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MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr

"Sophisticated technology will continue to be an important part of managing a business." Could you tell us about your role and journey into Technology? What inspired you to start at Traackr? Funnily enough, over a decade ago, when I was pursuing my Masters, I chose to study Authenticity in Marketing. I was fascinated by how businesses were being forced to evolve in response to consumer pressure and how Marketing could no longer sell false pretenses unchecked. I was drawn to Traackr because we are building a technology…

LRW Group Acquires Digital Marketing Agency T3

Addition of Austin-based agency to LRW Group’s Action Division puts exclamation point on year of unprecedented growth LRW Group, an analytics-powered marketing services company and a portfolio company of Tailwind Capital, announced the acquisition of T3, a digital marketing agency that builds the world’s most useful brands and the experiences that power them. The Austin-based company and its 200-plus employees joins LRW Group immediately, and will operate under the company’s Action Division, which helps businesses apply…

4 Ways AI Is Transforming Marketers’ Roles

There’s a lot of hype surrounding Artificial Intelligence (AI) in the Marketing world – and for good reason. As marketers, we know that intelligent technology can transform our industry for the better and eventually lead to more impactful experiences for current customers and prospects alike. However, there have also been discussions about whether AI applications for Marketing are truly ready for prime time, or even if they should be used on their own at all. AI is truly just the higher level, a broader category of…

Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily Marketing Mix. Vidyard, the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they…

MarTech Interview with Randi Barshack, CMO at Samba TV

"One of the things that I feel is truly misunderstood by the industry is the assumption that having data means having analytics, which isn’t always true." Could you tell us about your role and journey into Technology? What inspired you to join Samba TV? In 1999, I founded a company that was the first to be able to track web interactions at the application level. Application-level tracking was in its infancy and the team that developed the core tech was initially focused on solving problems surrounding site stability and…

Mimecast Hires New Talent to Help Drive Next Phase of Growth

Heather Bentley to Join as Senior Vice President of Customer Success; Susan Vaillancourt Joins as New Vice President of Brand Strategy; and Alpna J. Doshi Named to Board of Directors effective December 1, 2019 Mimecast Limited, a leading email and data security company, announced three new executive appointments to help drive the company’s next phase of growth. Heather Bentley, formerly of Symantec, will join Mimecast as the new Senior Vice President of Customer Success; Susan Vaillancourt, previously with Optiv, joins as…

Atrium Expands Enterprise Analytics Capabilities with Tableau Partnership

 Atrium combines leading analytics technology platforms, Artificial Intelligence (AI) expertise and industry acumen to help Tableau customers identify business transformation opportunities Atrium, a next-generation consulting company that leads enterprises through a business transformation with AI and analytics, announced a partnership with Tableau Software, the leading visual analytics platform, in order to further assist enterprises in leveraging their data through the power of AI. Atrium’s service offerings, powered…

Nokia and Microsoft Collaborate to Drive Industry 4.0 with IoT, Cloud

Realizing that AI, 5G and Internet of Things are going to drive industries of tomorrow, Microsoft and Nokia announced a strategic collaboration this week. The Finnish smartphone company was acquired by Microsoft before five years. The present plan is to marry Microsoft cloud solutions to Nokia’s expertise in mission-critical networking. Microsoft’s Azure, Azure IoT, Azure AI and Machine Learning solutions can turn out to be hot combos if bridged to Nokia’s LTE/5G-ready private wireless solutions, IP, SD-WAN, and IoT…

Sitecore Unlocks the Power of AI to Automate Personalization at Scale

Sitecore AI – Auto Personalization Was Developed and Refined Through a Pilot Program Conducted with Microsoft Sitecore®, the global leader in digital experience management software, announced Sitecore AI, a new machine learning framework that empowers marketers with predictive insights to automate the delivery of personalized digital experiences. Automated Personalization — an add-on for the Sitecore Experience PlatformTM (XP) 9.0 and above — is the first of the next-generation services within Sitecore AI, providing one…

Mediafly Furthers Mission of Sales Enablement for All, Extending Offer to Companies to Enable 100 Users for $100 for 100 Days

Sales Enablement Technology Provider Looks to Dispel Myths Around Sales Enablement by Empowering Sales Reps Across Companies of All Sizes Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced today its Sales Enablement for All offer, dedicated to providing sales teams around the world easy access to sales enablement technology, no matter the size of the company or team. Mediafly will provide a limited-time…

TechBytes with Paul H. Müller, Co-Founder and CTO at Adjust

Could you tell us about your role and journey into Technology? I’m the CTO and Co-founder of Adjust, the industry leader in Mobile Measurement, Fraud Prevention and Cybersecurity. We’re a global SaaS company helping other companies, from large brands to startups, make their Marketing simpler, smarter and more secure. I’m responsible for building and scaling our platform, and overseeing a great team of Developers, Engineers, Data Analysts and Fraud Specialists based in our 15 offices all over the world. My role as a…

MarTech Interview with Annette Rippert, Senior Managing Director at Accenture Technology, North America

"Technologies like Artificial Intelligence and Machine Learning promise great benefits for users and consumers."" Could you tell us about your journey in technology and how you started at Accenture? I actually started off as an Electrical Engineer before joining Accenture. I’ve spent time in various positions across Accenture, and I now lead Accenture Technology in North America. This means I drive Accenture Technology’s business, helping clients achieve Digital Transformation using the latest emerging technologies across…

It’s Time for Brands to Be Good Guys in the Consumer Data Privacy Relationship

Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and be the good guys of privacy and data rights. The average citizen is becoming aware that their digital identity is used for targeted advertising. They are beginning to understand the value exchange between the companies collecting their data and the companies buying their data. They’re also realizing, after high-profile data breaches and data misuse like Cambridge Analytica, that they’re not in control of that…

IntentData.io Announces AI Powered Intent Data Algorithm Engine

The approach delivers benefits of a bespoke algorithm with fast launch for marketers IntentData.io, Inc., a marketing technology firm that provides third-party intent data to enhance clients' demand generation and support account-based marketing (ABM), announces the development of an AI-powered intent data algorithm engine. This puts the power of nuanced, granular intent data from a bespoke algorithm in the hands of marketers and sales teams with very little effort and a short lead-time. As more marketers turn to…

Qualtrics Announces the XM Healthcare Advisory Board to Accelerate Experience Management Solutions for the Industry

Advisory board will bring together healthcare leaders to create industry-focused experience management (XM) solutions that help improve patient, provider, and payer experiences Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced the launch of the XM Healthcare Advisory Board where members will collaborate on XM solutions to improve the experiences of patients, providers, and payers. The advisory board will bring together leaders from some of the nation's top…

AudioEye Eradicates Barriers to Digital Accessibility with Launch of Machine Learning-Powered AudioEye Digital Marketplace and Team AudioEye

Free Web Content Accessibility Guidelines (WCAG) reporting and remediation tools with secure and simple integration As companies strive to embrace digital accessibility, AudioEye, Inc., the leader in digital accessibility, today unveiled AudioEye Digital Marketplace, enabling companies of all sizes to accelerate accessibility easily and affordably. The machine learning powered platform helps companies achieve digital inclusion standards and meet legal requirements. The company today introduced AudioEye Free and AudioEye…

IBM Speeds Enterprises Hybrid Cloud Adoption and Innovation by Extending Partnership with VMware

New Hybrid Cloud Offerings Help Migrate Mission-Critical Workloads to the Cloud VMworld Europe 2019, IBM announced an extended partnership with VMware to accelerate hybrid cloud innovation and adoption across global enterprises. Through new and updated technology offerings, IBM is making it easier than ever for enterprises of all sizes to more securely move VMware workloads to the cloud and leverage open technologies to modernize their business operations. Enterprises are at a critical juncture in their cloud journey…

MarTech Interview with Theresa McEndree, VP Marketing at Blackhawk Network

"Millennials are more likely to be engaged with new purchasing options, such as VR shopping and pop-up stores, than older generations." Could you tell us about your role and journey into Technology? It was a happy accident! I had a public relations internship in college at a firm that worked with really exciting early stage and growth companies on everything from foldable OLED displays to emerging FinTech. That became my first job, and since then I have worked with awesome companies that are changing the way people pay…

Qualtrics BrandXM Unlocks New Capabilities to Transform How Companies Deliver on their Brand Promise

New enhancements to BrandXM provide opportunities for businesses to monitor key touch points along the consumer journey, integrate online study panels for faster insights, and access complementary data sets to maximize marketing investments Qualtrics, the leader in customer experience and creator of the experience management category, announced new capabilities to BrandXM, the industry-leading solution that provides a single system of action to help organizations take control of how consumers experience their brand. New…

Qualtrics BrandXM Unlocks New Capabilities to Transform How Companies Deliver on their Brand Promise

New enhancements to BrandXM provide opportunities for businesses to monitor key touch points along the consumer journey, integrate online study panels for faster insights, and access complementary data sets to maximize marketing investments Qualtrics, the leader in customer experience and creator of the experience management category, announced new capabilities to BrandXM™, the industry-leading solution that provides a single system of action to help organizations take control of how consumers experience their brand. New…