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mobileLIVE Ranks 99th Among Canada’s Fastest-Growing 500 Companies

Canadian tech firm, mobileLIVE has earned a spot on the Growth 500 ranking for the second consecutive year. Canadian Business and Maclean’s announced that mobileLIVE ranked 99th on the 30th annual Growth 500 - the definitive ranking of Canada’s Fastest-Growing Companies. mobileLIVE also ranked as the 39th Fastest-Growing Company in Toronto and 20th Fastest-Growing Software Companies in Canada. “The companies on the 2018 Growth 500 are truly remarkable. Demonstrating foresight, innovation and smart management, their…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

The Talkwalker AI Engine Provides Social Media Analytics Automation to Find Relevant Brand Insights Faster

Newly Launched AI-Powered Automation Engine Will Revolutionize the Social Listening Industry, Slashing Time Spent on Manual Analytics Tasks Talkwalker, the leading social listening and analytics platform, announced the launch of the Talkwalker AI Engine. This revolutionary AI aids PR & marketing personnel by automating social data analytics, giving them more time to focus on insights, and generating impactful results for their business. As the access to big data has grown exponentially, it’s become harder and more…

Animoto Selects New Vice President of Marketing

Edward Angstadt Rounds out Animoto's Executive Team Following the Recent Appointment of Two New Executives Animoto, the company that makes it easy for anyone to create professional marketing videos, announced that Edward Angstadt has joined their executive team. Mr. Angstadt is the most recent addition to Animoto's leadership team after Michelle Leirer was promoted to VP of People and Sandeep Chouksey joined as VP of Engineering in 2017. Also Read: Animoto and Getty Images Partnership Addresses the Growing Video…

TechBytes with Will Federman, Executive Editor, The Tylt

Will Federman Executive Editor, The Tylt Video content truly helps build intimate, long-lasting brand-focused relationships. As the dynamic of mobile-only marketing technology changes, CMOs could well look out for video marketing technologies that increase audience reach and conversion. Will Federman, Executive Editor at The Tylt, provides critical insights on how brands could maximize their ROI from video technologies.Tell us about your journey into technology and the team you lead? As executive editor, I oversee…

LeanData Announces Final Ops-Stars 2018 Conference Agenda

The Largest Revenue Operations Industry Event Boasts More Than 40 Sessions, Supported by More Than 25 Leading B2B Sponsors LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, unveiled the complete Ops-Stars 2018 conference agenda, featuring more than 40 breakout sessions, keynotes, and workshops, providing sales and marketing operations leaders with the best practices and tools that will empower them to grow revenue for their organizations and become the next generation of…

JBarrows Partners with LevelJump to Deliver Sales Training Inside Salesforce Sales Cloud

JBarrows Clients Can Now Access His Popular Sales Training Programs Within Salesforce Sales Cloud and Align Sales Training to Business Outcomes JBarrows LLC. announced LevelJump Software Corp. as a "Certified JB Learning Platform" and the first to deliver their content and training directly within Salesforce Sales Cloud.  For the first time, JBarrows Sales Training's Filling The Funnel and Driving To Close courses will be available inside a CRM, where content is served in context and training programs can be directly…

KT’s AR Market Wins OVUM’s Best Innovation of the Month

KT AR Market Won First of 92 Global Innovative Services Rated by Ovum A new mobile shopping service using Augmented Reality (AR) developed by KT Corp. , South Korea's largest telecommunications company, has earned global recognition for its innovative approach to the user experience. KT's AR Market, an AR-powered mobile shopping service first launched in South Korea, was recently selected for Ovum's Innovative Service of the Month. Ovum is an independent analyst and consultancy firm based in London. The British…

Webgility Expands Operations in the US with Additional Office in Scottsdale, AZ

Leader in Ecommerce Automation Expands To New Location to Support Business Growth Webgility, the leader in ecommerce automation software for multichannel sellers has officially announced its US expansion in Scottsdale, Arizona. Headquartered in San Franciscowith an international office in India, this important milestone indicates significant growth for Webgility, a pioneer in automating back-office ecommerce operations since 2007. Trusted by thousands of ecommerce businesses to process millions of orders each…

Interview with Matthew Wasserlauf, CEO and Founder, Torrential

"While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video across devices."Tell us about your role and journey into technology. What inspired you to find Torrential? My role in the tech industry was born out of an epiphany I had in 1998 at the Warner Bros. lot in Burbank, CA. Jeff Weiner (now CEO of LinkedIn) was walking us through CityWeb; a digital product merging the worlds of Warner Bros. with Time Inc. in a never-seen-before, internet…

Acceleration Partners Establishes Asia – Pacific Headquarters in Singapore

Acceleration Partners, the largest global affiliate marketing agency, has established a regional headquarters in Singapore and hired Janice Tan-David as Managing Director for their Asia-Pacific region. “We are thrilled to be officially launching Acceleration Partners in APAC and to have found an incredible leader in Janice,” said Robert Glazer, founder and CEO of Acceleration Partners. “Our ‘Global Strategy, Local Context’ approach to affiliate marketing and program management has allowed our global teams to address the…

Buzzvil Charts Rising Interest in Mobile Lockscreen Advertising

US Marketers Discovering Lockscreen Campaigns that Avoid Ad Clutter and Deliver Fivefold Increases in Consumer Engagement Mobile lockscreen advertising is emerging as a successful element of US marketing campaigns as once-skeptical businesses reap impactful consumer engagement, according to a new white paper by Buzzvil, a lockscreen advertising platform. The report, ‘The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,’ documents a growth spurt in the nascent use…

Unacast Launches “Clear View Data Pledge,” Unlocking the Black Box Surrounding Location Data

Unacast, the leading transparent and contextualized location data platform, announced a new initiative designed to help location data buyers better understand the attributes and insights of a location data set. The Clear View Data Pledge is a promise by Unacast that its data is accurately described, aggregated from trusted sources, free of the issues plaguing the location data space, and that the company will continually improve and update vetting processes to maintain these standards. These persistent problems include…

Clari Names Cornelius Willis as Chief Marketing Officer

Clari, the leading provider of AI solutions for sales, announced the appointment of Cornelius Willis as Chief Marketing Officer (CMO). With more than 25 years of industry experience, Cornelius joins Clari at a time of record growth and market momentum. As CMO, Cornelius will be responsible for telling the Clari story, creating and executing an integrated marketing strategy and increasing awareness. Cornelius’ experience spans 10 years at Microsoft and a decade spent in the startup trenches as an employee, founder,…

SOCi Releases SOCi Go Enabling Multi-Location Brands to Access and Manage Social Content from Anywhere

SOCi, Inc., the leader in social media and reputation management for multi-location brands, today announced the launch of its new mobile app SOCi Go, allowing both corporate and local representatives of multi-location brands to leverage the company’s award-winning social and reputation management software from the palm of their hand. The app addresses the needs of today’s business environment, which requires workers to be constantly connected. Also Read: Optimizely Introduces Adaptive Audiences To Personalize Digital…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By. This bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major Martech developments last week. Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing Deloitte’s Acquisition of Magnetic’s…

DocuSign Drives Innovation in Fall ’18 Release

New capabilities include Responsive Signing, Smart Sections, mobile document scanning, Intelligent Insights, and Ethereum blockchain integration As part of its continued commitment to help organizations connect and automate how they prepare, sign, act-on, and manage agreements, DocuSign announced the general availability of its Fall '18 Release, showcasing innovation enhancements across the board. The DocuSign Fall '18 Release includes updates to the company's eSignature solution and its broader System of Agreement…

Impact Announces the Acquisition of Mediarails

Acquisition of CRM and Marketing Automation Platform for Discovery, Recruitment and Engagement of New Digital Marketing Partners Complements Existing Partner Marketing Platform to Further Accelerate Revenue for Customers Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimization, announced the complete acquisition of Mediarails. The acquisition adds full CRM and marketing automation capabilities to the Impact service…

New Research Reveals Importance of Site Search to Ecommerce and Digital Retailers’ Performance

The Latest 2018 KPIs & Site Search Survey from Algolia and Internet Retailer Shows 88 Percent of Respondents Prioritizing Site Search to Advance Performance Metrics Algolia, the leading Search and Discovery API for websites and mobile apps, released the findings of a new survey that evaluates the impact of site search on performance metrics for e-commerce and digital retail businesses. Data shows the search function is a critical component to revenue metrics, but 70 percent of companies continue to struggle with budget…

SDL and Alibaba Cloud Partner to Help Brands Develop Across Asia

Web Content Management, Translation and Hosting Platform Available to SDL Customers Aspiring to Move into China and Asia SDL, a leader in global content management, translation and digital experience, announced a strategic partnership with Alibaba Cloud, the cloud computing arm of Alibaba Group, to launch a co-developed solution designed to help global brands launch and grow their digital business across the China and Asia markets. China, which represents the globe’s largest retail economy, holds enormous potential…