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Akamai to Use Eurofins Digital Testing to Test and Measure Video QoE for Its Worldwide Customers

This Comprehensive and Objective Dataset Will Allow Akamai and Eurofins to Uniquely Advise Their Customers on Playback Issues That Affect OTT QoE Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, recently announced that it will provide Akamai Technologies Inc. with extensive research into OTT quality-of-experience (QoE), giving both Eurofins and Akamai customers an objective dataset to help inform OTT workflow decisions. Specifically, Eurofins and Akamai have developed…

Quantcast Appoints Meredith Long As Chief Revenue Officer Of North America

Former Senior Vice President and General Manager of News, Luxury & Style at Time Inc. Meredith Long Will Lead Quantcast's Largest Market to Help Brands Grow Quantcast, the world's largest AI-driven audience behavior platform for the open Internet, today announced the appointment of Meredith Long as Chief Revenue Officer for North America. In this executive role, Long will lead the company's North American sales organization, the company's largest market. Based in the company's New York office, she will report to…

S4M Co-founder Stanislas Coignard Takes Over As US CEO to Focus On US Expansion

Previously Chief Strategy Officer, Stanislas Coignard Co-Founded S4M with Global CEO, Christophe Collet in 2011 S4M, mobile advertising technology experts, specializing in drive-to-store campaigns, announces moves by senior leadership for offices in the US. Stanislas Coignard, previously Chief Strategy Officer at S4M’s headquarters in Paris, France, will now take over the leadership of the company’s expansion in the Americas as US CEO. Coignard co-founded S4M with Global CEO, Christophe Collet in 2011 and has been…

The UK’s Largest Hubspot Partner – The B2B Marketing Lab – Moves Into New Central London Office

The Move into New Larger Premises Comes After the Inbound Marketing Consultancy Was Recognised as the UK's Most Successful HubSpot Partner Growth-driven marketing consultancy, The B2B Marketing Lab recently announced the opening of its new central London office following a sustained period of business growth and expansion. The B2B Marketing Lab, part of the ITPR Group which also includes B2B Tech PR consultancy ITPR, and digital marketing and search agency Be Found Online, has experienced a sustained period of growth…

[24]7.ai Removes Time, Cost and Risk Barriers to Chatbot Deployment

Industry-First Fixed Price Offer Empowers Companies to Deploy an Enterprise-Ready AI Virtual Agent in Just 60 Days 7.ai, a global leader in intent-driven customer experience solutions, announced the industry's first ever fixed price offer that empowers large companies to deploy enterprise-ready chatbots in just 60 days. Now, large companies in any industry can provide better customer service while saving money, whether their customers engage with them via voice or digital channels. The offer eliminates barriers to AI and…

Yext Launches New Preferred Partner Program

Agencies and Consultants Now Able to Bring the Power of Digital Knowledge Management to Their Clients Yext Inc., one of the leaders in Digital Knowledge Management (DKM), announced recently that it is launching the Yext Preferred Partner Program, a new program created to partner with digital marketing agencies and other service providers whose offerings complement the Yext Knowledge Engine. The Preferred Partner Program makes it easy for agencies to offer Yext's Digital Knowledge Management technology as part of a…

Convey Launches Platform to Replace Static Contacts with Live, Dynamic Connections

New Tool by Convey Offers First-Of-Its-Kind Features Underpinning the Long-Term Authentic Relationships People Demand Convey, a powerful connection platform that replaces static contacts and business cards with live, dynamic connections to help organizations, professionals, and consumers alike build stronger and more valuable relationships is launching its service with native support for both Apple and Android devices. Recommended Read: TechBytes with Tom Rassweiler, VP, Content Reinvention, Arkadium At the time…

DelPlaya Media Obtains ‘TAG Registered’ Status From the Trustworthy Accountability Group (TAG)

DelPlaya Recently Completed the TAG Registration Process and Is Now Planning to Apply for a TAG "Certified Against Fraud" Seal DelPlaya Media Inc. a direct source of programmatic mobile inventory and demand for agencies and publishers, recently announced that it has obtained "TAG Registration" from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative created to fight criminal activity in the digital advertising supply chain. Several hundred companies in the digital advertising industry…

Salsify Launches Industry-First Product Experience Management Platform

Top-Rated Product Content Management and Retail Syndication Capabilities Now Paired with Actionable Insights to Enable True Closed-Loop Digital Merchandising Salsify recently announced the launch of its Product Experience Management (PXM) platform, empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint. In the past, companies have deployed an array of point solutions in order to approximate the concept of PXM. However, this patchwork method has inevitably led to major…

Asia-Pacific Marketers Focused on AI and Digital Skills, Says Adobe’s 2018 Digital Trends Report

Adobe's 2018 Digital Trends Report Found That Globally, Top-Performing Companies Are More Than Twice as Likely to Be Using AI for Marketing Adobe and Econsultancy have released the Digital Intelligence Briefing: 2018 Digital Trends report, which provides insights into the state of digital marketing and the trends shaping the industry. This year's report uncovers distinct differences between Asia-Pacific (APAC) marketers and their North American and European counterparts, particularly with regards to adoption of artificial…

The Next Brand Sponsorship Frontier: Enhancing the eSports Fan Experience 

In recent years, the booming business of video games has spawned a huge next generation of consumer engagement.  For those who have been living under a rock—or at least far away from the monitor screens and events that are involving more than 70 million viewers and billions of dollars— this burgeoning phenomenon is the world of competitive eSports. eSports, in which professional video game players face off against each other, has become a fast-expanding spectator sport filled with teams, leagues, and arenas (with yet a…

Toluna Announces Global Growth Driven by Continued Digital Innovations

Toluna's Growth Is Underpinned by a Vision to Transform and Expand The Market Research Industry Toluna, a leading provider of on-demand, consumer insights, announced several significant business milestones recently, The announcements included double-digit revenue growth, year-over-year, driven by more than 40% percent revenue growth from its leading on-demand, automated consumer insights platform. The company further cemented its growth with the acquisition of KuRunData by parent company ITWP in January 2018, boosting its…

Venture Builder Enhance Closes Seed Round of $1.5 Million

MENA Venture Builder Seeks Rapid Expansion of Region's Leading Online Gifts Platform joigifts.com and Growth of Online Marketplace Portfolio Enhance, the holding company for online marketplaces for the Middle East and Africa, has raised a seed round of USD 1.5 million with investment from iNet, 500 Startups, Shorooq Investments and leading angel investors from the Gulf, Europe and the US. Enhance wholly owns Dubai-based joi (joigifts.com), the region's leading online gifting platform, and plans to utilize funding towards…

Voice Shopping Set to Jump to $40 Billion By 2022, Rising From $2 Billion in 2018!

According to a leading global strategy consulting firm, OC&C, Voice-driven commerce is expected to jump to $40 Billion by 2022. Currently, the new-age channel for retail marketing is pegged at $2 Billion. The greatest push to this industry is pivoted on the Amazon-dominated household speaker penetration that is expected to soar to 55% over the next four years, from current numbers at 13%. Read More: Kenscio Partners With eDataSource to Launch ‘Email Analyst’ for Competitive Intelligence At the time of this…

Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As

In the Latest Report Focusing on Tech Disruptions, Hampleton Partners Highlights Increased Private Equity Activity Against a Cyclical Downward Trend in Deal Volumes and Value The fierce pace of technology disruption is forcing companies to resort to M&As to innovate, to avoid being left behind. In their latest report, Hampleton Partners’ Tech M&A Outlook 2020, the international mergers and acquisitions advisor, outlined how traditional companies remain under pressure to quickly and effectively integrate new…

Sellics Launches Amazon Vendor Optimization Software for Brands

Sellics Vendor Edition Software Enables Brands to Perform Amazon SEO, Optimize Amazon Marketing Services (AMS) Campaigns to See Increased ROI Sellics, the leading All-in-One Amazon software tool for third-party sellers, has released Vendor Edition, the first Amazon optimization platform developed for vendors selling wholesale to Amazon. Sellics' Vendor Edition software enables brands to optimize for Amazon search marketing ('Amazon SEO'), automate Amazon Marketing Services (AMS) ad campaigns, manage customer reviews, and…

Interview with Marc Guldimann, Founder and CEO, Parsec

"Real-time personalization is still nascent. It’s never been about a lack of data science or analytics, rather the biggest factor slowing customization down is an outcome to optimize towards."What inspired you to launch a mobile advertising technology platform? I’ve been in digital advertising for a little over 10 years. My first company, Spongecell, pivoted into display advertising after raising money from IPG and I’ve been fascinated with the industry ever since. What are the core tenets of time-based advertising in…

Dataiku Once Again in Gartner’s Magic Quadrant for Data Science and Machine-Learning Platforms

Dataiku Believes the Position Reflects the Work They've Done to Focus on Collaborative Features That Enable Users to Quickly Get Started with Machine Learning and Its Support for Open-Source Solutions Dataiku, the enterprise platform for data teams that moves businesses along their journey to artificial intelligence (AI), was named a Visionary in the Gartner Magic Quadrant for Data Science and Machine-Learning Platforms for the second consecutive year. Dataiku believes the position reflects the work they've done to focus…

Proper Media Acquires Spoutable.com

Ad Tech Company Doubles Its Reach By Acquiring Leading Provider Of Advertising Placements Proper Media, a full-service, independent ad tech company based in San Diego, today announced the acquisition of Spoutable.com, a technology company reinventing web monetization through its suite of highly viewable and engaging advertising placements. Spoutable's approach combines unique ad units, a variety of media types, and machine learning to create new and high-yielding ad inventory for premium publishers. With…

Scale, Drive Revenue, and Win with ABM – 3 Lessons from B2BMX

Leading ABM Practitioners List Three Learnings from B2BMX That Are Worth Highlighting There were a number of informative ABM sessions at B2BMX this year. They covered everything from AI and what’s in the hype to winning case studies and sales support. In between sessions, I had the chance to catch up a few of the Triblio users who were on stage-- Jen Dimas, VP Integrated Marketing and Business Operation, initiated and continues to lead a seasoned, full-funnel ABM program at Plex. She’s been named “one of the…