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MarTech Interview with Matthew Baier, CMO and COO at Contentstack

"Nearly every aspect of Marketing represents an opportunity for AI to add insights for better decision making and automation for faster results and more efficiency. " Could you tell us about your role and journey into Technology? I am COO and CMO of Contentstack, where I oversee Marketing, Product Management, and Operational functions such as legal. I am an astrophysicist by trade and have been working in tech for most of my career. I’ve always been drawn to understanding and dissecting big ideas, questions and…

Wappier Raises $4 Million Seed Round to Bring Intelligent Revenue Management and ML-Based Data Visualization to App Developers and Marketers

The Wappier Platform Maximizes Revenue and Retention by Using AI to Model and Predict Consumer Behavior to Recommend the Next Best Action in Real-Time Wappier, the Intelligent Revenue Management platform for apps and businesses, announced that it has raised $4 million in seed funding as it continues to build its AI-powered revenue management and data visualization platform. The round of financing was led by Counterview Capital, with participation from other private and institutional investors. The wappier platform…

Enterprises Looking to Replace Legacy Networking Equipment with SDNs

ISG Provider Lens Report Sees a Global Move Toward Software-Defined Networking Technologies at Many Companies Enterprises across the globe are quickly moving away from legacy networking technologies like managed LAN and multiprotocol label switching and embracing software-defined networking and related technologies, according to a new report published today by Information Services Group, a leading global technology research and advisory firm. The 2019 ISG Provider Lens Archetype Report for Networks and Software-Defined…

TechBytes with Vanessa Cartwright, Chief Client Success Officer at Astound Commerce

Could you you tell us about your journey into digital commerce and your role at Astound Commerce? I cut my career-teeth in the world of book clubs and direct marketing in the UK, just as Amazon began its own journey, seismically disrupting not just publishing, but every vertical it took on. Direct Marketing is the precursor to digital commerce, founded upon the principles of using customer data to build highly targeted engagement strategies, driving transactions and measurable, profitable long-term relationships. However,…

Interview with Megan Yelaney, Life and Business Coach

"Seeing women into their power, up-level in their beliefs in themselves, and truly go after goals and dreams they never thought possible is the most rewarding feeling as a coach." Could you tell us about your role and journey as an entrepreneur? What inspired you to start as a Wellness coach? My journey as an entrepreneur began back in 2011 when I signed up to be a distributor for the Network Marketing company that helped me focus on my health. I was so inspired to become a wellness coach because prioritizing my health…

Never Let Marketing Write a Sales Email. Here’s Why

You crafted the perfect email. Or so you thought. It was clever, brimming with helpful data, and funny, too. But click-through rates were poor. And response rates? Abysmal. What did you do wrong with the sales email? The answer? Probably not much. But a few key things you did (or didn’t do) tanked your engagement metrics. Increasing sales email engagement remains a perennial issue for marketers. And while we haven’t found all of the answers, we have found what’s working best right now. To combat email marketers’…

ADARA Releases Results of Travel Marketing Personalization Study With Skift

ADARA, the world’s travel data co-op and leading provider of traveler intelligence, in partnership with Skift, announced new research detailing travel marketer use of advanced marketing tactics for personalization entitled "Getting to Peak Personalization". The study, which included responses from close to 500 US-based travel marketers, finds that few travel brands have employed the most advanced tactics such as AI-driven prediction and dynamic use of data across channels, but that many plan to do so in the next year.…

TA Digital Announces Its Newest Innovation with the Coveo/AEM Connector

TA Digital – a global digital transformation agency specializing in customer experience management, announced its newest innovation, the Coveo and Adobe Experience Platform connector. Coveo is an AI-powered relevance and recommendations engine which uses AI and predictive technologies to deliver relevant and personalized content. It helps secure data and deliver valuable insights into an individual's behavior, which can be used to optimize the overall experience. The combination of Adobe Experience Platform's…

inRiver for Salesforce Commerce B2B Available on Salesforce AppExchange

inRiver, a leading provider of SaaS-based product information management (PIM) solutions, today announced it is now available on Salesforce AppExchange to help businesses unite product details with customer connections, throughout their entire commerce journey. The commerce landscape is evolving to adapt to buyer demands. Organizations are leveraging inRiver for Salesforce Commerce B2B to better maximize customer relationships by clearly tracking and monetizing them to turn browsing behaviors into buying patterns.…

Is Your Personalization Strategy Providing Value or Just Pushing Boundaries?

Sometimes it seems like there’s a disconnect between the world of marketers and the one everyone else inhabits. If you’ve spent any amount of time on the Marketing conference circuit this year, you’ve heard the word “Personalization” more times than you care to count. It seems that everyone in the industry is fired up about the potential of reaching consumers with messages customized to their needs and interests. However, outside the hallowed halls of Advertising Week, consumers seem a little less sanguine about marketers…

Introducing Wix Fitness: All in One Solution for Fitness Entrepreneurs

Tailored solution for fitness entrepreneurs to grow their business, manage customer relationships, promote their businesses, and build community  Wix.com Ltd has globally launched Wix Fitness, powering fitness entrepreneurs to start, build, manage and promote their fitness business directly from the Wix platform. Wix Fitness provides all the tools instructors, trainers, coaches and studio owners need to easily manage every aspect of their business from their website or on the go from the Wix App. Wix Fitness handles…

5 Ways Salesforce’s Dreamforce 2019 Perfectly Sums Up the ‘MarTech’ Mood

The world's most creative and successful MarTech and SalesTech platform, Salesforce is organizing its annual conference - Dreamforce, between 19 and 22 November. The venue - Downtown SF, which is expected to be packed with some of the biggest names in the tech business. The period between 2011 and 2019 can be called the 'Salesforce economy'. The Salesforce economy witnessed the birth, evolution, and maturity of three big technology platforms - Marketing Clouds, Sales Intelligence, Retail, and Customer Data Management. 5…

People.ai Accelerates Enterprise Sales Prospecting and Forecasting with Their Latest Revenue Intelligence Release

The creators of the Revenue Intelligence category continue to innovate to deliver a full suite of capabilities for enterprise go-to-market transformation People.ai, creators of the Revenue Intelligence System powered by Artificial Intelligence (AI), unveiled new capabilities focused on intelligent pipeline generation, prospecting, and forecasting. Fortune 500 companies undergoing digital and go-to-market transformation will be able to take advantage of the end-to-end solution for enterprise revenue operations, from pipeline…

TronTV and VideoElephant Establish Partnership for Video Content Licensing and Global Distribution

TronTV is an innovative and rapidly growing video streaming service with over 85 million monthly viewers. TronTV introduced its global video content licensing partnership with global video aggregator and distributor VideoElephant. TronTV is quickly building momentum as a millennial-focused streaming platform capturing the attention of millions of hard to find viewers. Marketing Technology News: Colling Media Study Reveals 30% of Consumers Plan to Spend Less This Black Friday “VideoElephant is an essential partner for…

Yappa World Inc. Announces Comment Tool Integrations with American Media, LLC Brands Star and Life and Style

Yappa, the New Audio and Video Commenting Tool, is Every Publisher's Solution for Anonymous Online Trolls Who Spread Hate Yappa World Inc. is proud to announce that American Media, LLC, the leading publisher of celebrity and entertainment journalism in the United States, has installed the Yappa tool onto two of their celebrity news websites, Star Magazine Online and Life & Style Online. Yappa is the first tool to revolutionize comments on websites by allowing users to leave "yaps," expressive audio and video…

Uploadcare Closes $1.7 Million in New Funding to Disrupt Content Delivery Market

Co-Led by Vendep Capital and Runa Capital, Who Previously Invested in NGINX, New Funding Round Includes Acquisition of Blinkloader to Fuel Uploadcare's Growth Plans and Product Roadmap Uploadcare, an end-to-end cloud platform disrupting the traditional Content Delivery Network (CDN) market through its Bi-Directional technology, announced that it has secured $1.7 million in new funding. The round is co-led by Runa Capital and Vendep Capital, who will join existing investors Vaizra Capital and LVL1 Group. Proceeds will be…

HighRadius Expands EMEA Presence, Opens New Office in Amsterdam

Expansion driven by increasing demand throughout the European Market HighRadius Corporation, a fintech enterprise Software-as-a-Service (SaaS) company specializing in automating the order-to-cash and treasury management processes, announced the opening of their Amsterdam office in the Netherlands to accelerate growth in EMEA. In just three years after opening its London office, HighRadius has achieved exceptional customer growth in Europe registering a 400% increase in bookings. The Amsterdam office would continue to fuel…

Former BT CEO Gavin Patterson Joins Elixirr as Chairman

Next stage of growth for the challenger consultancy Gavin Patterson, former BT CEO, joins Elixirr as Chairman. Gavin's appointment comes at a poignant time for the firm as they celebrate their 10th anniversary. Gavin has had an extensive career across the media, advertising and consumer goods industries. He brings with him a wealth of experience in innovation and effecting dramatic transformation for large businesses, which is what Elixirr have successfully done for their clients around the world since forming in…

Qualtrics Announces 200 New Tech Jobs in Chicago, Adding to the Fast-growing Tech Ecosystem in Downtown

Qualtrics establishes their midwest presence with an office in the same city where they signed their first customer; the company now has more than 11,000 customers worldwide  Qualtrics, the leader in customer experience and creator of the experience management category, today announced the creation of 200 new tech jobs in Chicago’s West Loop, adding to the fast growing tech expansion in the city. The Qualtrics office will serve as the hub of the company’s Midwest operations and will host roles in client success, sales,…

DataRobot Unveils New Tableau Feature to Deliver Increased Value with AI

New tools unveiled at Tableau Conference allow users to publish DataRobot predictions to Tableau Data Source for use in visualizations DataRobot, the leader in enterprise AI, announced an enhanced integration with Tableau that makes it even easier for analysts to visualize predictions and rich explanations within their Tableau dashboards. The new features will allow Tableau customers to publish predictions from DataRobot into a Tableau Data Source (TDS) that can be visualized alongside other business data. Building on…