Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. I recommend you ignore that advice. Whether your target audiences are members of Generation Z, Millennials, Generation X or Baby Boomers, they all share the same frustrations and…

MarTech Interview with Monica Ho, CMO at SOCi

"I am a firm believer that Marketing and Sales should hold hands as one without the other is not very good at all." Tell us about your role and journey into Technology. What inspired you to start at SOCi? I started my career at a time when a major transformation was happening. Marketers at that time were moving from traditional media to digital, and I was lucky enough to get a Marketing Analyst job at an agency that had an established traditional advertising base and a burgeoning opportunity in digital via an acquisition…

From Barrier to Enabler: Shifting to a New MarTech Perspective

When it comes to MarTech, it often feels like marketers have to navigate between two parallel galaxies simultaneously: the need to get back to the brilliant basics and the urge to continuously evolve and adopt to the emerging tech and channels. For this reason, marketers might often be left with the impression that MarTech is complex and overwhelming. MarTech can quickly become a barrier to growth. I’m listing here the most common pitfalls. The right solution, the wrong mindset Marketers have been sold the right…

H2O.ai Empowers Every Company to be an AI Company

New H2O Driverless AI Innovations Extend the Industry's Leading Automatic Machine Learning Platform H2O.ai, the open source leader in AI and machine learning for the enterprise, announced the latest release of its award-winning automatic machine learning platform, H2O Driverless AI. Key new capabilities include the ground-breaking ability to create recipes to extend and customize the platform; model administration and collaboration for management and deployment of models; and new explainable AI capabilities for fairness…

Zaius Joins Magento Technology Partner Program

New Zaius extension for Magento 2 offers brands a unified view of the customer across the entire organization, from commerce to marketing Zaius, the original B2C CRM, announced that it has joined the Magento Technology Partner program with the release of its Zaius extension for Magento Commerce and Magento Open Source. The Zaius B2C CRM (customer relationship management) extension, which is available now in the Magento Marketplace, provides merchants with a complete view of their customers and their behavior across channels…

Eggplant Unveils a World First in Automated Testing Capability

Organizations Can Now Automate the Creation and Execution of Tests Tailored to the Most Valuable User Journeys, Delivering Maximum Business Impact Eggplant, the intelligent automation specialist, announced a world first in automated product testing. Updates to its Digital Automation Intelligence (DAI) Suite now enable automated testing of the most important user journeys in an application or website. Eggplant’s DAI Suite is the first AI-driven test automation solution that is delivering continuous intelligent test…

Resolve Acquires FixStream for $24 Million USD to Deliver Game-Changing Combination of AIOps and Advanced Automation in a Unified Platform

Acquisition Empowers Agile IT Operations with the Ability to Predict, Diagnose, and Automate Resolution of Complex Infrastructure and Application Issues in Seconds Resolve Systems, the leading IT automation and orchestration platform, announced the acquisition of FixStream, a pioneer in AIOps. The acquisition, expected to close by the end of September, will enable Resolve to offer the most robust IT automation platform available on the market by combining artificial intelligence insights into dynamic, hybrid IT environments…

TechBytes with Pete Hoelscher, CEO at IEEE GlobalSpec

Tell us about your role at IEEE GlobalSpec and your journey as a leader in the industry. As CEO, I lead the team responsible for Technology, Product, Marketing, Audience, and Sales. My career in the industry began at Acxiom, and I spent 17 years there in roles in Marketing, Organizational Development, Project Management, Delivery and Database Operations. I spent the last seven years in the electric utility space before joining IEEE GlobalSpec.  How have you seen the industry landscape evolve since you began your career?…

Publicis Groupe Acquires US Based Full-Service Marketing Agency Rauxa

Rauxa Acquisition Complements Publicis Groupe’s Expertise in Delivering Data-Driven Creativity Offerings in the US, Specifically across CRM and Personalized Creative Publicis Groupe announced its acquisition of Rauxa, an independent, full-service marketing agency. Rauxa will become part of Publicis Media, the media solution hub of Publicis Groupe. Founded in 1999, the agency has averaged double-digit growth every year, with a net revenue of around 70M$ in 2018, and more than 300 employees spanning New York, Los Angeles,…

MarTech Interview with Igor Volzhanin, CEO at DataSine

"Businesses are struggling to understand the human behind the volume of data they hold on customers and leverage it to offer a meaningful exchange." Tell us about your role and journey into Technology. What inspired you to start at DataSine? I founded DataSine in 2015, after moving to London to do a Ph.D. in Psychology and Computer Science at the University of London. Prior to that, I spent five years working in International Development, and have lived in New York, Frankfurt, Tirana, and New Delhi. I am quite passionate…

ChannelAdvisor Named Among Capterra’s Top 20 Most Popular E-Commerce Software Providers

Rankings Based on User Reviews and Online Search Activity ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced that it has been named among Capterra's Top 20 Most Popular E-Commerce Software providers. Capterra is a free online service that helps organizations identify the best e-commerce platform for their business needs. Marketing Technology News: iAmLife Launches “Social Selling” Platform, Blending the Best of Social…

Microland Names Ashish Mahadwar as President for Global Sales & Marketing

Microland, India's leading digital IT transformation company announced that Ashish Mahadwar will be joining the Bangalore-headquartered company as President, Global Sales and Marketing based out Microland's San Jose office in the US. Mahadwar brings to the position the ability to accelerate innovation and global scale, in honor of evolving client needs. A diversified global career of over 30 years has prepared Mahadwar to scale application, infrastructure and consulting capabilities globally. He was most recently Chief…

Sabio Named to Annual Inc. 5000 List

Inc. magazine has named Sabio as one of America's fastest-growing private companies. Sabio, the advertising technology company behind App Science,  ranked No. 836 on Inc. Magazine's annual 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. Marketing Technology News: iAmLife Launches “Social Selling” Platform, Blending the Best of Social Media with Easy eCommerce "We are honored to be recognized and included on this list of highly successful companies," said Aziz Rahim, CEO of…

6sense and Uberflip Partner to Deliver ABM at Scale

Joint customers can now dynamically personalize content experiences based on in-market account insights 6sense, the leading Account Based Orchestration Platform, powered by AI, announced that it has extended its relationship with Uberflip, the leading content experience platform, to include new levels of content personalization for joint customers. 6sense’s ability to deliver company identification, full-funnel insights into buyer behavior, and an accurate prediction of the account’s buying stage can now be used to power…

MarTech Interview with Niki Hall, CMO at Selligent Marketing Cloud

"Make sure your data policy is architected for the needs of each geography and business priority - it’s the only way to make sure that you can use AI." Tell us about your role and journey into Technology. What inspired you to be part of Selligent Marketing Cloud? My career started on the agency side in the automotive sector, working with brands such as BMW and Porsche. Following that I made the switch to high-tech, working with other leading brands Cisco, Polycom and most recently Five9. Having always been fascinated with…

Acoustic Expands Leadership Team Following Brand Launch as Largest Independent Marketing Cloud

Tim Shea Joins Acoustic as Chief Transformation Management Officer To Enhance Business Operations Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced the appointment of Tim Shea as the organization’s first ever Chief Transformation Management Officer. The executive appointment bolsters Acoustic’s C-Suite and furthers its mission to help marketers transcend the mediocrity in the marketing cloud landscape with modern tools, connected data, and a focus on marketing's biggest…

Why Email Is the New Secret Weapon for CMOs

Customers now expect nothing less than personal, purposeful experiences from the brands they interact with. More than ever, they are in the driver’s seat exercising greater control over when and how they engage with brands. Brands that miss the mark on the experiences they’re delivering risk being ignored completely. To overcome these challenges, you need to build direct relationships with customers, assemble first-party data to create better cross-channel experiences, educate the consumer on they value they realize in…

Choosing Metrics That Matter

Whether you are a Developer, Product Manager, or CEO, it’s important that you identify, measure, and improve the right metrics. If you do, you’ll have clear understanding of when you’re adding value to customers and when you’re not. In the ideal scenario, as your metrics go up and to the right, your customer satisfaction moves in the same direction. When that’s the case, you’ll also benefit by knowing what direction to take your product and to build a roadmap that’s aligned with improving your customer experience.…

Sisense Debuts Cloud-Native Architecture, Launches AI Exploration With Q3 2019 Product Updates

Features New AI-driven Augmented Analytics, Enterprise-Grade Cloud-Native Architecture, DevOps Tools and 40+ Certified Data Connectors Sisense, the world's leading modern platform for analytics builders, unveiled its Q3 2019 product updates, including AI-driven innovations designed to empower users to answer questions they didn't know they had, a multi-cloud architecture to deploy analytics at scale, and critical features to empower data engineers, product developers, business analysts, and business users. As previewed…

New Breed Ranked as One of America’s Fastest-Growing Private Companies by Inc. Magazine

Inc. magazine revealed that New Breed is No. 2487 on its 2019 Inc. 5000 list. The list includes the most successful privately-held, independent American companies. "To be recognized as one of the fastest-growing companies is an honor," says New Breed CEO Patrick Biddiscombe. "The recognition from Inc. is nice, but it only matters when it is reflected in our clients' growth. We are humbled and proud to help our clients revolutionize the way they grow." New Breed is a Burlington, Vermont-based company…