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UpCity To Publish Its 2018 Top Agencies List In Columbus

Leading Resource Vets Marketing Providers to Help Local Columbus Businesses Find Trusted Marketing Partners UpCity, the leading online marketplace for growth-minded small-to-medium sized businesses (SMBs) seeking vetted marketing agencies and professionals, announced that its team of analysts will be working closely with Columbus marketing firms to curate, research, and qualify the best performers, culminating in its announcement of its 2018 Top Agency curated lists on April 17th. The 2018 Top Agencies List will give…

Craft CMS Announces The Release Of Craft 3 And The Craft Plugin Store

Craft CMS Releases the Faster and More Feature Rich Craft 3 and the Craft Plugin Store Pixel & Tonic, the team behind Craft CMS, announced the long-awaited release of Craft 3 and the Craft Plugin Store. Craft 3 has been highly anticipated in the Craft Community as the platform has been completely rewritten, redesigned, and refactored for better performance and more out of the box functionality. Also Read: After 10 Years, WordPress Products Pioneer iThemes is Acquired by Liquid Web Craft 3 is more than three…

Interview with Heidi Bullock, CMO, Engagio

"The hard part for most marketers is educating other folks in the organization on how to evaluate account-based initiatives." Tell us about your role and how you got here. What inspired you to be part of Engagio? I am the CMO of Engagio. I was inspired to join the company because I believe in the vision. As a marketer, I have done ABM for years but struggled to scale the programs and measure them without me spending hours in excel or bribing someone in IT to help me pull data. I also worked with Jon Miller at Marketo…

Kochava Introduces Intelligent Consent Management Technology To Streamline GDPR Compliance For Marketers

The Intelligent Consent Management Tool Automatically Requests Consent to Data Use Triggered by In-App Changes; Company Also Announces New EMEA Sales Team Kochava, the industry leader providing holistic measurement solutions for connected devices, launches Intelligent Consent Management, a new tool to help marketers comply with data privacy changes, in particular, the European Union's upcoming General Data Protection Regulations (GDPR) that will take effect in May 2018. Kochava also announces the expansion of their…

LiveRamp’s David Yaffe Joins Jornaya Board of Directors

Jornaya, the fast-growing consumer journey insights platform, announced the appointment of David Yaffe to the Company's Board of Directors. Yaffe, the Chief Operating Officer at LiveRamp, an Acxiom Corporation, joined the firm through the acquisition of Arbor where Yaffe was the co-founder and CEO. Yaffe built the Arbor technology platform to help publishers and app developers better understand and monetize their data assets. Prior to Arbor, Yaffe ran the product division for Invite Media, which was…

MageMail Launches Its Next Generation Email Marketing Product

MageMail Releases a Revamped Email Marketing Product Along with a Refurbished Website MageMail officially launched its next-generation email marketing product. Redesigned from the ground up, the new SaaS platform was made available to a select set of customers in December and is now available to the entire market of Magento based e-commerce businesses and agencies. Also read: Have Your Best Email Marketing Year Ever by Focusing on Engagement "We're ecstatic to announce our new product, formerly known as v3. It's a…

Smartly.io Introduces End-to-End Creative Solutions to Automate Storytelling at Scale

Personalized and Localized Video Automation at Core of the New Offering Facebook Marketing Partner Smartly.io launched a suite of creative solutions to combine creative automation, ad buying, and creative testing in a single platform. With the addition of Smartly.io's new Video Templates feature, Smartly.io customers can now automatically generate video and still creatives to fit a variety of ad formats on Facebook and Instagram, buy the ad space in real time, and test their effectiveness to iterate. With social video…

Lionbridge Adds Neural-Based Amazon Translate To Its Localization Enablement Platform

Amazon Presents Recent Project Success That Highlights Fast, High-Quality Language Translation to Market Through Neural MT Technology Lionbridge Technologies, one of the world's leading global digital communications company that helps brands to deliver seamless, cross-cultural experiences,  announced the enhancement of its localization enablement platform with the inclusion of Amazon Translate, a neural Machine Translation (MT) service developed by Amazon Web Services (AWS). Amazon Translate was made publicly available…

LMS Embraces Hyper-Personalization And Doubles Business

Data-Driven Consulting Firm Expands Revenue and Adds 11 New Employees in Past Year LMS Inc., a leading data-driven consumer experience consulting firm, has evolved in their approach to courting customers, and they've boosted business by 200 percent as a result. In the past, marketing companies were reactive, using client lists to reach potential customers through electronic and paper mail. However, advances in data collection presented a new opportunity, one LMS has strategically embraced to offer a more personal…

The Ultimate Guide on Instagram Marketing for B2B CMOs

Instagram continues to add followers, not in thousands, but in millions every year! Yet, you may not find your Chief Marketing Officer on Instagram, or worse, with a minuscule fan-following and posts that reflect limited brand-savvy. While marketers and advertisers look to build their marketing channels with an eye on Instagram audiences in 2018, missing out on a CMO account could count as an impediment, especially when you are targeting millennials. Here’s a quick guide on how B2B CMOs can grow their brand value on…

Workato Partners With Apttus As First to Bring Intelligent Automation To Apttus Middle Office Platform

The New Workato/Apttus Partnership Enables Businesses to Streamline Their Customer and Revenue Operations Using Artificial Intelligence Workato, a leading intelligent automation and integration platform, and Apttus, the global leader in Quote-to-Cash and Contract Lifecycle Management solutions utilizing Artificial Intelligence (AI), announced that they are a partnering to bring intelligent automation to quote-to-cash and contract management workflows. "Apttus and Workato have a great synergy as both the companies…

Getty Images And Cortex Partner On Artificial Intelligence Platform For Creatives

Cortex Uses Artificial Intelligence to Analyze Large Sets of Data and Then Recommends the Best Getty Images Content Getty Images, a worldwide leader in visual communication, announced a partnership with Cortex, an artificial intelligence platform for creatives that recommends the best Getty Images content for social media campaigns. Cortex's artificial intelligence analyzes several years' worth of data from over 33,0000 brands to predict and recommend which color schemes, imagery, and keywords perform best on social…

TwentyThree First to Support Publishing of LinkedIn Video

Video Marketing Platform, TwentyThree, Announced the Launch of LinkedIn Support For Their Platform A video is the best way to tell stories and connect with your customers. The world's best marketers need a video marketing platform to make better-informed decisions about video across the entire marketing funnel. LinkedIn recently unlocked the potential of B2B videos for advertisers on its platform. In an important announcement, TwentyThree, a leading video marketing platform, would start to support the LinkedIn Video,…

Fincons Group Enables Launch of Mediaset’s Smart TV Advertising Platform

Fincons Group Supports Mediaset's Publitalia '80 for the Launch of Pioneering Addressable Smart TV Advertising Fincons Group, a leading global IT business consulting firm, has been a key enabler behind the launch of Publitalia 80’s new advertising products ADD+Plus. Publitalia ’80 is now able to offer addressable advertising capabilities as well as a broad and engaging digital platform to advertisers by leveraging Smart TV capabilities and broadband-broadcast convergence across all Mediaset’s portfolio. Mediaset is…

Medallia Appoints Susan Lovegren As The Chief People Officer

Former AppDynamics Exec Joins Medallia to Support Global Employee Growth Medallia the leader in customer experience management software, has appointed Susan Lovegren as the Chief People Officer. She will lead the People and Culture function and serve on Medallia's executive team. Her focus will be leveraging the company's human capital capability to support continued global expansion. Due to strong business growth driving massive global hiring, Medallia now has more than 1,250 employees in more than 15 offices around the…

TechBytes with Tuomo Riekki, Founder, CTO, Smartly.io

Tuomo Riekki Founder, CTO, Smartly.io Marketing teams are spending more time and dollars to optimize their Facebook + Instagram marketing performance in 2018. Lack of automation and control in campaign management workflow prevents marketing teams from fully delivering ad campaigns at their highest performance. There is a clear need to differentiate between optimization and automation technologies for Facebook + Instagram Advertising. To throw credible light on Facebook + Instagram Marketing Performance, we spoke to the…

Talkdesk Delivers ROI Exceeding 300 Percent According To Independent Consulting Study

Independent Research Shows Talkdesk Customer Realized More Than $7 Million in Savings After Switching from a First-Generation Cloud Contact Center Application Talkdesk, the leading enterprise contact center platform, announced the findings of a Total Economic Impact (TEI) study performed by a leading industry analyst firm, Forrester Consulting. Talkdesk commissioned Forrester to examine the potential return on investment (ROI) enterprises can realize by deploying Talkdesk Enterprise Contact Center Platform. Forrester's…

Have Facebook and Google Done Enough to Restore Advertiser Trust?

Amid mounting concerns surrounding brand safety, transparency in advertising, and the responsible use of consumer data, marketers are rethinking the field’s larger strategic framework. Nine in ten CMOs at large US brands overhauled their digital strategy in 2017, according to a Teads survey. Amid this strategic pivot, Facebook and Google have been at the forefront of the debate over how to effectively combat ad fraud, protect the brand safety, promote transparency, and ensure the appropriate use of user data. Among the…

Email Marketers Are Confident Machine Learning Can Personalize Content To Individual Interests, New Study By The Relevancy Group And OneSpot

Seventy Percent Of Marketers Would Reallocate Over 36 Hours A Week To Strategic Initiatives If They Eliminated Manual Processes By Using Machine Learning An overwhelming majority of email marketers (97 percent) are confident that machine learning can be used to personalize email content to an individual's specific interests and improve the customer experience, according to "The Email Individualization Imperative," a new study released today by market research firm The Relevancy Group in collaboration with OneSpot, a…

Bytedance Partners With BAIR Lab To Foster Future AI Innovators And Entrepreneurs

Bytedance to Sponsor First and Second-Year Students at the Berkeley's Artificial Intelligence Research (BAIR) Lab Bytedance, a leading technology company operating content platforms that enable people to connect with, consume, and create content through machine learning technology, announced that it will collaborate with the University of California, Berkeley to support academic programs at its Artificial Intelligence Research (BAIR) Lab. The Bytedance AI Lab and BAIR will also look to further explore joint research…