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Wipro Launches Microsoft Business Unit for Digital Transformation Solutions

Business Unit will leverage Microsoft’s technologies to meet customers’ cloud needs Wipro Limited, a leading global information technology, consulting and business process services company,  announced the launch of its Microsoft Business Unit. The unit will focus on the development and evangelization of solutions leveraging Microsoft’s enterprise cloud services. This initiative is an outcome of Wipro’s expanded global alliance with Microsoft to accelerate cloud adoption and digital transformation for its customers across…

What Matters With Intent Data

Revenue teams need to be equipped with actionable information in order to move buyers through an account-based buying journey and close sales. But much of the information they need lives in the “dark funnel,” an ocean of anonymized buyer data. Gathering intent data can give revenue teams the advantages they need to successfully guide prospects in the buying journey. Account Match Rates Today’s B2B buyers don’t want to fill out forms or contact sales when they’re searching for a new product. According to Forrester, 62% of…

Alyce Unveils The State of Swag Survey Report 2020: Findings Showcase Usage Shift, Waste and New Approach Needed

Companies Look to Increase Spend and Attribution From Their Swag Programs Even as Event Cancellations Suggest Current Approach is Outdated Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced the findings from its State of SWAG Report 2020. The survey conducted with marketers and HR professionals at B2B companies highlights a shift in how swag is being used, increased challenges to managing swag programs, concern over waste, and a growing need for greater…

Shared Services Canada Selects BMC to Modernize IT Service Management for the Government of Canada

BMC, a global leader in IT solutions for the digital enterprise, announced Shared Services Canada (SSC) has selected BMC's Remedy IT Service Management (ITSM) solution to accelerate the Government of Canada's adoption of standardized enterprise ITSM processes. With BMC, SSC will gain an automated self-serve portal showcasing its modernized online product and service catalog and real-time order tracking for the Government of Canada's departments and agencies and more than 300,000 users. Marketing Technology News: AT&T…

iPost Announces First-Ever In-Platform Email Integration with Campaign-Genius

Marketers can now build emails with dynamic content from Campaign-Genius within the iPost email marketing platform iPost, an enterprise email marketing and automation provider, announced a technology integration with Campaign-Genius, a dynamic content and visual automation platform for email, CRM, messaging and web. iPost is the first email service provider (ESP) to offer user access to Campaign-Genius directly through its platform. iPost users now have dynamic-content tools and millions of visual resources to use when…

Why PR Is the Missing Link in B2B Lead Gen Strategies

Instead of incorporating public relations as part of a larger Marketing strategy, B2B companies too often over-rely on media placements, hoping that prospects read these articles and call the company. This philosophy is costing you leads. Consider the following: A SaaS-based CRM platform looking to reach CTOs at Fortune 500 companies is featured in an article that is published on the Wall Street Journal’s website. Amazing, right? But what did it actually accomplish? Prospect #1:  On vacation that day. Prospect #2:…

Demandbase Expands Industry-Leading ABM Platform

New solutions empower B2B Marketers to take control of data and programs Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies - Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive…

TechBytes with Pegah Ebrahimi, COO at Cisco

Hi Pegah, please tell us about your journey in technology and how you started at Cisco. I was appointed as COO of Collaboration at Cisco over a year ago. But in many ways, my entire career has prepared me for this role. I’ve always had a love for technology and solving new problems in some form, given the exposure I got from going to a school like MIT that was leading the way in so many areas of technology. I started my career at Morgan Stanley as an analyst in Investment Banking, focused on strategic advice to technology…

MarTech Interview with Barbara Lawler, Chief Privacy and Data Ethics Officer at Looker

"Data ethics is doing the right thing with data, considering the human impact from all sides, and making decisions based on your brand values." Hi Barbara. Tell us about your journey into data protection and how you started at Looker. My journey into data security and privacy began more than two decades ago, where I previously served as Chief Privacy Officer for Intuit, Inc. and the Hewlett-Packard Company. In fact, I was Hewlett-Packard’s first-ever CPO, where I led a global team that drove global privacy policy and…

Enterprises Turn to Digital Business Providers to Deliver Hyper-Personalized Services

ISG Provider Lens report sees enterprises focusing on providing more targeted services to both employees and customers Enterprises across the globe are forming new partnerships with digital business service providers as they seek to deliver hyper-personalized services to customers and employees, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The 2020 ISG Provider Lens™ Digital Business – Solutions and Service Partners Archetype Report…

SSP America Selects Icertis to Ensure Compliance and Increase Strategic Agility

Leading Airport Food & Beverage Operator Puts Contracting Digital Transformation on the Menu Icertis, the leading provider of enterprise contract management in the cloud, today announced that SSP America, a leading operator of food and beverage brands in airports across North America, has selected the Icertis Contract Management (ICM) platform as its enterprise-wide contract management software as part of its digital transformation effort to ensure compliance and increase strategic agility. Marketing Technology…

MarTech Interview with Mark Emond, President at Demand Spring

"As a business leader, I think it’s critical that you continue to assess how you leverage the mix of assets available to you to drive performance." Journey into Tech Hi Mark, tell us about your journey into Revenue Marketing? What inspired you to be part of a Marketing Technology company? A big gap in the market inspired me to start Demand Spring. We are a Revenue Marketing consultancy. We help B2B marketers optimize their practices for building pipeline and contributing to revenue. I was a marketing leader on the…

LendingTree Launches Free Identity Monitoring Feature Through Partnership With ID Experts

LendingTree, the nation's leading online loan marketplace, announced the launch of a free identity monitoring feature for My LendingTree users through a new partnership with ID Experts, a premier identity protection provider, in efforts to help consumers further safeguard themselves from threats to their financial health and online privacy. Members of My LendingTree, the free financial intelligence platform that allows users to monitor their credit health and identifies potential savings opportunities, will be…

TechBytes with Ben John, Chief Technology Officer at Xandr

Know Me Hi Ben, please tell us about your journey in technology and how you started at Xandr. What inspired you to be part of a global digital advertising company? I have always been fascinated by technology and its potential to transform or reimagine the status quo. While studying computer science 25 years ago, I realized theoretical knowledge is not enough to build a strong foundation. So, I launched a software company dedicated to building innovative software and providing employee training, which I ran for more than…

TigerGraph Continues Product Innovation with Newest “Graph for All” Release

TigerGraph 3.0 Brings “No Code” Advanced Graph Analytics to Everyone  TigerGraph, the only scalable graph database for the enterprise, today unveiled TigerGraph 3.0, which delivers the power of scalable graph database and analytics to everyone -- including non-technical users. The announcement comes as companies of all sizes – from emerging startups to global Fortune 1000 businesses – continue to build forward-looking applications with TigerGraph. During the past four months alone, more than 1,000 developers have harnessed…

Brands Take Note: Personalization Will Make Everyone a Pampered Consumer

Customer experience doesn’t begin and end with a visit to a store or website. The journey that leads to sales at checkout and builds brand loyalty for future purchases often consists of many disconnected steps. At the heart of it all is a need to create personal, human connections for consumers that feel cohesive and intuitive. This means brands must connect via touchpoints across all channels and devices to reach consumers where and when it’s most convenient to them with messages that matter most to their immediate…

Mindtree Named Market Leader in Digital Transformation by ISG

Next-Gen ADM Services Archetype Report Highlights Mindtree’s Dedication to Digital Business Mindtree, a global technology services and digital transformation company, has been recognized by ISG as an archetype leader in digital transformation. The ISG Provider Lens Next-Gen ADM Services Archetype Report highlights Mindtree’s capabilities in continuous testing, agile development, digital business dedication and vision and future investment. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud…

LoopMe Launches New Shoppable Creative To Shorten The Path To Purchase

Enhances customer experience for consumers; gives brands better insights into the shopper journey LoopMe, an outcomes-based video platform, announced new shoppable creative capabilities that shortens the path to purchase and provides brands deeper insights into the shopper journey. The new ad unit allows items to be added to the cart directly within the ad creative, closing the loop for brand marketers on ad performance driving purchases. Marketing Technology News: Freshworks Taps Oracle Cloud Vetaran Prakash…

MarTech Interview with Ian James, Founder and CEO at Silverbullet

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into tech and how you started at Silverbullet. I first entered the world of Advertising and Technology firmly on the direct brand side, where I was the first Global Head of Digital for Bacardi, the world's largest privately held, family-owned spirits company. During my time with Bacardi, I…

Microsoft Dynamics 365 Business Central Partner Leverages Business Intelligence Team to Deliver Jet Analytic Adapter to Market Amid…

Following on the expansion of the business intelligence team last year, Tigunia has stayed true to its plan to become the indisputable leader in Jet Reports and Jet Analytics services and support, and has launched an adapter for the increasingly popular Microsoft Dynamics 365 Business Central. Developed by the resources originally responsible for building the Jet Analytics solution, AdaptBC for Analytics allows businesses to upgrade from Microsoft Dynamics NAV or purchase Dynamics 365 Business Central, and still get the…