances and partnerships. The hire comes at a time of extreme growth for Bright Pattern, having reported a 97% revenue increase, 64% increase in new customers, and an…

Amplitude Launches Program To Help Startups Achieve Product Market Fit

Company to Offer Product Analytics Scholarship for Seed Stage Businesses Amplitude, a product analytics company, has announced a new program that offers seed stage startups a substantial scholarship for the company’s advanced product analytics platform. Using Amplitude, startups can better understand what features and user actions drive important metrics such as engagement and retention. Read More: What Every Sales Leader Should Know About Conversation Intelligence Technology The new scholarship program offers seed…

Webinar World TechBytes with Christine Jacobs Pribilski, Vice President, Marketing, IBM

Christine Jacobs Pribilski Vice President, Marketing, IBM Webinar World’18 is almost upon us. On the agenda is the question that is foremost on every marketer’s mind -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Christine Jacobs Pribilski, Vice President, Marketing,…

Braze (formerly Appboy) Announces Integrations with Microsoft and AccuWeather to Expand Partner Ecosystem

Enhancements Include New Multi-Cloud Hosting and Dynamic Content Capabilities Recently, at Mobile World Congress 2018 in Barcelona, Braze (formerly Appboy), a leading marketing automation and customer engagement platform, announced technical integrations with Microsoft Azure and AccuWeather adding to the company's existing partner ecosystem platform. These integration partnership announcements were made live from the world's largest mobile technology event, alongside existing partners including Appsflyer, global leader in…

Interview with Anthony Iacovone, President, Barometric

"CMOs should create a foundation that can help them really understand the consumer’s meshed identity first. With that foundation comes measurability and insight."Tell us about your role and how you got here. What inspired you to be a part of an ad- performance company? I am currently the co-founder and President of Barometric, which is a division of AdTheorent. For some quick background, in 2011 I co-founded AdTheorent with a mission of using Machine Learning to make better decisions using data when serving mobile…

Leading Firms Launch Cross-Sector Coalition to Address Critical Identity Policy, Technical and Business Challenges

Founding Members of the Better Identity Coalition Include Leaders in Financial Services, Health Care, and Technology Recently, a group of leading companies launched the Better Identity Coalition, an organization focused on developing consensus, cross-sector policy initiatives that promote the adoption of better solutions for identity verification and authentication. Founding members of the coalition include recognized leaders from diverse sectors of the economy, including financial services, healthcare, technology,…

Build, Train And Deploy: How AI Chatbots Can Transform the Customer Experience

As consumers expect instant satisfaction with their customer experiences – and a readiness to voice their displeasure over social media – they increase the pressure on businesses to effectively and correctly answer customer queries. With that in mind, C-suite executives across industries are increasingly focused on creating a customer experience that is responsive, intelligent and accurate. When any company grievance can be shared instantly and publicly, executives know that it’s critical to connect with their customers…

Mavenlink Unveils Major Enhancements to Full-Cycle Resource Management

Multitude of new features include a Drop-and-Drag Master Planning Console, and Demand and Capacity Forecasting Dashboard Mavenlink, the leading provider of cloud-based software for the modern services organization and a G2 Crowd Leader, has announced the availability of an advanced Full-Cycle Resource Management solution for the $3 trillion professional and marketing services industries. Read More: Nuxeo Opens Office in Japan to Meet Increasing Demand for Content Services Platforms The innovative solution is…

zvelo’s URL Database and Categories Expanded to Include Terrorism, Fake News, Cryptocurrency, Crypto Mining, and More

zveloDB™ Extends Leadership of URL Database for OEM Partners zvelo, the leading provider of categorization and malicious detection data services for web content, traffic, and connected devices, announced significant and timely category additions to its comprehensive URL categorization database. zveloDB now offers OEM partners, network security vendors, and brands new and enhanced support for several emerging categories, including terrorism, cryptocurrency, blockchain, fake news, new malicious threat categories, and new…

What Every Sales Leader Should Know About Conversation Intelligence Technology

Public Answers to Some Frequently Asked Questions Conversation intelligence technology is one of the newest, most impactful sales technologies available today. It’s helping hundreds of sales organizations increase quota attainment and performance across their entire teams. But since it’s so new and novel, there are a lot of questions about it from both current users and potential users. This post outlines a list of frequently asked questions about this new technology, and our answers to them. We hope you find it…

ZaiLab Launches World’s First 100% Cloud-Based Call Center Technology in the US

ZaiLab Develops the First 'Call Center-As-A-Service' Technology That Provides Call Centers of Any Size and Enterprise Grade ZaiLab, an omnichannel and cloud-based contact center software company, introduced the world’s first 100% cloud-based, pay-as-you-go call center technology platform. Based on the fact that traditional call center solutions are big, expensive and thus unavailable to small to medium-sized businesses, ZaiLab has embarked on a mission to develop the first ‘call center-as-a-service’ technology that…

Actifio Names Datatrend Technologies Channel Partner of the Year

The Actifio Channel Partner of the Year Award Is Given to the Channel Partner with the Greatest and Most Strategic Contribution to Customer Success Actifio, the Data-as-a-Service company, has named Datatrend Technologies as the Actifio Channel Partner of the Year. The announcement was made at Actifio's annual sales kickoff meeting in Miami. The Actifio Channel Partner of the Year Award is given to the channel partner with the greatest and most strategic contribution to customer success with Actifio's enterprise-class data…

7 Surefire Ways Market Researchers Can Fight Survey Fatigue

The increasing importance being placed on customer experiences is daunting – not only for companies looking to provide superior service but also for customers who are now facing a flood of survey and feedback requests from almost every channel. Market Researchers are now competing for the public’s time with myriad surveys, over-eager follow-up texts and approval-seeking web forms and emails; some promising bonus points or entry into raffles for prizes. While there is nothing wrong with this level of determination to…

iSpot.tv & LiveRamp Partner To Launch TV Ad Impression Measurement For Digital Segments

iSpot.Tv's Glass-Level TV Advertising Analytics Provide Advertisers with Impression, Attention & Conversion Analytics Against Their Digital Segments Through LiveRamp's IdentityLink iSpot.tv, a leader in attention and conversion analytics for TV advertising, and LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced a partnership to connect iSpot.tv’s TV ad impression measurement and performance analytics with digital segments connected via LiveRamp’s IdentityLinkTM. Using…

Salesforce.org Partners With United Way To Launch Salesforce.org Philanthropy Cloud

Built on the Salesforce Customer Success Platform and Leveraging the Global Scale of United Way, Philanthropy Cloud Will Connect Every Aspect of Social Giving Through a Network of Individuals, Corporations, and Nonprofits to Drive Social Good Salesforce.org, a non-profit social enterprise, and United Way, the world's largest privately-funded nonprofit, are partnering to launch Philanthropy Cloud, the first-of-its-kind network platform, that will unlock a marketplace to transform the way corporations connect with employees…

Episerver Study: Nine in 10 Consumers Are Comfortable With Brands Knowing More About Them

Episerver's Annual 'Reimagining Commerce' Benchmark Report Reveals That Brands Have Reached a Turning Point in Their Relationship with Consumers Despite 87 percent of online shoppers being comfortable sharing personal information with brands in exchange for a better online shopping experience, over a third feel that brands don't care enough about personalizing their experience, according to a study released recently by Episerver, the company transforming digital experiences. The perceived lack of attention to…

Zoho CRM Introduces Zia Voice, the First Conversational AI for Sales Teams, Along with Catalyst, a Hyper-Customization Platform

Zoho CRM Expands Its AI Capabilities with Interactive Voice and Chat, Deal Prediction, and Email Sentiment; Enterprises Can Now Build, Distribute, and Manage Internal Apps for Global Teams.  Zoho has unveiled Zia Voice, the first conversational AI for sales teams that adds speech and chat capabilities to Zia, Zoho's AI-powered sales assistant. Zia can now also predict deal closures and analyze email sentiment. Read More: Boost.ai Secures $5 Million Investment to Expand Internationally The company also introduced…

TechBytes with Robert Fox, CTO, HG Data

Robert Fox CTO, HG Data In a dynamic marketing technology ecosystem, technographic intelligence and audience segmentation analyses are growing in prominence. Modern-day marketing research analysts use technographic segmentation to identify and build audience profiles based on the characteristics and behaviors of consumers through the process of market segmentation. HG Data is one of the leading B2B tech companies to offer segmentation analysis at a very refined level. We spoke to Robert Fox, CTO at HG Data, to…

Adestra Wins Silver in 2018 Stevie Awards for Sales & Customer Service

Global Martech Leader Adestra Is Two-Time Winner of Stevie Awards Adestra, a leading provider of innovative email marketing technology, has been named a Silver Award winner in the 12th annual Stevie Awards for Sales & Customer Service. Adestra is now a two-time winner of the Stevie Awards' Customer Service Department of the Year in the subcategory of All Other Industries, 100 or More Employees. The awards were presented during a gala banquet on Friday, February 23 at Caesars Palace in Las Vegas, with more than 650…

Interview With Sudeep Misra, Director, Demand Gen and Global Campaigns, Hortonworks

"There is so much tech out there, only passionate and interested people would succeed because they not only help select right tools, they find innovative uses cases out of those toolsets."Tell us about your role at Hortonworks and the automation tools you use for demand-gen campaigns? I lead Global Demand Generation for Hortonworks. For all Global Campaigns, I work with different leaders on identifying the top campaign themes, set specific and measurable goals, identify existing assets, plan new assets, strategize on net…