Banner Before Header

GDPR Means Brands Need to Rethink Targeting Strategies 

The General Data Protection Regulation, or GDPR, the European legislation that passed last month, represents not only sweeping protections for consumers but also a sea change for how companies conduct business. Putting the onus more squarely on brands and publishers goes a long way toward rectifying below-board practices that led to ad fraud and brand safety issues, but it also puts many companies in the uncomfortable position of pivoting their consumer targeting, effectively compelling them to re-learn how to do business.…

New Zealand-based Asia-Pac AI Powerhouse Intela Chooses Anodot

Intela Will Leverage Anodot's Autonomous Analytics to Streamline AI-Based Solution Time-To-Market, Raise Data Quality, Lower Risk for Their Asia-Pacific Enterprise Customers Anodot, the autonomous analytics company, announced that New Zealand-based Intela AI, a leading Asia-Pacific provider of powerful and rapidly-deployable machine learning tools, has chosen the Anodot platform to raise data quality and lower risk for its top-tier finance, telecommunications, ecommerce and retail customers across Asia-Pacific.…

SAS Named As A Leader in AI-based Text Analytics By Independent Research Firm

SAS Earned Top Marks in the Forrester Report in Many Sub-Categories Finding insights in unstructured data befuddles many organizations, but overcoming the challenge is possible with next-generation analytics tools powered by artificial intelligence. SAS' best-in-class analytics help businesses uncover these opportunities, and SAS has been named a Leader in The Forrester Wave: AI-Based Text Analytics Platforms, Q2 2018. The report also noted SAS' "comprehensive" visual user interface. "Text analytics can…

Epsilon Named a Leader for Email Marketing Services by Independent Research Firm; Recognized for Unmatched Balance of Strong Technology and…

Epsilon Agility Harmony Highest Ranked in the Current Offering Category with the Highest Scores Possible in the Artificial Intelligence, Collaboration, Corporate Governance and Compliance, Security and Services Criteria Epsilon, a global leader in creating connections between people and brands, announced that it was named a Leader in the June 2018 report "The Forrester Wave: Email Marketing Service Providers, Q2 2018" by Forrester Research, Inc., which evaluated Epsilon's Agility Harmony digital messaging…

RevJet’s New FlightDeck 2.0 UI Provides Unparalleled Visibility into Marketing Creative Performance

New Addition to RevJet's AppXChange Gives Marketers Unprecedented Insight to Deliver Meaningful, Personalized Advertising Experiences RevJet, the first smart marketing creative platform, announced the latest addition to its AppXChange ecosystem: FlightDeck 2.0. With RevJet, marketers can unify all of their creative use-cases into one comprehensive, apps-based platform, now with a holistic view of real-time creative performance with FlightDeck 2.0. "It's tough to be a marketer today because now you're…

Interview with Olivia Bias, VP Marketing, Goodway Group

"There is very little quality, programmatic video on the open exchange available today, and what inventory there is comes at a premium."Tell us about your role at Goodway Group and how you got here. As Goodway’s VP Marketing, I manage a great team of people and oversee all marketing functions including brand strategy, communications, content, campaigns, design, etc.  I’m personally very focused on how we present in the marketplace and tell our story to customers.  I came to this role via an indirect path – I started as a…

TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa

Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today than they did in 2010. The same can be said for digital customer experience, which is now embedded in a Marketer's DNA. Marketing teams now measure their digital competency based on multiple factors, including User Experience (UX), Mobility, Customer Experience Management, Digital Analytics, Big Data, AI, Gamification, Cloud, the Internet of Things (IoT), and so on. To better understand how Virtusa…

Costello Secures $2.1 Million in Funding to Re-Imagine How Sales Orgs Build and Execute Sales Playbooks

The Funding Will Enable Costello to Develop a World-Class Team and Platform That Enables Sales Teams to Build, Execute, and Measure Effectiveness of Sales Playbooks in Real-Time. Costello, a real-time sales playbook platform that helps sales professionals consistently have great conversations with buyers, announced that it has raised $2.1 million in seed funding from strategic investors including Dundee Ventures, Collina Ventures, Irena Goloschokin, and Social Capital. Founded in 2017, Costello is pioneering the way…

Tethr Adds to Leadership Team to Capitalize on Rapid Growth and Demand for AI-based Communications Intelligence

Strategic Executive Hires to Build on Company Momentum and Propel Product, Research and Marketing Initiatives Tethr, the leading AI-powered communication intelligence platform for enterprise insight centers has announced that industry veterans Matt Dixon and Dean Cruse have joined the company to build out and lead its product and marketing organizations. These leadership team additions come as Tethr has seen significant growth, more than doubling its team since 2017. "Companies are sitting on the largest data set on…

Interview with Andy Byrne, CEO, Clari

"By applying AI against a wide variety of sales activity signals, sales teams are able to find patterns, identify risk and leverage predictions to proactively focus resources where they’re needed most."Tell us about your role at Clari and how you got here? What inspired you to be a part of an AI-for-Sales company? My journey with AI began in 2004 at Clearwell, a company I helped start with Venkat Rangan, who is also my technical co-founder here at Clari. This is our fourth company together. It is a wonderful partnership…

An Annual Survey Isn’t Enough: Employee Engagement is the Bottom-Line

It is no secret that today’s workforce is increasingly hard to satisfy. The modern worker is no longer settling for a decent salary – they want good benefits, above-liveable pay, and especially moral and ethical standards that foster a safe and engaging work environment. These are not unreasonable demands, in fact, businesses should be supplying all the above. However, some companies still lag in pleasing their workforce, and in many cases, this is a result of not understanding the impact employees have on their bottom line.…

Wrench.AI Launches Suite of Enterprise-Level Artificial Intelligence and Data Analytics Products

Technology Empowers Organizations with the Analytics and Data Insights They Need to Significantly Improve Marketing and Sales Initiatives, Driving Greater Efficiencies and Avoiding Disruption Wrench.AI , announced that its proprietary artificial intelligence platform has officially launched and is now open to enterprise and client-driven organizations world-wide. The launch comes on the heels of a tremendous response from the market during the pre-launch phase of the platform. With features uniquely designed with the B2B…

Automattic, Parent Company of WordPress.com, Acquires Atavist Publishing Platform and Award-Winning Magazine

Atavist Will Integrate Its Storytelling-Focused Features into Wordpress and Transition Its Customer Base Automattic announced it has acquired Atavist, the groundbreaking publishing platform and magazine founded in 2011. Financial terms of the deal were not disclosed. The Atavist's team will join Automattic, including CEO Jefferson Rabb, The Atavist magazine editor in chief Seyward Darby, and head of product communications Kathleen Ross. Atavist will integrate its storytelling-focused features into…

Primer: What is Social Media Intelligence in 2018?

This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media network relies on certain metrics to measure their social media success. Each of these social media metrics plays a critical role in the modern marketing strategy. Global brands utilize social media marketing tools to engage their customers effectively, informing them about the products and services accurately and with better relevance. Companies not using social media analytics for their marketing campaigns find it…

Adoption of Social Business Models Growing, Says ISG

ISG Provider Lens Report Evaluates 60 Social Business and Collaboration Solutions Providers The popularity of social media platforms and applications is spurring enterprises to adopt "social business" models to better engage with employees and customers and improve collaboration, according to a new study published by Information Services Group (ISG), a leading global technology research and advisory firm. The ISG Provider Lens Social Business and Collaboration Quadrant Report evaluates 60 providers serving the US…

Sales Enablement Marketplace Marries Strategy to Technology Like Never Before

Membrain Users Can View Available Packages, Watch Demo Videos, and Make a Purchase from the Marketplace Membrain has released the Sales Enablement Marketplace, providing an entirely new and quick way for sales teams to implement effective strategy and methodology. The first of its kind in the industry, the marketplace currently offers five sales enablement pre-configurations, each of which integrates directly into the salesperson's daily workflow. "Sales training alone is not enough," says George Brontén, CEO of…

Seal Software Unveils Global Partnership with DocuSign, Announces $30 Million in Growth Capital from Toba

DocuSign and Seal Using Artificial Intelligence to Save Time and Money Discovering Agreements, Contracts and Other Legal Documents Seal Software, the leading provider of content discovery and analytics solutions, unveiled a global partnership with DocuSign in support of DocuSign's broader System of Agreement strategy to automate and connect the entire process of how agreements are prepared, signed, enacted and managed. Concurrent with this announcement, Seal Software also disclosed that it has secured a $30 million…

Three Ways to Superpower Google Analytics

Google Analytics is the tool most businesses use to monitor their websites. Google keeps improving the platform and they’ve released some great features recently; custom dashboards to name just one. But remember that the platform is always being enhanced, so it’s important to stay up to speed with all the different ways it can work for you. Many of the latest updates are related to customization. That’s no surprise because every website and company is different, so ‘one size fits all’ approaches to platforms and their…

UE.co COO Taryn Lomas a Finalist for San Diego Next Top Business Leaders Under 40

Taryn Lomas Has Also Been Championing UE.co's Corporate Giving Initiative UE.co's Chief Operating Officer, Taryn Lomas, is a finalist in the San Diego Business Journal's "Next Top Business Leaders Under 40" awards. This event recognizes dynamic, young business leaders and role models who have significantly contributed to San Diego's business climate and the community. Lomas co-founded UE.co in 2008. Over the past ten years, she has played a critical role in growing the company and running day-to-day operations.…

Thoughtonomy Launches New Partner Portal As Its Channel Business Soars

Fast Growth Intelligent Automation Leader Continues to Recruit Top Tier Partners in Us and Globally Thoughtonomy, the leading Intelligent Automation platform provider, launched a new online portal for its enhanced partner program, as it continues its rapid international growth. The new partner portal provides Thoughtonomy's partners with immediate, 24/7 access to all of its training and enablement materials, including exclusive best practice and marketing resources. By signing up to Thoughtonomy's enhanced partner…