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Beachfront Earns TAG Certified Against Fraud Seal

Latest Step Would Ensure Customers and Partners Are Seeing True, Validated, 100 Percent Clean Media Beachfront, a leading platform for connected video, announced that it has been awarded the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). This is the latest step from Beachfront to fight ad fraud and provide advertising partners with verified traffic. “Beachfront continues to seek out the best partnerships and opportunities to ensure fraud-free video ads. Adding this certification to our…

Vendasta Ranks Among Top Growing Canadian Tech Companies

Vendasta Secured Its Coveted Spot on the 2018 Branham300 List of Public and Private Technology Companies by Achieving 45 Percent Revenue Growth from 2016 to 2017 Vendasta was recently named in the Branham300 – a definitive list of the fastest growing information and communication technology (ICT) companies in Canada. The Saskatoon-based software group secured the 130th spot in the list’s slice of Top 250 Tech Companies countrywide, along with three other deserving Saskatchewan businesses. “The Branham300 is based on…

ZenMate Reports Significant Increase in Traffic and Revenue due to World Cup 2018 and Changes to its Portfolio

VPN Subscriptions Sales Double as the World Cup Continues Zenmate Introduces Ultimate and a New Version of B2B Offering Zenmate Heavily Testing Free VPN Tier in Emerging Markets ZenMate , the leading VPN service provider owned by the internet security and privacy company ZenGuard GmbH, has seen a considerable rise in revenue and website traffic due to the high demand to stream the World Cup. The company's constant efforts to eliminate buffering and improve the overall streaming quality seem to have had a…

Guru Hires Sunny Manivannan as Vice President of Marketing

Enterprise Software Entrepreneur and Executive Joins Guru to Lead Marketing Strategy and Operations Guru, the AI-powered Revenue Empowerment Network, announced that Sunny Manivannan has joined the company as vice president of marketing, reporting to Guru co-founder and CEO, Rick Nucci. “Sunny is a proven leader and entrepreneurial executive,” said Rick Nucci, co-founder and CEO at Guru. Rick added, “He comes to Guru with significant expertise in developing and executing winning go-to-market strategies and a track…

Fireside Chat with Sophie Slowe

Sophie Slowe talks about the tools and strategies they use to create effective B2B content at Kitewheel. Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term goals at Kitewheel? At Kitewheel I cover all strategy work for the US and have a colleague who supports me in EMEA. We are a small but nimble and highly driven team. We are motivated in the immediate term by the excitement, challenge and diversity of each project that we take on. In the longer-term, we play an…

Amazon Era: When People Shop Online, They’re Most Likely to Start on Amazon

State of the Amazon Era Data Report: Amazon Owns Over 80 Percent Market Share Across Product Categories Amazon is the most competitive battleground for brands to showcase their legitimacy and increase customer reach. The leading ecommerce platform continues to eat into market share and offer the highest product label conversions. To stay on top of the Amazon Era, marketing teams must know the pulse of present ecommerce trends. To help marketing teams and brands understand the marketing on Amazon, Jumpshot recently…

Connected Apps Help Drive Digital Transformation

Digital transformation - or the adoption of digital technologies to deliver increased value to customers - is a core focus for most of today’s savvy businesses. But, making this ambition a reality can be a real struggle given the constant expansion and adoption of new technologies. One of the primary technologies driving this growth is SaaS applications. While SaaS apps such as Hubspot, Salesforce, Zendesk and hundreds more deliver powerful functionality for customers, the reality is they traditionally work alone in a silo,…

SessionM Delivers New Salesforce Integration to Transform How Global Brands Deliver Real-Time, Personalized Experiences

Putting Customer Data at the Heart of Engagement to Drive Deeper Loyalty SessionM announced a new integration with Salesforce, the global leader in CRM, to help brands unlock customer data to fuel interactions. SessionM is directly integrated with Salesforce Marketing Cloud, Commerce Cloud and Service Cloud to deliver personalized customer experiences across the customer journey, and is now available to all Salesforce customers on Salesforce AppExchange. "Brands that are winning today put their consumers and…

Direct Agents Expands Los Angeles Office

Direct Agents Announces Relocation to Larger Office Space Direct Agents - a data-driven, digital advertising agency with offices in NYC and LA, recently announced their expanding presence in Los Angeles. Since its inception in 2003, Direct Agents has been a leader in digital advertising with a key focus on media, analytics and creative. Building their OTT practice, Direct Agents has seen an influx of clients looking for an audience and subscriber acquisition to grow their streaming services. Direct Agents has…

Diebold Nixdorf Partners with ACTV8me to Introduce a New Consumer Engagement and Transactional Platform

Vynamic Demand, Powered by ACTV8, Enables Retailers to Connect with Consumers Across All Platforms Diebold Nixdorf, a world leader in driving connected commerce, recently announced a strategic alliance with ACTV8me, a leading producer and provider of multi-screen applications for major media networks. Under the agreement, Diebold Nixdorf will integrate ACTV8me's proprietary platform into its Vynamic Retail software solutions suite, offering retailers the ability to engage consumers on their mobile devices wherever…

NFSM: Not-For-Social-Media: Live Video Thrives with Use Cases You Would Never See on the Social Platforms

For many consumers, the thought of live video automatically invokes social media experiences. And while plenty of companies are using social media to create and share live video content, it’s actually internal use cases, that would never make sense to appear on social media that are driving rapid adoption for many businesses. We can refer to these experiences as off-social, or Not-For-Social-Media live video experiences. According to Brandlive and IBM’s recent Live Video Benchmark Report, departments throughout many…

TechBytes with Jesse Wolfersberger, Chief Data Officer, Maritz Motivation Solutions

Jesse Wolfersberger CDO, Maritz Motivation Solutions AI is a powerful force for marketing and sales teams. After finding 'romantic buyers', we had a chance to know another set of customers in the buyer's journey. These are 'Mercenary Loyalists'. To better understand the scope of sales enablement in empowering employees and improving collective dimensions in the business, we spoke to Jesse Wolfersberger, Chief Data Officer at Maritz Motivation Solutions.Tell us about your role at Maritz and the team/technology you handle.…

Interview with Zak Pines, VP, Marketing, Bedrock Data

"You need to start with the right insight around your buyers - which comes from the relentless pursuit of insights through customer interviews."Tell us about your role and how you got here? What galvanized you to be a part of Bedrock Data? I run marketing at Bedrock Data. I’ve been working in and with marketing technology for the past couple of decades. I first learned about Bedrock Data in 2012 when some folks I knew at HubSpot founded the company, and back then and today, the problems the company solves for strongly…

Trivantis Announces CenarioVR as Immersive Learning Enterprise Solution

Trivantis CenarioVR Product Release Helps Customers Significantly Enhance Performance, Engagement and Retention of Learning Programs Through Immersive VR-Based Learning  Trivantis unveiled a groundbreaking immersive learning platform that combines the intuitive interface of a rapid development authoring tool with the cutting edge technology of virtual reality training, xAPI data, and real-time performance analytics. CenarioVR leverages Trivantis’ 20+ years of leadership and expertise in content authoring to provide a…

IMGN Media Raises Total of $6 Million in Capital

Media Company with Popular Social Entertainment Brands Expands To Reach New Audiences and Blend Content with Data IMGN Media announced that it has raised an additional $3 million in Series A financing, bringing the growing company's total to $6 million. The new round comes from Dot Capital, Rhodium, talent agency UTA, KDC Media Fund (joint venture of Keshet and Dick Clark Productions), Big Block Media, Ron Zuckerman and more. IMGN plans to use the new funding to expand the editorial team, produce original content, expand…

PubNative HyBid is The First Hybrid Server-Side Exchange Bidding for Parallel Auction

PubNative HyBid Delivered 35 Percent Performance Uplift over the Top Monetization Solutions on the Market PubNative, a leading mobile monetization platform, announced the launch of HyBid. PubNative HyBid is a unique solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, maximizing revenue. By leveraging Server-Side Exchange Bidding and In-App Pre-Bidding technologies, publishers can now segment valuable impressions to the most competitive…

Adding Multimedia InvolveSoft Raises $2.5 Million for Its Employee Community & Volunteering Platform

InvolveSoft, the Community Engagement software vendor, landed $2.5 million in funding in a round led by Bonfire Ventures. Investors in this round include Greycroft, Bertelsmann, Launch Capital, CrowdSmart and Noname Ventures. Previous funding came from Mucker Capital and others. “Millennials are driving a huge shift in the way we think about hiring and retaining employees” The Santa Monica-based company will use the funds to build on its SaaS application technology, expand sales channels and grow its already-unmatched…

Bigtincan Introduces Bigtincan Life Sciences to Help Sales Teams Tackle Growing Number of Industry and Regulation Challenges

Vertical Solution Adds to Productivity Enhancements Included in Bigtincan’s Spring 2018 Platform Update Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the launch of Bigtincan Life Sciences (Bigtincan LS) as part of its Spring Platform update. This announcement was made during Medforce 2018, taking place 25-26 June in Boston, Mass. “Bigtincan has listened to us as customers and has continued to add new features. I would definitely recommend Bigtincan to any company that’s struggling…

Blis Defines “Romantic Buyers” Based on Location Data and Contextual Targeting

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to Purchase from Linear to Web Based on Location Data Just five years ago, the majority of shoppers placed TV ads as the primary source of knowledge for new product discovery, closely followed by friends and family. Now, Digital e-commerce is a tricky place. The consumer path in the buying cycle has grown wider and more complex with time. Location data is a very powerful tool for marketers to…

Linc Global Named Best AI Solution for Customer Service

Linc Global, the Customer Care Automation platform used by leading customer-centric brands, today announced it has been selected as the winner of the Best AI Solution for Customer Service for the 2018 Artificial Intelligence Breakthrough Awards. The award recognizes the best companies, technologies, products, and services throughout various categories of artificial intelligence, including machine learning, vertical applications, smart robotics and many more. “We are thrilled to be recognized as the Best AI Solution for…