Interview with Beerud Sheth, Co-Founder and CEO, Gupshup

"The messaging industry continues to evolve from Telecom messaging to IP based messaging. Chatbots enable the development of rich conversation experiences across any messaging channel. The two are very complementary." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to co-found an intelligent chatbot company? I am the co-founder and CEO of Gupshup. Many years ago, we saw the emergence of messaging as a platform for advanced services, not just a tool for person-to-person…

Why Video Makes Sense for B2B Marketers

Action star Jean-Claude Van Damme’s most recent career comeback wasn’t in some ultraviolent shoot-’em-up but a viral video. The video featured the Muscles from Brussels demonstrating an “extreme split” that demonstrated he was still very flexible even now that he’s into his 50s. What’s most surprising about the video though was the client: Volvo Trucks. The point of the video -- aside from providing some laughs -- was to show off a new dynamic steering system in the trucks. Volvo designed a series of splashy videos,…

TechBytes with Mark Lorion, President and General Manager, Apperian

Mark Lorion President and General Manager, Apperian Mobile app safety is a hot topic among marketers. With brands increasingly looking to leverage apps to interact with customers, it is imperative for businesses to factor in safety. We spoke to Mark Lorion, President and General Manager, Apperian, and now a part of Arxan's management team, to learn how brands should approach app security and ensure that their data and their customer's device are protected from such threats.MTS: What is the right way to start developing…

Interview with Michael Driscoll, CEO, Metamarkets

"When data gets big, it often gets difficult to make sense of – that’s true in every industry but especially in advertising and marketing." On Marketing Technology MTS: Tell us a little bit about your role at Metamarkets and how you got here? The origins of Metamarkets stem from my early days as a data scientist, entrepreneur, and academic. I began my career as a software developer working on the Human Genome Project, later founded an early custom apparel company called CustomInk.com, and left to pursue a Ph.D. in…

Interview with Kurt Heinemann, CMO, Reflektion

"I believe it’s artificial intelligence (AI). AI will proliferate in every element of business and consumer life. It will make consumers lives easier and require less work and thinking for businesses." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? I’ve always had roles with marketing technologies in some form or another, whether it was consumers or for the last 10 years to the business and marketers in the B2B SaaS space. What drives me is the challenge to simplify the technology…

HIRO Media Unveils New Safe SSP Platform to Extend Its Real-Time Ad Filtering Technology

HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious Forms of Ad Behaviors Leading video advertising technology provider HIRO Media has announced the world’s first ‘Safe SSP,’ for advertisers, content owners and publishers. HIRO’s Safe SSP is branded as the only publisher-centric solution that enables publishers to block malicious advertisements in real time. The video advertising technology provider developed the Safe SSP platform in response to…

Four Questions Marketers Need to Ask When it Comes to Brand Safety and Video

Video is everywhere and is continuing to grow in popularity over the text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just increased the size of their screen to enhance how we view it. As any new form of media consumption grows, we as marketers must prepare in advance how we wish to represent our brands to the world. Brand safety has indeed been the major theme in 2017 for…

10 ABM Stats at Your Fingertips

The secret behind the growing popularity of Account-Based Marketing (ABM) is how confident and informed marketers feel while using it. While ABM remains the hottest MarTech topic for 2017, its importance has not grown overnight. While it may seem all geek to newbies, ABM offers very rewarding opportunities for marketers. According to the ABM evangelist, Sangram Vajre of Terminus, “If marketers adopt Account-Based Marketing practices, they will drive revenue in their businesses. I want to do everything I can to help make…

TechBytes with Seth Gottlieb, CTO, Global Offerings, Lionbridge

Seth Gottlieb CTO, Global Offerings, Lionbridge In August, Lionbridge Technologies, Inc., a translation and digital communications company, was awarded the Best Global Translation Solutions Technology Provider and CV Innovation Award as part of Corporate Vision Magazine’s 2017 Technology Innovator Awards. We spoke to Seth Gottlieb, CTO, Lionbridge, to find out how they viewed the future of CMS and how to scale multi-lingual content.MTS: In your opinion, how does a strong CMS fit into the modern marketing organization?…

Interview with Aziz Rahim, CEO, SABIO Mobile

"Behavior analytics will have plenty to do with the eventual sale vs. the many proxies that are being used today like viewability and CTR (clickthrough rates)." On Marketing Technology MTS: Tell us about your role and how you got here. Having worked at NBC Universal, AT&T, Opera, I was exposed to content, mobile, and browsers. I saw the limitations each had in reaching the right mobile audiences, and wanted to do something about it. In addition to that, the importance of the app ecosystem vs mobile web was something…

How Marketing Operations Affects Marketing Accountability

Describing the role of marketing today is complex.  Just think about it.  What do you call yourself?  What do you call what you do as a profession and I am not talking about your title!  Are you a marketer, a digital marketer, a demand gen marketer, a content marketer, an agile marketer, a marketing technologist, an operations marketer, a modern marketer…..what are you?  This is important because the world of marketing is changing and names have power in terms of your focus, how you are perceived in your company and your…

Interview with Christopher Lynch, Chief Marketing Officer, Cision

"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision and how you got here? (What inspired you to be a part of a media intelligence company?) I’m Cision’s Chief Marketing Officer, responsible for our global marketing strategy. My team is responsible for digital marketing, PR & communications, product marketing, web strategy, social…

Interview with Dave Gullo, Co-Founder and CTO, VideoAmp

"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video advertising technology innovation company? I am the technical co-founder at VideoAmp. VideoAmp Co-Founder and CEO Ross McCray was originally my client at my past company, which was doing high-level…

A Marketer’s Guide to Measuring Social Success

How far would you agree with the statement that everything is taken more seriously when there are measurable and specific outcomes? In order to gain budget and confidence from others in your marketing strategies, you need to prove how your efforts contribute to the organisation’s business goals. Social media, like other channels, must prove its return on investment. Of course, that’s easier said than done. Whether you use social media to drive awareness, revenue, customer satisfaction, increase traffic or even generate…

TechBytes with Dr. Mark Grether, CEO, Sizmek

Dr. Mark Grether CEO, Sizmek Dmexco 2017 witnessed a confluence of digital professionals, marketing leaders, and data science experts from all over the world. The message at the event was clear:  Explore new opportunities within the realm of advertising and focus on transparency independently. Following Sizmeks’ recent acquisition of Rocket Fuel, the programmatic landscape now boasts of a formidable force that delivers a unified integrated, full-funnel solution for agencies and their brands. Sizmek customers can now…

Interview with Chaitanya Chandrasekar, Co-Founder and CEO at QuanticMind

"Customer experience has become mission-critical in marketing. The advertisers that succeed will be the ones that deliver the right message to the right customers over the right channel at the right time." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start an AdTech innovation company? I’ve been obsessed with data and the insights they provide for as long as I can remember. In particular, I love the the immediate gratification of being able to drive results &…

Interview with Thomas Madsen-Mygdal, Co-founder and CEO, TwentyThree

"The main trend we’re seeing and driving is video integration being a core element of a company's marketing stack. We’re seeing a trend in harnessing and supporting all the employees working and communicating with video." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a technology innovation company?) I’m currently the CEO and Founder of TwentyThree, a video marketing automation platform. Having been a part of the tech scene in Copenhagen for over 20 years,…

How to Use Twitter to Find Sales Prospects and Generate New Leads for B2B Companies

By truly harnessing the power of Twitter and other social networks, B2B companies can identify new sales prospects, nurture them through direct communication, and convert them into qualified leads that have a higher chance of becoming customers. But, how can you turn Twitter followers into leads? In this article, I’ll discuss how B2B companies can use an approach of proactive social outreach to transform Twitter into a reliable source of quality leads. Demand Generation and Social Prospecting Before delving into lead…

TechBytes with Wulfric Light-Wilkinson, CCO, Quill

Wulfric Light-Wilkinson CCO Quill Quill is a leader in Primary Content production, who with their latest round of investment have raised a total of £10 million. We covered how the investment will fuel development of its proprietary cloud technology platform and further expand its network of freelance content creators and to continue to roll out the Quill Quality Score, an industry standard benchmark for the ecommerce content quality. We caught up with Quill’s CCO, Wulfric Light-Wilkinson, to get his point of view on…

Interview with Mingqiang Lee, Founder and CEO, Tuputech

"For all we know, today we have stepped into an era of picture-reading. Most of the information is conveyed through pictures and videos." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to found an AI image recognition company? For all we know, today we have stepped into an era of picture-reading. Most of the information is conveyed through pictures and videos. So the demand for image recognition, image analysis, and image understanding are growing much stronger than ever…