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How Revenue Alignment Extends the Concept of Sales Enablement

Revenue enablement extends the concept of sales enablement to the entire revenue engine. This year’s SiriusDecisions Summit Europe 2019 was a fantastic conference that left attendees with much to consider as we look forward throughout the next couple of years. The theme - “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine” – underscored revenue alignment and customer-centricity. Revenue Alignment Takes Shape in the Sales Enablement Industry SiriusDecisions stated that revenue aligned…

TwentyThree Acquires UK Enterprise Video Platform Buto to Build Global Video Company out of Europe

TwentyThree, the video marketing platform, announced that it has acquired Buto, a UK enterprise video platform, https://www.buto.tv Since launching the TwentyThree video marketing platform and adding a breakthrough webinar tool, TwentyThree has seen significant pick-up from growth companies and enterprises globally. From startup to enterprise level, businesses everywhere are focused on enabling video across the organization. Marketing Technology News: Aquient Sees Rapid Growth and Achieves Salesforce Gold Consulting…

commercetools Signs $145 Million Deal With Insight Partners to Accelerate Global Growth

New financing enables disruptive cloud-native, headless and API-first commerce platform to build on its success and drive further ambitious expansion plans in North America, Asia-Pacific and Europe commercetools, a leader in next-generation commerce software, announced a $145 Million USD (€130 million) investment from global venture capital and private equity firm Insight Partners to support the company’s plans for further growth in the USA, Asia-Pacific and Europe. Since the launch of its API commerce platform in…

Signal AI Raises $25 Million Series C as They Transform Decision Making in the Enterprise With Augmented Intelligence

Redline Capital Leads Investment to Support Growth of Innovative, AI-Powered Media Monitoring and Market Intelligence Offering Signal AI, one of the leading companies transforming how executives make sense of the information explosion, has announced the successful completion of its Series C funding round of $25 million, bringing its total funding to date to $43 Million. This latest funding round is led by Redline Capital with participation from existing investors including MMC Ventures, GMG Ventures and Hearst Ventures.…

SAS is No. 1 in Advanced and Predictive Analytics Market Share, Says Analyst Report

SAS again ranks number one for market share, according to the IDC report, Worldwide Big Data and Analytics Software 2018 Market Shares: Demand Across All Use-Case Patterns. SAS led with a 27.7% market share in the advanced and predictive analytics category in 2018, more than twice that of the next competitor. SAS has led in the predictive and advanced analytics category since IDC started tracking the market in 1997 and has shown continued revenue growth in the category each year. "As the volume and complexity of data…

Leverage Real-Time Intelligence With the Right Data

If every consumer took the same path to purchase for their wants and needs, your Marketing would be effortless. But we know people are different and their behaviors are unique. This is especially true when it comes to making major life purchase (MLP) decisions—those big decisions that require a lot of time and research to make, such as buying a house or deciding on an insurance policy. Consider the mortgage consumer journey, which often begins months before a credit score is even pulled. Or the life insurance journey…

MarTech Interview with Anna Belous, CMO at Competera

"AI is famous for ensuring fast results. I believe it will be fully embedded in our daily routine regardless of industry. In retail, AI is likely to influence pricing heavily as it is the area which can bring the fastest ROI once optimized" Could you tell us about your current role and your journey to Competera? What inspired you to join the company? As CMO at Competera, I am in-charge of the “gold” Marketing strategy, the company’s scaling and recognition across our key markets. Our Marketing team helps Competera…

Data: 1 in 4 Travelers Don’t Feel Adequately Rewarded for Their Loyalty to Travel Brands

Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don't feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there's room for improvement when it comes to these brands' retention and loyalty strategies, according to a new study by Yes Marketing. In their report "Understanding the Traveler's Journey," Yes Marketing surveyed more than 1,000 travelers on their priorities as they progress along their…

Transport for Greater Manchester Makes Travel Easier with Infor EAM

Infor EAM and Sapphire Systems Help Major UK Transport Network Consolidate Asset Data for a Better Customer Experience Infor, a global leader in business cloud software specialised by industry, announced that Transport for Greater Manchester (TfGM), a local government body responsible for delivering Greater Manchester's transport strategy and commitments, has selected Infor Enterprise Asset Management (EAM) on a SaaS (software as a service) basis. Supported by Infor partner Sapphire Systems, the solution consolidates …

HubSpot Adds LinkedIn Lead Gen Form Creation to Free HubSpot CRM

New Feature Allows Marketers to Create Lead Gen Forms From Within the Connected Hubspot Platform, Making It Easier to Generate High-Quality Leads Through Targeted Ads on LinkedIn  HubSpot, a leading growth platform, announced today that users can now create LinkedIn Lead Gen Forms from within the free HubSpot ads tool. This follows the addition of ads tools to the free HubSpot CRM in July, expanding upon the functionality and sophistication of features for businesses looking to scale. With LinkedIn Lead Gen Forms,…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…

MarTech Interview with Marcel Hollerbach, CMO at Productsup

"Personalization is a great way for marketeers to still capture the attention of consumers and actually deliver them a valuable experience and service." Tell us about your role and journey into Technology. What inspired you to start at Productsup? At heart, I’ve always been a nerd. I started to teach myself coding in Pascal and Delphi and later PHP and HTML when I was 14. After studying IT Business the regular career path for me would have been to start working as an SAP consultant. However, I was lucky to meet my college…

Oracle Named a Leader in Digital Commerce for Ten Consecutive Evaluations

Oracle Evaluated for Its Completeness of Vision and Ability to Execute in Gartner Magic Quadrant Oracle has been recognized as a Leader in the Gartner Magic Quadrant for Digital Commerce for the 10th consecutive time. The report focuses on transformational technologies and approaches in the digital commerce market that are delivering on the future needs of sellers and their customers. The report evaluates vendors based on completeness of vision and ability to execute. “Our number one priority is to create agility for…

Verra Mobility to Acquire Pagatelia, European Leader Facilitating Interoperable Tolling in Four Countries, Accelerating Expansion Across…

Verra Mobility, a global leader in smart transportation, announced it has signed an agreement to acquire Spanish company Pagatelia, a European leader in electronic tolling throughout Spain, Portugal, France and Italy. This acquisition enables Verra Mobility to accelerate its expansion of tolling solutions for rental car and fleet companies across Europe in a rapidly growing global tolling market expected to multiply from 196 million tolling vehicles to more than 540 million by 2025. "We have taken large and critical steps…

Agora.io Partners with Global IT Provider Stefanini to Expand Live Video Solutions in Europe, Brazil

Agora.io, the leading voice, video, and live interactive streaming platform, announced a partnership with Stefanini, a $1B global IT provider, to expand its reach in Europe and Brazil. As a strategic partner in the two regions, Stefanini will give its current and future customers access to cutting-edge real-time video solutions powered by Agora's global real-time communications (RTC) network. For more than 30 years, Stefanini has helped companies around the world undergo digital transformation through its broad portfolio…

Nativo Hires Industry Veteran Yasmeen Coning as New Senior Vice President of Marketing

Coning Brings Nearly Two Decades of Experience Helping Tech Companies Grow Revenue and Mind Share in Increasingly Noisy Markets Nativo, the leading unified publisher technology platform for in-feed and branded content advertising, announced marketing veteran Yasmeen Coning joins the company as its new Senior Vice President of Marketing, and will be based out of Nativo's expanding New York office. Coning comes to Nativo with nearly 20 years of experience in developing and implementing successful marketing strategies for…

Hall & Partners Announces Partnership with Qualtrics to Help Organizations Transform their Brand Experience

The Collaboration Brings Hall & Partners' Industry-Leading Strategic Brand Consulting Services Together with Qualtrics BrandXM to Redefine Brand Experience Management Hall & Partners, a leading global brand strategy consulting agency, announced they are partnering with Qualtrics, the leader in customer experience and creator of the experience management category, to build a global delivery and advisory service that transform organizations' brand experience for their customers and other stakeholders. By joining the…

TechBytes with Jerome Underhill, SVP EMEA, APAC and LATAM at Xandr

Tell us about your role and your journey into the Advertising/Marketing industry? My first foray into the Digital Ad space came after nine years in consumer finance with Capital One, for who I built businesses in the UK, across Europe and in South Africa, where I lived for three years. The move into digital came from a desire to apply the data-driven decisioning skills I’d developed in a new space and looking for a high growth sector to test the belief that these were transferable. This led me to Advertising.com and…

Finance Marketers Need These Three Things in Their Mobile Strategy

Over the past five years, user activity on finance apps has rocketed by 354%. While this is great news for FinTechs, many of the more traditional banks are feeling the pressure. How do you keep users engaged and avoid churn? Consider these three factors as you navigate growth and complexities of mobile banking. Finance has been transformed by mobile forever: over the past five years, user activity on finance apps has rocketed by 354%. While this is great news for FinTechs, many of the more traditional banks are feeling…

Deloitte Publishes Inaugural 2020 Global Marketing Trends Report: Identifies Seven Key Trends to Help C-suite Leaders Place Humans at the…

Key takeaways Trends encompass purpose, human experience, fusion, trust, participation, talent and agility. A common theme across all trends — human connection matters more than anything else. In an increasingly digital world that often lacks a human touch, people can feel more isolated, underrepresented and unfulfilled; all reasons why the human experience is vital today. Digital technologies are making it easier for consumers to navigate through their busy lives, but they can also erode a…