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How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a recent report, more than 3 billion people exist online. Easy to say, the World Wide Web (www) is now among the biggest computing phenomenon in the human history. Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way…

Five Strategies to Boost Donor Retention Using Email Marketing

Understanding the Importance of Donor Retention Is Equivalent to Ensuring That the Retention Program Is Constantly Expanding Contributing to a noble cause adds value to corporate identity of any business. It aids in supporting welfare and promoting goodwill initiatives. Email marketing is an important medium of communication in maintaining a good relationship with nonprofit donors. It is the point of contact which must be utilized whenever necessary, especially since the power of communication is marked as high importance…

FlipMyFunnel 2018 Conference to Return to Boston

Conference Unites Best in B2B Marketing and Sales Community for Third Year FlipMyFunnel 2018 is back on August 8 for its third year. Hosted by Terminus, this year’s conference is taking place at Boston’s largest and premier venue, the Boston Convention & Exhibition Center. #FlipMyFunnel 2018 Conference to Return to Boston The #FlipMyFunnel conference was created with the singular goal in mind to gather the best and brightest B2B marketers and salespeople under one roof to explore the latest technologies and…

Data443 Secures Global Rights to Leading WordPress GDPR Solution

Data-Security & Privacy Leader Brings Award-Winning Data Classification, Governance, Discovery & GDPR Compliance Capabilities to Over 20,000,000 Websites Data443 Risk Mitigation, Inc., a leading data security company, today announced it has secured the global technology, branding, and ongoing management rights to leading WordPress GDPR solution: The WordPress GDPR Framework. The WordPress GDPR Framework is an open-source plugin developed by Codelight, a leading EU-based WordPress developer, to address the EU’s…

Plantronics Completes Acquisition of Polycom

Plantronics announced that it has completed its acquisition of Polycom. The acquisition of Polycom will accelerate and expand Plantronics’ vision and enable it to deliver the broadest portfolio of end points in the Unified Communications and Collaboration (UCC) ecosystem. “We are pleased that Plantronics and Polycom are moving ahead as one company focused on putting people at the center of every collaboration experience,” stated Joe Burton, Plantronics’ President and Chief Executive Officer. “Plantronics now offers an…

Bazaarvoice Welcomes All Brands to the World’s Largest Shopping Network

Bazaarvoice, Inc. today announced that brands can now reach more than a billion shoppers each month by distributing ratings and reviews into the Bazaarvoice Network, no matter who their review collection provider is. With access to Bazaarvoice’s vast retail network, brands can connect with shoppers, build and nurture relationships with their retail channel partners and improve search performance and product discovery. Brands significantly maximize the value of their hard-earned review content by syndicating to the…

EY Names Rauxa President and CEO Gina Alshuler Entrepreneur Of The Year 2018 Award Finalist

Gina Alshuler Also Recently Named to DMN’s Marketing Hall of Femme Full-service marketing agency Rauxa announced that President and CEO Gina Alshuler was named a finalist of EY’s Entrepreneur Of The Year 2018 Award in the Orange County Region. The EY awards program recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities. Alshuler was selected as a finalist by a panel of independent judges earlier this year among the best and…

Inuvo’s Artificial Intelligence Technology, IntentKey, Increases Intent to Visit Destinations By as Much as 81%

Inuvo Was Able to Leverage the Intentkey for Streetsense on Behalf of a Historic Coastal Region’s Tourism Program Inuvo Inc., a leading provider of artificial intelligence for advertising that serves partners, brands and agencies, announced how its IntentKey technology has increased the consumer’s intent to visit an Inuvo client’s destination by 81%. Inuvo’s IntentKey is a patented, contextually-based, machine-learning technology created to mirror the manner in which the human brain can instantly associate ideas,…

West Corporation to Acquire Flowroute

The Addition of Flowroute Allows West Clients to Gain an Even More Reliable, High-Quality User Experience for Their Cloud Communication Solutions West Corporation, a global leader in technology-enabled services, announced that it has entered into an agreement to acquire Seattle-based Flowroute, a leading software-centric service provider that supplies communication services and technology for cloud-based products. Flowroute’s patented HyperNetwork helps businesses replace multiple vendors and interfaces with a single…

Insights on Social Media Marketing: Scoop the Best for B2B Marketing

We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Not long ago, businesses would focus on newspapers and advertising through print. They still do, but clearly, digital media has taken over a major share of the branding budget in 2018. Now with smartphones and social media technology, businesses prefer to surf the tide…

Seven Email Marketing Automation Features You Should Consider to Drive Better Results

Thinking of Amping up Your Email Marketing Strategies? Here's What You Need to Know Changing market trends and booming businesses globally have paved ways to newer, smarter and effective methods to showcase every product’s appeal. The current enterprising epoch inclines towards digitizing their business; marketing occupying a major chunk of their digital roadmap. Email marketing is one such sliver of the entire pie of this brave new world of digital marketing. "Email has an ability many channels don't: creating valuable,…

Role of Fan Experience and Marketing Analytics in Influencing Global Sporting Trends

The Latest Nielsen Sports' Report Finds Why Tapping the Power of eSports and Marketing Analytics is a Top Priority for Publishers, Brands, Media and Traditional Sporting Campaigns Two of the biggest sporting events are underway -- The FIFA World Cup Russia 2018 and Wimbledon 2018. And for someone who loves motorsport, the weekend was blazed hot by Max Verstappen in his Red Bull Formula 1 car and the duo in Ferrari at the Spielberg racing track. With so much happening in the sporting arena, how could we keep the role of…

Attentive Named a “Company To Watch” by The Lead

Using Real-time Analytics, Attentive’s Platform Automatically Sends Highly Personalized Text Messages to Subscribers at Each Step of the Customer Lifecycle Attentive, the personalized mobile messaging platform for e-commerce and retail businesses, announced that it has been named a “Company to Watch” by The Lead. The Lead is an organization focused on connecting fashion brands and retailers with next-generation digital technologies. It released the “Companies to Watch” list in its quarterly publication on June 21, 2018.…

Drift Named a “Cool Vendor” in Conversational Marketing by Gartner

Drift Enables Marketers to Cut out Traditional, Tedious Sales and Marketing Processes Using the Power of a Conversation Drift, the world’s first conversational marketing and sales platform, has been named a “Cool Vendor” in Gartner’s new report, Cool Vendors in Conversational Marketing. Gartner conducts annual evaluations of emerging technology companies that are changing the market by addressing a wide array of industry issues and trends. For the Cool Vendors in Conversational Marketing report, Gartner identified…

Tracking First Announces New Headquarters and Appoints Matt Nelson as VP of Marketing

Tracking First Recently Secured $4 Million in Funding Tracking First, an enterprise data governance platform designed to enable true, cross-channel enterprise insights, announced the opening of its new global headquarters in Provo, Utah. The company has also appointed Matt Nelson as vice president of Marketing. Nelson previously worked as a marketing leader at Qualtrics and has prior experience at Globespan Capital Partners, McKinsey and Company, and Hewlett Packard. “Throughout my career, I have seen first hand…

Cedato IntentView Launched to Transform Instream Video Advertising Industry

Cedato IntentView Is the Next Generation of Instream Video, Providing Marketers with True Engagement Metrics, and Publishers with Superior User Experience Cedato, the leading programmatic operating system for video, is announcing the launch of IntentView, a first-of-its-kind, true engagement-driven video unit. This new patent-pending instream video format provides marketers with a greater value from user-initiated impressions while publishers gain higher revenue for quality impressions. Currently, Cedato is a programmatic…

Lastline Announces Superior Protection For Both Cloud-Based and Customer-Managed Email Systems

New Best-In-Class Email Security Product Protects Office 365 and Gmail Users from Evasive Malware, Phishing, Account Takeover, and Other Advanced Threats. Lastline, the leader in advanced threat protection, announced the immediate availability of Lastline Email Defender, a line of products that deliver an added layer of defense and unmatched protection for both cloud-based and customer-managed on-premises email deployments. The new products deliver superior protection from advanced threats that are engineered to defeat…

Highspot Named One of Washington’s 100 Best Companies to Work For

Talent, Transparency and Culture Earn Highspot a Place in the Top 5 Highspot, powering modern businesses with the industry’s highest-rated sales enablement platform, was named one of Washington's 100 Best Companies to Work For in the 29th annual ranking compiled by Seattle Business magazine. As a first-time entrant, Highspot debuted in the top 5 of the midsize companies category. “Positivity, respect and the freedom to create are at the core of our Highspot culture,” said Robert Wahbe, Highspot co-founder and CEO.…

Unmetric Addresses Facebook’s Global Launch of View Ads for all Brand Pages

Social Analytics Company Applauds News as Great for Transparency and Potential Growth in Social Advertising Unmetric, an enterprise solution for branded content analysis and discovery, announced its position and readiness following Facebook’s announcement of its global launch of View Ads, a major step in the network’s ongoing initiative to increase authenticity and transparency for ads run and paid for by brand Pages. Last December, Facebook started testing its View Ads feature in Canada, enabling anyone to see the ads a…

Trusted Media Brands Names Larry Mlawski VP of Revenue Operations

Former LinkedIn Executive to Lead Ad Sales Operations Across Platforms; Company Further Deepens Digital Sales, Marketing and Management Team Trusted Media Brands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Taste of Home, Reader’s Digest, and The Family Handyman among others, announced the appointment of Larry Mlawski to the new position of Vice President, Revenue Operations for the company effective July 3, 2018. He will be based in the company’s offices on Third Avenue…