Esri Partners with Alibaba Cloud for Location Intelligence Technology 

New Partnership Agreement Allows Esri's Excellence in GIS to Include Alibaba Cloud's Cloud Computing Expertise Esri, a leading mapping data and spatial analytics, has announced that it has entered into a partnership with Alibaba Cloud, the cloud computing subsidiary of the Alibaba Group. The new agreement will enable the partners to provide enhanced capabilities to customers seeking to implement Esri's technology on the Alibaba Cloud. Read More: Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving…

TechBytes with Christopher Childs, Managing Director, UK, TabMo

Christopher Childs Managing Director, UK, TabMo As GDPR approaches, we continue to speak to global marketing technology teams, data vendors, and business leaders to understand how the new regulations could impact their organizations. In this TechByte, Christopher Childs, MD, TabMo (UK) tells us how GDPR could eventually benefit customers, and why you should move closer to your Data Partners. Tell us about your role at TabMo and the team/technology you handle. TabMo was founded in France in 2013. I was…

Simple Brings Microsoft-Powered Intelligent Marketing Platform

Simple Will Leverage Microsoft's Technology to Power It's Intelligent Marketing Platform as It Transforms How Brands Use Artificial Intelligence to Create Exceptional Customer Experiences Simple, a leading Agile Marketing and Marketing Resource Planning Platform, announced plans to partner with Microsoft and adopt its end-to-end intelligent cloud to power its Intelligent Marketing Platform, aiming to disrupt Marketing Resource Management software market. Among the first independent software vendors to build atop the…

Interview with Nick Ashmore, VP Marketing, ResponseTap

"The challenge remains of how to translate complex customer journeys and omnichannel marketing into actionable insights to empower marketers, not tie them up in technology knots." Tell us about your role and how you got here? What galvanized you to be a part of a Call Intelligence provider?  I’m the VP of Marketing at ResponseTap, Europe’s leading Call Intelligence provider. I joined the business in July 2016 and have been lucky enough to build a team around me from scratch. I have board level responsibility for our…

Cogint Inc Announces Corporate Name Change to Fluent Inc

Cogint Inc, a leading data-driven marketing services firm uniquely built on a pay-for-performance model, today announced it will change its name to Fluent Inc. This rebranding is the culmination of recent strategic changes at the company, including the successful spin-off of Red Violet, the appointment of former Merkle COO, Don Patrick to its Executive team and the appointment of former Epsilon CEO, Andy Frawley, to its board of directors. As part of the name change, the Company will continue to be publicly traded on the…

DoubleClick Search and adMarketplace Partner to Launch Engine Track Reporting Integration

The Partnership Also Allows Marketers to Create DoubleClick Clickserver URLs Within the AdMarketplace Platform In a move that will help search advertisers centralize performance metrics and coordinate investment strategy, DoubleClick Search integrates adMarketplace as a founding Engine Track partner. DoubleClick Search helps advertisers create, manage, and grow their digital marketing campaigns. With Engine Track, advertisers can now view their adMarketplace cost and conversion metrics directly within the DoubleClick…

Mintigo Teams With Oracle to Enable Sales with AI Powered Prospecting Applications

Mintigo and Oracle Amplify Sales Prospecting with Oracle Profiler & Mintigo's AI-powered Sales Coach 360 Mintigo, a leading AI platform for marketing and sales and Gold level member of Oracle PartnerNetwork (OPN), announced an integration of its AI powered prospecting application, Sales Coach 360, with Oracle Profiler, a sales productivity application within the Oracle Marketing Cloud. Together, they enable sales and marketing organizations of all sizes the ability to learn, discover and engage their prospective…

Crayon Secures $5 Million in Funding From Baseline Ventures to Expand Software-Driven Market Intelligence Platform

Crayon to Double Team This Year as It Helps Businesses Get Real-Time, Actionable Competitive Intelligence Crayon, the market and competitive intelligence platform company that enables businesses to track, analyze and act based on market movements, has secured $5 million in venture capital funding led by Steve Anderson of Baseline Ventures. Anderson has landed on the Forbes Midas List, the definitive annual ranking of the world's best venture capitalists in technology, for the last four years and has led dozens of landmark…

Alteryx Brings Together Analytic Experts to Build for the Future of AI and Machine Learning

Tom Davenport, Accenture, Alaska Airlines Join the Data and Analytics Executive Summit in New York Alteryx Inc, revolutionizing business through data science and analytics, announced the Data and Analytics Executive Summit – NYC, an event themed "Build for the Future of AI and ML." Tom Davenport, author of best-selling books, Competing on Analytics and Keeping up with the Quants, will keynote the event and join a panel of analytic experts from Accenture, Alaska Airlines and Alteryx to discuss how machine learning (ML) and…

Talkdesk Hires Michael Reed As New Head Of Engineering To Accelerate Innovation

Seasoned Enterprise Cloud Veteran Michael Reed Joins Talkdesk to Lead and Grow Global Engineering Team to 500 Talkdesk, the leading enterprise contact center platform, announced global engineering leader Michael Reed joined the company as Senior Vice President of Engineering to advance and deliver on Talkdesk's vision for contact centers that continuously improve customer experience. Also Read: Talkdesk Delivers ROI Exceeding 300 Percent According To Independent Consulting Study Reed has more than 20 years of…

6sense Acquires ZenIQ

Creates Industry's Most Comprehensive Platform for Account Based Marketing 6sense, a Demand Orchestration Platform, announced that it has completed the acquisition of ZenIQ, an account-based marketing and sales orchestration solution. With this acquisition, 6sense now provides the most comprehensive account-based marketing offering on the market, which includes the ability to enrich data records, identify interested accounts and buying centers, build a comprehensive engagement profile for each account, and activate…

Cisco, Olav Thon Gruppen, Samsung, Moleskin Among the Winners of 2018 Markie Awards

Oracle Honors the Best of the Best Customer Experience Heroes at the 2018 Markie Awards To celebrate the legendary efforts of the people and organizations that push the boundaries of innovation to create closer connections with their customers, Oracle announced the winners of its customer experience awards, including the coveted Markie Awards which have recognized innovation and excellence in modern marketing for more than a decade. Also Read: What Happened At Oracle’s Markie Awards Last Year? The awards cover 36…

11SIGHT Annouced That It Has Joined CDK Global Partner Program

11SIGHT Is Now a Part of CDK Global's Marketplace of Applications and Integration Choices Developed to Help Automotive Dealers Succeed 11SIGHT announced that it has become a participant in the CDK Global Partner Program. As a member of the largest third-party partner program in the industry, 11SIGHT is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed. “We are very excited to be part of CDK Global Partner program. This partnership program creates a unique…

TechBytes with Kevin Bobowski, SVP Marketing, BrightEdge

Kevin Bobowski SVP Marketing, BrightEdge  Personalization technologies and data allow us to segment customers into more targeted groups. AI helps marketers gain a better understanding of the customer and increases productivity. These are some of the main findings of Brightedge's 2018 Future of Marketing and AI Survey. To learn more about how marketers could leverage personalization, We spoke to Kevin Bobowski, SVP Marketing, Brightedge. What is the State of Customer Experience in 2018? In 2018, customer experience…

Movember Foundation Teams Up With Swrve To Drive Engagement And Fundraising Across Multiple Channels

Swrve Will Help Movember Foundation to Optimize and Personalize Mobile Experience and Interactions - and Boost KPIs as a Result Swrve, the world’s leading customer engagement platform, has been selected by the Movember Foundation to optimize the user experience across multiple channels, including the mobile app, and by doing so increase engagement, acquisition and the total funds raised by Movember participants. Central to this project will be the delivery of personalized onboarding experiences for new Movember…

Google Analytics Extension, Powered by Fastbase Inc, Brings Enhanced Intelligence with Detailed Website Visitor Information

Website Owners Can Sign-In to Fastbase With a Single Click Using Their Google Analytics Account to Access the New Google Analytics Extention All Google Analytics users will now have access to the most powerful lead generation tool available on the web. The new Google Analytics Extension provides free access to a detailed list of all the companies having visited a website in the past twelve months. Furthermore, it enables users to download the full list of the companies having visited with email addresses and further…

Aki Technologies Taps Todd Benedict as Chief Revenue Officer

Moment Marketing Science Company Rounds Out Executive Team; Launches Aggressive Sales Recruitment Efforts Aki Technologies has announced the hiring of a key C-level executive, Todd Benedict, in the newly created role of Chief Revenue Officer. This announcement comes during a time of rapid growth—Aki tripled revenue from 2016 to 2017, recently appointed Orr “The Orr-acle” Orenstein to the new role of COO and is currently expanding its sales team, recruiting ten new sellers for its regional offices. Currently, Aki…

CX And AI In Harmony: Oracle CX Cloud Suite To Deliver AI-Powered CX

There was plenty of action at the Oracle Modern CX. Today, the action got quicker with new updates being announced for the Oracle Customer Experience (CX) Cloud Suite. The addition of a host of new innovations is aimed at helping customer service, commerce, sales, and marketing professionals accommodate the dynamic expectations of modern-day customers. The innovations include enhancements in AI-based applications, video, voice, search, and data analytics to help the connected substratum of digital enterprise. Today,…

Building Emotional Content using AI and NLP: The Power of The Qordoba Strings Intelligence Platform

The Qordoba Strings Intelligence Platform Is the First Content Management Platform to Use AI to Integrate Emotion Measurement Qordoba, the only platform enabling product and development teams to manage the words in their applications, announced a revolutionary patent registration for measurement of emotional tone in product and marketing content. For content marketing teams, Qordoba scores product content for style, brand, emotion, vocabulary, and grammar, empowering them to improve their product content. Read More: …

Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving into the 21st Century… Are You?

Innovations in martech and agency offerings can orchestrate campaigns across the brand-to-local value chain that connect brands to local partners, and local partners to customers in a way that wasn’t possible in previous years. We hear it all the time: technology is evolving, data is king, the martech landscape is complex, and the Cowboys won another Super Bowl! (ok, 3 out of 4 isn’t bad.) Few debates that customer expectations are rising, however, we hear more and more of the following: “I’ll call an Uber, it…